---
title: 'Senior Product Marketing Manager - Customer Growth at Bitvavo'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-customer-growth-bitvavo-headquarters-twy320yahjh7'
type: 'job'
last_seen: '2026-10-15'
---

# Senior Product Marketing Manager - Customer Growth at Bitvavo

- **Company:** Bitvavo
- **Location:** Headquarters
- **Employment:** full-time
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/bitvavo/9ab951bc-7535-446d-9955-23fe97e2abd6

## Job description

In 2018, Bitvavo launched the first version of its digital assets trading platform, to bridge the gap between traditional currencies and digital assets. By offering transparent fees, a wide range of assets and an easy to use platform, Bitvavo is making the currency of the future accessible for everyone.

In two years' time, Bitvavo has established itself as the market leader in the Netherlands and one of the largest in Europe, with over one million users exchanging tens of billions of digital assets a year.

## About the Opportunity

We are hiring a Senior Product Marketing Manager to own growth and go to market strategy for our retail product, growing usage through cross-sell, upsell and adoption of new features. This is about the platform's first impression, from the moment someone hears about Bitvavo to the moment they place their first trade. You understand the consumer lifecycle end to end, and excel at acquisition campaigns that grow market share. This role calls for someone who has spent real product marketing time in trading, fintech or crypto. You stay obsessed with the user and what someone actually does in the moment before they hit confirm.

## What You'll be Doing

- Define & Lead new market entry strategy and aggressive growth strategies in our existing markets. Prioritising by customer and business impact and setting the scope and channels to most effectively reach your goals
- Experiment with new creative tactics to drive acquisition, onboarding, activation or top-of-funnel conversion by partnering with CRM, Product, Marketing, Partner Management and Brand on growth and win back campaigns
- Plan, build and ship multi channel campaigns end to end, staying hands on through every stage of production
- Track the competitive landscape for new customers: neobanks entering crypto and competitors' onboarding flows, and shape our positioning for people opening their first account
- Connect Product and Marketing on everything acquisition-related. Brief creatives, and align Legal, CRM, Brand, Performance, Affiliates and Social around one consistent first-touch story

## What We're Looking For

- 5+ years of hands-on experience in growth marketing, acquisition-focused product marketing or product management within trading, investing or consumer fintech, with a track record of moving prospects into activated, retained customers in a regulated product.
- A real self starter. You find the next acquisition channel or activation lever before anyone briefs you on it."
- Analytical, defining success metrics and using data and experiments to shape acquisition campaign and product decisions
- Strong communication and stakeholder management, able to align a cross functional team around one story
- Understanding of marketing channels, effectiveness and best place to reach new customers in a given market.

Desirable

- Experience in a regulated, multi market financial services environment
- Genuine interest in crypto, with a view on where the space is headed relative to traditional finance
- Strong insight into unmet customer needs in trading, staking and other digital asset products
- Experience running structured A/B tests to validate campaign and product decisions before scaling
- Experience with marketing, CRM and content management systems such as Contentful, Hygraph, Braze, Amplitude or ABSmartly

At Bitvavo, we believe that diverse perspectives drive innovation, foster creativity, and lead to better outcomes. We are committed to building a team that reflects the diversity of the communities we serve and creating an inclusive environment where everyone can thrive. We welcome applicants of all backgrounds, identities, and experiences. Regardless of race, ethnicity, gender, sexual orientation, age, religion, ability, or any other characteristic. Join us and be part of a team that values and celebrates your unique contributions.

Bitvavo does not accept resumes from staffing, search, or recruitment firms without a signed agreement. If you send us a resume without such an agreement, we may contact the candidate directly without any obligation whatsoever and no fee of any kind will be paid should we hire the candidate.

## What We Offer

At Bitvavo, we believe in attracting, motivating and retaining talented people through market-competitive offerings that go beyond compensation alone. To learn more about our total rewards package and the benefits we offer, visit our Life at Bitvavo page.

## About Bitvavo

## Company Overview
- **One-liner**: Bitvavo is a European cryptocurrency exchange platform that makes digital asset trading simple, secure, and transparent for retail and institutional customers.
- **Entity Type**: Private (funding stage not publicly disclosed)
- **Headquarters**: Amsterdam, Netherlands
- **Founded**: 2018
- **Founders**: Mark Nuvelstijn, Tim Baardse, Jelle de Boer

## Core Business
- **Primary industry**: Cryptocurrency exchange / digital asset trading
- **Target customers**: B2C (retail traders) and B2B (institutional investors); primarily European market
- **Mission or purpose**: To enable customers to outperform the traditional financial system by making crypto accessible to all — simple, secure, and transparent.

