---
title: 'Senior Product Marketing Manager at C1'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-c1-san-francisco-9ze4365wescm'
type: 'job'
last_seen: '2026-09-12'
---

# Senior Product Marketing Manager at C1

- **Company:** C1
- **Location:** San Francisco, CA
- **Compensation:** $100k–$200k
- **Employment:** full-time
- **Posted:** 2026-06-18
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/c1/ade21a31-ed39-4319-a1d8-42c65270148d/application

**Skills:** B2B SaaS, Identity Governance and Administration (IGA), Sales Enablement, Product Marketing, Competitive Intelligence, Messaging and Positioning, Identity Security, Infrastructure, AI-focused companies, Agentic Identity

> Own product launches, messaging, and sales enablement for an AI-native identity security platform. Partner with product and field teams to drive market understanding and differentiate in the IGA landscape.

## Job description

C1 is the first AI-native identity security platform that protects every identity: human, non-human, and AI. With powerful automation, platform-level AI, and out-of-the-box connectors, it centralizes access visibility, enforces fine-grained controls, enables just-in-time access, and automates user access reviews across all apps. It’s easy to use, quick to deploy, and trusted by enterprises like DigitalOcean, Instacart, Ramp, and Zscaler. As our Senior Product Marketing Manager, you'll own how the market understands what we do and why it matters, and you'll be the connective tissue between product and the field. You'll lead launches end to end, sharpen our positioning, and make sure every seller can carry the story into a room and win with it.

What you'll do:

- Own product launches end-to-end: narrative, messaging, assets, and cross-functional orchestration across product, sales, customer success, and marketing.
- Develop positioning and messaging that is both technically credible and commercially sharp, and keep it consistent across the website, sales decks, and campaigns as the category evolves.
- Own sales enablement as a core part of the role: translate the "so what" of every release into language sellers can use, build the pitch narratives, and train the team so the story actually shows up in deals.
- Support competitive intelligence: track the IGA and emerging agentic identity landscape and arm the field to differentiate clearly.
- Partner with product management to shape the roadmap narrative, define ICP and buyer personas, and bring the voice of the customer and the field back into product decisions.
- Build the proof points that make our claims undeniable to our buyers through customer stories, metrics, and content.

The best person for this job:

- Has a deep product marketing background in B2B SaaS, ideally in identity, infrastructure, or security.
- Is a strong storyteller who can make a message technically accurate and emotionally compelling, and knows the difference between positioning and a feature list.
- Has run sales enablement and is excellent at the translation it takes: turning complex product capabilities into a clear "so what," then training the field until that story lands in prospect and customer conversations.
- Has run real launches and owned enablement, and can point to launches that moved pipeline and sellers who actually used the materials.
- Is customer-obsessed and fluent talking to CISOs, CIOs, Heads of IT, and AI leaders, and comfortable getting technical with product and engineering.
- Thrives in a fast-moving, high-growth environment and is energized by an emerging, fast-shifting category (bonus points for experience with AI-focused companies or agentic identity).
- Operates with high ownership and owns problems, raises the bar, and obsesses over customer success.

ConductorOne, Inc. is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

## About C1

## Company Overview
- **One-liner**: C1 provides a unified identity and access governance platform designed to secure and manage access for humans, workloads, and AI agents in the modern enterprise.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2021
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Identity and Access Management (IAM), Cybersecurity, AI Infrastructure
- **Target customers**: B2B, Enterprise, and Mid-Market organizations undergoing AI transformation
- **Mission or purpose statement**: To empower organizations to adopt AI securely and at speed by delivering the right access and context to every human, workload, and agent.

## Products & Services
- **C1 Platform**: A unified identity and access governance platform that manages access for humans, services, and AI agents. It provides a universal identity graph, real-time activity monitoring, policy-as-code guardrails, and just-in-time access. The platform is designed to be "headless" and exposes all capabilities via API, MCP, CLI, and Terraform, allowing it to be integrated into any tech stack.
- **AI Access Management**: A specific module for governing access for AI agents and tools across data, cloud apps, and infrastructure. It includes self-service MCP access, identity-aware gateways, and support for custom and on-prem MCPs.
- **Intelligent Access Reviews**: AI-driven, risk-based access reviews to automate and streamline compliance.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding of $111M (as of Series B in November 2025)
- **Notable Investors/Partners**: Greycroft (lead, Series B), Accel, Felicis, CrowdStrike, Fuel Capital, Fathom Capital, Active Capital.
- **Growth Signals**: Raised a $79M Series B in November 2025, signaling strong investor confidence and a focus on scaling the platform for the "agentic era." The company is actively hiring across engineering, sales, and operations roles.

