---
title: 'Senior Product Marketing Director - Finance Solutions at UiPath'
canonical: 'https://feeny.ai/job/senior-product-marketing-director-finance-solutions-uipath-florida-m1t9e85ebj88'
type: 'job'
last_seen: '2026-11-12'
---

# Senior Product Marketing Director - Finance Solutions at UiPath

- **Company:** [UiPath](https://feeny.ai/companies/uipath)
- **Location:** Florida, United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-10
- **Last confirmed live:** 2026-11-12
- **Apply:** https://jobs.ashbyhq.com/uipath/885f3ba8-c816-464b-b7c6-77175b750ec1

## Job description

Life at UiPath The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power. To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose. Could that be you?

## Your Mission

Finance teams lose hours every week chasing approvals, re-keying data, and reconciling records across systems that don’t talk to each other. As a member of UiPath’s product marketing team, you’ll bring our agentic solutions for the Office of the CFO to market, focusing on the source-to-pay and order-to-cash functions. These solutions orchestrate work across the ERP, procurement, and receivables systems customers already run. Drawing on your knowledge of how finance organizations buy and what they’re measured on, you’ll own positioning, launches, and sales enablement that speak to finance leaders in their own terms.

## What You’ll Do at UiPath

- Lead go-to-market strategy and launch planning for source-to-pay (invoice processing, procurement, and supplier communications) and order-to-cash (collections and cash application), working with the field marketing and sales teams that bring it to market.
- Define positioning and messaging for the full CFO buying center, from AP, AR, and procurement leaders to controllers and the CFO, presenting UiPath as the layer that orchestrates work across their existing systems rather than replacing them.
- Build the sales story and the tools to tell it: pitch decks, battlecards, ROI calculators, demo narratives, objection handling, and sales training.
- Recruit customer advocates and turn their results into proof points tied to finance KPIs such as DSO, cost per invoice, and on-contract spend.
- Run buyer research, including personas, buying journeys, and win/loss analysis, and share what you learn with product management to shape the roadmap.
- Develop the messaging, content, and audience insight behind campaigns across demand generation, field, and partner channels, and support analyst relations.

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## What You’ll Bring to the Team

- 10+ years in B2B marketing, consulting, or product development, ideally including SaaS product marketing for finance, procurement, or order-to-cash software.
- Deep knowledge of source-to-pay and order-to-cash processes and the finance leaders who own them. Experience in finance operations, shared services, or finance advisory is a strong plus.
- Working knowledge of enterprise SaaS, GenAI, agentic AI, and automation, including how they integrate with ERP and other systems of record, and the ability to explain them in terms of business outcomes.
- A track record of successful launches built on sharp positioning, messaging, and sales collateral.
- Clear, persuasive communication with every audience, from AP specialists to the CFO, in writing, in meetings, and on stage.
- Experience partnering closely with marketing, sales, partners, product management, and engineering.
- Hands-on use of AI tools in your day-to-day work, such as research, content development, and analysis, is a plus.
- A degree in business, finance, accounting, engineering, or a related field, or equivalent experience.

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned. Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected. We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our [privacy policy](https://www.uipath.com/legal/trust-and-security/privacy-policy).

## About UiPath

## Company Overview
- **One-liner**: UiPath provides an enterprise AI-powered automation platform that enables AI agents, robots, people, and models to work together to orchestrate complex business processes.
- **Entity Type**: Public (ticker: PATH)
- **Headquarters**: New York, NY, USA (incorporated in Delaware; global operations)
- **Founded**: 2005 (in Bucharest, Romania)
- **Founders**: Not explicitly named in provided sources (co-founders widely known as Daniel Dines and Marius Tirca, but not verifiable from the given search results)

## Core Business
- **Primary industries**: Enterprise software – Robotic Process Automation (RPA), Agentic AI, Intelligent Document Processing, Business Process Automation.
- **Target customers**: B2B – large enterprises and governments across banking, healthcare, insurance, manufacturing, retail, public sector, and more.
- **Mission/purpose**: “Accelerate human achievement by shaping the future of work” and “make work more meaningful through automation.”

