--- title: 'Senior Product Marketing Manager at 12twenty' canonical: 'https://feeny.ai/job/senior-product-marketing-manager-12twenty-remote-vt914a4mm68v' type: 'job' last_seen: '2026-10-19' --- # Senior Product Marketing Manager at 12twenty - **Company:** 12twenty - **Location:** Remote - **Work type:** remote - **Posted:** 2026-10-13 - **Last confirmed live:** 2026-10-19 - **Apply:** https://job-boards.greenhouse.io/12twenty/jobs/4743172005 ## Job description 12twenty is the leading platform for employers to connect with elite early career professionals. Our community includes millions of students, recent graduates, and alumni from top business schools, law schools, and universities around the world. We take pride connecting our community of candidates with recruiters from top companies across industries. Come join our fast growing organization! Senior Product Marketing Manager ## About the Role 12twenty is seeking a Senior Product Marketing Manager to own product marketing for a dedicated line of business. You’ll connect Product, Sales, Customer Success, and Marketing, building a deep understanding of our products and turning that knowledge into clear value propositions, effective sales enablement, and thoughtful go-to-market plans. You’ll operate at both strategic and executional levels, helping us sharpen our positioning, prepare our teams, and bring products to market with a clear understanding of who they’re for and why they matter. We’re looking for someone who asks good questions, gets close to customers, and can turn complex capabilities into a compelling answer to “Why should I care?” ## What You’ll Do Product Understanding, Positioning & Value Propositions - Build deep knowledge of the products within your line of business, including their capabilities, use cases, limitations, and customer outcomes. - Work closely with Product to understand what’s available today, what’s coming next, and what those developments mean for customers. - Own product positioning and value propositions grounded in customer needs, buying behavior, and competitive differentiation. - Translate product capabilities into clear benefits tailored to specific ICPs, personas, and use cases. - Partner with Marketing to develop clear, compelling go-to-market messaging grounded in product value, customer insights, and the broader 12twenty narrative. - Validate product claims and develop the customer evidence and proof points that support them. Go-to-Market Strategy & Launch Planning - Own the go-to-market plan and launch calendar for your line of business, aligning timing and priorities with Product and go-to-market partners. - Determine the appropriate launch approach for new products and features based on customer relevance, business opportunity, and team readiness. - Partner with Product, CS, Sales, and Marketing to define target audiences, launch goals, packaging considerations, responsibilities, and success metrics. - Coordinate launch readiness, including value propositions, enablement, customer communications, and the information teams need to sell and support the offering. - Evaluate performance after launch and use customer feedback, adoption signals, and sales findings to improve the approach. Sales & Customer Enablement - In partnership with Marketing create and maintain practical enablement materials, including sales guides, decks, battlecards, use cases, objection handling, and competitive talking points. - Partner with Sales and BDRs to understand where conversations stall and what would help buyers move forward. - Deliver training that helps teams confidently explain product value, demonstrate relevant capabilities, and address customer questions. - Equip CS with the information needed to communicate new capabilities and help customers understand their value. - Gather feedback on enablement materials, track their use, and improve them based on what teams need in real conversations. Market & Customer Intelligence - Maintain a strong understanding of customer needs, buying behavior, decision criteria, and alternatives within your line of business. - Conduct customer and buyer interviews, review sales conversations, and lead win/loss research to uncover what influences purchasing decisions. - Refine ICPs, personas, and priority use cases based on evidence. - Monitor competitive offerings, positioning, and market developments, translating findings into actionable guidance. - Bring customer and market insights into product planning, positioning, and launch decisions. What Success Looks Like - Clear, differentiated value propositions