--- title: 'Senior Product Marketing Manager at Bitmovin' canonical: 'https://feeny.ai/job/senior-product-marketing-manager-bitmovin-europe-rvz6eb0v7h8g' type: 'job' last_seen: '2026-11-08' --- # Senior Product Marketing Manager at Bitmovin - **Company:** Bitmovin - **Location:** Europe - **Work type:** remote - **Posted:** 2026-11-04 - **Last confirmed live:** 2026-11-08 - **Apply:** https://bitmovin.com/careers/8929719002?gh_jid=8929719002 ## Job description Core skills: Product Marketing, GTM Strategy, Growth, Analyst Relations, Thought Leadership, Narrative Design, AI-Driven Marketing At Bitmovin, we empower developers to build the future of video. As a global leader in video infrastructure, our solutions power streaming platforms like Netflix, BBC, and Hulu. We are seeking a Director of Product Marketing & Growth Lead who is a strategist and a storyteller at heart. You won’t just manage frameworks—you will shape our market identity, drive our growth engine, and define how the world understands the value of our video infrastructure. “We are constantly seeking out forward thinking individuals who want to shape the future of video… come and work with us!” Stefan Lederer, CEO At Bitmovin we value cognitive diversity and the huge part this plays in not only creating a global culture second to none, but in how this underpins our ability to create truly representative, Emmy award winning products. Diversity in all its forms is encouraged and celebrated at Bitmovin; everyone has a role to play in helping us shape the future of video. ## The Role This is a high-impact leadership role where "doing" is just as important as "directing." As our Senior Product Marketing & Growth Lead, you will operate at two levels: defining the long-term strategic vision and getting your hands dirty in the execution. You are the vital bridge between Product, Marketing, and Sales, ensuring that our technical innovations translate into market-leading narratives and high-performing campaigns. Reporting to the CPO and working in lockstep with the VP of Marketing, you will own the "truth" of how Bitmovin shows up in the market, transforming complex technical capabilities into compelling growth stories. What You Will Build: - Define & Own Strategic Positioning: Lead market sizing, segmentation, and competitive positioning across all product lines. You will ensure Bitmovin isn't just a technical choice, but the definitive category leader in video infrastructure. - Architect GTM & Campaigns: Own the full go-to-market strategy for product launches. You will develop the briefs, messaging frameworks, and success metrics that empower the broader Marketing team to execute world-class campaigns. - Drive Analyst Relations: Build and own relationships with key industry firms. You will shape our positioning in analyst reports and ensure Bitmovin remains the "innovation leader" in the eyes of the market’s most influential voices. - Be a Visible External Voice: Act as a primary spokesperson for Bitmovin. Whether it’s presenting on stage at major conferences, leading media briefings, or participating in industry panels, you will be the face and voice of our market evolution. - Scale with AI: Actively integrate AI tools into your workflow to move faster—from competitive intelligence and research to rapid content iteration and campaign optimization. - Enable the Revenue Engine: Partner with Sales and Product leads to create the narrative tools that close deals. You’ll ensure our technical value is translated into clear, differentiated outcomes for buyers and decision-makers. What can you bring - Proven Leadership: 8+ years in Product Marketing or Growth roles, with at least 2 years in a senior leadership or lead capacity within the B2B tech space. - Technical Fluency: A background in OTT streaming media technology (Live, VOD, AdTech. You don’t need to be a developer, but you must be able to earn the respect of engineers and translate "bits and bytes" into "business value." - A "Builder" Mindset: A track record of doing the work, not just managing it. You are a world-class writer, a sharp messenger, and a hands-on executor of GTM strategies. - AI Curiosity: You are already using AI tools in your daily work and are excited about pushing the boundaries of how these technologies can accelerate marketing and growth. - Public Presence: You are comfortable—and thrive—as a public-facing spokesperson, with the ability to distill complex concepts into