--- title: 'Senior Product Manager (Video) at APPLY' canonical: 'https://feeny.ai/job/senior-product-manager-video-apply-latin-america-rpheqvq47fr4' type: 'job' last_seen: '2026-10-30' --- # Senior Product Manager (Video) at APPLY - **Company:** APPLY - **Location:** Latin America - **Compensation:** $100k–$150k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-23 - **Last confirmed live:** 2026-10-30 - **Apply:** https://jobs.lever.co/applydigital/ab1dff71-aaee-4343-b4ae-a8b00b828cfc ## Job description ## ABOUT APPLY APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com. LOCATION: APPLY is hybrid/remote friendly. The preferred candidate should be based either in Canada or Latin America, working in hours that align to PT (Pacific Timezone). ## THE ROLE: ## RESPONSIBILITIES Strategy - Drive roadmap and strategy conversations for video: opportunity identification, initiative sizing, and prioritization. - Help shape the video roadmap with the Lead PM: what goes on it, not just what ships. - Identify new product opportunities across streaming and monetization. Bring structured thinking to early-stage ideas and develop them into business cases. - Stay close to industry trends in streaming media and emerging platforms, bring relevant signals back to the team, and influence direction. Stakeholder & Product Development - Build direct relationships with client stakeholders across product, engineering, and business teams. - Lead the development of user-facing features: gather requirements, synthesize feedback, define success metrics. - Drive new initiative discovery (interviews, use-case development, competitive research) as the team explores new product surface areas. - Keep video consistent across web, mobile, CTV, and every app, and work through tradeoffs between platform teams. - Report on outcomes in business terms (engagement, playback quality, monetization), using QoE and analytics data. - Own product areas end to end, from problem definition through launch. Delivery & Execution - Keep the video backlog healthy: grooming, ticket quality, user stories, sprint tracking, and release readiness. - Coordinate across the vendor ecosystem, including the video player, encoding/pipeline, video analytics and observability, and casting and cross-device continuity. Hold vendors to their commitments and evaluate technical tradeoffs. - Translate product direction into well-scoped spec docs and keep them accurate as work evolves. - Track releases and report on delivery, surfacing risks and blockers early. - Serve as the connective tissue between platform teams, engineering, QA, design, and external partners. ## REQUIREMENTS - 5+ years of product management experience on a digital product team. - Sharp product instincts: you lead roadmap conversations, spot what’s missing, and push back when something isn’t right. - Track record of taking products from concept to launch. - Curiosity about the business, not just the backlog. You want to understand why things are being built, not just what. - Clear, precise written communication. Your PRDs and updates don’t require follow-up questions. - Solid organization and follow-through. - Comfort working with external technical vendors or partners and holding people to commitments. - Fluent English - Based in Latin America - Working PST Timezone ## NICE TO HAVE - Ability to analyze product data and translate insights into actionable improvements. - Excellent communication and stakeholder management skills, including with senior client leadership. - Project delivery experience, such as facilitating agile ceremonies (standup, sprint planning, retrospectives) and managing timelines, risks, and dependencies. - Familiarity with third-party streaming platforms, analytics tools, and player integrations. - Working knowledge of AI tools for PM work, such as prompt engineering, AI-assisted research, and LLM tools for synthesis and planning, and an interest in applying them to PM workflows. - Prior consulting or embedded client experience, and comfort operating in a matrixed environment. - Experience with analytics or observability platforms (Adobe, Amplitude, Mixpanel, etc). WHY THIS ROLE? - You’ll work embedded inside one of the most recognized sports leagues in the world, on a product used by tens of millions of fans. - You’ll get deep exposure to a sophisticated, high-stakes technology stack spanning live streaming, video delivery, and monetization, the kind of experience that accelerates a PM career. - Opportunity to grow. As you build trust and show product leadership, you can take on broader scope within the engagement. ## LIFE AT APPLY People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you: Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact. An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe. AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work. Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being. Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both. APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity, Equity, and Inclusion (DEI) section. For recruitment accommodations, please email careers@applydigital.com. ## About APPLY ## Company Overview - **One-liner**: APPLY is an agentic customer experience agency that helps brands deliver continuous, contextual, and personal experiences using Google Cloud’s AI and data platform. - **Entity Type**: Private (no disclosed funding rounds; appears bootstrapped or self-funded) - **Headquarters**: Toronto, Canada (inferred from multiple job listings and office locations) - **Founded**: Not publicly available - **Founders**: Not publicly available (Dr. Ali Alkhafaji serves as CEO; no founder information disclosed) ## Core Business - **Primary industries**: Digital agency / consulting, specializing in customer experience (CX), marketing, commerce, and data. - **Target customers**: B2B – enterprise brands in sports, media, CPG, and retail. - **Mission or purpose**: “Achieve human depth at agentic scale for the world’s most ambitious brands” – applying agentic intelligence across the entire experience ecosystem. ## Products & Services - **Agentic Customer Experience (ACx)**: End-to-end strategy, experience design, and delivery powered by Google Cloud (Gemini, BigQuery, Agent Platform). Includes predefined solutions for content, commerce, and data that are customizable and fast to deploy. - **Consulting & Strategy**: Deep industry expertise in sports, media, CPG, and retail; connecting cross-industry insights to unlock opportunities. - **Technology Implementation**: Google Cloud Premier Partner services, including integration of AI, data analytics, and marketing automation. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: 650+ specialists, 9 global locations, 1,000+ projects delivered (as of 2025) - **Notable Investors/Partners**: Google Cloud (Premier Partner); extended partnerships across content, marketing, commerce, and data platforms. - **Growth Signals**: Recent focus on “agentic” capabilities; growing team (multiple open roles listed); expanding into remote and hybrid work globally. ## Competitive Advantages - **Agentic focus**: Early mover in “Agentic Customer Experience” (ACx), combining AI agents with human strategy. - **Google Cloud depth**: Premier Partner status provides deep access to Gemini, BigQuery, and Agent Platform. - **Industry specialization**: Proven track record in sports, media, CPG, and retail with 1,000+ delivered projects. - **Human + AI blend**: Emphasizes “human depth at agentic scale” – not just technology but also craft and strategy. ## Strategic Focus - **Current priorities**: Scaling agentic solutions across content, commerce, and data; expanding partnerships; hiring for key technical and leadership roles (Principal Agentic Engineer, Tech Lead, Product Design Lead). - **Direction for growth**: Continue leading the agentic CX space, deepening Google Cloud integration, and entering new verticals. ## Why Work Here - **Culture highlights**: Collaborative, driven, inclusive environment with a focus on continuous growth. Diversity celebrated and everyone is encouraged to “come as you are.” - **Remote/hybrid/office policy**: Flexible – “a variety of ways, from remote to in-office, to a blend of both.” Some roles are fully remote (e.g., Senior Director, Business Development) while others are hybrid (e.g., Partner Lead in Santiago). - **Notable perks**: Generous training budgets (partner tech certifications, workshops, mentorship), customizable health/dental plans, generous vacation policy, and work-life balance emphasis. - **Engineering culture**: Sharp minds working on meaningful projects with global brands; exposure to cutting-edge Google Cloud AI tools. ## Sources 1. [applydigital.com/careers](https://www.applydigital.com/careers/) 2. [applydigital.com/about-us](https://www.applydigital.com/about-us/) 3. [applydigital.com](https://www.applydigital.com/) 4. [jobs.lever.co/applydigital](https://jobs.lever.co/applydigital) 5. 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