---
title: 'Senior Product Marketing Manager at Faire'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-faire-new-york-xmwcx3hzjva3'
type: 'job'
last_seen: '2026-10-15'
---

# Senior Product Marketing Manager at Faire

- **Company:** Faire
- **Location:** New York, NY
- **Posted:** 2026-09-18
- **Last confirmed live:** 2026-10-15
- **Apply:** https://boards.greenhouse.io/faire/jobs/8820806002?gh_jid=8820806002

## Job description

## About Faire

Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.

We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

## About this role

Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: the brands who sell on Faire, and the retailers who buy from them.

We're looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch, and grow their remit over time as business needs shift. This is a role for someone who makes complex products feel simple to customers, moves comfortably between strategy and execution, and brings clarity to ambiguous problems across a cross-functional team.

Positioning and messaging

- Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning.
- Make Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land.
- Sharpen the positioning of products that already have a story, repositioning them so they land with a new or shifting audience.
- Hold the thread across multiple launches in your area, surfacing a coherent narrative rather than a stack of individual product stories.

GTM strategy and execution

- Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.
- Ship directionally right launches fast. Comfortable making calls with 70% of the information and adjusting after, rather than waiting for perfect.
- Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey.
- Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.
- Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve. Get involved upstream and shape roadmaps through customer insight.

## Team and craft

- Spend real time with customers and bring their POV into strategic conversations. Ground decisions in research and feedback rather than internal assumptions.
- Use AI tools to sharpen and accelerate your work, and contribute to a culture of peer learning on the PMM team around how we experiment with and adopt AI.

## Qualifications

Required

- 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products.
- Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels.
- Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none.
- Experience building thematic campaigns across product areas, not just siloed launches.
- Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business.
- Experience conducting or directing customer research and translating findings into positioning.
- Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft.

## Nice to have

- Familiarity with how independent retailers or small business owners make decisions and what earns their trust.
- Two-sided marketplace background, where brand and buyer motions are distinct but interdependent
- Background in STEM, management consulting, finance, or other quantitative fields.
- Experience in high-growth or scaling environments where PMM infrastructure was still being built.

Salary Range

New York: The pay range for this role is $148,000 - $203,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future. Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

## Why you’ll love working at Faire

- Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.
- Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.
- Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.
- Real rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.
- Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our [blog](https://blog.faire.com/).

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.  To request reasonable accommodation, please fill out our [Accommodation Request Form](https://docs.google.com/forms/d/e/1FAIpQLSczpI9me7nYKhunSC6AlagHKv75LHqfi-Qi2TP_3dpin0Uc9Q/viewform) (https://bit.ly/faire-form)

Privacy

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s https://www.faire.com/privacy

## About Faire

## Company Overview
- **One-liner**: Faire is an online wholesale marketplace that connects independent retailers with brands to streamline the buying and selling process, empowering local businesses.
- **Entity Type**: Private (Series E, $1.7B total funding)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2017
- **Founders**: Max Rhodes (CEO), Daniele Perito (CTO), Marcelo Cortes (COO), and Rekha Srivatsan

## Core Business
- **Primary industry/industries**: Wholesale Marketplace / E-commerce / Retail Technology
- **Target customers**: B2B – primarily independent retailers (boutiques, grocery stores, gift shops) and brands/manufacturers.
- **Mission or purpose statement**: "To empower brands and retailers to strengthen the unique character of local communities."

## Products & Services
- **[Faire Marketplace]**: The core platform is a two-sided wholesale marketplace. Retailers can discover and buy products from thousands of brands with low minimums, net-60 payment terms (60 days to pay, interest-free), and free returns on first orders.
- **[Faire Payments & Invoicing]**: Integrated financial services allowing retailers to buy now and pay invoices 60 days later with zero fees.
- **[Faire for Brands]**: A suite of tools for brands to manage their wholesale operations, get discovered by retailers, and manage orders and payments.

## Market Standing
- **Valuation/Market Cap**: $12.59 billion (as of Series E in 2021, per multiple reports and LinkedIn). Note: This is a private valuation from 2021; current valuation may differ.
- **Key Metric**: Annual Revenue of $235M (estimated, per LinkedIn) and Total Funding of $1.7B.
- **Notable Investors/Partners**: Sequoia Capital (led Series E), Khosla Ventures (led Series A), Forerunner Ventures, DST Global, Lightspeed Venture Partners, Founders Fund, Y Combinator.
- **Growth Signals**: 
    - Headcount of 927 employees (+8.6% YoY growth).
    - Serving retailers in 70,000+ cities and featuring 100,000+ brands.
    - Named to Forbes "Top Startups of 2025" list.
    - Received Fast Company "Most Innovative Companies" award.
    - Active job postings up +147.4% YoY, signaling strong hiring momentum.

## Competitive Advantages
- **Network Effects**: A powerful two-sided marketplace that becomes more valuable as more retailers and brands join.
- **Financial Moat**: Offering net-60 payment terms is a major differentiator for cash-strapped small retailers, creating stickiness.
- **Data & AI**: Uses AI/ML to power search, recommendations, and pricing, helping retailers discover the right products and brands optimize their offerings.
- **Scale & Brand**: As the leading platform in its space, it has a significant head start over potential competitors.

## Strategic Focus
- **International Expansion**: Offices in Canada, UK, Brazil, Netherlands, and India, with plans to grow.
- **Product Development**: Heavy investment in AI/ML (hiring Applied AI/ML Scientists), product management, and design to improve the platform experience.
- **Deepening the Moat**: Focus on financial services (payments/invoicing) and data insights to become an indispensable operating system for independent retailers.

## Why Work Here
- **Culture**: The company emphasizes a "high-urgency," "relentlessly resourceful," and "low-ego" culture. Core values include "One Faire" (collaboration), "Make it happen (fast)," "Raise the bar," "Seek the truth," and "Serve our community."
- **Remote/Hybrid/Office Policy**: Hybrid model with thoughtfully designed offices in San Francisco (HQ), New York, Toronto, Waterloo, London, and São Paulo. Monthly stipends for home connectivity needs.
- **Notable Perks**:
    - Comprehensive healthcare (Health, Dental, Vision, Disability).
    - Generous parental and family leave, plus fertility support.
    - "Faire Fundays" (company-wide paid time off).
    - Annual learning grant for personal/professional development + unlimited LinkedIn Learning.
    - Fitness & wellbeing monthly credit.
    - Free access to Modern Health therapists and resources.
    - Charitable donation matching (up to $250/year).
- **Engineering Culture**: Described as tackling complex problems to build "one of the most ambitious technology platforms in retail." Strong emphasis on AI, search, and growth engineering. Many hires come from top tech companies (Google, Amazon, Uber, Shopify, Airbnb).
- **Career Growth**: A career framework is in place to allow employees to grow as leaders, hone their craft, or explore new disciplines.

## Sources
1. [faire.com - About](https://www.faire.com/about)
2. [faire.com - Careers](https://www.faire.com/careers)
3. [faire.com - Homepage](https://www.faire.com/)
4. [LinkedIn - Faire Jobs](https://www.linkedin.com/company/fairewholesale/jobs)
5. [LinkedIn - Faire Company Profile](https://www.linkedin.com/company/fairewholesale)

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