---
title: 'Senior Product Marketing Manager at Fundraise Up'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-fundraise-up-united-states-bw7j9jyk1s1m'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Product Marketing Manager at Fundraise Up

- **Company:** Fundraise Up
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-10
- **Apply:** https://fundraiseup.com/careers/4727387005/?gh_jid=4727387005

## Job description

## About Fundraise Up

We’re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design.

Our platform is trusted by many of the world’s leading nonprofits, including UNICEF, the Alzheimer’s Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we’re recognized not just for our impact - but for the quality of the product we deliver.

## About The Role

Fundraise Up is hiring a Senior Product Marketing Manager (GTM-focused) to own the go-to-market strategy and performance for new segments, defined as new verticals, customer types, and geographies across mid-market, enterprise, and strategic tiers.

This is a senior, cross-functional leadership role that bridges Product, Demand Generation, Sales, Customer Success, and Content. The GTM PMM is accountable for driving measurable growth in new segments and by defining the audience, shaping the commercial strategy, orchestrating execution, and tracking business impact.

You’ll be a key strategic partner to executives, guiding where and how Fundraise Up enters new segments, ensuring that every go-to-market motion is data-backed, aligned, and profitable.

## Key Responsibilities

- Own go-to-market strategy for new segments including defining audience, positioning, and success metrics, and taking that plan from validated opportunity to full execution in partnership with the Market Research PMM.
- Set and own commercial targets for each segment with RevOps and Sales, pipeline influenced, closed-won revenue, adoption, and report results directly to executive leadership.
- Run the GTM operating model end to end: milestones, owners, KPIs, and reporting cadence, keeping every launch aligned to company and marketing OKRs.
- Partner with Content, Rev Marketing, and Marketing Management to turn segment positioning into campaigns, case studies, and enablement assets built for each audience.
- Lead sales and CS enablement for new segments including messaging frameworks, playbooks, and talk tracks that give go-to-market teams real confidence in unfamiliar markets.
- Identify partner-specific opportunities with the Partnerships team and fold them into the broader segment plan.
- Drive senior-level alignment across Product, Sales, CS, and Marketing on priorities, timelines, and what winning looks like, and run quarterly GTM reviews that turn results into a clear call on scaling or cutting a segment.
- At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve.

## Skills and Qualifications

Must-Haves

- 8-12+ years in Product Marketing, Go-to-Market Strategy, or Commercial Marketing within a high-growth B2B SaaS environment.
- Proven success leading cross-functional GTM launches tied to pipeline and revenue outcomes.
- Experience driving growth across multiple segments, whether by vertical, customer type, or geography.
- Experience running integrated GTM across a range of channels, including Google Ads, LinkedIn, Meta, content, social, partnerships, and lifecycle.
- Strong analytical mindset, with the ability to build and interpret data to measure adoption, pipeline impact, and ROI.
- Deep collaboration experience with Product, Demand Gen, Sales, CS, and Content teams.
- Executive-ready communication and presence, with the ability to influence senior stakeholders and shape decisions.
- Operates with urgency, ownership, and strategic clarity in fast-paced environments.

## Nice to Have

- Prior experience in the nonprofit solutions space.

You'll Thrive Here If You…

- Treat ambiguity as the starting point, not a blocker - you build the plan instead of waiting for one.
- Take ownership of outcomes, not just deliverables, and hold yourself accountable to the number.
- Move comfortably between spreadsheet and stakeholder conversation, translating data into a decision.
- Give and take direct feedback without ego, because the segment's success matters more than being right.
- Get energy from stitching together Product, Sales, CS, and Marketing into one coordinated motion.
- Are honest about what isn't working and say so early, not after the quarter closes.
- Want to shape how Fundraise Up expands into new markets, not just execute someone else's playbook.
- Default to speed without cutting corners on rigor.

## Compensation

The compensation range for this role is $157,000 - $171,000 OTE (On-Target Earnings). Final compensation will be determined based on relevant experience, skills, qualifications, alignment with the role's requirements and location.

## Perks & Benefits

- Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
- FSA and HSA Spending Account.
- 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
- 401(k) plan with company match.
- 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
- Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
- Generous home office stipend to support your remote workspace.
- Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
- Charitable giving program and paid volunteer time off with registered non-profits.

***Please note: All official correspondence from Fundraise Up will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.*** We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or any other characteristic protected by applicable law in the countries where we operate.

