---
title: 'Senior Product Marketing Manager at Foley'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-foley-united-states-5sxx1cxdw5n6'
type: 'job'
last_seen: '2026-10-20'
---

# Senior Product Marketing Manager at Foley

- **Company:** Foley
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-20
- **Apply:** https://jobs.ashbyhq.com/foley/1df254f8-7c91-4a4e-a6dd-f21a0000783b

## Job description

Foley is looking for a senior product marketing leader to shape how we position, price, package, launch, and sell our platform. You will build the product marketing function and work closely with Product, Sales, Customer Success, Finance, and Marketing to turn customer and market insight into clear decisions and measurable results. This is a hands-on role for someone who can create a practical launch process, strengthen product training, and help bring AI capabilities to market with claims buyers can trust.

## What you’ll do

- Lead positioning and messaging across customer segments and personas, partnering with the VP of Marketing on Foley’s company narrative and ensuring product, AI, and compliance claims are accurate and supportable.
- Own pricing and packaging strategy: define the architecture for tiers, add-ons, and AI capabilities; build recommendations with Product and Finance; and lead the rollout after senior leadership makes the final decision.
- Run product launches with Product Management, from launch tiering and readiness through customer communications and post-launch adoption. Build a repeatable process that gives Sales and Customer Success time to prepare.
- Build product training and certification for BDRs, AEs, and CSMs with Sales Operations and Enablement, including demos, talk tracks, objection handling, and competitive materials. Measure the effect on readiness and ramp time.
- Turn customer and competitive insight into action through win/loss analysis, voice-of-customer work, and market research that informs Product, Sales, and Marketing decisions.
- Build the function: set priorities and metrics, communicate evidence-backed recommendations to leadership, and use AI workflows to improve how product marketing works.

## Who you are

- 7+ years of B2B SaaS product marketing experience, including ownership of launches and their outcomes.
- Hands-on pricing and packaging experience, from analysis and recommendations through rollout and measured business results.
- A record of building product training that changes field behavior, along with the ability to show results such as faster ramp, stronger adoption, or improved win rates.
- Experience positioning or commercializing AI or agentic capabilities and building practical AI workflows within product marketing, with sound judgment about claims and accuracy.
- Strong executive communication and cross-functional influence, including the ability to make decisions with partners you do not manage and explain results using a defensible baseline and timeframe.
- A builder’s mindset suited to establishing processes and priorities in a developing function. Experience in vertical SaaS, regulated markets, multiple customer segments, or a PE-backed business is helpful, but not required.

Location: Location: This role is primarily remote (US-based), with the expectation of occasional visits to our offices for team collaboration, training, or company events. This role may be based remotely out of the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Massachusetts, Maryland, Michigan, Missouri, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin

## About us

At Foley, we’re reimagining how safety-sensitive industries hire, stay compliant, and manage risk. We’ve evolved into a modern SaaS company with an all-in-one, AI-ready platform that helps transportation, construction, distribution, and utility businesses operate faster, smarter, and safer. As we continue to grow, we’re looking for curious, strategic thinkers who thrive in complexity, are motivated by making an impact, and want to join a team that’s passionate about building great products and supporting customers. Our core values — Teammateship, Grit, and Innovation — guide everything we do. Whether we’re collaborating internally or helping customers, we approach every challenge with optimism, humor, and a shared commitment to success.

## Benefits

Foley offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with company match, paid time off and holidays, wellness programs, and an employee assistance program.

## Equal Employment Opportunity

Foley is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected characteristic. Reasonable Accommodations If you require a reasonable accommodation during the application or interview process, please contact us at careers@foley.io Employment Status Employment with Foley is on an at-will basis. Nothing in this job posting or in future communications should be construed as a contract of employment. Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Privacy Policy: Please see our [Applicant Privacy Policy](https://www.foley.io/applicant-privacy-notice) for more information on how Foley processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

## About Foley

## Company Overview
- **One-liner**: Foley provides an all-in-one SaaS platform for hiring, background checks, and DOT compliance, primarily serving safety-sensitive industries like transportation and construction.
- **Entity Type**: Private (bootstrapped/services heritage)
- **Headquarters**: Hartford, Connecticut, United States
- **Founded**: 1992
- **Founders**: Not publicly available (company evolved from a services provider into a software company)

## Core Business
- Primary industry/industries: DOT Compliance, Transportation Risk Management, Employee Screening, HR Tech
- Target customers: B2B, focusing on fleet and safety managers, HR teams, and owner-operators in transportation, construction, manufacturing, agriculture, utilities, and other safety-sensitive industries. Serves companies with 5 to 500+ drivers.
- Mission or purpose statement: "Get you to Green—clear records, confident audits, and lower risk, powered by smarter data and relentless innovation." [foley.io](https://www.foley.io/)