## Products & Services
- **UiPath Platform™**: An integrated suite that combines RPA, API automation, AI agents, document understanding, process mining, and orchestration into a single, governed platform. Deployed via SaaS (Automation Cloud™) or on-premises.
- **Enterprise Agent Builder**: Low‑code/pro‑code tool to create, customize, and deploy autonomous AI agents that plan, reason, and act.
- **UiPath Maestro™**: Orchestration layer that manages tasks across agents, robots, and people, enabling end‑to‑end process automation with governance and monitoring.
- **Automation Cloud™**: Multi‑tenant SaaS version of the platform for rapid deployment without infrastructure overhead.
- **Intelligent Xtraction & Processing (IXP)**: Document understanding product that extracts structured/unstructured data from documents to power AI agents and automations.
- **UiPath Test Cloud**: Agentic testing platform for enterprise software quality assurance, with self‑healing automation and AI‑assisted test creation.
- **Process Intelligence**: Process mining and task mining to identify automation opportunities, simulate changes, and monitor performance.
- **Vertical Solutions**: Pre‑built, packaged automation solutions for industries (e.g., medical records summarization, loan quality control, quote generation) to deliver value in weeks.

## Market Standing
- **Valuation/Market Cap**: Not explicitly stated in provided sources; as a public company, market cap fluctuates (see SEC filings).
- **Key Metric**: Over 10,800 customers as of July 31, 2023 (latest figure in provided content); 10,747 customers as of January 31, 2026.
- **Notable Investors/Partners**: Not detailed in provided sources (early investors include Accel, CapitalG, etc.).
- **Growth Signals**:
  - 3,981 full‑time employees as of January 31, 2026.
  - 7‑time Leader in Gartner® Magic Quadrant™ for Robotic Process Automation.
  - Recognized as a Leader in IDC MarketScape (Business Automation Platforms 2025) and Forrester Wave™ (Document Mining & Analytics Platforms Q2 2024).
  - Recent acquisitions: Peak (March 2025, AI pricing/inventory for manufacturing & retail) and WorkFusion (February 2026, AI agents for financial crimes compliance).
  - Grid Leader Fall 2025 for Business Automation Platforms, Agentic AI, AI Agent Builders.
  - Over 3 million developers using AI at work.

## Competitive Advantages
- **Unified agentic automation**: Only platform that tightly combines AI agents, RPA, API integrations, and document understanding in one governed environment.
- **Centralized governance & security**: AI Trust Layer, role‑based access, real‑time audit logs, and customer‑managed LLM support – enabling safe enterprise‑wide AI deployment.
- **Vendor‑agnostic orchestration**: Maestro integrates with any agent or automation tool, avoiding lock‑in.
- **Strong analyst recognition**: Consistently ranked as a Leader by Gartner, Forrester, Everest Group, and IDC across multiple categories.
- **Scalable deployment**: SaaS, on‑premises, hybrid – with full flexibility for regulated industries.

## Strategic Focus
- **Agentic automation**: Shifting from rule‑based RPA to AI agents that think, plan, and act autonomously – the central theme of their 25.10 platform release.
- **Vertical expansion**: Pre‑built solutions for financial services, healthcare, insurance, supply chain, and manufacturing to accelerate time‑to‑value.
- **Acquisitions**: Continuing to buy niche AI and automation companies (Peak, WorkFusion) to broaden capabilities in pricing, compliance, and vertical intelligence.
- **R&D investment**: Significant ongoing investment in AI, agent builder, and governance features.

## Why Work Here
- **Culture**: Values of **Bold** (speak up, think big), **Immersed** (dive deep, customer‑centric), **Fast** (agility, simplicity, results), and **Humble** (open mind, kindness, team player).
- **Work flexibility**: Hybrid, remote, or office‑based roles; hybrid teams are expected onsite at least two days per week.
- **Growth & development**: “Failing forward” mindset – encouraged to take smart risks and learn from mistakes. Opportunities in Engineering, Product, Sales, etc.
- **Diversity & belonging**: Committed to fair opportunity, inclusive workplace, and celebrating uniqueness.
- **Impact**: Pledge 1% member – donated 1.1M shares to ESG initiatives. Focus on “automation for good” in communities and the environment.
- **Perks**: Recognized as a great workplace; emphasis on employee well‑being and professional growth through programs like the Future Forward Internship.
- **Global community**: Diverse team across 100+ customer countries with a strong connection to Bucharest roots.

## Sources
1. [uipath.com/about-us](https://www.uipath.com/about-us)
2. [uipath.com/careers](https://www.uipath.com/careers)
3. [uipath.com/](https://www.uipath.com/)
4. [uipath.com/careers/jobs](https://www.uipath.com/careers/jobs)
5. [SEC 10-K Filing (January 31, 2026)](https://ir.uipath.com/financials/sec-filings/content/0001734722-26-000012/path-20260131.htm)

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