---
title: 'Senior Product Marketing Manager at Catapult Sports'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-catapult-sports-boston-jycqsc9cvawj'
type: 'job'
last_seen: '2026-10-16'
---

# Senior Product Marketing Manager at Catapult Sports

- **Company:** Catapult Sports
- **Location:** Boston, MA
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-10-16
- **Apply:** https://job-boards.greenhouse.io/catapultsports/jobs/8242160

## Job description

## SENIOR PRODUCT MARKETING MANAGER

Catapult is building the future of sports performance technology, with a mission to Unleash the Potential of every athlete and team on earth. We don't just work in the sporting industry; we are actively changing it.  Since 2006, our solutions have been leading the way in sports performance software, science, and data, in a world where 1% can literally mean the difference between winning and losing.

We work with over 5,000+ teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics.

Catapult is a sports technology company that empowers professional teams to make data-driven decisions. We deliver health, performance, video, and AI insights from the locker room to competitive environments, ensuring every decision is an opportunity to gain an advantage, sharpen performance, and build lasting success.

WE WANT PEOPLE WHO ARE PASSIONATE ABOUT PRODUCT MARKETING

We are looking for a results-driven and strategically minded Senior Product Marketing Manager to lead the positioning, go-to-market execution for Catapult’s Tactics & Coaching (T&C) product portfolio across American Football, Basketball, and Ice Hockey.

Based in Boston, you'll own go-to-market for Catapult’s Tactics & Coaching (T&C) product portfolio, developing clear positioning and value propositions, and driving launches that contribute to pipeline and revenue.  You will partner closely with Product and Sales to ensure T&C solutions are clearly positioned in the market and that campaigns and product launches are effective in driving demand and revenue. In addition, you will help define the processes, standards and operating rhythms that support consistent and high-quality product marketing execution across the portfolio.

This role suits someone who blends strong storytelling with a commercial mindset - able to write compelling positioning and messaging, and turn that into campaigns that run effectively and drive results.

## WHAT YOU’LL DO

Vertical Ownership – Tactics & Coaching

- Own go-to-market launch strategy and execution for Tactics & Coaching products
- Develop and maintain clear positioning and value propositions for the T&C portfolio
- Build and maintain vertical messaging architecture that communicates product value to target audiences
- Monitor and maintain competitive intelligence and positioning across the T&C market landscape
- Capture and synthesise sales and market feedback to inform positioning, messaging and GTM improvements
- Continuously evolve the product narrative by integrating product updates, customer feedback and market insights into positioning and messaging

PMM Governance & Standards

- Own the T&C launch governance process, ensuring launches are coordinated effectively across teams
- Act as operational owner of the Global Marketing Calendar, sequencing launches and marketing activity across the portfolio
- Ensure cross-vertical messaging consistency across product marketing outputs
- Define and uphold the quality bar and best practices for Product Marketing deliverables

## WHAT YOU’LL NEED

- Extensive experience in Product Marketing, Product Management or related GTM roles. You have likely gained experience through working in a similar role already in a scale-up or start-up environment, working directly with Founders, or senior leadership and owning initiatives end-to-end
- Strong ability to translate complex technology into clear and compelling customer value propositions
- Strong writing skills
- Strong organisational skills with the ability to coordinate cross-functional teams
- Commercial mindset with interest in market dynamics and competitive positioning
- Willingness to travel and support events outside standard business hours when required

## WHAT YOUR SUCCESS WILL LOOK LIKE

- In 6 months’ time
- T&C product positioning and messaging are clearly defined and consistently used across GTM activities
- Product launches are well coordinated and delivered with clear ownership and timelines
- PMM frameworks and working practices are established across the team
- In 12 months’ time
- T&C products have strong and differentiated market positioning
- Launch planning and sequencing across the portfolio is coordinated and predictable

WHY CATAPULT?

- We have amazing people. We promise you’ll work with some of the most ambitious,  intelligent people in an exciting industry, and do some of the best work of your life.
- We encourage our people to engage in constructive, open, and honest communication to make Catapult extraordinary.
- We work in a collaborative yet challenging environment to consistently improve our performance, which in turn impacts our customers' performance.
- Our workforce spans more than 32 countries. You'll have the opportunity to work with people from multiple nationalities and cultures, and to build your global awareness.
- We value improvement and development. We are challenging ourselves to continuously grow and become a high-performance company. That means we maintain a growth mindset in everything we do, and our people are always looking for ways to improve.  There is an unlimited opportunity to grow, do more, and do better.

Whether you’re interested in sports or not, you’ll have the satisfaction of knowing your work is supporting some of the most successful teams and athletes on the planet!

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend only to apply when they check every box. So if you have what it takes, but don't meet every single point in our job ad, please still get in touch! We would love to have a chat and see if you could be a great addition to our team. We are building the future of sports performance. Our priority is to find the brightest talent who can add to our team culture, actively contribute, and be excited about what they do.