## Products & Services
For each major offering:
- **Foley Platform (All-in-One)**: An AI-ready SaaS platform that integrates hiring, onboarding, and DOT compliance into a single system. It includes modules for background checks, drug & alcohol testing, FMCSA Clearinghouse management, MVR monitoring, CSA monitoring, and driver qualification file management.
- **Foley Navigator AI**: A built-in AI guide that provides quick clarity on compliance questions, recommended actions, and documentation steps, acting as an expert assistant without requiring training or support. [foley.io](https://www.foley.io/)
- **Apply by License**: A feature allowing applicants to start the hiring process simply by taking a photo of their license, enabling instant pre-screening of qualified drivers.
- **Audit Risk Monitor**: A tool that monitors safety data and flags changes that could increase the risk of an FMCSA review.
- **Compliance Score**: A proprietary, real-time risk scoring system paired with FMCSA data and peer benchmarking to give a clear, all-in-one view of compliance risk. [foley.io](https://www.foley.io/articles/foley-launches-reimagined-compliance-platform-to-help-fleets-save-time-stay-audit-ready-and-hire-smarter)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (Private company)
- **Key Metric**: Total Funding: Not publicly available (bootstrapped/services heritage). Estimated Revenue: $25M to $100M (USD) per Indeed company data. [indeed.com](https://www.indeed.com/cmp/Foley-5)
- **Notable Investors/Partners**: Not publicly available. The company is "Trusted by over 50,000 companies." [foley.io](https://www.foley.io/)
- **Growth Signals**: Headcount of 210 employees (+21.8% YoY growth). [linkedin.com](https://www.linkedin.com/company/foley) Launched a completely reimagined AI-ready platform in September 2025. [foley.io](https://www.foley.io/articles/foley-launches-reimagined-compliance-platform-to-help-fleets-save-time-stay-audit-ready-and-hire-smarter) Active job postings for Staff Data Engineer, Applied AI Engineer, and Senior Software Engineer, Backend, indicating a strong push into AI and engineering. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/foley)

## Competitive Advantages
- **Deep Domain Expertise**: 30+ year legacy as a trusted services provider and TPA (Third-Party Administrator) for DOT compliance, paired with modern SaaS innovation. [foley.io](https://www.foley.io/)
- **Integrated All-in-One Platform**: Uniquely combines hiring, screening, and compliance monitoring in one system, solving the "paperwork drowning" problem for fleet managers.
- **AI-Ready Innovation**: The Foley Navigator AI and proprietary Compliance Score provide a differentiated, data-driven approach to risk mitigation, moving beyond simple checklists.
- **Trusted Scale**: Trusted by over 50,000 companies, demonstrating strong market validation and network effects. [foley.io](https://www.foley.io/)

## Strategic Focus
- **Product-Led Growth**: Transitioning from a services provider to a leading-edge SaaS platform, with a major platform relaunch in 2025. [foley.io](https://www.foley.io/articles/foley-launches-reimagined-compliance-platform-to-help-fleets-save-time-stay-audit-ready-and-hire-smarter)
- **AI & Automation**: Deep investment in AI (Navigator, Compliance Score) to automate compliance tasks and provide predictive insights.
- **Full Workforce Coverage**: Expanding beyond just CDL drivers to support non-regulated employees and Drug-Free Workplace programs across various safety-sensitive industries.
- **Customer Experience**: Focus on mobile-friendly design, smart alerts, and modular packaging (Essentials, Professional, Power) to serve diverse customer needs.

## Why Work Here
- **Growth Trajectory**: The company is in a high-growth phase (+21.8% YoY headcount growth) and is actively investing in its engineering and AI teams, offering significant career growth opportunities. [linkedin.com](https://www.linkedin.com/company/foley)
- **Innovation Culture**: Foley is at the forefront of modernizing a critical, regulated industry with AI, making it an exciting place for engineers and data scientists to solve real-world problems.
- **Stability & Legacy**: With a 30+ year history and a trusted reputation, Foley offers the stability of an established company combined with the dynamism of a tech startup.
- **Compensation**: Active job postings list salaries like $180,000 - $210,000 a year for roles like Small Market Growth Director, indicating competitive pay for key roles. [indeed.com](https://www.indeed.com/cmp/Foley-5)
- **Work Environment**: Based on job postings, roles are available in Hartford, CT and Boston, MA. The company culture emphasizes "optimistic and motivated workers dedicated to providing the best possible service." [indeed.com](https://www.indeed.com/cmp/Foley-5) The tech stack and AI focus suggest a modern, data-driven engineering culture.

## Sources
1. [foley.io](https://www.foley.io/)
2. [linkedin.com](https://www.linkedin.com/company/foley)
3. [indeed.com](https://www.indeed.com/cmp/Foley-5)
4. [foley.io - Platform Launch Article](https://www.foley.io/articles/foley-launches-reimagined-compliance-platform-to-help-fleets-save-time-stay-audit-ready-and-hire-smarter)
5. [foley.io - Products Page](https://www.foley.io/products/)
6. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/foley)

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