---
title: 'Senior Product Manager at Workyard'
canonical: 'https://feeny.ai/job/senior-product-manager-workyard-sydney-yvn33pwy2ydv'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Product Manager at Workyard

- **Company:** Workyard
- **Location:** Sydney, Australia
- **Employment:** full-time
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/workyard/13c68fc6-575e-4ad7-82d7-520fd4bde571

## Job description

## About Workyard

Workyard puts everything between the job site and the office on autopilot for contractors.

That's the gap where contractors lose money — manual timesheets, end-of-week data entry, cost-coding nobody in the field wants to do, compliance chased after the fact, and a payroll admin re-keying numbers they don't trust. We close it. Time is GPS-verified and corrected the moment crews arrive. Hours get coded to the right job automatically. Errors get caught before anyone sees them. Verified data flows straight into payroll and accounting without anyone touching it twice.

We were built by a brother-and-sister team who ran payroll for 500+ field workers and couldn't find a single tool that got the hours right. So they built one.

Today, thousands of workers clock in on Workyard every day across construction businesses in the US market.

Note: This role is based out of our Surry Hills office, where we're in-office Tuesdays and Thursdays, and WFH the rest of the week.

Our Growth Story

- 2018 — Founded as a skilled trades staffing marketplace. Placed 500+ workers across 50+ contractors and ran their payroll end to end.
- 2018–2020 — Tried every time tracking product on the market. All of them put the burden on the worker to remember what to do. So we built our own GPS-based system to allocate hours to jobs automatically.
- 2021 — Pivoted from marketplace to SaaS. Marketplace customers had started asking to use the tool for their whole team, not just our placements.
- 2021–today — Explosion in revenue, grew the team to 70+ (across AU & US) with thousands of contractors relying on our product to run their teams daily.

We started with the most painful, unglamorous problem in construction (accurate time cards). We solved it well enough that contractors trusted us with more: job costing, scheduling, compliance, expenses, and field documentation. We earned that from the ground up, crew by crew, day by day.

## Who We Are

Construction contractors are the most honest people you'll ever build for. They've been sold software that didn't work before, so they don't just hand out trust, we have to earn it. When we do, they tell every contractor they know that we’re the best-in-class. No marketing budget buys what a foreman saying "this one actually works" buys.

That sets a high bar, and the feedback comes back fast. It also means you'll always know whether what you shipped mattered. A payroll admin gets Friday afternoon back, or a foreman spends the day building instead of chasing paperwork. That's the whole job.

We're about 70 people and growing fast. We value people who have high agency over pedigree. There's no playbook to inherit, which means you'll reason from first principles more often than you'll follow a process, and the parts that don't exist yet are yours to build and own.

## The Role

You’ll own product lines, not a random backlog of customer requests from sales.

That means you own the problem, what's broken, what it's costing them, which of those problems is worth the next eight weeks of engineering time, and what "solved" actually looks like. You'll build the solutions alongside Product Engineers that start the work, define the success criteria the release gets measured against, and be accountable for whether contractors adopt what we ship. You’ll work closely with Product Engineers (in-office) who care about the problem as much as you do, and are held accountable not for just shipping, but ensuring what is built, works.

You'll report to the Head of Product (a co-founder) and also work directly with the CEO, Head of Sales and CS.

## About you

AI has changed what a product manager actually does, so we're not fussy about where you came from. We'll take a well-credentialed senior PM and a hungry less-experience one equally seriously, most have come from one of these paths:

- Product Management - Owning something real that people used every day
- Founding - With a company of your own behind you. Whether you were successful or not.
- Engineering or Design - With the customer experience one of your core responsibilities

Past that, four things matter more than anything on your CV:

- First-principles problem solver: You synthesize problems and break them down, build a clear and focussed strategy around it, and are able to take something from idea to outcome while applying clear judgement on trade offs along the way.
- Commercial rigour: You are laser-focused on delivering outcomes. You design for outcomes you can measure, interpret both quantitative and qualitative signals.
- Product sense: You have a real instinct and empathy. You can tell the difference between a feature that's “works” and one that “feels good”, you have a strong intuition for what makes products feel delightful, trustworthy and easy to use
- Comfortable with ownership: you're energised by ambiguous, high-impact problems and taking the lead, and you've got a track record of navigating and leading through ambiguity and high-stake situations.

## Key Responsibilities

Vision & Strategy

- Own the strategy for your product line and make the trade-offs explicit. What we're doing, what we're not, and why. Write the rationale down where the whole company can read and understand it.
- Turn customer signal and market movement into an outcome-based plan for your line, not a feature list with dates attached.
- Keep a live view of the competitive set. Know where we win, where we lose, and which of those is worth fixing and fighting for.

Customer Insight & Discovery

- Run discovery on a cadence, not when someone reminds you. Contractor interviews, transcript analysis, win/loss review, support escalation analysis.
- Build your own tooling to make your discovery process faster. Most of us have Claude skills wired into our transcripts, our buying-barrier data and our pain-point taxonomy.
- Prototype and pressure-test before we fully commit. Have good product sensibility to build your own prototypes, instead of relying solely on a designer to help out.

Problem Definition & Delivery

- Partner with Product Engineers, who own the solution alongside you, to get into the weeds on how the experience will work. Be the judgement layer for trade-off calls on what the minimum-lovable version is going to be to solve the problem defined.
- Own the success criteria in customer-outcome terms, and the success metric with a time period and a definition of done attached. That's the finish line the release gets measured against.
- Know the platform well enough to hold a real conversation with your Product Engineers about trade-offs and delivery details and estimations. You don't need to write the code. You do need to be technical enough to understand why decisions are being made the way they are and have the confidence to challenge assumptions.