help buyers understand why 12twenty is relevant to their needs. - Sales and CS use the materials you build and confidently communicate product value. - An agreed launch calendar keeps Product and go-to-market teams aligned on priorities, timing, and readiness. - Launches have defined goals, measurable results, and follow-through after the announcement. - Customer and competitive insights consistently inform product and go-to-market decisions. - Your work contributes to stronger sales conversations, product adoption, and customer value. ## Who You Are - 5+ years of experience in B2B SaaS product marketing, ideally in multi-sided platforms or HR/edtech. - A proven track record of developing value propositions, launching products, and enabling sales. - Curious and thorough, with the ability to learn complex products and explain their value clearly. - A strategic thinker and strong communicator who can influence cross-functional partners and move work forward. - Comfortable using customer research and performance data to make decisions, test assumptions, and adjust your approach. - Equally comfortable building a launch plan, writing a sales guide, and delivering a training session. - Able to bring structure to ambiguity and prioritize the work that will have the greatest impact. - Someone who cares whether teams use what you build and whether customers understand the value. Passionate about helping students, universities, and employers succeed. Why Join Us? At 12twenty, we’re building the intelligence-driven platform that helps students launch meaningful careers and employers connect with top talent. With a loyal customer base, a strong product foundation, and new innovations coming to market, this is an opportunity to shape how customers understand, buy, and benefit from our products. You’ll have meaningful ownership, close collaboration with Product and go-to-market teams, and the opportunity to build work that makes a difference in the field. Annual compensation: Up to $150,000 The annual compensation range for this position is listed above. This salary range is an estimate, and the actual salary may vary based on company compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location. In addition to the range below, US employees are eligible for equity. Employees in this position are also eligible to participate in the Company’s standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), and paid time off. Benefits & Perks: - Competitive salary - Generous PTO policy - Full benefits, including 401(k) - Regular team happy hours and activities - Remote work flexibility 12twenty is an enterprise level talent acquisition platform connecting the world’s largest employers with students and alumni from top business schools and other graduate level institutions. The market for talent, especially highly qualified talent, continues to grow more and more competitive. 12twenty’s unique position as the connection between students, schools, and employers has fueled our rocketship growth. Come be part of our journey! 12twenty offers competitive salary and stock options and an amazing team to innovate and collaborate with. We love what we do, we embody a passion for continuous improvement, and we support each other to be excellent! Check out a video from a recent user conference: https://vimeo.com/1205520510 ## About 12twenty ## Company Overview - **One-liner**: 12twenty is a data-driven platform that helps universities and employers connect top college talent to the perfect career opportunities. - **Entity Type**: Private (Series A) - **Headquarters**: Santa Monica, California, United States - **Founded**: 2010 - **Founders**: Kenny Berlin (CEO, Co-Founder) and Adam Levitt (CTO, Co-Founder) [craft.co](https://craft.co/12twenty) ## Core Business - **Primary industries**: Education Technology (EdTech) / Human Resources (HR) / Early‑Career Recruiting - **Target customers**: University career centers, employers recruiting early‑career talent (B2B), and students/alumni (B2C) - **Mission/Purpose**: “Change the way hiring works” by making early‑career connections more efficient and equitable using deep data [12twenty.com](https://12twenty.com/) ## Products & Services - **Career Center Platform**: A unified system for universities to manage job postings, career fairs, experiential learning, outcome reporting, and alumni engagement. - **Employer Recruitment Suite**: Tools for employers to post jobs, host multi‑school events, source candidates, and access outcome data across 4,000+ college programs. - **Student/Alumni Portal**: A mobile‑friendly