---
title: 'Senior Product Manager - Upstream at Tatari'
canonical: 'https://feeny.ai/job/senior-product-manager-upstream-tatari-poland-ukraine-cwnkpcs8f5mh'
type: 'job'
last_seen: '2026-09-12'
---

# Senior Product Manager - Upstream at Tatari

- **Company:** Tatari
- **Location:** Poland / Ukraine
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/tatari/jobs/8737736002

## Job description

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.

That approach has earned Tatari broad industry recognition, including being named [Best CTV AdTech Platform](https://www.tatari.tv/insights/tatari-named-best-ctv-adtech-platform-in-2025-martech-breakthrough-awards) in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (https://www.tatari.tv/insights/tatari-awarded-best-ctv-ad-platform, AdExchanger ([Most Innovative TV Advertising Technology](https://www.tatari.tv/insights/tatari-wins-adexchangers-2023-most-innovative-tv-advertising-technology-award)), and Business Insider (https://www.tatari.tv/insights/business-insider-names-Tatari-a-2023-hottest-adtech-company. Tatari has also been recognized as the [Best Place to Work](https://www.tatari.tv/insights/inc-magazine-names-tatari-a-best-workplace-for-the-3rd-year-in-a-row) by Inc. Magazine. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.

We are looking for a Senior Product Manager to join the Upstream team, which builds supply path products for Tatari. This is a technical product role. You will own backend and API-facing features across the bid stream auction; develop exclusion and scoring logic; and write the requirements that improve these features.  You will also monitor live campaign performance to catch problems before publishers or clients do. You will also work directly with major US streaming publishers on integrations being the technical product lead in these partner conversations. Success in this role means understanding the system deeply enough to engage with engineers and data scientists about how it should work, and then writing requirements clear enough that they can build it.

## Responsibilities

- Own backend and API-side product work in the optimization layer: waterfall, prebid/auction, exclusion logic and the scoring model; and write the PRDs and tickets that improve them.
- Create and manage Jira Epics, Confluence documents, JPD Ideas and participate in Product side of Agile activities (Sprint planning, PRD reviews, Retrospective, Stakeholder presentations etc.)
- Run product discovery with both internal and external customers and write clear user stories and acceptance criteria.
- Run publisher and partner integrations day to day (VAST, RTB).
- Monitor live campaigns, delivery and performance reports daily; spot anomalies and work with AdOps and QA to resolve them.
- Support the programmatic team on inbound requests, triage what matters, understand the system well enough to know what can be answered and what can't.
- Partner with data science on the scoring model: interrogate the approach, question the assumptions, and translate the model into product requirements.

## Qualifications

- 4+ years of product management experience.
- Technical depth in ad tech infrastructure. You can reason about API design and backend behavior, and hold your own with engineers without being one.
- Hands-on experience with VAST and/or RTB integrations.
- Strong data reasoning. You can open a performance report, read the numbers and say what is actually happening.
- Demonstrated ability to write PRDs that engineers can build from: clear problem framing, specified user stories, unambiguous requirements.
- Fluent product discovery fundamentals: talking to users, defining the problem before the solution.
- Fluency in Ukrainian and English
- Based in Ukraine or Europe

## Preferred

- Experience working alongside data science teams on modeling or algorithmic products.
- Experience in a technical support or solutions role with external customers or partners.
- Strong written and verbal communication in English with US-based publishers and internal teams.

## Benefits

- Competitive salary including equity package and quarterly tax assistance (only for Ukraine tax residents)
- Competitive time off plus company wellness days throughout the year
- Team building events
- Annual continued education benefit
- Newbie Productivity Perk
- Monthly stipend
- Currently remote but may be hybrid when there is a physical office in Ukraine

## #LI-REMOTE

## About Tatari

## Company Overview
- **One-liner**: Tatari builds infrastructure to modernize TV advertising, providing a convergent TV ad platform for buying and measuring campaigns across streaming TV, linear TV, and online video.
- **Entity Type**: Private
- **Headquarters**: San Francisco, California, United States
- **Founded**: Year not explicitly stated on primary sources; executive bios indicate it was founded in the mid-2010s.
- **Founders**: Philip Inghelbrecht (CEO, Co-Founder) and Mike Swinson (Co-Founder, Chief Data Scientist)

## Core Business
- **Primary Industry**: Advertising Technology (AdTech) — specifically TV advertising and data analytics.
- **Target Customers**: B2B — brands, agencies, and publishers. Serves everyone from first-time TV advertisers to those spending $100M+ per year.
- **Mission/Purpose**: To bring automation, control, and transparency to TV advertising, providing a "clear way forward" as TV and digital converge.

