---
title: 'Senior Product Marketing Manager (Cybersecurity) at AppViewX'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-cybersecurity-appviewx-united-states-0f8gydeyxg1n'
type: 'job'
last_seen: '2026-10-17'
---

# Senior Product Marketing Manager (Cybersecurity) at AppViewX

- **Company:** AppViewX
- **Location:** United States
- **Posted:** 2026-07-08
- **Last confirmed live:** 2026-10-17
- **Apply:** https://www.appviewx.com/current-openings/?gh_jid=6103675004

## Job description

Senior Product Marketing Manager

Location: United States (SF Bay Area preferred; Austin or Boston considered for the right candidate)

## About AppViewX

AppViewX is trusted by Fortune 1000 organisations worldwide, including leading banks, healthcare providers, and enterprises to secure and manage digital identities. AppViewX is building the category for AI agent identity security. As enterprises deploy AI agents at scale, AppViewX gives security teams the visibility, governance, and control to do it safely. Our Agent Identity Security product discovers every agent in your environment, manages identities across their full lifecycle, enforces least-privilege access, and detects threats in real time.

## Our Values

Our values define how we work, make decisions, and deliver for our customers and each other. Some reflect strengths deeply engrained in how we work. Others represent the standards we are committed to building together.

- We Do What We Say: We own our commitments, communicate honestly about progress, and measure success by results, not activity.
- We Are Trusted Experts: We continuously build our expertise, offer candid guidance, and focus on the outcomes our customers and colleagues need.
- We Raise the Bar: We stay curious, challenge the status quo, take smart risks, and turn better ideas into meaningful results.
- We Win Together: We share information, debate openly, commit together, and recognize that our success is connected to the success of our customers and teammates.

If these values reflect how you want to work and contribute, you will find an opportunity to make a meaningful impact at AppViewX.

## Role Overview

We are looking for a Senior Product Marketing Manager to own the narrative and go-to-market strategy for Agent Identity Security, one of AppViewX’s highest-priority product lines. This is an individual contributor role where you will define positioning, messaging, sales enablement, and content for an emerging category without an established playbook. You will work directly with executive leadership and partner closely with Product Management, Marketing, Sales, and Customer Success to launch products, shape the market, build competitive intelligence, and create content that moves opportunities through the funnel.

Key Responsibilities:

- Own messaging, positioning, and product narratives for Agent Identity Security, and support broader AppViewX solutions and key capabilities as needed.
- Create sales enablement content such as pitch decks, solution briefs, battlecards, talk tracks, objection handling guides, sales plays, FAQs, and customer-facing assets.
- Partner with sales teams to understand buyer pain points, deal challenges, competitive pressure, and content needs across different stages of the sales cycle.
- Support product launches by working closely with Product Management, Project Management, Marketing, and cross-functional teams on launch messaging, content, enablement, and internal readiness.
- Work with the marketing team to support campaigns, events, webinars, and integrated programs with persona-relevant messaging and content.
- Build and maintain competitive intelligence, including competitor positioning, battlecards, win/loss insights, market trends, and differentiation points.
- Help define and execute sales plays by identifying target personas, pain points, triggers, messages, proof points, and supporting assets.
- Collaborate with Customer Success and customer-facing teams to capture customer use cases, outcomes, stories, and feedback that can inform content and messaging.
- Develop compelling presentations, web copy, product collateral, campaign content, webinar, and enablement materials that communicate the product story clearly.
- Stay current on AI agent adoption trends, agentic security buying behavior, and the evolving competitive landscape to sharpen positioning and go-to-market execution.
- Partner with executive leaders on Agent Identity Security go-to-market strategy, investor-level narratives, and high-profile customer and analyst conversations.

What You Bring:

- You have launched something from scratch and can walk us through how you did it.
- You know the AI security space, or you know identity security well enough to get up to speed fast on how AI is changing it. Either works. Both is great.
- You can take something technically complex and make it land with a CISO.
- You have worked directly with senior executives and customers.
- You are a confident presenter. Whether it is a webinar, a customer briefing, or an industry event.
- AI tools are already part of how you work, not something you are planning to explore. You have built workflows that make you meaningfully faster at competitive research, content creation, or market analysis.
- You follow what is happening in AI and security closely enough to have an opinion.

Bonus Points (Impress Us):

- You have built an AI-powered workflow for something most people still do manually, and you can show us what it produces.
- You have a point of view on what AI agent security means for enterprise risk, and you can articulate it without a slide deck in front of you.
- You have marketed a product in a category that did not fully exist yet and helped define what it means.

Basic Qualifications:

- 7+ years of product marketing or related experience in enterprise technology or cybersecurity.
- Bachelor’s degree in a relevant field. We care more about what you have done than where you went to school.

Why AppViewX?