## Competitive Advantages
- **First-Mover in AI Identity**: C1 is specifically built for the "agentic era," managing access for AI agents and tools alongside human users, which is a nascent but rapidly growing market.
- **Headless & API-First Architecture**: Unlike traditional IAM tools, C1 is built as a "headless identity infrastructure," exposing all capabilities via API, MCP, CLI, and Terraform. This makes it highly flexible and embeddable for engineering teams.
- **AI-Native Platform**: The platform itself uses AI to drive governance workflows, access reviews, and policy creation, making it faster and more scalable than legacy IAM solutions.
- **Strong Investor Backing**: Backed by top-tier VCs (Accel, Greycroft, Felicis) and a strategic investor in CrowdStrike, providing both capital and credibility.

## Strategic Focus
- **Agentic Identity**: C1 is doubling down on the "agentic era," building the infrastructure to govern access for non-human identities (AI agents, services, API keys) which is a key growth area.
- **Platform Expansion**: Moving beyond traditional IAM to become the "access and context delivery layer" for the entire enterprise, integrating deeply with AI tools and workflows.
- **Go-to-Market**: Scaling sales and channel partnerships (hiring Channel Account Managers) to capture enterprise customers undergoing AI transformation.

## Why Work Here
- **High-Growth Environment**: As a well-funded Series B startup ($111M total), C1 offers the opportunity to work on cutting-edge problems at the intersection of AI and security.
- **Mission-Driven Work**: Employees contribute to building the infrastructure for the "agentic era," a highly relevant and impactful space.
- **Culture & Values**: The company emphasizes empathy, authenticity, and collaboration. It has been recognized by Newsweek as one of "America's Greatest Workplaces 2024" and received a Platinum Bell Seal for workplace mental health.
- **Benefits**: Comprehensive benefits include health coverage, a 401(k) plan with a 35% match up to 10%, 17 days PTO in the first year, paid parental leave, fertility coverage, and flexible work hours.
- **Work Model**: Offers virtual office opportunities and flexible work hours.
- **Engineering Culture**: The platform is built for engineers, with a strong emphasis on API-first, headless architecture, and infrastructure-as-code (Terraform, CLI). This suggests a deep technical culture.

## Sources
1. [c1.ai](https://www.c1.ai)
2. [c1.ai/platform-overview](https://www.c1.ai/platform-overview)
3. [linkedin.com](https://www.linkedin.com/company/c1-ai)
4. [onec1.com/careers](https://www.onec1.com/careers)
5. [careers-c1.icims.com](https://careers-c1.icims.com/)

## Other roles at C1

- [Sr. Security Engineer](https://feeny.ai/job/sr-security-engineer-c1-san-francisco-rdt5td39fez8) — San Francisco, CA
- [Sr. Solutions Engineer - United Kingdom](https://feeny.ai/job/sr-solutions-engineer-united-kingdom-c1-united-kingdom-7sj3fqvksc0x) — United Kingdom
- [Technical Support Engineer](https://feeny.ai/job/technical-support-engineer-c1-remote-062gzft63eek)
- [Senior Product Manager - Core IGA](https://feeny.ai/job/senior-product-manager-core-iga-c1-san-francisco-2k8tqvqrjmby) — San Francisco, CA
- [Solutions Engineer](https://feeny.ai/job/solutions-engineer-c1-san-francisco-pn3xev003x6v) — San Francisco, CA
- [Site Reliability Engineer](https://feeny.ai/job/site-reliability-engineer-c1-portland-2wrs2vd2wwn4) — Portland
- [Group Product Manager](https://feeny.ai/job/group-product-manager-c1-san-francisco-wjnvdpe4agj1) — San Francisco, CA
- [Software Engineer](https://feeny.ai/job/software-engineer-c1-san-francisco-h3x0yj3h1y38) — San Francisco, CA
- [Sr. Solutions Engineer](https://feeny.ai/job/sr-solutions-engineer-c1-remote-1c8mpwwmg8bv)
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-c1-san-francisco-qj9tg5v6xba3) — San Francisco, CA