---
title: 'Senior Product Marketing Manager at Gelato'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-gelato-stockholm-2cwztm7mp7gx'
type: 'job'
last_seen: '2026-11-11'
---

# Senior Product Marketing Manager at Gelato

- **Company:** Gelato
- **Location:** Stockholm, Sweden
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-11
- **Apply:** https://jobs.ashbyhq.com/gelato/a576f3bb-5cff-4aec-bd9a-1464e64fdc63

## Job description

## About Gelato

[Gelato](http://www.gelato.com) has created the world’s largest global network for on-demand production of custom products – from t-shirts and mugs to books and wall art. We empower a new generation of ecommerce entrepreneurs to share their creativity worldwide while embracing local, sustainable production. By producing locally and perfectly matching supply with demand, we eliminate waste and reduce carbon emissions. At Gelato, we don’t own production facilities – we build the software that connects them. With over 250 production operations in 30+countries, our network can deliver custom products to five billion people in just 72 hours. It’s smarter, faster, and greener. With [GelatoConnect](http://www.gelato.com/connect), our SaaS platform, we’re driving innovation in print production. GelatoConnect is the operating system that runs print businesses, from the first customer request to the shipped parcel: quoting, order intake, procurement, production and shipping in one connected system. By boosting efficiency and cutting costs, it helps businesses scale to meet market demands. With GelatoConnect, we’re reshaping the print industry to be more efficient, sustainable, and profitable.

## About the Role

GelatoConnect is our B2B SaaS platform for printers and decorators, spanning AI estimating, MIS, print on demand and a full operating system for print businesses. As we rapidly scale, we are sharpening our positioning, monetisation and go-to-market approach to accelerate adoption and long-term recurring revenue growth. We are seeking a commercially driven Senior Product Marketing Manager to join our high-performing GTM team. You will take ownership of Product Marketing initiatives spanning positioning, go-to-market execution, sales enablement and customer advocacy, strengthening and building the capabilities needed to support our growth. Acting as the commercial partner to Product leadership and a key counterpart to Sales, you will translate complex technical capabilities into compelling customer value propositions, equip our commercial teams to win business and represent the voice of the customer. You will have a clear mandate to drive revenue growth, improve product adoption and strengthen our competitive positioning. This is a highly hands-on role with significant ownership and visibility across the business. We're looking for someone who combines deep B2B SaaS expertise with strong commercial instincts, thrives in a fast-moving environment and is equally comfortable shaping direction and executing the work needed to deliver results.

## What You Will Do

Sitting at the intersection of Product, Sales and GTM, your key responsibilities will include:

- Positioning & Narrative: Define GelatoConnect's core value proposition, differentiation, Ideal Customer Profiles (ICPs) and personas. Translate complex technical capabilities into compelling customer narratives that clearly communicate business value and create demand.
- Go-to-Market & Launches: Plan and lead go-to-market initiatives for new products, features and commercial opportunities. Partner with Product, Sales and Marketing to execute launches that drive awareness, adoption and revenue growth.
- Sales Enablement: Partner closely with Sales to understand customer challenges, buying journeys and barriers to conversion. Translate product capabilities into compelling commercial narratives, sales tools and enablement programmes that improve win rates and deal velocity.
- Pricing & Packaging: Drive pricing and packaging initiatives across the GelatoConnect portfolio, bringing together customer insights, competitive intelligence and product capabilities to develop commercially sound recommendations that support growth and monetisation.
- Portfolio Architecture: Define how AI Estimator, MIS, print on demand and GelatoConnect One fit together, including positioning, customer entry points, expansion opportunities, naming and bundles.
- Customer Value & Advocacy: Develop compelling customer stories, case studies, testimonials and ROI-driven materials that demonstrate measurable business impact. Support initiatives that drive product adoption, cross-sell and upsell opportunities.
- Win/Loss & Market Insights: Build a deep understanding of our customers, competitors and market dynamics. Lead win/loss analysis and competitive intelligence, using AI to analyse customer conversations, sales calls and market signals to inform Product Marketing priorities and commercial decisions.
- Cross-functional Collaboration: Act as the bridge between Product, Sales and Marketing, translating technical developments into clear commercial opportunities. Ensure teams have the knowledge, messaging and resources needed to bring our products to market effectively.

## Who You Are

You are a commercially driven Product Marketing professional with deep B2B SaaS experience and a passion for turning complex technology into compelling customer value. You combine strategic thinking with hands-on execution, understand what it takes to bring products to market and know how to connect Product Marketing to measurable business outcomes. You thrive in fast-moving environments, bringing structure, resourcefulness and momentum to your work. You're confident navigating complex stakeholders, challenging assumptions and influencing senior leaders, while remaining equally comfortable rolling up your sleeves to deliver results.

Requirements:

- 7+ years of Product Marketing experience within B2B SaaS, ideally in a high-growth or scale-up environment.
- Proven experience positioning and launching complex software products, translating technical capabilities into clear customer value propositions.
- Strong track record partnering with Sales in complex, sales-assisted environments, with measurable impact on pipeline, win rates and revenue growth.
- Experience building and executing Product Marketing initiatives, including go-to-market launches, sales enablement, and SaaS pricing and packaging.
- Experience creating demand for emerging or unfamiliar software solutions, where customers may not yet recognise the need for the product.
- Excellent communication and stakeholder management skills, with the confidence to influence and challenge senior technical and commercial leaders.
- Highly analytical and data-driven, with strong commercial judgement and a structured approach to execution.
- Strong AI fluency, using AI tools to research, analyse, create and execute, with the ability to credibly position AI-powered products to traditional industries.
- Experience in vertical SaaS, operational software or workflow automation is a strong advantage.
- Experience taking B2B SaaS products to market across multiple countries and languages is desirable.

