--- title: 'Senior Product Marketing Manager- B2B at Loora' canonical: 'https://feeny.ai/job/senior-product-marketing-manager-b2b-loora-tel-aviv-cb56agwsk4ky' type: 'job' last_seen: '2026-09-07' --- # Senior Product Marketing Manager- B2B at Loora - **Company:** Loora - **Location:** Tel Aviv, Israel - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-31 - **Last confirmed live:** 2026-09-07 - **Apply:** https://jobs.ashbyhq.com/loora/2b361f36-4c4d-4bc6-807a-313dd51f9c60 ## Job description Loora is on a mission to revolutionize education and break down language barriers with its cutting-edge AI, building the first-ever personal AI English tutor. Loora offers its users an AI tutor that is always available to talk about whatever they want, give immediate feedback on English skills, and guide them on their journey to fluency. As we scale Loora’s B2B business, we’re looking for a strategic and hands-on Senior Product Marketing Manager to define how Loora enters, positions, and grows in the B2B market. ## The Role You will own positioning, ICP, messaging, competitive intelligence, sales enablement, pricing; packaging insights, and GTM strategy. You’ll work closely with the B2B GM, Product, Sales and Marketing to turn customer insights into a clear market strategy and a repeatable commercial motion. This is a build-from-zero role: you’ll create the playbook rather than inherit one. ## What You’ll Own - Define Loora’s B2B positioning, messaging, category narrative, and differentiation. - Build and refine the ICP, target segments, personas, and use cases. - Conduct customer and market research and translate insights into GTM priorities. - Build the first sales enablement foundation - pitch decks, one-pagers, battlecards, discovery frameworks, case studies, and ROI messaging. - Lead competitive intelligence and pricing and packaging research. - Turn pilot and customer results into compelling proof points and commercial insights. - Lead GTM plans and launches for new B2B products and capabilities. - Build the processes and foundation for the Product Marketing function, eventually growing the team. ## What We׳re Looking For - 6–8 years in Product Marketing, GTM, or a related role, with strong B2B SaaS/ AI experience. - Proven experience in positioning, messaging, ICP, sales enablement, and GTM strategy. - Strong understanding of B2B and enterprise buying processes. - Experience launching products or entering new markets globally. - Excellent storytelling, writing, and communication skills. - Native-level English proficiency- exceptional spoken and written English is essential - Strong commercial mindset and ability to connect customer insights to business impact. - Strategic thinker who is also highly hands-on and comfortable building from scratch. ## About Loora ## Company Overview - **One-liner**: Loora develops a generative AI English tutor that provides personalized, conversational language learning through real-time feedback on pronunciation, grammar, and accent. - **Entity Type**: Private (Series A) - **Headquarters**: Tel Aviv, Israel - **Founded**: 2020 - **Founders**: Roy Mor (CEO) and Yonti Levin (CTO) ## Core Business - **Primary industry/industries**: E-learning, AI-powered language learning - **Target customers**: B2C (serious English learners, advanced and professional learners); expanding into B2B with a General Manager role - **Mission or purpose statement**: "We believe everyone deserves the opportunity to speak English fluently and that learning English shouldn't be a barrier that holds anyone back from fulfilling their dreams and aspirations." [loora.com](https://www.loora.com/) ## Products & Services - **[Loora AI English Tutor](https://www.loora.com/)**: A mobile app (iOS and Android) featuring a conversational AI tutor built on proprietary large language models. Offers real-time feedback on pronunciation, grammar, and accent; supports Business English modules for interviews, meetings, and presentations; and helps prepare for exams like TOEFL and IELTS. Subscription-based, positioned as more affordable than human tutors. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Total funding of **$21.25 million** across 2 rounds [tracxn.com](https://tracxn.com/d/companies/loora/__9Dvvx9Ty1exWdTHKSrwY4MvEtOcgMSVj7Usu6eyyigw) - **Notable Investors/Partners**: QP Ventures (lead in Series A), Emerge Ventures (lead in Seed round); 5 institutional investors total [builtin.com](https://builtin.com/company/loora) - **Growth Signals**: - 33 employees with **23.1% YoY headcount growth** (+9 people) [linkedin.com](https://il.linkedin.com/company/loora) - Active in 7 countries (Israel, Spain, UK, Portugal, South Africa, Belarus, Poland) - 10 active job postings with **150% quarterly increase** in hiring [linkedin.com](https://il.linkedin.com/company/loora) - Launched Android app in July 2024 to expand access [linkedin.com](https://il.linkedin.com/company/loora) - Hired Yulia Karasik as VP of Marketing in 2024 ## Competitive Advantages - **Proprietary AI**: Uses bespoke, fine-tuned large language models specifically optimized for English conversation, not generic chatbots. - **Deep conversation focus**: Targets advanced and professional learners with complex topic discussion, unlike apps focused on basic vocabulary. - **Real-time feedback loop**: Provides instant, specific coaching on pronunciation, grammar, and accent—mimicking a human tutor. - **Judgment-free environment**: Positions itself as a safe, always-available space for practice, lowering the barrier for shy or busy learners. ## Strategic Focus - **B2B expansion**: Actively hiring a General Manager for B2B, signaling a push into corporate and institutional English training. - **Platform growth**: Building out both iOS and Android channels; increasing marketing spend (hiring User Acquisition Managers). - **Product depth**: Enhancing Business English modules and exam preparation (TOEFL/IELTS) to capture professional and academic segments. ## Why Work Here - **Impact**: As a startup, every role carries significant weight; employees are told "your contributions make a substantial impact on our journey." [loora.com/careers](https://www.loora.com/careers) - **Culture**: Emphasizes "personal accountability" and "ownership" in a mission-driven environment focused on reshaping education. - **Work model**: Hybrid workspace based in Tel Aviv, Israel; employees engage in a combination of remote and on-site work [builtin.com](https://builtin.com/company/loora) - **Team composition**: Small, high-leverage team (33 people) with strong technical DNA (CTO is co-founder, VP R&D, Lead Android Engineer, Staff Backend Developer roles open) - **Perks**: Not explicitly listed, but the company markets itself as a "premium" but affordable alternative—suggests a lean, resourceful startup culture ## Sources 1. [loora.com](https://www.loora.com/) 2. [loora.com/careers](https://www.loora.com/careers) 3. [builtin.com](https://builtin.com/company/loora) 4. [linkedin.com](https://il.linkedin.com/company/loora) 5. [tracxn.com](https://tracxn.com/d/companies/loora/__9Dvvx9Ty1exWdTHKSrwY4MvEtOcgMSVj7Usu6eyyigw) ## Other roles at Loora - [Account Executive](https://feeny.ai/job/account-executive-loora-tel-aviv-efbbk0a561b5) — Tel Aviv, Israel - [Frontend Engineer](https://feeny.ai/job/frontend-engineer-loora-tel-aviv-3zxtb22vsswa) — Tel Aviv, Israel - [Backend Engineer](https://feeny.ai/job/backend-engineer-loora-tel-aviv-e7pbb1dkkm91) — Tel Aviv, Israel - [Founding Business Development Representative](https://feeny.ai/job/founding-business-development-representative-loora-tel-aviv-xc5w5v1wnx33) — Tel Aviv, Israel - [Backend & Data Platform Engineer](https://feeny.ai/job/backend-data-platform-engineer-loora-tel-aviv-t4hf7ascpn5d) — Tel Aviv, Israel - [Backend Tech Lead](https://feeny.ai/job/backend-tech-lead-loora-tel-aviv-xjgp61nnjjjb) — Tel Aviv, Israel