--- title: 'Senior Product Marketing Manager, Angry Birds Match at Rovio' canonical: 'https://feeny.ai/job/senior-product-marketing-manager-angry-birds-match-rovio-barcelona-t3602kmq6t9h' type: 'job' last_seen: '2026-11-04' --- # Senior Product Marketing Manager, Angry Birds Match at Rovio - **Company:** Rovio - **Location:** Barcelona, Spain - **Work type:** hybrid - **Posted:** 2026-10-22 - **Last confirmed live:** 2026-11-04 - **Apply:** https://jobs.lever.co/rovio-2/337c82c9-3a2c-4282-ba9c-2af7b432cde8 ## Job description Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here. You will have impact and fun at work by: - Creating end-to-end go-to-market strategies and briefs for exciting feature launches, seasonal events, and brand moments. - Managing the marketing calendar alongside our product roadmap so every release has a clear plan and owner. - Partnering with creative, community, CRM, and external teams to produce inspiring, IP-consistent marketing assets. - Shaping cross-channel 360 campaigns with clear reach targets across paid, owned, and earned media. - Coordinating with our Strategic Partnerships Lead to build pitching decks and secure featuring placements with Apple and Google. - Keeping our iOS and Google Play store pages fresh and collaborating on ASO experiments to boost conversions. - Tracking match-3 market trends and measuring campaign performance to share key learnings with the wider game team. Experience and skills we are looking for: - You bring 8+ years of total gaming marketing experience, with 5+ years focused specifically on mobile product marketing. - You have a strong understanding of free-to-play mobile game development, LiveOps, and the full player funnel (UA, ASO, and onboarding). - You know how to run integrated 360 campaigns that stretch beyond performance UA. - You have experience collaborating with cross-functional game teams, external agencies, and platform partners. - You're comfortable reading dashboards, working with MMP data, and measuring campaign performance. - You craft clear briefs, persuasive pitch decks, and engaging updates for stakeholders. - You're organized and comfortable managing multiple creative projects at once. You'll work in a hybrid setup with two to three days at the office per week. Kindly send us your CV in English. We look forward to speaking to you! We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name. At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying, please write to us at recruitment@rovio.com. What to expect when you join us Candidate Hub Meet the Rovians Diversity, Equity and Inclusion at Rovio ## About Rovio ## Company Overview - **One-liner**: Rovio Entertainment Ltd is a global mobile-first games company that creates, develops, and publishes mobile games, best known for the iconic Angry Birds brand, with over 5 billion downloads worldwide. - **Entity Type**: Private (subsidiary of SEGA Corporation) - **Headquarters**: Espoo, Finland - **Founded**: 2003 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Mobile games, entertainment, brand licensing - **Target customers**: B2C (consumers of all ages) - **Mission**: “Crafting joyful experiences that connect generations” ## Products & Services - **Angry Birds franchise**: Mobile games (e.g., *Angry Birds 2*, *Angry Birds Dream Blast*, *Angry Birds Friends*), animated movies (*The Angry Birds Movie* 2016 and 2019), and consumer products through brand licensing. - **Other mobile games**: Additional titles developed across seven game studios in Finland, Sweden, Denmark, Canada, Spain, and Turkey. ## Market Standing - **Valuation/Market Cap**: Not disclosed (acquired by SEGA; prior public market cap was ~€706.6M as of its IPO in 2017) - **Key Metric**: Annual revenue of €317.7M (most recent available data) - **Notable Investors/Partners**: Owned by SEGA Corporation; operates seven game studios globally. - **Growth Signals**: Headcount of ~500+ employees across 21 countries; slight YoY decline (-1.4%, -9 people) but maintains strong brand recognition and diversified entertainment portfolio. ## Competitive Advantages - **Iconic global brand**: Angry Birds is one of the most downloaded mobile game franchises ever, providing instant recognition and a loyal user base. - **Integrated entertainment ecosystem**: Games, movies, animations, and consumer products create multiple revenue streams and cross-promotional opportunities. - **Data-driven culture**: Emphasizes using data and insights to sharpen intuition and make confident decisions, supported by dedicated data analysts and scientists. ## Strategic Focus - **Continuous evolution**: Prioritizes learning, curiosity, and adapting to market trends (“learning is our favorite game mode”). - **AI integration**: Has a dedicated AI strategy to streamline operations and enhance efficiency, while keeping hiring human-driven. - **Autonomy and ownership**: Encourages self-driven teams and true ownership of projects, maintaining a “big small company” culture. ## Why Work Here - **Culture & diversity**: Over 50 nationalities, inclusive and collaborative environment; strong Nordic values with emphasis on work-life balance. - **Work model**: Hybrid working model (roles tied to office locations); flexible hours and possibility for remote work, with relocation support for senior roles. - **Learning & growth**: Continuous self-driven learning supported by courses, conferences, and training; opportunities to work with top talent in the games industry. - **Wellbeing**: Active hobby groups (board games, house band), wellbeing benefits, and a supportive atmosphere. ## Sources 1. [Rovio Careers](https://www.rovio.com/careers/) 2. [Rovio About](https://www.rovio.com/about/) 3. [Rovio Job Listings (Lever)](https://jobs.lever.co/rovio-2) 4. [Rovio LinkedIn](https://linkedin.com/company/rovio) 5. [Rovio Candidate Hub](https://www.rovio.com/candidate-hub/) ## Other roles at Rovio - [Executive and Team Assistant](https://feeny.ai/job/executive-and-team-assistant-rovio-helsinki-63km6ffvj4a1) — Helsinki, Finland - [Senior Product Manager, Live-Ops - Angry Birds Dream Blast](https://feeny.ai/job/senior-product-manager-live-ops-angry-birds-dream-blast-rovio-helsinki-kbatnfsax7vz) — Helsinki, Finland - [Data Analyst](https://feeny.ai/job/data-analyst-rovio-helsinki-n8xhxym1wmjq) — Helsinki, Finland - [Head of Business Development](https://feeny.ai/job/head-of-business-development-rovio-helsinki-awrxmddr8n80) — Helsinki, Finland