---
title: 'Senior Product Marketing Manager, Consumer at Kikoff'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-consumer-kikoff-san-francisco-wj5gt9zk26ty'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Product Marketing Manager, Consumer at Kikoff

- **Company:** Kikoff
- **Location:** San Francisco, CA
- **Compensation:** $175k–$195k
- **Posted:** 2026-06-27
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/kikoff/jobs/4299734009

## Job description

Kikoff: The Fintech Powering Financial Security at Scale Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money. We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially.

Why Kikoff:

This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.

## The Role

We are looking for a Senior Product Marketing Manager to lead the strategic narrative and inbound go-to-market engine for Kikoff—the #1 credit-building app. Having empowered over 1 million customers on their financial journeys, we are now entering a phase of rapid portfolio expansion.

This is a high-impact role for a seasoned PMM who thrives in the "upstream." You won’t just be launching features; you will be an essential partner to the Product organization, shaping what we build next through exploratory research and validating product-market fit for entirely new concepts. This is your opportunity to build the scalable systems that define how a category-leader wins.

In this role you will:

- Architect the Strategic Narrative: You will lead the development of the foundational messaging frameworks and positioning for our product suite. You'll ensure our story is differentiated, defensible, and resonates deeply with the financial aspirations of millions.
- Drive Inbound Strategy & Exploration: You will spearhead exploratory work to identify market signals before products are built. You’ll oversee customer discovery, conduct deep-dive interviews, and translate ambiguous pain points into concrete product roadmaps.
- Build Strategic Moats: You will drive the design and execution of rigorous experiments to optimize pricing, packaging, and positioning. Your work will deliver measurable lifts in activation and monetization, ensuring our products are as commercially viable as they are impactful.
- Act as the Cross-Functional Connective Tissue: You will align diverse teams—Product, Growth, Design, Data, and Creative—around the highest-impact opportunities. You'll drive follow-through across dependencies and resolve organizational gaps to protect outcomes.
- Scale a World-Class Team: You will manage and mentor a growing team of Product Marketers. Your focus will be on "talent architecture"—coaching experienced ICs through strategic hurdles while building a strong development pipeline for junior talent.
- Establish Repeatable Excellence: You won't just solve problems; you'll build the playbooks. You will create the frameworks that make high-quality product marketing repeatable and scalable as we transition from a single product to a multi-faceted financial ecosystem.

What will make you successful:

- A Proven Track Record: You have 5+ years of experience in Product Marketing
- Sharp Inbound Instincts: You are most energized by the "blank page" phase of a project. you know how to turn raw customer insights into a winning product strategy and can validate demand through creative testing.
- Strategic Ownership: You don’t wait for a roadmap—you define it. You are comfortable shaping priorities, making hard trade-offs, and communicating them clearly to senior leadership with both candor and care.
- Analytical Rigor: You default to testing over assuming. You are fluent in data and use it to sharpen your intuition on positioning, pricing, and product direction.
- Executive Presence: You have the ability to navigate high-growth environments, build trust with stakeholders you don't manage, and influence the company's "True North."
- Mission Alignment: You are genuinely passionate about financial health. You understand that Kikoff succeeds only when our customers achieve their financial goals.
- Relevant Sector Experience: You have a background in Fintech, Consumer Finance, or high-growth B2C. Familiarity with credit, lending, or highly regulated products is a significant plus.

Base Range $175,000—$195,000 USD

## Equal Employment Opportunity Statement

Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

Please reference the following for [more information](https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf).

## About Kikoff

## Company Overview
- **One-liner**: Kikoff is a personal financial technology company that builds credit, manages debt, and unlocks financial opportunity for underserved consumers.
- **Entity Type**: Private (Series C)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2019
- **Founders**: Cynthia Chen (CEO & Founder)

## Core Business
- **Primary industry/industries**: Consumer Fintech, Credit Building, Personal Finance
- **Target customers**: B2C – individuals seeking to build or improve credit scores, manage debt, and access affordable financial services.
- **Mission or purpose statement**: Empowering everyone to achieve financial security, no matter where they’re starting from.

## Products & Services
- **Credit Building ($5/month)**: A credit-builder loan that reports to major credit bureaus with no interest and no hidden fees.
- **Rent & Bill Reporting**: Reports on-time rent and utility payments to credit bureaus to help users build credit from everyday bills.
- **Secured Credit Card**: A card designed to help users establish or rebuild credit responsibly.
- **AI-Powered Debt Negotiation**: Complimentary service that uses AI to negotiate debt reductions for users (over $8M in debt relief since 2024).
- **Identity Theft Protection**: Monitoring and alerts for identity fraud.
- **Fynn (AI Credit Coach)**: Launched in 2026, an AI-powered coach providing personalised financial guidance.
- **Grant & Catch**: Additional products in the ecosystem (likely focused on grants and savings/catch-up features).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (unicorn status inferred from growth and investor profile).
- **Key Metric**: Annual Revenue surpassed **$300M** in 2025, more than doubling year over year while maintaining profitability since 2023.
- **Total Raised**: $42.5M (Series C)
- **Notable Investors**: Core Innovation Capital, Coatue, Lightspeed, Portage, Notable Capital (and 12+ others)
- **Growth Signals**: Profitable since 2023; reached $300M+ revenue in <7 years; 1M+ customers; 80M+ credit points boosted; 30K+ mortgages and 433K+ auto loans opened after using Kikoff; appointed CFO John Kaelle and CLO Robert Mahnke in 2026, signalling public-market readiness.

## Competitive Advantages
- **Radically affordable pricing** ($5/month for credit building vs. industry $300+) removes barriers for low-income users.
- **AI-first approach** for debt negotiation and credit coaching creates scalable, personalised solutions.
- **Proprietary technology** builds the entire stack in-house, lowering costs and enabling faster iteration.
- **Strong unit economics** and profitability demonstrate operational discipline uncommon at this growth stage.

## Strategic Focus
- **Continued product expansion** – adding new financial tools (Grant, Catch, Fynn) to create a one-tap financial security platform.
- **Deepening leadership bench** with IPO-experienced executives to prepare for future public listing.
- **Investing in AI and automation** to replace legacy systems and deliver faster, more accessible outcomes.
- **Scaling customer impact** – targeting underserved millions through low-cost, high-access offerings.

## Why Work Here
- **Mission-driven culture** with real impact: 1M+ customers helped, $8M in debt relief, 80M+ points boosted.
- **Financial stability** – profitable since 2023 with rapid revenue growth, reducing risk of layoffs.
- **Strong values in action**: "Company First, Ego Last", "Act Like an Owner", "Customer Obsessed", "Think in Years, Act Today", "Be Candid & Kind".
- **Comprehensive benefits**: Health benefits, flexible PTO, 401k matching, commuter benefits, fitness benefit, office lunches & dinners.
- **Hybrid/Office setting** in San Francisco (132 Hawthorne Street) – likely a collaborative in-office culture with team meals.
- **Growth trajectory** – team is "growing rapidly" (as stated on careers page), offering ample career advancement opportunities.
- **Engineering and AI focus** – investing heavily in technology, making it an exciting environment for engineers and product builders.

## Sources
1. [about.kikoff.com/careers](https://about.kikoff.com/careers)
2. [about.kikoff.com/company](https://about.kikoff.com/company)
3. [cbinsights.com/company/kikoff](https://www.cbinsights.com/company/kikoff)
4. [businesswire.com](https://www.businesswire.com/news/home/20260421425245/en/)

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