narratives that resonate with analysts and executives alike. - Collaborative Spirit: You build bridges across Product, Revenue, and Engineering, understanding that great positioning only lands when it is cross-functionally aligned. You don’t have experience with all the points above? Don’t worry, we will support you with learning, training, and coaching on the job. Life at Bitmovin - Find out more about us on our [Careers Page](https://bitmovin.com/careers/) - See what fellow Bitmovers are saying on [LinkedIn](https://www.linkedin.com/company/bitmovin/) - Check the employee reviews on [Glassdoor](https://www.google.com/search?q=https://www.glassdoor.com/Reviews/Bitmovin-Reviews-E1045233.htm) For all of our roles, we are willing to discuss flexible working arrangements to support everyone’s unique circumstances. Want to sign up? As part of the application process, we would love to get to know you better through a short video. In this video, we would like to know: - "What are your personal goals for this role, and what skills or experiences do you hope to gain?" - "What skills do you have that make you an ideal fit for this role?" - "Please tell us about the time you most successfully hacked some (non-computer) system to your advantage." Guidelines for the video: - Keep it concise (2-3 minutes). - Be authentic and showcase your personality. - Feel free to demonstrate your passion and creativity—this is your chance to stand out! Using the box below enter a link to a Dropbox or Google Drive folder where you have stored your video (remember to allow view access for everyone). We look forward to hearing from you! ## About Bitmovin ## Company Overview - **One-liner**: Bitmovin provides cloud-native video infrastructure solutions for encoding, playback, live streaming, and observability, enabling developers to deliver high-quality video experiences at scale. - **Entity Type**: Private (Series C, total funding $87M) - **Headquarters**: San Francisco, California, USA (with major offices in Klagenfurt and Vienna, Austria; Berlin, Germany; London, UK; and Denver, Colorado, USA) - **Founded**: 2012 - **Founders**: Stefan Lederer (CEO) and Christopher Mueller (CTO) ## Core Business - **Primary industries**: Video streaming technology, OTT (over-the-top) infrastructure, cloud-based video engineering - **Target customers**: B2B – Enterprise customers (250+ globally) including media companies, broadcasters, and content platforms - **Mission**: "To enable developers, worldwide, to play, encode and analyze video simply, efficiently and with the highest quality attainable." - **Vision**: "To shape the future of video." ## Products & Services - **Bitmovin VOD Encoder**: Cloud-native video-on-demand encoding that processes content up to 100x real-time, supporting the latest codecs (AV1, HEVC, etc.) and reducing storage/bandwidth costs by up to 50%. - **Bitmovin Live Encoder**: Broadcast-grade live encoder with 24/7 reliability for events and linear channels, scalable for any audience size. - **Bitmovin Player**: Fully customizable player SDK for web, mobile, and TV platforms, ensuring seamless playback across devices with support for DRM, ads, and accessibility. - **Bitmovin Observability**: Real-time quality of service (QoS) and quality of experience (QoE) analytics to monitor and optimize every playback session. - **Bitmovin Streams**: A simplified cloud streaming service (launched 2022) for rapid video delivery. - **Monetization Solutions**: Support for AVOD, SVOD, and hybrid models with server-side ad insertion (SSAI) and client-side ad insertion (CSAI), including SCTE-35 markers for live. ## Market Standing - **Valuation**: Not publicly disclosed; last known funding round: Series C of $25M (announced alongside an Emmy® Award for innovation in online broadcasting). - **Key Metric**: Total funding raised – $87M (as stated on careers page). Investors include Y Combinator (YC S15), Highland Europe, Atomico, SpeedInvest, Constantia Industries, and Dawn Capital. - **Notable Partners/Investors**: Y Combinator, Highland Europe, Atomico, Dawn Capital, and the University of Klagenfurt (research collaboration on climate-friendly streaming). - **Growth Signals**: - Over 250 enterprise customers globally. - Processes 1 billion+ minutes of VOD content, 10 million+ live minutes, and 2 billion+ player impressions per month. - Awarded an Emmy® for Innovations in Online Broadcasting. - Launched new products (Streams, Live Encoder, Stream