---
title: 'Senior Product Manager — White-Label App Store Platform at Xsolla'
canonical: 'https://feeny.ai/job/senior-product-manager-white-label-app-store-platform-xsolla-beijing-pv5rvvy6e9bt'
type: 'job'
last_seen: '2026-09-08'
---

# Senior Product Manager — White-Label App Store Platform at Xsolla

- **Company:** Xsolla
- **Location:** Beijing, China
- **Work type:** onsite
- **Posted:** 2026-07-01
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.lever.co/xsolla/0affadcf-dd1d-4649-9ab9-0244a585ee9c

## Job description

## RESPONSIBILITIES

1. Lead product planning and design for the company's white-label app store platform, enabling clients to rapidly build and operate their own branded app marketplaces on a shared platform infrastructure — covering core modules including the end-user app store, developer console, and operations backend.
2. Own the configurable product design of the white-label app store, including brand theming, page layout, content structure, operational rules, and role-based permissions — improving platform reusability and project delivery efficiency.
3. Design and optimize the full app lifecycle — from onboarding and submission for review, to publishing, search and recommendation exposure, and download conversion.
4. Engage with clients, business development, and operations teams to gather requirements; identify common needs across clients in areas such as app distribution, content operations, and campaign configuration; and consolidate reusable functional modules and configuration solutions to reduce repetitive custom development.
5. Collaborate with engineering teams to build out platform capabilities including multi-tenancy, permission frameworks, configuration backends, and module reuse — supporting continuous platform scaling and multi-project delivery.
6. Design developer platform capabilities including developer onboarding, app submission and review, version management, data dashboards, and settlement/revenue sharing modules.
7. Work with operations teams to design featured collections, campaign pages, and resource slot scheduling — supporting key app distribution initiatives and growth targets.
8. Partner with the monetization team on capabilities such as advertising, in-app purchase revenue sharing, and subscription services — exploring platform monetization models.
9. Track developments in the app store landscape, Android ecosystem, and overseas distribution markets; continuously refine product strategy in line with business growth.

## Requirements

1. Bachelor's degree or above; majors in Computer Science, Software Engineering, Information Systems, or related fields preferred.
2. 5–8 years of product management experience in internet products; experience with platform products, app stores, content distribution platforms, open platforms, or SaaS platforms preferred.
3. Proven experience designing complex backend systems or platform-type products; ability to independently lead product planning and delivery across multiple user roles and modules.
4. Strong familiarity with core app distribution flows, including app review, search ranking, recommendation mechanisms, chart strategies, and growth conversion.
5. Familiarity with white-label products, multi-tenant architecture, permission systems, or configurable backend design; hands-on project experience preferred.
6. Strong requirements analysis and abstraction skills; able to balance client-specific customization needs against scalable platform solutions.
7. Strong cross-functional communication and project execution skills; able to drive delivery in collaboration with engineering, QA, operations, and business teams.
8. Data-driven mindset; able to identify product issues through data analysis and drive iterative improvements.
9. Solid English reading and writing proficiency; experience with overseas markets or multilingual products preferred.

Bonus Points

1. Experience with Google Play, Huawei AppGallery, Xiaomi App Store, or similar platforms.
2. Experience with the Android ecosystem, SDK platforms, or open platform products.
3. Experience with advertising platforms, monetization products, or growth products.
4. Experience with products targeting overseas markets, multiple regions, or multilingual user bases.
5. Familiarity with app review processes, compliance requirements, or security risk management.

Job Description This job description is intended to outline the general nature and level of work currently performed and is not an exhaustive list of all duties, responsibilities, or qualifications required.

Privacy Notice & Data Processing Consent By submitting your application and uploading your resume/CV, you acknowledge and agree that Xsolla will process your personal information (including but not limited to your name, contact details, work experience, and educational background) for the purpose of recruitment, candidate evaluation, and internal record-keeping.

In accordance with the Personal Information Protection Law of the People's Republic of China (PIPL): Purpose Limitation: Your data will only be used for current and future recruitment considerations within Xsolla. Sensitivity: We will handle your personal information with a high duty of care. Your Rights: You have the right to access, correct, or delete your personal information, and to withdraw your consent at any time by contacting us.

If your application proceeds past the final interview stage, we may conduct a background check, subject to applicable laws and regulations, only after obtaining your separate written consent. Any such check will be strictly limited to information directly relevant to the employment relationship (e.g., educational background, employment history) and will comply fully with the PIPL. Your personal information will be used solely for recruitment and human resource management purposes, and we will implement rigorous security measures to protect your data.

Xsolla takes your privacy rights seriously. We are committed to protecting your personal information in accordance with Chinese data protection laws and will not sell, unlawfully provide, or disclose any personal data received during the hiring process without your explicit authorization. As a data processor, we uphold our obligations to safeguard your personal data and respect your privacy.