## Products & Services
- **Tatari Platform (Self-Serve)**: A unified platform for planning, buying, and measuring TV ad campaigns across linear and streaming TV. Includes optional strategy and managed services.
- **Vault Data Clean Room**: A technology for secure data collaboration between advertisers and publishers.
- **TheViewPoint**: A measurement and analytics tool for evaluating TV advertising performance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric (Funding)**: Total funding is not explicitly stated in the provided sources. The company is private and has raised venture capital (notable investors include those tied to founders' previous ventures).
- **Notable Investors/Partners**: Not explicitly listed in the provided sources. However, the executive team includes former leaders from Shazam, TrueCar, AdapTV, LiveRail, LKQD, Remixation, Amazon, Google, Facebook, Microsoft, Stripe, and Yahoo.
- **Growth Signals**: Actively hiring across multiple departments (52 open jobs as of the search date), with offices in San Francisco, Los Angeles, New York, Poland, and Ukraine. The company has built technology for both the buy-side and sell-side of TV advertising, indicating platform expansion.

## Competitive Advantages
- **Convergent TV Focus**: Tatari is a dedicated platform for both linear and streaming TV, a niche that is growing rapidly as TV advertising converges with digital.
- **Data Science Core**: Founded and led by data scientists and engineers (not traditional agency folks), giving it a strong technical and analytical moat.
- **Self-Service + Managed Service**: Offers both a self-serve platform for sophisticated buyers and a full-service option for those needing more support, covering a wide market segment.

## Strategic Focus
- **Platform Expansion**: Building infrastructure for both advertisers (buy-side) and publishers (sell-side), moving beyond just a buying tool to a full ecosystem.
- **Data Collaboration**: Development of data clean rooms (Vault) to enable secure, privacy-compliant data sharing.
- **Measurement & Attribution**: Continued investment in analytics and measurement tools to prove TV advertising ROI.

## Why Work Here
- **Culture**: Described as fast-paced, intellectually stimulating, and supportive. The company emphasizes a "learn from mistakes" attitude and values diverse perspectives. They have employee resource groups, volunteer events, and social activities.
- **Work Model**: Hybrid in-office + work-from-home schedule. Offices in San Francisco, Los Angeles, New York, Poland, and Ukraine.
- **Engineering Focus**: The team is heavily weighted toward engineers and data scientists. The engineering culture is described as building solutions to mission-critical problems with a lean, fast-moving approach.
- **Perks**: Inclusive culture with events, book clubs, meditation classes, and family activities.

## Sources
1. [tatari.tv - Company Homepage](https://www.tatari.tv/)
2. [tatari.tv - About Page](https://www.tatari.tv/about-tv-ad-technology-company)
3. [tatari.tv - Team Page](https://www.tatari.tv/about-us/our-team)
4. [tatari.tv - Careers Page](https://www.tatari.tv/careers)
5. [Greenhouse - Tatari Job Board](https://job-boards.greenhouse.io/tatari/jobs/8403003002)

## Other roles at Tatari

- [Partnerships Manager](https://feeny.ai/job/partnerships-manager-tatari-new-york-new-york-5wavbe8mmqma) — New York New York, United States
- [Programmatic Media Manager](https://feeny.ai/job/programmatic-media-manager-tatari-san-francisco-california-6zws8dxnemgv) — San Francisco California, United States
- [Programmatic Media Manager](https://feeny.ai/job/programmatic-media-manager-tatari-new-york-new-york-wcp8ct49x18c) — New York New York, United States
- [Programmatic Media Manager](https://feeny.ai/job/programmatic-media-manager-tatari-los-angeles-california-yry811q2zqy3) — Los Angeles California, United States
- [Senior SRE (Ukraine, Poland)](https://feeny.ai/job/senior-sre-ukraine-poland-tatari-poland-ukraine-hhh0ev7vd4rb) — Poland / Ukraine
- [Senior Solutions Engineer](https://feeny.ai/job/senior-solutions-engineer-tatari-los-angeles-california-awv2we4kx99c) — Los Angeles California, United States
- [Senior Solutions Engineer](https://feeny.ai/job/senior-solutions-engineer-tatari-san-francisco-california-65yaewwym0sn) — San Francisco California, United States
- [Senior Software Engineer, Internal Tools & Automation](https://feeny.ai/job/senior-software-engineer-internal-tools-automation-tatari-san-francisco-qxd8w36zj9md) — San Francisco California, United States
- [Senior Software Engineer, Internal Tools & Automation](https://feeny.ai/job/senior-software-engineer-internal-tools-automation-tatari-new-york-new-york-cqkxzwnapdg6) — New York New York, United States
- [Senior Software Engineer, Internal Tools & Automation](https://feeny.ai/job/senior-software-engineer-internal-tools-automation-tatari-los-angeles-california-8625e7pcvgem) — Los Angeles California, United States