AppViewX caters to a wide range of customers from Fortune 1000 companies, including six of the top ten global commercial banks, five of the top ten global media companies, and five of the top ten managed healthcare providers. Over the years, we grew our diverse team, perfected our automation platform, and expanded our global footprint to India, North America, United Kingdom, and Australia. Today, we are headquartered in New York City and have come a long way by optimizing opportunities to create lasting relationships with enterprises, gaining unshakable customer trust along the way.

AppViewX is proud to be an Equal Employment Opportunity Employer. It is AppViewX’s policy to afford equal employment opportunities to all employees regardless of race, color, national origin, ancestry, religion, citizenship status, gender, gender expression or identity, sexual orientation, age, marital status, military or veteran status, pregnancy, disability, genetic information, arrest record, or other protected class under state, federal, or local law.

## About AppViewX

## Company Overview
- **One-liner**: AppViewX provides a cloud-native Certificate Lifecycle Management (CLM) and PKI platform to secure machine and AI agent identities for large enterprises.
- **Entity Type**: Private (acquired by Haveli Investments in November 2024; remains privately held)
- **Headquarters**: New York, New York, United States
- **Founded**: 2008
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Computer and Network Security (specializing in machine identity security, certificate lifecycle management, and PKI)
- **Target customers**: B2B Enterprise – Fortune 500 companies, including 6 of the top 10 global banks and 5 of the top 10 healthcare providers
- **Mission**: To secure customers’ machine identities at boundless scale, empowering enterprises in the age of AI, quantum, and beyond through discovery, orchestration, and governance of the identities and credentials they rely on.

## Products & Services
- **AVX Platform**: Cloud-native Certificate Lifecycle Management (CLM) platform with capabilities including Smart Discovery, Crypto Resilience Scorecard, Closed-loop Automation, and Infrastructure Context Awareness. Supports enterprise-wide Kubernetes TLS automation, scalable PKI-as-a-Service, secure code signing, Microsoft CA migration, IoT security, SSH/key management, and post-quantum cryptography (PQC) readiness.
- **Agent Identity Security**: A newer offering that governs AI agent identities to prevent privilege misuse, compliance violations, and security challenges, enabling safe AI adoption.
- **PKI-as-a-Service**: Private certificate issuance with crypto-agility, reducing vendor lock-in and on-premises complexity.
- **CLM Automation**: Full lifecycle automation from enrollment to revocation, with 200+ integrations across complex environments.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue of **$68.2 million** (latest available); total funding of **$57.4 million** across multiple rounds.
- **Notable Investors/Partners**: Brighton Park Capital (led Series A and Series B), Haveli Investments (acquired the company in 2024). Strategic integrations with major cloud and enterprise platforms.
- **Growth Signals**: 478 employees (+7.7% YoY); operations in 10 countries (India, UK, Canada, Australia, Germany, etc.); recognized as a Leader in the 2026 IDC MarketScape for CLM and the 2025 KuppingerCole NHI Compass; Forrester Total Economic Impact study reported 302% ROI for customers.

## Competitive Advantages
- Cloud-native, out-of-the-box workflow engine that delivers immediate value without complex customization.
- End-to-end visibility across hybrid, multi-cloud, and edge environments with strict policy enforcement.
- First-mover focus on AI agent identity security and post-quantum cryptography readiness.
- 200+ pre-built integrations and a "Follow the Sun" customer success model.
- Strong analyst recognition (IDC, KuppingerCole) and high customer trust among top global banks and healthcare providers.

## Strategic Focus
- **Accelerate AI adoption securely** by governing AI agent identities and preventing privilege misuse.
- **Prepare for quantum threats** by enabling crypto-agility and PQC-ready PKI.
- **Expand CLM automation** to meet compliance mandates (e.g., 47-day certificate validity requirements) and reduce outage risk.
- Continue deepening integrations and scaling the platform for large enterprise environments.

## Why Work Here
- **Culture & Values**: Emphasizes speed, precision, unity, innovation, and clarity. The “Rise Up” CSR initiative gives employees 2 paid days to volunteer for causes like education, sustainability, and community development.
- **Benefits**: Health insurance, wellness benefits, flexible hours, flexible time off, sabbatical/career break policy, maternal/paternal support, competitive compensation, and resources for financial well-being.
- **Work Environment**: Fast-paced career path with opportunities for growth; team retreats and recreation spaces. Remote/hybrid policy not explicitly stated, but flexible hours are offered. Offices in New York (HQ), India, UK, Australia, Canada, and Germany.
- **Engineering Culture**: Strong emphasis on automation, security, and innovation; employees are encouraged to challenge assumptions and drive continuous improvement.

## Sources
1. [AppViewX Homepage](https://www.appviewx.com/)
2. [AppViewX About Us](https://www.appviewx.com/company/about-us/)
3. [AppViewX Careers](https://www.appviewx.com/company/careers/)
4. [AppViewX LinkedIn](https://www.linkedin.com/company/appviewx)
5. [AppViewX Greenhouse Careers](https://job-boards.greenhouse.io/appviewx)

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