---
title: 'Senior Product Marketing Manager, EMEA at Airwallex'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-emea-airwallex-london-ap2ykrr1cwsa'
type: 'job'
last_seen: '2026-10-14'
---

# Senior Product Marketing Manager, EMEA at Airwallex

- **Company:** [Airwallex](https://feeny.ai/companies/airwallex)
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/airwallex/dbf4f8c7-c9a0-4160-96bc-3bb6443779cc/application

**Skills:** Product Marketing, Go-to-Market Strategy, Product Positioning, Value Proposition Development, Product Launches, Data Analysis, Cross-functional Collaboration, Financial Services Industry Knowledge, Financial Technology Industry Knowledge, SME/Enterprise Go-to-Market Campaigns

> The Senior Product Marketing Manager for EMEA bridges the gap between customers, commercial, and product teams to deliver consistent product positioning and drive successful launches. This role involves defining value propositions, executing go-to-market strategies, and ensuring alignment across global and regional...

## Job description

## About Airwallex

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 675,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our[operating principles](https://www.airwallex.com/en-us/operating-principles) to see it in full.

## About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

## What you’ll do

Airwallex is looking for a Product Marketing Manager, who will play a pivotal role in bridging the gap between our customers, commercial and product teams in the EMEA region. This role is pivotal in delivering consistency and simplicity in our product positioning in the market, in addition to driving success in enablement, product launches, and go-to-market.

This role is based in London, UK.

Responsibilities:

- Develop a deep understanding of our customers, needs, competitors and Airwallex’s unique edge to develop our value proposition
- Define, test and refine our global product positioning, messaging and value proposition in collaboration with product, sales and marketing teams
- Plan and drive an effective product launch strategy / plan across sales, marketing, pricing and operations to bring our value proposition to life for new features and products
- Deliver a compelling, end-to-end customer experience across our touch points alongside sales, marketing and operations - website, emails, content, decks and more
- Leverage qualitative and quantitative insights across channels, customers and product to test hypothesis and make data-backed decisions
- Work cross-functionally across our global and regional strategy, product, sales and marketing teams to drive global impact

## Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

- 7+ years of experience in product marketing, marketing or product strategy function at a fast growing tech company
- Bachelor’s degree or equivalent
- Experience working with regional commercial and marketing teams to launch go-to-market campaigns that grow product adoption and usage
- Strong written and spoken communication skills - you’re able to articulate complex concepts in a simple way
- Self-starter that can identify and prioritize opportunities to focus on - You are willing to roll up sleeves and go deep into the assigned problem
- Track record of collaborating and driving impact across cross-functional teams – You can effectively partner with sales, operations, design, marketing, product and data analytics

Preferred qualifications:

- Financial Services and/or Financial Technology
- Experience working on global go-to-market campaigns that support SME and/or Enterprise businesses

Applicant Safety Policy: Fraud and Third-Party Recruiters To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @[airwallex.com](http://airwallex.com) email address. Please apply only through [careers.airwallex.com](http://careers.airwallex.com) or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

## Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

## About Airwallex

## Company Overview
- **One-liner**: Airwallex is a financial technology company building a unified global payments and banking platform that helps businesses manage cross-border payments, treasury, spend, and financial operations through proprietary infrastructure, software, and AI.
- **Entity Type**: Private (Series G)
- **Headquarters**: Dual headquarters in Singapore and San Francisco, USA; founded in Melbourne, Australia
- **Founded**: 2015
- **Founders**: Jack Zhang (CEO), Lucy Liu, Max Li, Xijing Dai, and Ron Li

## Core Business
- Primary industry: Financial Services / Payments / Fintech Infrastructure
- Target customers: B2B, primarily serving SMBs, scaling enterprises, digital platforms, and marketplaces globally
- Mission or purpose statement: "Build the future of global banking" — they aim to replace legacy, fragmented banking systems with a borderless, intelligent, real-time financial operating system for modern businesses.

## Products & Services
- **[Business Accounts]**: Multi-currency global accounts to receive, hold, and manage funds in 20+ currencies, with local account details for key markets.
- **[Payments]**: Global payment acceptance via 160+ local payment methods, low-code checkout, and programmatic payout capabilities to 200+ countries.
- **[Spend / Corporate Cards]**: Multi-currency corporate and employee cards with customisable spend controls, designed for global teams.
- **[Expense Management]**: A platform to track, control, and reconcile global business expenses, including employee reimbursements.
- **[Billing & Subscription Management]**: A billing platform for usage-based and subscription pricing models, supporting AI companies and complex revenue workflows.
- **[Platform APIs]**: API-first infrastructure enabling businesses to embed financial services (accounts, payments, FX, card issuing) into their own products.
- **[FX & Treasury]**: Interbank foreign exchange rates and tools to intelligently manage currency risk across markets.

