--- title: 'Senior Product Marketing Manager - Bangalore at RZR Global Inc.' canonical: 'https://feeny.ai/job/senior-product-marketing-manager-bangalore-rzr-global-inc-bengaluru-hg4f3hfca6hn' type: 'job' last_seen: '2026-11-05' --- # Senior Product Marketing Manager - Bangalore at RZR Global Inc. - **Company:** RZR Global Inc. - **Location:** Bengaluru, India - **Posted:** 2026-10-30 - **Last confirmed live:** 2026-11-05 - **Apply:** https://job-boards.greenhouse.io/rzr/jobs/4469357009 ## Job description Who Are We? RZR is an AI-native advertising platform built for the next era of performance marketing. We operate at the intersection of machine learning, programmatic media, and full-funnel mobile growth, powering campaigns for some of the world's most ambitious advertisers. Our platform is purpose-built to deliver outcomes at scale, not just impressions. We are a team of builders, operators, and technologists who believe the advertising industry is overdue for a fundamental rethink. We move fast, operate with a high degree of ownership, and hold ourselves to an exceptionally high standard of craft. RZR is scaling aggressively with an active M&A pipeline and a platform vision that puts us on a path to becoming an industry leader. This is a rare opportunity to join a company at an inflection point and help shape what it becomes. ## Role Overview As RZR's first Senior Product Marketing Manager, you will build the product marketing function from the ground up. You will own positioning, messaging, sales enablement, and content marketing across RZR's platform — bringing a consistent, differentiated story to buyers across mobile gaming, performance advertising, and connected TV. You will report directly to the Senior Director of Go-to-Market and Product Marketing and work closely with Product, Sales, and Brand. This is a high-ownership, high-visibility role with direct accountability for commercial outcomes: sourced and influenced pipeline, sales readiness, and RZR's market positioning. Your first major milestone is January SKO — you will own the agenda, revenue-enablement sessions, complete sales library, and certification kickoff. From there, you will operate on a quarterly cadence: aligning on three management-approved storylines, then executing the content strategy, campaign plan, and editorial calendar that bring them to market. ## Key Responsibilities Positioning & Messaging - Complete the positioning overhaul and roll it out across the website, sales decks, one-pagers, and case studies — adapted by priority ICP and region, with validated product claims. - Own launch plans and product playbooks across RZR's offerings; adapt messaging for direct growth teams and agency buyers. Sales Enablement - Stand up and maintain a sales enablement library covering customer-facing proof, internal playbooks, competitive battlecards, and objection-handling guidance — with owners, version control, and review cycles. - Build the sales certification program, SKO agenda, and enablement sessions; assess Sales during and after SKO and drive targeted coaching on identified gaps. Content Marketing - Co-develop three management-aligned quarterly storylines and translate them into a content strategy, campaign plan, and editorial calendar. - Produce recurring webinars, blog articles, quarterly data reports, practical guides, case studies, and expert interviews. - Coordinate email and social distribution with the Brand team through a shared content, PMM, and events calendar. Measurement & Reporting - Establish reporting on sourced and influenced opportunities and named-account engagement; agree definitions, attribution rules, and targets with revenue operations within your first 30 days. - Report monthly on pipeline value, distinct influenced opportunities, and the share of named accounts engaging with content — keeping sourced and influenced cohorts separate. Required Skills and Experience - 4–6 years of relevant adtech experience, with senior-level ownership of product marketing programs and delivery with limited ongoing direction. - Demonstrated positioning judgment and personally authored English-language copy across product pages, one-pagers, case studies, and substantial thought leadership. - Fluency in user acquisition, retargeting, and advertising performance metrics; ability to adapt messaging for advanced gaming teams and less technical agency or brand buyers. - Evidence of building repeatable enablement and content programs — turning SME and customer insight into accurate, commercial content — and measuring outcomes. - Strong cross-functional collaboration skills; proven ability to work independently with Product, Sales, and Brand to resolve dependencies and ship on schedule. The RZR Code ## Our Values Our values define the company we want to be. They guide the decisions we make, the environment we create, and how we treat customers and each other. - Win with Customers: We don't call it a win unless our clients win too. We earn long-term trust by putting their success at the center. - One Team: No team wins when the company loses. We optimize for the company, not our function. - Challenge with Respect: We say what we think and challenge ideas regardless of title. We are direct without being