---
title: 'Senior Product Marketing Manager at Aiwyn'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-aiwyn-united-states-ec0pfcwwpcxj'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Product Marketing Manager at Aiwyn

- **Company:** Aiwyn
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-13
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/aiwyn/492ad151-dd3a-4ca7-ac50-66f3dae16b50

## Job description

## Who You Are

You’re a strategic, hands-on Senior Product Marketing Manager who thrives at the intersection of Product, Engineering, and Sales. You combine sharp market insight with executional grit. You think big, move fast, and collaborate deeply.

You’re not just managing strategy; you're shaping it. This is your opportunity to help define how Aiwyn transforms the professional services industry through intelligent, modern SaaS.

## Responsibilities

- Partner with GTM leadership (Sales, Marketing, CS, and Alliances) to define and execute integrated campaigns that drive awareness, adoption, and pipeline growth.
- Lead product storytelling and positioning across one or more product lines, articulating how Aiwyn helps firms modernize, scale, and deliver better client experiences.
- Own the go-to-market strategy for major product launches, including messaging, enablement, content, and performance reporting.
- Collaborate closely with demand gen to align messaging, content strategy, and campaign execution around key firm segments and revenue goals.
- Build and maintain enablement programs that elevate how Sales and CS articulate value across the full Aiwyn platform.
- Drive customer marketing initiatives including references, case studies, and upsell/cross-sell strategies across product lines.
- Identify product adoption metrics, partnering closely with Sales, Customer Success, and Product to understand usage trends, identify friction points, and develop strategies that accelerate activation and retention.
- Educate and evangelize PMM best practices across the organization, helping peers and cross-functional partners understand how product marketing drives business impact and how to collaborate effectively.
- Mentor and coach other PMMs, helping to build structure, consistency, and scale within the team as Aiwyn continues to grow.

## Role requirements

- 6+ years of B2B SaaS Product Marketing experience
- 3+ years of experience in mid-scale businesses
- Familiarity with vertical SaaS/Platform organizations
- Deep understanding of accounting, professional services, or financial tech markets.
- Experience working in a fast-paced, startup environment
- Strong attention to detail and excellent problem-solving skills
- Ability to think strategically and execute with a high degree of precision
- Strong cross-functional leadership and communication skills.
- Proven success launching and scaling products or features that drove measurable growth in pipeline, adoption, and retention.

## About Aiwyn

## Company Overview
- **One-liner**: Aiwyn provides the first complete software platform for modern accounting firms, unifying payments, practice management, client experience, and tax with built-in AI.
- **Entity Type**: Private (Venture-backed; total funding $127M)
- **Headquarters**: Charlotte, North Carolina, United States
- **Founded**: 2020
- **Founders**: Justin Adams (CEO), Pat Morrell (GM Practice & Tax), Tanner Fritz (GM Payments & Experience)

## Core Business
- **Primary industry**: Accounting technology / Fintech for professional services
- **Target customers**: B2B – accounting firms of all sizes (trusted by 800+ leading firms)
- **Mission or purpose**: To be the “wise friend” that brings technology and trust together, helping firms automate manual work and deliver better client experiences.

## Products & Services
- **Aiwyn Practice**: Time, billing, projects, and resource planning in one view (SaaS).
- **Aiwyn Payments**: Automated invoicing, reminders, and reconciliation to speed up cash flow (SaaS).
- **Aiwyn Experience**: Unified client portal for engagement letters, secure sharing, and requests (SaaS).
- **Aiwyn Tax**: Tax preparation, review, filing, and client collaboration with AI built in (SaaS; live inside Claude).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding of $127M (Seed $14M in 2021; $113M venture round in Dec 2024 led by Bessemer Venture Partners and Kohlberg Kravis Roberts)
- **Notable Investors/Partners**: Revolution Ventures, Bessemer Venture Partners, Kohlberg Kravis Roberts & Co.; integrations with leading accounting tech ecosystem.
- **Growth Signals**: 146 employees (+34.4% YoY); acquired Column Tax, QuickFee US Payments business, and Taxa (2025); expanding into AI with native Claude integration.

## Competitive Advantages
- **First complete platform** purpose-built for accounting firms, replacing multiple disconnected tools.
- **Open platform** with a unified data layer that powers AI strategies (e.g., Claude integration).
- **Strong institutional backing** from top-tier investors (KKR, Bessemer) and a track record of acquisitions.
- **Trusted by 800+ firms** and preferred partner of major accounting alliances.

## Strategic Focus
- **AI-first infrastructure**: Building an AI advantage for firms through native automation and the “data layer” required for intelligent workflows.
- **Platform consolidation**: Replacing point solutions with a single, integrated system across practice, payments, experience, and tax.
- **Continued growth through M&A** and international expansion (operations in 8 countries).

## Why Work Here
- **Remote-first culture**: “Work from anywhere” with team hubs in Charlotte, Austin, San Francisco, Jerusalem, and São Paulo.
- **Generous benefits**: Equity for all employees, 401k matching, unlimited PTO, $1,000 anniversary travel reimbursement, and day-one health coverage (medical, vision, dental, mental health).
- **Values-driven**: “Trust at the core,” “Relentless by design,” and “Owners not renters” – emphasizing transparency, continuous improvement, and ownership.
- **Growth opportunity**: 34% headcount growth YoY, multiple acquisitions, and active hiring across engineering, product, and customer support.
- **Engineering culture**: Technical roles dominate (53% of workforce), with competitive salaries (e.g., Lead Software Engineer ~$169k/yr).

## Sources
1. [aiwyn.ai/about](https://www.aiwyn.ai/about/)
2. [aiwyn.ai](https://www.aiwyn.ai/)
3. [aiwyn.ai/careers](https://www.aiwyn.ai/careers/)
4. [linkedin.com/company/aiwyn](https://www.linkedin.com/company/aiwyn)
5. [explore.aiwyn.ai/about/careers](https://explore.aiwyn.ai/about/careers)

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