## Market Standing
- **Valuation**: US$11 billion (latest valuation in 2025, following a fresh investment round).
- **Key Metric**: US$1.8 billion in total funding raised; Annual Recurring Revenue (ARR) surpassed US$1 billion by 2025.
- **Notable Investors/Partners**: Series G investors include prominent global venture capital firms (specific names not listed in source but backed by top-tier VCs); serves over 200,000 businesses including TikTok, Brex, Rippling, Navan, Qantas, and SHEIN.
- **Growth Signals**: 
  - US$287 billion in global payments processed (USD).
  - 92% of transfers settled same-day, 50% processed instantly.
  - Over 85 financial licenses and registrations globally.
  - Team of ~2,300 people across 27 offices internationally.
  - Dual-headquarters model (Singapore + San Francisco) adopted in 2025 to support next phase of growth.

## Competitive Advantages
- Proprietary, API-first infrastructure built from scratch (not riding legacy banking rails), enabling faster, cheaper, and more transparent cross-border transactions.
- Unified platform combining banking, payments, spend management, billing, and FX — reducing the need for multiple vendors.
- Deep AI integration across the platform to automate financial operations and provide intelligent insights.
- Extensive regulatory licensing (85+ licenses) across major markets, creating a high barrier to entry.
- Strong network effects: serves both direct businesses and platforms/marketplaces that embed Airwallex into their offerings.

## Strategic Focus
- Continue scaling the platform to support the rapid growth of AI-native companies and usage-based business models (highlighted by the launch of their global billing platform).
- Expand the dual-headquarters presence to tap into the largest tech talent markets (San Francisco and Singapore).
- Invest heavily in AI to build "interconnected, intelligent financial systems where money, data, and decisions move together."
- Deepen product capabilities to automate financial operations end-to-end for global businesses.

## Why Work Here
- High-growth, ambitious environment: described as "the most ambitious work of your career" by the company; founded in 2015 and already processing $287B in payments.
- Global impact and scale: work on infrastructure used by 200,000+ businesses, from startups to enterprises like TikTok and SHEIN.
- Hybrid/office culture: 27 offices globally (Melbourne, Singapore, San Francisco, London, Shanghai, Amsterdam, and more) offering opportunities to work across teams and locations.
- Engineering-driven culture: heavy emphasis on building proprietary technology, AI, and developer-first products.
- Notable perks: opportunity to work on a modern financial stack, exposure to cutting-edge AI/Fintech intersection, and a diverse, international team of "2,200 of the brightest and most innovative people in tech."

## Sources
1. [airwallex.com - Who We Are](https://www.airwallex.com/en-eu/who-we-are)
2. [airwallex.com - Global Platform](https://www.airwallex.com/global)
3. [careers.airwallex.com](https://careers.airwallex.com/)
4. [LinkedIn - Airwallex](https://www.linkedin.com/company/airwallex)
5. [jobs.ashbyhq.com - Airwallex](https://jobs.ashbyhq.com/airwallex)

## Other roles at Airwallex

- [Staff Data Scientist, Algorithm, Growth](https://feeny.ai/job/staff-data-scientist-algorithm-growth-airwallex-united-states-seattle-wa-r2k80p49gph7) — United States / Seattle, WA
- [People Operations Manager](https://feeny.ai/job/people-operations-manager-airwallex-amsterdam-2th5rfaxmhcb) — Amsterdam, Netherlands
- [Senior Software Engineer, Observability](https://feeny.ai/job/senior-software-engineer-observability-airwallex-singapore-neg5e3e00thz) — Singapore
- [Associate Director, Payments/Scheme Economics](https://feeny.ai/job/associate-director-payments-scheme-economics-airwallex-singapore-zxz9sz79gq93) — Singapore
- [Staff Data Scientist, Algorithm, Growth](https://feeny.ai/job/staff-data-scientist-algorithm-growth-airwallex-united-states-san-francisco-ca-xp95qkcr19ta) — United States / San Francisco, CA
- [Staff Data Scientist, Algorithm, Financial Markets](https://feeny.ai/job/staff-data-scientist-algorithm-financial-markets-airwallex-singapore-dc51whzb26zr) — Singapore
- [Inbound Sales Representative, SME & Growth, AMER](https://feeny.ai/job/inbound-sales-representative-sme-growth-amer-airwallex-bengaluru-3zkvbsjkpk38) — Bengaluru, India
- [Staff Product Designer, Spend](https://feeny.ai/job/staff-product-designer-spend-airwallex-united-states-san-francisco-ca-qckgvhn959qj) — United States / San Francisco, CA
- [Enterprise Sales Development Representative - Israel](https://feeny.ai/job/enterprise-sales-development-representative-israel-airwallex-tel-aviv-kyrst2nsmk4z) — Tel Aviv, Israel
- [Manager, Account Management, SME & Growth, CN](https://feeny.ai/job/manager-account-management-sme-growth-cn-airwallex-shanghai-8n7ntrx18vjb) — Shanghai, China