---
title: 'Senior Product Marketing Manager at Flo Health'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-flo-health-london-11nw7dzb3a2x'
type: 'job'
last_seen: '2026-10-13'
---

# Senior Product Marketing Manager at Flo Health

- **Company:** Flo Health
- **Location:** London, United Kingdom
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-10-13
- **Apply:** https://job-boards.greenhouse.io/flohealth/jobs/8016592003

## Job description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We're looking for an entrepreneurial, strategic and data-driven Senior Product Marketing Manager to help Flo bring its newest features to our 70 million users. Reporting to the Director of Product Marketing and working closely with the Product and Marketing teams, you'll bring new products and features to the people who need them, from positioning and launch through to growth

If you thrive in fast-paced environments, can pivot quickly between projects, and are always ready to roll up your sleeves to make things happen, this is a rare opportunity to shape how product marketing works at one of the world's leading health apps. You’ll help define the ways of working, standards and tools that make product marketing central to how Flo builds and grows.

This role is a good fit if you enjoy building something from the start, aligning stakeholders from all functions behind a common goal, and working on products that make a real difference to women's health.

## Your Experience

Must have:

- 6+ years in Product Marketing for consumer digital products, ideally mobile apps or subscription businesses.
- Proven track record taking products from concept to marketing, working closely with stakeholders throughout the development process.
- A track record of testing messaging with data, such as user research, A/B tests or creative tests, and acting on what you learn.
- The confidence to influence senior product and marketing leaders, and to back your recommendations with evidence.
- Clear, structured writing: you can set out a strategy that a whole team can act on.
- Comfort with ambiguity and building new products and processes from scratch.
- Experience working with Product teams from discovery onward: shaping requirements, pricing and packaging, or in-product experiences like onboarding and paywalls.

Nice to have:

- Experience marketing to US consumers.
- Experience in healthcare, digital health or another regulated industry.
- A background in, or strong interest in, women's health.

## What you'll be doing

You'll be responsible for:

- Own the go-to-market strategy for top priority products, and lead the plan through launch and beyond.
- Define positioning and messaging: who the product is for, why it matters to them, and how we talk about it.
- Test your thinking in data-driven ways through user research and in-market experiments.
- Shape the product from the start. You'll bring customer, market and competitor insight into product decisions, and help set the bar for when a product is ready to launch publicly.
- Plan and lead launches with Product, Marketing, Legal, Medical, and other stakeholders.
- Brief and partner with all Marketing teams, including paid acquisition, creative, lifecycle and CRM, brand, social and ASO, so every channel tells the same clear story.
- Make messaging clear, credible and compliant. You'll work with our Medical and Legal experts to communicate health products responsibly.
- Measure what works. You'll own adoption and launch metrics for your products, work with analysts on results, and keep improving.
- Help build the function. You'll shape the templates and ways of working that make product marketing effective across Flo.

Annual Salary Range (range may vary based on skills and experience)

From £88,000

#LI-Hybrid #LI-AJ1

## How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

## What you'll get

We support impact with meaningful reward. Here’s what that looks like:

- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our [privacy notice for job applicants](https://flo.health/privacy-policy-for-job-applicants).

## About Flo Health

## Company Overview
- **One-liner**: Flo is a women’s hormonal health app that provides personalized, data-driven, and science-backed cycle, ovulation, fertility, and pregnancy tracking from first period to perimenopause.
- **Entity Type**: Private (Series C, raised $276.4M in total funding; reached unicorn status in July 2024)  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Headquarters**: London, United Kingdom (additional offices in Vilnius, San Francisco, and Amsterdam)  
  [flo.health](https://flo.health/about-flo) | [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Founded**: 2015  
  [flo.health](https://flo.health/about-flo)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Women’s health / digital health / consumer health technology
- **Target customers**: B2C – women and people who menstruate across all life stages (period, fertility, pregnancy, perimenopause)
- **Mission**: “Female health has been underfunded and undervalued for way too long. … [We] ensure you can trust Flo by verifying everything we share with our team of 120+ doctors and medical experts.”  
  [flo.health](https://flo.health/about-flo)

## Products & Services
- **[Flo App]**: All-in-one mobile application for cycle and symptom tracking, ovulation and fertility guidance, pregnancy and postpartum support, tailored health insights, and access to private health communities. Includes the **Flo Assistant** – an AI-powered feature for personalized advice.  
  [flo.health](https://flo.health/about-flo)
- **[Virtual Clinics]**: A new service area (under development) aimed at offering clinical support, as indicated by job postings for a Senior Product Designer (Virtual Clinics).  
  [Greenhouse](http://job-boards.greenhouse.io/flohealth)