marketplace where graduates and alumni can search for jobs, network, and track their career progress. All offerings are **SaaS** solutions delivered through a shared data engine. [12twenty.com](https://12twenty.com/) ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: Annual revenue of **~$5.0M** (latest estimate) [linkedin.com](https://www.linkedin.com/company/12twenty-inc) - **Total Funding**: Series A (March 2015) led by **Lighthouse Capital Management** (amount undisclosed) [craft.co](https://craft.co/12twenty) - **Scale**: Connects **4,000+ college programs** and **350K employers** with **55M+ students and alumni** [12twenty.com](https://12twenty.com/) - **Growth Signals**: Headcount of **83 employees** (+10.7% YoY); operates in **7 countries** (US, Brazil, North Macedonia, Argentina, Philippines, Slovakia, Germany) [linkedin.com](https://www.linkedin.com/company/12twenty-inc) - **Engagement Metrics**: 68% message open rate, 8+ minute average student session, 56% higher application rate vs. industry average [12twenty.com](https://12twenty.com/) ## Competitive Advantages - **Data‑first platform**: Decisions are driven by outcomes data, not gut feelings. - **High engagement**: Gen Z‑centric design yields industry‑leading interaction rates. - **Exclusive access**: Strong relationships with top business, law, and undergraduate programs—hard for competitors to replicate. - **Privacy‑obsessed**: Emphasizes candidate data protection, a key trust differentiator. [12twenty.com](https://12twenty.com/) [12twenty.com/careers](https://12twenty.com/careers) ## Strategic Focus - Deepen data and analytics capabilities to deliver “right‑fit” matches faster. - Expand employer network beyond current 350K, especially in mid‑market and enterprise segments (as shown by open Account Executive roles). - Continue remote‑first model (since 2020) to attract talent globally while maintaining team cohesion through retreats. [12twenty.com/careers](https://12twenty.com/careers) [job-boards.greenhouse.io/12twenty](http://job-boards.greenhouse.io/12twenty) ## Why Work Here - **Remote‑first**: Work from anywhere; quarterly and annual in‑person retreats keep the team connected. - **Culture**: High‑growth startup environment with five core values (e.g., “Aspire to do great things,” “Build quality work we are proud of,” “Make data‑driven decisions”). - **Impact**: “Help millions of careers get off to a better start”—employees shape the future of early‑career hiring. - **Benefits**: Competitive packages, flexible work, and a focus on personal growth. - **Open roles (as of July 2025)**: Mid‑Market Account Executive (Employer Division) and University Account Executive (University Division) [job-boards.greenhouse.io/12twenty](http://job-boards.greenhouse.io/12twenty) [12twenty.com/careers](https://12twenty.com/careers) ## Sources 1. [12twenty.com](https://12twenty.com/) – Company overview, product details, stats 2. [12twenty.com/careers](https://12twenty.com/careers) – Culture, values, remote‑first policy 3. [job-boards.greenhouse.io/12twenty](http://job-boards.greenhouse.io/12twenty) – Current job openings 4. [linkedin.com/company/12twenty-inc](https://www.linkedin.com/company/12twenty-inc) – Employee count, revenue, locations, departments 5. [craft.co/12twenty](https://craft.co/12twenty) – Founding team, funding round, company description ## Other roles at 12twenty - [Sales Development Representative](https://feeny.ai/job/sales-development-representative-12twenty-remote-nc06cem0zrft) - [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-12twenty-remote-2kqc2zj7tqv1) - [Senior Product Manager](https://feeny.ai/job/senior-product-manager-12twenty-remote-bn2fkmb7btve) - [Senior Manager, Demand Generation](https://feeny.ai/job/senior-manager-demand-generation-12twenty-remote-4zr2j00zqs02) - [Account Manager](https://feeny.ai/job/account-manager-12twenty-remote-scjs6pgfb3nx) - [University Account Executive](https://feeny.ai/job/university-account-executive-12twenty-remote-88k6jd7kg92r) - [Senior Product Marketing Manager](https://feeny.ai/job/senior-product-marketing-manager-forward-santa-clara-h5q5bpfk7xer) — Santa Clara, CA - [Senior Product Marketing Manager](https://feeny.ai/job/senior-product-marketing-manager-yoodli-ai-roleplays-seattle-hnt2kzdz2er6) — Seattle, WA - [Senior Product Marketing Manager](https://feeny.ai/job/senior-product-marketing-manager-typeface-palo-alto-ef6g84maazaf) — Palo Alto, CA - [Senior Product Marketing Manager](https://feeny.ai/job/senior-product-marketing-manager-foley-united-states-5sxx1cxdw5n6) — United States