All offers of employment are subject to Catapult's positive prehire check. To find out more, please contact the Talent Partner for this role.

The target Total Compensation range for this position is $84,819 to $195,084 per year. This range is inclusive of base salary and a target incentive plan (which may include equity, commission, or other bonus structures).

Your specific compensation within this range will be determined by factors such as your geographic location, relevant experience, and job-related skills.

In addition to this compensation, Catapult also offers generous paid leave and recognized company holidays, and the opportunity to participate in our comprehensive benefits package, including Health, Dental, and Vision insurance, and 401(k) retirement plan with company match.

All offers of employment are subject to Catapult's positive prehire check. To find out more, please contact the Talent Partner for this role.

## About Catapult Sports

## Company Overview
- **One-liner**: Catapult provides wearable tracking, video analysis, and athlete management software to optimize performance, avoid injury, and quantify return to play for elite and amateur sports teams.
- **Entity Type**: Public (ASX:CAT)
- **Headquarters**: Melbourne, Australia (with offices in the US, UK, France, Germany, Spain, Philippines, etc.)
- **Founded**: 2006
- **Founders**: Originally formed from a partnership between the Australian Institute of Sport (AIS) and the Cooperative Research Centres (CRC); individual founders are not publicly named.

## Core Business
- Primary industries: Sports technology, sports science, athlete performance analytics, video analysis.
- Target customers: B2B – elite professional teams and leagues (NFL, EPL, MLB, NHL, AFL, NCAA, Formula One, rugby); also B2C – amateur athletes via Catapult One.
- Mission: "Unleash the potential of every athlete and team on Earth."

## Products & Services
- **Vector (Vector 8)**: Wearable GPS and inertial monitoring device for elite athlete tracking; latest generation launched in 2025/2026.
- **Catapult One**: Consumer-grade wearable for amateur football and soccer players.
- **Perch P2**: Next-generation athlete performance solution (launched March 2026).
- **Video Analysis (SBG Sports Software)**: Real-time video analysis platform used in Formula One, football, and rugby; acquired in 2021.
- **IMPECT**: Data-analysis engine for professional football (soccer); acquired in October 2025.
- **Athlete Management System (AMS)**: Software ecosystem integrating tracking, video, and analytics for coaching and medical staff.
- **XOS**: Video and playbook solution for American football; acquired to expand US market presence.

## Market Standing
- **Valuation/Market Cap**: Not publicly available in search results; refer to ASX:CAT for current market cap.
- **Key Metric**: Public company – annual revenue not explicitly stated in provided data; noted "record ACV growth and single-digit churn" under CEO Will Lopes.
- **Notable Investors/Partners**: Australian Institute of Sport (founding partner), LNR (French rugby union, partnership extended through 2029), Mercury13 (women’s football investment group), over 5,500 elite teams in 40+ sports.
- **Growth Signals**: Acquisition of IMPECT (2025) and SBG Sports Software (2021); launch of Vector 8 and Perch P2; expansion into motorsport and women-specific performance models; 400+ staff across 24 locations.

## Competitive Advantages
- Scientifically validated metrics backed by decades of research (origins at AIS and CRC).
- Comprehensive integrated ecosystem combining wearables, video, and data analytics – unique in the market.
- Deep relationships with top global leagues and teams (NFL, EPL, MLB, NHL, AFL, NCAA, Formula One).
- Strong recurring revenue and low churn rate.

## Strategic Focus
- Continued innovation in wearable hardware (Vector 8, Perch P2) and AI-driven analytics (computer vision, data engine).
- Expansion into new sports (motorsport, women’s football) and amateur markets via Catapult One.
- Integration of recent acquisitions (IMPECT, SBG) to unify performance data and video.
- Investment in AI, computer vision, and embedded systems (evidenced by recent job postings for Principal AI Engineer, Principal Computer Vision Engineer).

## Why Work Here
- Culture described as "energetic and collaborative" with a global community of passionate sports and tech professionals.
- Flexible work locations: offices in Melbourne, Boston, London, Cologne, Manila, and others; hybrid/remote policies likely vary by role (not explicitly stated).
- Cutting-edge technology stack: wearables, AI, computer vision, cloud infrastructure, and sports science.
- Opportunity to work directly with elite teams and contribute to products used in major global sports.
- Notable perks: involvement in sports technology innovation, potential for international travel, and a mission-driven environment.

## Sources
1. [catapult.com](https://www.catapult.com/company/about-catapult)
2. [catapult.com](https://www.catapult.com/newsroom)
3. [greenhouse.io](http://job-boards.greenhouse.io/catapultsports)
4. [catapult.com](https://www.catapult.com/careers)

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