For any inquiries related to data privacy, please contact: careers@xsolla.com

Explore more opportunities at: https://xsolla.com/careers

## About Xsolla

## Company Overview
- **One-liner**: Xsolla is a global commerce and financial technology company that provides a comprehensive suite of tools and services for video game developers and publishers, including payments, distribution, marketing, and monetization solutions.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Sherman Oaks (Los Angeles), California, United States
- **Founded**: 2005
- **Founders**: Aleksandr Agapitov (Founder & CEO)

## Core Business
- **Industries**: Video game commerce, financial technology, payment processing, distribution, and capital markets for interactive entertainment.
- **Target Customers**: B2B – game developers and publishers of all sizes, from indie studios to AAA enterprises.
- **Mission**: "We bring opportunities together for the video game industry" – helping creators fund, launch, distribute, and monetize games globally.

## Products & Services
- **Xsolla Payment Solutions**: Global payment orchestration supporting 1000+ payment methods, 130+ currencies, and 200+ geographies. Operates as the merchant of record.
- **Xsolla Web Shop**: White-label direct-to-consumer storefronts that allow developers to sell games and in-game items with higher margins.
- **Xsolla Launcher & Distribution**: Cross-platform game distribution tools and launcher solutions for PC and mobile.
- **Xsolla Partnership Network**: Marketing and audience acquisition services.
- **Xsolla Capital Markets Group (CMG)**: Institutional capital platform providing debt, credit, and special situations financing for game studios, supported by proprietary market intelligence and an LP/investor network.
- **Xsolla Storefront** (in development): White-label Android game store designed for large-file distribution, download management, and multi-tenant theming.
- **Xsolla Anti-Fraud & Compliance**: Risk management and compliance tools tailored to digital gaming transactions.

## Market Standing
- **Valuation**: Not publicly available.
- **Annual Revenue**: ~$100 million (source: LinkedIn data).
- **Total Funding**: Not disclosed (private, bootstrapped/growth equity?).
- **Notable Partners & Clients**: Valve, Twitch, Epic Games, PUBG Corporation, and thousands of other game developers (1,500+ mentioned on careers page).
- **Growth Signals**:
  - 1,079 full-time employees (as of 2025; up ~22% YoY based on earlier LinkedIn data).
  - 16 global offices across Los Angeles, London, Berlin, Dubai, Kuala Lumpur, Tokyo, Beijing, and more.
  - 3,000+ direct-to-consumer web shops launched.
  - 258,343,632 Pay Station visits in 2024.
  - 180.5 million average daily developer API calls.
  - 99.98% platform uptime over the past 12 months.
  - Active expansion of Capital Markets Group with hires in New York, Middle East, and Singapore.

## Competitive Advantages
- **Exclusive video game focus** – All products and services are built specifically for the games industry, unlike generic payment processors.
- **Global merchant of record** – Handles tax, compliance, and fraud in 200+ territories, reducing friction for developers.
- **Relationships with major platforms** – Deep integrations with Steam, Twitch, Epic Games Store, etc.
- **Scale and reliability** – Proven ability to handle hundreds of millions of transactions annually with near-perfect uptime.
- **Capital and investment arm** – Unique ability to provide financing to studios, creating stickiness and aligning incentives.

## Strategic Focus
- Scaling the **Capital Markets Group** as an independent institutional platform serving the interactive entertainment ecosystem (debt, special situations, principal investments).
- Building a **white-label Android game store** to capture mobile distribution and compete with traditional app stores.
- Deepening **AI integration** across QA, testing, and hiring processes (Director of QA role explicitly mentions AI-assisted testing; AI used in recruitment).
- Expanding presence in high-growth markets: **Japan** (CMO/VP Marketing role), Middle East, and Southeast Asia.

## Why Work Here
- **Culture**: "We build from the inside out" – competitive salary, flexible time off, hybrid/remote options, health insurance, retirement programs, family leave, generous in-office amenities, disability and life insurance.
- **Work Model**: Hybrid and remote available across global offices.
- **Engineering Culture**: High ownership, modern stack (Android/Kotlin, large-file distribution, multi-tenant theming, CI/CD, cloud infrastructure). Engineers work on greenfield projects like the white-label game store.
- **Growth Opportunities**: New hires in the Capital Markets group have "executive sponsorship, meaningful ownership, and the mandate to build a durable franchise." Rapidly scaling company with expanding teams.
- **Global, diverse team**: Employees from 52+ countries; offices in 12 countries.

## Sources
1. [Xsolla Careers](https://xsolla.com/careers)
2. [LinkedIn – Xsolla Company Profile](https://linkedin.com/company/xsolla)
3. [Xsolla About Us](https://xsolla.com/about-us)
4. [Xsolla Culture & Values](https://xsolla.com/our-culture-and-values)
5. [Xsolla Jobs on Lever](https://jobs.lever.co/xsolla)

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