---
title: 'Senior Product Manager at Swap'
canonical: 'https://feeny.ai/job/senior-product-manager-swap-london-fmp4j914n9r2'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Product Manager at Swap

- **Company:** Swap
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-04-16
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/swap/74035340-d833-4f58-a73e-f5bdf3fb4572/application

**Skills:** Product Management, SaaS, E-commerce, International Tax, VAT/GST, Import Duties, Trade Compliance, APIs, Data Analysis, Scrum, Shopify, SFCC, Magento, Adobe Commerce, BigCommerce, AI-empowered products, Analytics tools, International logistics software

> Lead product strategy, discovery, and delivery for cross-border commerce capabilities, focusing on international tax, duties, and compliance. Collaborate with engineering and design to build scalable features that simplify global e-commerce operations and improve merchant checkout experiences.

## Job description

## About Swap

Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience. Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence. At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works.

## About the role

We are seeking an experienced Product Manager – Cross Border to join our product organisation. In this role, you will lead product strategy, discovery, and delivery for capabilities that help merchants navigate complex international sales, starting with supporting their product catalog readiness, through enabling their online checkout experiences to accommodate for unique taxes and compliance aspects, all the way through execution and delivery of the fulfilment phases.

You are expected to leverage AI for constant refinement of the various features and flows improving efficiency and value as well as handling user-facing experiences that simplify global selling.

You will work cross-functionally with engineering, design, sales, compliance, operations, legal, and GTM teams to define and ship solutions that unlock value for merchants expanding their e-commerce footprint globally.

## What you’ll do

- Define product vision & strategy: Shape the roadmap for global commerce products with a focus on cross-border pricing, duties & tax calculation, compliance, and an international wide set of regulatory aspects - all with a purpose of simplified selling and streamlined operations..
- Champion end-to-end ecommerce funnel tooling: Drive a SCRUM team in developing features that automate various steps and dimensions of both shopper and merchant facing experiences that required to complete and support a smooth and accurate cross-border shopping experience, focusing on financial and compliance accuracy to reduce merchant risk and negative surprise costs at delivery.
- Lead discovery & prioritisation: Conduct user research, gather requirements from stakeholders, and balance short-term merchant needs with long-term product strategies.
- Deliver scalable solutions: Partner with engineering and design to launch high-quality features that improve merchant operational workflows and customer checkout and post-checkout experiences across regions.
- Measure impact: Define success metrics, monitor product performance (e.g., conversion, compliance accuracy rates, landed cost precision), and iterate based on data.
- Cross-team communication: Coordinate with legal, operations, and partner teams to ensure global features meet regulatory and commercial requirements in diverse markets.

## Requirements

- Experienced product leader: 5+ years of product management experience in SaaS, compliance and/or e-commerce, with a history of shipping impactful global products.
- Cross-border domain knowledge: Understanding of international taxation (VAT/GST), import duties, trade compliance, and how these impact pricing and checkout experiences.
- Data-driven: Comfortable using quantitative and qualitative data to set priorities, test hypotheses, and drive decisions.
- Technical aptitude: Able to collaborate with engineering teams on APIs, integrations, and backend workflows, and translate complex requirements into clear specs.
- Customer-centric: Passionate about solving real merchant challenges and enhancing the global selling experience.
- Collaborative communicator: Excellent verbal and written communication; thrives in cross-functional environments.

## Nice to have

- Experience with e-commerce platforms (Shopify, SFCC, Magento/Adobe Commerce, BigCommerce).
- Prior work in tax/finance, trade compliance, or international logistics software.
- Familiarity with AI-empowered products or analytics tools.
- Exposure to products that operate in regulated or multi-jurisdiction environments.

Diversity & Equal Opportunities: We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.

## About Swap

## Company Overview
- **One-liner**: Swap provides an AI-led, agentic storefront platform that guides shoppers from product discovery to virtual try-on and checkout in a single, seamless journey.
- **Entity Type**: Private (Series C)
- **Headquarters**: London, United Kingdom
- **Founded**: 2022
- **Founders**: Sam Atkinson (Co-Founder & CEO), Zach Bailet (Co-Founder)

## Core Business
- **Primary industry**: Agentic Commerce / Ecommerce Solutions / Software Development
- **Target customers**: B2B, serving 700+ global retail and ecommerce brands
- **Mission or purpose**: To replace static ecommerce websites with an AI-powered, conversational storefront that revolutionizes how consumers shop, from discovery to delivery.

## Products & Services
- **Agentic Storefront**: An AI-led storefront that replaces static websites. It guides shoppers through product discovery, outfit building, and checkout using chat or voice, and includes virtual try-on (VTO) to reduce returns.
- **Unified Commerce OS**: A backend platform that powers the full journey from discovery to checkout, fulfillment, and delivery, unifying logistics, returns, payments, and tax on a global scale.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding of $170M (Series C led by ICONIQ and DST Global)
- **Notable Investors/Partners**: ICONIQ Capital, DST Global, Cherry Ventures, QED Investors
- **Growth Signals**: Trusted by 700+ brands; 250+ employees across 5 global hubs; named a Fast Company Top 10 Most Innovative Company and LinkedIn’s Top 5 Startups of 2025; 108.5% yearly headcount growth.

## Competitive Advantages
- **First-mover in agentic commerce**: Replaces static storefronts with an AI agent that captures real-time customer intent and keystroke-level first-party data.
- **Proven performance metrics**: Claims 2x conversion rates, 3x time on site, and up to 20% reduction in returns via virtual try-on.
- **End-to-end platform**: Unifies logistics, returns, payments, and tax globally, simplifying cross-border operations for brands.

## Strategic Focus
- **Global expansion**: Scaling across the U.S. and Europe with new hubs in New York, Austin, Amsterdam, and Tel Aviv.
- **Platform deepening**: Continuing to build the "agentic commerce OS" to handle the entire commerce lifecycle, from discovery to delivery.
- **Data and AI leadership**: Leveraging first-party data to personalize shopping and reduce friction, with a focus on AI-led innovation.

## Why Work Here
- **Culture**: Described as fast-paced, ownership-driven, and collaborative. Values include "Build it. Own it.", "Act fast", "Progress through innovation", and "Win together."
- **Work Environment**: Hybrid/flexible work model with hubs in London, New York City, Austin, Amsterdam, and Tel Aviv.
- **Notable Perks**: Competitive salary and equity, generous annual leave, pension contributions, enhanced parental leave, health & wellness benefits, birthday leave, weekly team breakfasts, and regular team socials.
- **Engineering Culture**: Practical interview process with a focus on real-world problem-solving; "Ideas ship, responsibility comes early, and everyone shapes the platform."
- **Growth Trajectory**: Rapidly scaling company (108% YoY headcount growth) backed by top-tier investors, offering significant ownership and impact.

## Sources
1. [swap-commerce.com](https://www.swap-commerce.com/)
2. [swap-commerce.com/careers](https://www.swap-commerce.com/careers)
3. [LinkedIn - Swap](https://uk.linkedin.com/company/sw-ap)
4. [Companies House - Swap Commerce Ltd](https://find-and-update.company-information.service.gov.uk/company/13674425)
5. [Tracxn - Swap Profile](https://tracxn.com/d/companies/swap/__dQoqpXzzF0ONkZ4zLUsbWuCfW2kLFSxRv5Dg5xBLN0k)

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