disrespectful. - Learn Forward: Thoughtful experiments can fail; failing to learn from them cannot. Share what you learn. Our Competencies Our competencies define what we expect from each of us. They describe the behaviors and capabilities we demonstrate in our day-to-day work. - Extreme Ownership: Own the outcome end to end, including problems you didn't create. - Courage: Speak up, make hard calls, and take thoughtful risks. - Move Fast: Act with urgency and decide with the information available. - Curiosity: Ask why, look for better ways, and keep learning. - Drive for Excellence: Set a high bar for quality and keep raising it. - Deliver Results: Focus on outcomes that move the business forward. - Proactive Communication: Share information early, before anyone has to ask. - Manage Ambiguity: Make progress when the path isn't clear. RZR is an equal opportunity employer RZR is a place where everyone can grow. However you identify, and whatever background you bring with you, we invite you to apply if this role excites you. RZR provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. ## About RZR Global Inc. ## Company Overview - **One-liner**: RZR is an AI‑supervised growth marketing intelligence platform that unifies mobile user acquisition, retargeting, CTV, and influencer campaigns into a single performance system. - **Entity Type**: Private (no funding round disclosed) - **Headquarters**: San Francisco, California, United States - **Founded**: Not publicly available; the company has been operating for over a decade (previously known as Aarki) - **Founders**: Not publicly available ## Core Business - **Primary industry**: Advertising Services / Programmatic AdTech - **Target customers**: B2B – mobile app marketers, gaming studios, consumer brands, entertainment, food & beverage, retail - **Mission statement**: “To make brands impactful at scale.” ## Products & Services - **[Encore](https://www.rzr.com/encore/encore)**: Proprietary AI‑supervised machine learning bidding engine. Uses multi‑stage deep neural networks to predict install probability, purchase probability, and expected lifetime value at the impression level. Powers bid decisions across mobile UA, retargeting, and CTV. - **User Acquisition**: Identifies and acquires high‑LTV users before competitors bid on them, optimizing across SKAN, Android, and real‑time attribution environments. - **Retargeting**: Re‑engages lapsed users with the highest probability to return, spend, and stay active. - **CTV**: Reaches audiences in the living room with full‑screen creative and feeds warm audiences into mobile activation. - **Influencer**: Activates social proof at scale; performance data feeds back into the optimization loop. ## Market Standing - **Valuation / Market Cap**: Not disclosed - **Key Metric**: 65 employees (as of 2026); four owned‑and‑operated data centers processing 6M+ queries per second - **Notable Investors / Partners**: Not publicly available - **Growth Signals**: Global expansion with offices in San Francisco, New York, London, Bangalore, Beijing, Manila, and Seoul; recent rebrand from Aarki to RZR signals strategic evolution toward a multi‑channel, retention‑led platform. ## Competitive Advantages - **Proprietary neural architecture** built on over a decade of performance data - **AI‑supervised machine learning** – human analysts monitor calibration, reallocate budgets, and direct traffic toward highest‑value cohorts, keeping models aligned to real business goals - **Cross‑channel learning** – audience signals, bidding logic, and performance learnings carry across mobile UA, retargeting, CTV, and influencer campaigns - **Owned infrastructure** – four data centers give full control over latency, scale, and data privacy - **iOS privacy resilience** – uses contextual signals and synthetic data to maintain prediction accuracy without IDFA ## Strategic Focus - **Retention‑led growth** across every channel, optimizing for lifetime value rather than single events - **Connected intelligence** – unifying mobile, TV, and social into one learning system - **Expanding CTV and influencer** as high‑attention channels that feed back into the mobile performance loop - **Continued investment in AI/ML** to compound performance over time ## Why Work Here - **Culture**: “Intelligence is measured by the impact it creates.” The company emphasizes hiring smart people who make intelligent decisions. - **Global team**: Offices in 7 countries across North America, Europe, Asia, and the Middle East – opportunities for cross‑cultural collaboration. - **Engineering focus**: Deep work in neural architecture, real‑time bidding, large‑scale data processing (6M+ queries/sec), and multi‑stage ML models. - **Remote / hybrid**: Not explicitly stated; given multiple office locations, a hybrid or office‑based model is likely. - **Perks**: Not publicly detailed, but the company highlights a “connected team delivering retention‑led growth at global scale” and a mission‑driven environment. ## Sources 1. [RZR Homepage](https://www.rzr.com/) 2. [RZR About Page](https://www.rzr.com/about) 3. [RZR Product Page](https://www.rzr.com/product) 4. [RZR Encore Page](https://www.rzr.com/encore/encore) 5. 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