## Products & Services
- **Bitvavo Trading Platform**: A web and mobile app offering trading in 400+ cryptocurrencies (BTC, ETH, XRP, SOL, ADA, etc.) with transparent tiered fees (max 0.25%) and direct euro deposits via 8 payment methods.
- **Staking & Earn Program**: Allows users to earn passive returns on crypto holdings while retaining full access to their assets.
- **Bitvavo Account Guarantee**: Reimburses up to €100,000 for losses due to unauthorized account access.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: €100B+ assets managed, 2M+ active users across Europe, 500+ employees
- **Notable Investors/Partners**: Not publicly listed; Bitvavo is independently backed and regulated under MiCA by the Dutch AFM.
- **Growth Signals**: Licensed under the EU Markets in Crypto-Assets Regulation (MiCAR) — the first major crypto exchange to hold a MiCA license; consistently ranked among top European crypto platforms; 4/5 Trustpilot rating from 17,600+ reviews.

## Competitive Advantages
- **Regulatory moat**: Fully authorized as a crypto-asset service provider under MiCA by the Autoriteit Financiële Markten (AFM), giving it a compliance edge in the EU.
- **Transparent low fees**: Maximum 0.25% trading fee with tiered discounts; no hidden costs.
- **Security & trust**: Strict segregation of customer funds, proof of reserves, and a €100,000 account guarantee.
- **Localized experience**: Dutch-founded, Amsterdam-based with a deep understanding of European regulatory and payment ecosystems.

## Strategic Focus
- Becoming the #1 consumer crypto exchange in Europe.
- Scaling responsibly through regulatory compliance, product innovation, and a hybrid work culture.
- Expanding staking and earn products to increase user engagement and retention.
- Building a high-performance engineering and product organization to maintain platform reliability and speed.

## Why Work Here
- **Culture**: Open, performance-driven, and growth-oriented with values like “Do the right thing, always”, “Take full ownership”, and “Win together”.
- **Work model**: Hybrid — balance between in-office collaboration (Amsterdam headquarters) and flexibility.
- **Benefits**: Competitive base salary + discretionary performance bonus + equity opportunities; fresh breakfast/lunch/snacks at the office; generous learning & development budget; flexible wellbeing budget; travel allowance or Swapfiets subscription; robust pension plan; fully covered OpenUp mental health subscription.
- **Relocation**: Full support for international hires — visa for family, flights, paid temporary housing, permanent housing search assistance, and administrative help (BSN, bank account, healthcare).
- **Events**: Regular team gatherings, pizza nights, themed dinners, and annual traditions like Vavoween (Halloween party) and Vavofest (company-wide celebration).

## Sources
1. [bitvavo.com](https://bitvavo.com/en/about) — Company overview, stats, founders, regulation
2. [bitvavo.com](https://bitvavo.com/en) — Product details, fees, security, Trustpilot rating
3. [jobs.bitvavo.com](https://jobs.bitvavo.com/about) — Culture, values, teams, mission
4. [jobs.bitvavo.com](https://jobs.bitvavo.com/life-at-bitvavo) — Benefits, relocation, events

## Other roles at Bitvavo

- [Lead Product Manager Crypto Custody - Open to remote](https://feeny.ai/job/lead-product-manager-crypto-custody-open-to-remote-bitvavo-headquarters-2asrjr6nmx7j) — Headquarters
- [Financial Crime Officer](https://feeny.ai/job/financial-crime-officer-bitvavo-headquarters-c30rbzerqqbp) — Headquarters
- [Data Protection Officer](https://feeny.ai/job/data-protection-officer-bitvavo-headquarters-qr1sbb7tbm6r) — Headquarters
- [Senior Product Marketing Manager - Advanced Trading](https://feeny.ai/job/senior-product-marketing-manager-advanced-trading-bitvavo-headquarters-4jj10ejdym0z) — Headquarters
- [Senior Data Scientist](https://feeny.ai/job/senior-data-scientist-bitvavo-headquarters-xbphn017raf8) — Headquarters
- [Head of Risk - Cyprus](https://feeny.ai/job/head-of-risk-cyprus-bitvavo-cyprus-avyq2265w9m3) — Cyprus
- [Senior Data Engineer - Storage & Messaging](https://feeny.ai/job/senior-data-engineer-storage-messaging-bitvavo-headquarters-f1thwwpm3bk1) — Headquarters
- [Senior Compliance Officer - Regulatory and Advisory](https://feeny.ai/job/senior-compliance-officer-regulatory-and-advisory-bitvavo-headquarters-59d8x3za9efk) — Headquarters
- [Senior Tax Manager](https://feeny.ai/job/senior-tax-manager-bitvavo-headquarters-s4dzp72en6sk) — Headquarters
- [Senior Platform Engineer](https://feeny.ai/job/senior-platform-engineer-bitvavo-headquarters-zrchxbqpbjbr) — Headquarters