## About Fundraise Up

## Company Overview
- **One-liner**: Fundraise Up is a nonprofit fundraising platform that optimizes the online donation experience with AI-powered tools, modern payment options, and deep analytics to help organizations increase revenue.
- **Entity Type**: Private (Series B funded)
- **Headquarters**: Brooklyn, New York, USA
- **Founded**: 2017
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Nonprofit fundraising technology, Financial Technology (Fintech)
- **Target customers**: Nonprofits of all sizes (SMB to Enterprise), B2B
- **Mission or purpose**: "Unlock generosity potential by optimizing how people give." The company believes nonprofits deserve better technology and works to build infrastructure that helps mission-driven organizations deliver on their mission.

## Products & Services
- **Fundraise Up Platform**: A comprehensive digital fundraising platform that includes:
  - **AI-Optimized Donation Forms**: Intelligent checkout experiences designed to increase conversion rates.
  - **Advanced Payment Options**: Supports global, privacy-compliant payment methods.
  - **Analytics & Optimization Tools**: Deep insights into donor behavior to personalize giving experiences.
  - **Monthly Giving & Recurring Donations**: Tools to grow monthly donor files.
  - **Gift Cart & Checkout Modal**: Frictionless, e-commerce-inspired giving experiences.
  - **Fundraise Up Lab**: A space for experimenting with new products and features.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: In January 2025, Fundraise Up secured a **$70 million growth capital investment** from Summit Partners, bringing total funding to a significant amount (Series B). The company reports its platform helps nonprofits achieve a **30% increase in conversion rates** and a **78% donor retention rate**. It serves **thousands of organizations** globally.
- **Notable Investors/Partners**: **Summit Partners** (lead investor in the $70M round). The company is also listed on Salesforce AppExchange.
- **Growth Signals**: 
  - Secured a major $70M growth investment in January 2025, signaling strong market confidence and a focus on scaling.
  - Reports a 4.8/5 star rating on review platforms.
  - Actively hiring for dozens of roles across Engineering, Product, Sales, and Customer Success globally (US, UK, Argentina, Armenia, Poland, etc.).
  - Emphasizes a global, distributed team with employees in multiple countries.

## Competitive Advantages
- **AI-First Approach**: The platform is built around AI optimization to personalize donor experiences and maximize conversion, a key differentiator from traditional fundraising tools.
- **E-Commerce Inspired Checkout**: Adapting proven for-profit e-commerce tactics (like streamlined checkout) to the nonprofit sector, creating a more modern and effective giving experience.
- **Global & Privacy-Compliant**: Designed to handle global payments and comply with international privacy regulations, making it suitable for large, international nonprofits.
- **Focus on Donor Experience**: The core philosophy is that improving the donor experience is the primary growth engine for fundraising.

## Strategic Focus
- **Scaling Globally**: The new $70M investment is aimed at accelerating growth, expanding into new markets, and scaling the team.
- **Product Innovation**: Continued investment in AI, new product features (like Gift Cart and Fundraise Up Lab), and improving the core platform.
- **Talent Acquisition**: Aggressively hiring across all departments to support rapid growth, with a focus on senior engineering and product management roles.

## Why Work Here
- **Culture**: Described as a place for "ambitious people motivated by the opportunity to shape the future of fundraising." Values include "ownership," "candid collaboration," and "continuous innovation." The team is described as low-ego, direct, and collaborative.
- **Remote/Hybrid Policy**: Fundraise Up is a **fully distributed, remote-first company**. The team spans from Brooklyn to Lisbon, Buenos Aires to London. Roles are listed as remote in specific countries (US, UK, Argentina, Brazil, Armenia, Poland).
- **Notable Perks**:
  - Comprehensive medical, dental, and vision coverage.
  - 401(k) plan.
  - Educational assistance for courses, certifications, and professional development.
  - Paid volunteer time off and a charitable giving match.
  - Home office stipend.
  - Generous paid time off.
- **Engineering Culture**: High emphasis on ownership and impact. The company encourages experimentation and provides real responsibility. They are actively hiring for multiple Senior Fullstack Developers and ML Engineers, indicating a strong, data-driven engineering culture.

## Sources
1. [fundraiseup.com - Company Overview](https://fundraiseup.com/about/)
2. [fundraiseup.com - Careers Page](https://fundraiseup.com/careers/)
3. [fundraiseup.com - Product Page](https://fundraiseup.com/)
4. [LinkedIn - Fundraise Up](https://www.linkedin.com/company/fundraiseup)
5. [BusinessWire - $70M Investment Announcement](https://www.businesswire.com/news/home/20250122330643/en/Fundraise-Up-Secures-%2470-Million-Growth-Capital-Investment-Led-by-Summit-Partners)

## Other roles at Fundraise Up

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