Lab) and a €3.3M research project "GAIA" on climate-friendly video streaming. - Expanded offices to Denver, Berlin, London, and Vienna. ## Competitive Advantages - **Cloud-native architecture**: Fully built for the cloud, enabling rapid scaling, cost efficiency, and integration with major cloud providers (AWS, Azure, GCP) via Cloud Connect. - **Codec leadership**: Supports the latest video codecs (AV1, HEVC, VVC) to reduce bandwidth while maintaining quality. - **End-to-end workflow**: Offers a complete stack (encode, play, observe, monetize) with a single vendor, reducing integration complexity. - **Developer-first approach**: API-first, SDK-based, and used by thousands of developers globally. - **Patent-pending research**: Spun out of Alpen-Adria University research on MPEG-DASH streaming. ## Strategic Focus - **Expand enterprise reach**: Target large media and OTT platforms in LATAM and APAC (global expansion mentioned in milestones). - **Innovate in live and linear**: Strengthen live encoder reliability and scale for sports and events. - **Sustainability**: Research project GAIA aims to reduce energy consumption of video streaming. - **Monetization & analytics**: Enhance ad insertion and observability capabilities to drive revenue for customers. - **Talent growth**: Hiring across engineering, product, marketing, and sales (10+ offices globally). ## Why Work Here - **Culture highlights**: Core values include "Innovate relentlessly", "Execute and get results", "Own it", "Attack the idea, not the person", "Think through the customer lens", and "Seek to learn continuously". Named #2 Great Place to Work in Austria (2020). - **Work environment**: Flat hierarchy, international team (170+ employees across 10 global offices), quarterly hackathons, and regular team activities (skiing days, summer/holiday parties). - **Remote/hybrid policy**: Flexible working hours; some roles (e.g., Director of Product Marketing) are remote within Europe; offices in major cities support hybrid arrangements. - **Learning & development**: Access to LinkedIn Learning, O’Reilly, Udemy; individual career coaching; personal development trainings; conference attendance; book allowance; quarterly hackathons. - **Perks**: Home office equipment bonus, choice of MacBook or Lenovo, additional days off (bridge days), wellbeing week, volunteering days, generous holiday allowance, flexible hours. ## Sources 1. [Bitmovin About Us](https://bitmovin.com/about-us/) 2. [Bitmovin Careers](https://bitmovin.com/careers/) 3. [Bitmovin Official Website](https://bitmovin.com/) 4. [Bitmovin LinkedIn](https://www.linkedin.com/company/bitmovin) 5. [PitchBook Profile](https://pitchbook.com/profiles/company/66003-22) ## Other roles at Bitmovin - [AI & Beyond Incubator (summer internship 2027)](https://feeny.ai/job/ai-beyond-incubator-summer-internship-2027-bitmovin-vienna-nvhya71svr64) — Vienna, Austria / Klagenfurt, Austria / Berlin, Germany - [AI & Beyond Incubator - Software Engineering (summer internship 2027)](https://feeny.ai/job/ai-beyond-incubator-software-engineering-summer-internship-2027-bitmovin-vienna-3zkqztrmr8ap) — Vienna, Austria / Klagenfurt, Austria / Berlin, Germany - [Director, Sales & Key Accounts, EMEA](https://feeny.ai/job/director-sales-key-accounts-emea-bitmovin-united-kingdom-europe-middle-east-and-avdpzzvaffrc) — United Kingdom / Europe, Middle East and Africa - [Personal Assistant to the CEO(s)](https://feeny.ai/job/personal-assistant-to-the-ceo-s-bitmovin-vienna-r05ww3hmp3hj) — Vienna, Austria / Klagenfurt, Austria - [Customer Technical Account Manager – OTT Cloud Streaming](https://feeny.ai/job/customer-technical-account-manager-ott-cloud-streaming-bitmovin-middle-east-fp8z02xqxah9) — Middle East - [Technical Graduate (Engineering/CX/Solutions)](https://feeny.ai/job/technical-graduate-engineering-cx-solutions-bitmovin-denver-6afrdx4wrxke) — Denver, CO - [VP Sales & Customer Growth](https://feeny.ai/job/vp-sales-customer-growth-bitmovin-united-states-g44yztzx1dn5) — United States - [Senior Software Engineer (US Deployment/Relocation from Europe)](https://feeny.ai/job/senior-software-engineer-us-deployment-relocation-from-europe-bitmovin-united-5b5zqg99882b) — United States - [Forward Deployed Engineer](https://feeny.ai/job/forward-deployed-engineer-bitmovin-united-states-de1mb82z4bf7) — United States - [Sales Executive (USA)](https://feeny.ai/job/sales-executive-usa-bitmovin-denver-0p5nx76xk4ap) — Denver, CO, United States