## Market Standing
- **Valuation/Market Cap**: Unicorn status (valuation >$1B) achieved with its Series C round in July 2024; exact valuation not disclosed.  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Key Metric**:
  - Total Funding: $276.4M (9 rounds)  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
  - Annual Revenue: Not publicly available (private company)
  - Users: 420 million downloads, 10 million monthly active users, 85% would recommend to a friend  
    [flo.health](https://flo.health/about-flo)
- **Notable Investors/Partners**: Not explicitly listed in search results; public partnerships include **Mayo Clinic** (studying period symptoms across 800,000 cycles) and **United Nations Population Fund** (global female health education).  
  [flo.health](https://flo.health/about-flo)
- **Growth Signals**:
  - First European female health unicorn  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
  - Headcount ~450–550 (YoY growth slightly negative per LinkedIn, but actively hiring 41+ roles across engineering, marketing, product, design)  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth) | [Greenhouse](http://job-boards.greenhouse.io/flohealth)
  - Expanding into Virtual Clinics and perimenopause content  
    [Greenhouse](http://job-boards.greenhouse.io/flohealth)
  - Available in 22 languages globally  
    [flo.health](https://flo.health/about-flo)

## Competitive Advantages
- **Medical credibility**: Team of 120+ doctors, scientists, and medical experts review all content; #1 OB-GYN recommended period tracker.  
  [flo.health](https://flo.health/about-flo)
- **AI & machine learning**: Integrated predictive algorithms for period and ovulation accuracy.  
  [flo.health](https://flo.health/about-flo)
- **Privacy-first**: Anonymous Mode allows users to track health without personal identifiers.  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Large, engaged community**: 420M downloads and strong word-of-mouth (85% would recommend).  
  [flo.health](https://flo.health/about-flo)

## Strategic Focus
- Expand into new health verticals (e.g., perimenopause, virtual clinics) and deepen AI personalization.
- Continue global growth (22 languages, partnerships with UNFPA and Mayo Clinic).
- Strengthen medical credibility through proprietary research and expert review.
- Scale the Pass It On Project to provide free health information to 1 billion women in underserved communities.  
  [flo.health](https://flo.health/about-flo) | [flo.health](https://flo.health/)

## Why Work Here
- **Total rewards**: Employee Share Ownership Plan (ESOP) for all employees, competitive holiday (25 days + public holidays), 30 days fully paid sick leave, 6 months fully paid maternity leave + $5,000 return bonus, 1 month fully paid paternity leave.  
  [flo.health](https://flo.health/careers)
- **Flexible work**: Hybrid model (2 days/week in office); Workation policy (work from anywhere up to 2 months/year).  
  [flo.health](https://flo.health/careers)
- **Growth & learning**: Dedicated Learning & Development budget, personal development plans, career progression from within.  
  [flo.health](https://flo.health/careers)
- **Culture**: “Servant leadership” – managers ask “What can I do for you?”; high bar for talent; mission-driven environment focused on impact.  
  [flo.health](https://flo.health/careers)
- **Locations**: Major hubs in London and Vilnius, with smaller offices in San Francisco and Amsterdam.  
  [flo.health](https://flo.health/careers)

## Sources
1. [flo.health/careers](https://flo.health/careers)
2. [flo.health/about-flo](https://flo.health/about-flo)
3. [Greenhouse job board](http://job-boards.greenhouse.io/flohealth)
4. [flo.health homepage](https://flo.health/)
5. [LinkedIn company page](https://uk.linkedin.com/company/flohealth)

## Other roles at Flo Health

- [Social Content Manager](https://feeny.ai/job/social-content-manager-flo-health-london-xfcwk0kvf6fk) — London, United Kingdom
- [Integrated Marketing Manager](https://feeny.ai/job/integrated-marketing-manager-flo-health-london-mfw3p5mz4wx5) — London, United Kingdom
- [Freelancer - Video Editor (Part-Time, Remote)](https://feeny.ai/job/freelancer-video-editor-part-time-remote-flo-health-poland-ukraine-x2g9g74p718k) — Poland / Ukraine
- [Office Manager](https://feeny.ai/job/office-manager-flo-health-vilnius-tp6shas1myjj) — Vilnius, Lithuania
- [VP of Security & Infrastructure](https://feeny.ai/job/vp-of-security-infrastructure-flo-health-london-nk6g0fw7r5p2) — London, United Kingdom
- [Director, Head of Global PR & Communications](https://feeny.ai/job/director-head-of-global-pr-communications-flo-health-london-hnsp9yzhxv33) — London, United Kingdom
- [Creative Director](https://feeny.ai/job/creative-director-flo-health-london-z3caft3b490d) — London, United Kingdom
- [Senior User Acquisition Manager (Web)](https://feeny.ai/job/senior-user-acquisition-manager-web-flo-health-ukraine-x5gvja8w3086) — Ukraine
- [Senior User Acquisition Manager (Web)](https://feeny.ai/job/senior-user-acquisition-manager-web-flo-health-warsaw-5c5xgx7nsxkh) — Warsaw, Poland
- [Senior User Acquisition Manager (Web)](https://feeny.ai/job/senior-user-acquisition-manager-web-flo-health-vilnius-pt7j11jk54j1) — Vilnius, Lithuania