Positioning, Launch & Adoption

- Own the value proposition for your product line and contribute to pricing and packaging. Be able to say why a contractor picks us over the alternative in one sentence.
- Write the GTM material yourself. Positioning, the release note, the help article, the in-app copy, the CS briefing. We believe that to own product outcomes, you need to be able to talk about them too.
- Own adoption, not shipping. A release nobody turns on didn't happen. Watch the number for weeks afterward and report it honestly, including when it's worse than you predicted, and what to do next.

## What You'll Bring

- 4-5+ years in product roles. We care more about what you've shipped than the years on it. We'll take a well-credentialed senior PM and a hungry less-experienced one equally seriously, and we don't care about logos.
- Evidence you can find a real problem yourself. Not "worked with the research team". You talked to users, read the tickets, dug through the data, and came back with a unique insight nobody else had.
- Comfort with numbers. You can pull your own query, read a funnel, and size an opportunity without waiting for help.
- You believe good software can make someone's day genuinely better, and that getting the small things right changes how someone's whole day goes.
- Writing that's short and clear. Every doc, release note and update you produce here gets read by an engineer, a CEO or a contractor. Sometimes all three.
- Being open-minded to change when someone shows you better information. You'll disagree with engineers who are more technical than you and salespeople who are closer to the money.
- You use AI tools to improve your work, but not own your judgement and taste. Show us what you've built with them.
- Construction, field service, payroll or ERP experience is a real advantage. Not required. However, being genuinely interested in an industry most tech people haven’t thought about is required.
- Be motivated that a foreman standing in the rain at 6am has a better morning because of something you shipped. If that reads as sentimental rather than as the point, this isn't the job.

## About Workyard

## Company Overview
- **One-liner**: Workyard provides a workforce management platform built specifically for the construction industry, helping contractors improve profitability through GPS time tracking, scheduling, job costing, and labor compliance.
- **Entity Type**: Private (Venture-backed, Series stage not publicly announced)
- **Headquarters**: San Francisco, California, United States (with a second office in Sydney, Australia)
- **Founded**: 2015
- **Founders**: Nic De Bonis (CEO) and Alexandra De Bonis (Head of Product)

## Core Business
- **Primary industry/industries**: Construction Technology (ConTech), Workforce Management, HR Tech
- **Target customers**: B2B – construction contractors, trade professionals, and field service businesses of all sizes (SMB to Enterprise)
- **Mission or purpose statement**: To help contractors increase profitability by better managing and measuring their crew's work, bringing trust, transparency, and technology to workforce management.

## Products & Services
- **GPS Time Tracking**: Mobile-first time tracking with GPS location verification, automatic clock-in rules, and geofencing to ensure accurate, auditable time cards.
- **Scheduling**: A digital team calendar for assigning work, sharing schedules instantly, and managing shift changes with notes and checklists.
- **Job Costing & Reporting**: Real-time dashboards that track hours and costs by job, cost code, and employee, feeding data into accounting and payroll systems.
- **Labor Compliance**: Built-in compliance with overtime, break laws, and a GPS audit trail to protect contractors from wage claims.
- **Developer API**: Open API for custom integrations with existing systems.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Trusted by **50,000+ workers**; sales leadership previously helped scale Toast from $25M to $2B ARR.
- **Notable Investors/Partners**: Not publicly listed on their site, but the company is venture-backed with a globally distributed team.
- **Growth Signals**: Rapid team expansion (currently 66 employees with multiple open roles), a globally distributed team across the US and Australia, and a strong focus on the massive $300B annual labor spend in construction.

## Competitive Advantages
- **Construction-specific focus**: Unlike legacy workforce tools built for generic industries, Workyard is 100% focused on construction, eliminating unnecessary complexity.
- **User-friendly design**: Built for field workers who may not be tech-savvy, with no training required to get started.
- **All-in-one platform**: Combines time tracking, scheduling, job costing, and compliance in a single app, avoiding the need for multiple disconnected tools.
- **Hands-on customer support**: US-based product experts available via phone and online in English and Spanish, with a strong emphasis on relationship-building.
- **Transparency features**: GPS location tracking and audit trails drive more accurate time cards and up to 10% in payroll cost savings.

## Strategic Focus
- **Product expansion**: Continuing to build out a unified platform for all workforce management needs in construction.
- **Scalable growth**: Building a partner-driven growth engine (led by a new Head of Partnerships) to expand distribution across construction and trades.
- **International scaling**: Growing engineering and product teams in Sydney while expanding sales and customer success in the US.
- **Data-driven insights**: Using real-time labor data to help contractors improve future estimates and billing accuracy.

## Why Work Here
- **Culture**: Values of transparency, simplicity, and hands-on service. The company is founded by siblings with a family background in trades, giving it an authentic connection to its customers.
- **Work policy**: Hybrid workspace in both San Francisco and Sydney; remote options available for some US-based roles (e.g., Account Executive, Account Manager).
- **Hiring process**: Transparent and structured – includes a recruiter screen, hiring manager interview, a practical round (live session to simulate real work), and a final interview with a co-founder. No ghosting, with feedback within 48–72 hours.
- **Engineering culture**: Led by James Gordon (25+ years experience), with a focus on building user-friendly software for the field. Roles emphasize practical, real-world problem-solving.
- **Team**: Small but growing (66 employees), offering significant ownership and impact. Leadership includes veterans from Toast, Commonwealth Bank, and the skilled trades marketplace space.

## Sources
1. [workyard.com](https://www.workyard.com/)
2. [workyard.com/careers](https://www.workyard.com/careers)
3. [workyard.com/about](https://www.workyard.com/about)
4. [builtin.com/company/workyard](https://builtin.com/company/workyard)
5. [jobs.ashbyhq.com/workyard](https://jobs.ashbyhq.com/workyard)

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