What it's like to work at Gelato We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application. At Gelato, we pride ourselves on our global presence with 11 offices worldwide, fostering a dynamic and diverse work environment. Rooted in a culture that values collaboration, creativity, and camaraderie, we actively cultivate a company culture that thrives on shared experiences. We encourage team members to embrace this culture by working from our office spaces at least three days a week, allowing for meaningful connections and collective growth. Lastly, we ask that you please upload your CV in English, regardless of which country you are applying from.

Candidate Information As part of our commitment to a transparent recruitment process, please be aware that following acceptance of an offer of employment with Gelato, you will be asked to complete a background check conducted by a third-party provider.

## About Gelato

## Company Overview
- **One-liner**: Gelato provides a global software platform for local, on-demand production of personalized print products, connecting ecommerce creators with a worldwide network of local print providers.
- **Entity Type**: Private (Series C)
- **Headquarters**: Oslo, Norway
- **Founded**: 2012
- **Founders**: Henrik Müller-Hansen

## Core Business
- **Primary industry/industries**: Print-on-demand (POD) services, Ecommerce enablement, Supply chain & logistics software, Manufacturing technology.
- **Target customers**: B2B (ecommerce entrepreneurs, creators, global brands) and B2B (local print producers/makers).
- **Mission or purpose statement**: "To redefine global manufacturing for the benefit of people and the planet" by enabling local, on-demand production on a global scale.

## Products & Services
- **GelatoCreate**: A platform for creators and ecommerce entrepreneurs to design, sell, and globally distribute personalized print products (e.g., apparel, wall art, mugs, books) without holding inventory. It integrates with major ecommerce platforms like Shopify, Etsy, Amazon, and TikTok Shop. Products are produced locally in 32 countries.
- **GelatoConnect**: An AI-powered, machine-agnostic operating system (SaaS) for print producers. It includes modules for Procurement, Workflow, and Logistics, helping traditional print shops digitize, automate, and scale their operations to handle on-demand orders.
- **GelatoCreate**: A suite of smart tools for creators, including AI-powered design features (CreateAI) and management tools to help start and grow an ecommerce business.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed. The company is privately held.
- **Key Metric**: Total Funding of **$250.4 million** (as of Series C in 2022).
- **Notable Investors/Partners**: Investors include **SEB Pension Foundation, FJ Labs, Nykredit, and St1**. Key partners include Shopify, Etsy, Amazon, TikTok Shop, and a network of 140+ print providers across 32 countries.
- **Growth Signals**: Gelato operates the world's largest print-on-demand network, with 140+ print partners in 32 countries, reaching over 5 billion people. 90% of orders are produced locally, and 90% arrive within 5 days. The company has 170+ team members representing 40+ nationalities across 12 offices in 9 countries.

## Competitive Advantages
- **World's Largest POD Network**: The scale of its network (140+ partners in 32 countries) creates a significant barrier to entry for competitors.
- **Local Production Model**: Products are made where customers are, drastically reducing shipping times (90% arrive within 5 days) and carbon emissions compared to traditional global shipping models.
- **Dual-Sided Platform (Flywheel)**: Gelato serves both creators (demand) and print producers (supply). As creators grow, they fuel local print shops, which in turn become more efficient and attract more creators, creating a powerful network effect.
- **Asset-Light Model**: By owning no printing equipment, Gelato is highly scalable and capital-efficient, focusing purely on software and network orchestration.
- **Sustainability Focus**: Local, on-demand production inherently reduces waste from overproduction and lowers carbon emissions from shipping, a key differentiator for environmentally conscious brands and consumers.

## Strategic Focus
- **Scaling the Network**: Continuously expanding its network of local print providers and logistics partners to increase geographic coverage and reduce delivery times.
- **AI-Powered Automation**: Deepening the capabilities of GelatoConnect with AI to automate workflows, optimize production, and reduce setup times (e.g., from 500 minutes to 5 minutes).
- **Creator Economy Growth**: Capturing the booming creator economy by making it easy for individual creators and small businesses to launch and scale global product lines without upfront risk.
- **Enterprise Adoption**: Attracting larger global brands to use the Gelato network for localized, on-demand production of marketing materials, merchandise, and packaging.

## Why Work Here
- **Culture & Values**: The company emphasizes values of being **Authentic, Long-term, Friendly, and Innovative**. The culture is described as entrepreneurial, with a strong sense of ownership—every employee is a shareholder.
- **Diversity & Inclusion**: Gelato has a "No nationality" policy, actively promoting equality and inclusion. The team of 170+ people represents over 40 nationalities.
- **Work Model**: **Hybrid** – team members are encouraged to work from the office at least three days a week to foster collaboration and camaraderie. The company has 12 offices in 9 countries.
- **Hiring Process**: A structured, 5-stage process designed for mutual fit. It includes personality and logic/coding assessments, a recruiter screen, a hiring manager/technical interview, a panel interview, and a final 30-minute meeting with the founder and CEO, Henrik Müller-Hansen. The process emphasizes objectivity and reducing bias.
- **Compensation & Ownership**: Every employee is a shareholder, reinforcing a sense of purpose and ownership.
- **Glassdoor Rating**: 4.6 / 5.

## Sources
1. [gelato.com - About Gelato](https://www.gelato.com/about-gelato)
2. [gelato.com - Careers Home](https://www.gelato.com/careers/careers-home)
3. [gelato.com - Global Print On Demand Platform](https://www.gelato.com/)
4. [gelato.com - Candidate Pack](https://www.gelato.com/se/careers/candidate-pack)
5. [gelato.com - How We Hire](https://www.gelato.com/careers/how-we-hire)

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