--- title: 'Senior Product Marketing Manager, Growth at Linktree' canonical: 'https://feeny.ai/job/senior-product-marketing-manager-growth-linktree-los-angeles-fs0wwfscza5w' type: 'job' last_seen: '2026-10-16' --- # Senior Product Marketing Manager, Growth at Linktree - **Company:** Linktree - **Location:** Los Angeles, CA - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-09-23 - **Last confirmed live:** 2026-10-16 - **Apply:** https://jobs.gem.com/linktree/am9icG9zdDpPCnvaAYghYiMV9AgTHXFu ## Job description ## The Role We're looking for a Senior Product Marketing Manager, Growth to lead how Linktree's monetization strategy is defined, understood, and brought to market. This is a highly strategic role with broad organizational influence, responsible for shaping the long-term positioning, pricing narrative, and go-to-market strategy for Linktree's paid products and broader revenue ecosystem. You'll operate as a key strategic partner to Product, Growth, Data, Design, Finance, and Executive Leadership, helping shape monetization strategy from its earliest stages through launch and optimization. You'll bring a strong customer and market perspective to decisions around where Linktree invests, how we package and price our products, and how we communicate the value of paid experiences to our users. Beyond individual launches, you'll establish the frameworks, narratives, and operating models that guide how Linktree approaches monetization across the business. You'll connect customer insight, product strategy, and commercial opportunity to help identify where we can create and capture greater value over time. As one of the most senior individual contributors within Product Marketing, you'll have significant influence on product and company strategy, serve as a trusted partner to senior leaders, mentor other product marketers, and raise the bar for how we communicate value across every customer touchpoint. If you're energized by solving complex monetization challenges, shaping products before they're built, creating category-defining narratives, and influencing strategy at the highest levels of an organization, we'd love to meet you. ## What You'll Do Set Linktree's revenue product marketing strategy Own and evolve the long-term product marketing strategy for Linktree's monetization ecosystem, spanning subscriptions, add-ons, new revenue products, and future pricing and packaging initiatives. Define the positioning architecture and messaging strategy for Linktree's paid ecosystem, creating a cohesive story that communicates value across user segments, markets, creator verticals, and products. Shape the strategic narrative for how Linktree evolves from a free product into a platform users see increasing value in investing in as their needs grow. Translate customer insight, market dynamics, competitive intelligence, and business priorities into clear strategic recommendations for senior leadership. Identify emerging opportunities across Linktree's revenue ecosystem and influence where Product and Growth teams invest. Shape pricing, packaging, and monetization strategy Serve as a strategic partner to Product, Growth, Finance, and Executive Leadership on pricing, packaging, bundling, and monetization decisions. Bring the customer and market perspective into strategic decisions well before products reach market, influencing what we build, who we build it for, and how we create and capture value. Lead customer segmentation, willingness-to-pay research, competitive analysis, and value-based positioning to inform major monetization decisions. Establish repeatable frameworks for evaluating pricing changes, packaging opportunities, and emerging revenue products. Help leadership navigate complex monetization tradeoffs by connecting customer needs, market dynamics, product strategy, and commercial impact. Lead monetization go-to-market strategy Set the GTM strategy for Linktree's most significant revenue initiatives across the customer lifecycle. Determine audience prioritization, positioning, messaging hierarchy, channel strategy, launch approach, and success metrics for new subscription offerings and monetization features. Partner across Product, Lifecycle Marketing, Growth, Brand, Paid, Creative, Data, and Finance to translate strategy into cohesive customer experiences. Lead executive-level launch readiness for high-priority monetization initiatives, ensuring teams are aligned around the customer, narrative, commercial opportunity, and measures of success. Build scalable GTM frameworks that improve how Linktree brings revenue products to market over time. Elevate the in-product monetization experience Partner deeply with Product and Design to shape how monetization experiences are designed and introduced within the product. Define principles and messaging frameworks that guide upgrade journeys, pricing surfaces, onboarding, experimentation, feature gating, and conversio Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $180,000-$215,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed. P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button! Our Story We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link. Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love. We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you. Where and How We Work We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home. We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome. ## How we’ll help you thrive Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you: - An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours! - 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees. - Employer contribution towards your retirement. - Generous time off for vacation, holidays, parental leave, volunteer time, and other categories. - Employee stock option program - we want each and every employee to share in the company’s success. At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us. ## About Linktree ## Company Overview - **One-liner**: Linktree provides a link-in-bio platform that enables creators, brands, and businesses to curate, share, sell, and grow their digital presence across social media and other online channels. - **Entity Type**: Private (Series B, $167.4M total funding) - **Headquarters**: Melbourne, Victoria, Australia - **Founded**: 2016 - **Founders**: Not publicly available in provided sources ## Core Business - Primary industry: Software Development / Creator Economy Platform - Target customers: B2B and B2C – creators, brands, artists, publishers, agencies, small businesses, charities, and enterprises - Mission: To empower everyone with the tools to curate, monetize, and grow their digital universe. ## Products & Services - **Link-in-bio tool**: The core product – a single landing page that aggregates links to a user’s content, store, social profiles, etc. Supports customization, analytics, and monetization features. - **Link shortener & QR code generator**: Tools to create short links and QR codes for easier sharing. - **Social integrations**: Direct integrations with TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, and more to unify digital spaces. - **Monetization tools**: Features for selling products, accepting tips, and promoting paid content (e.g., Pro plans, product shelves). - **Mobile app**: Allows users to manage their Linktree on the go, capture content, and track audience insights. ## Market Standing - **Valuation/Market Cap**: Unicorn status – estimated between $1B–$2.5B (conflicting reports: Dealroom shows $1–2.5B range) [dealroom.co](https://dealroom.co/companies/linktree/) - **Key Metric**: Annual Revenue – conflicting reports: LinkedIn states $25M [linkedin.com](https://linkedin.com/company/linktree); Dealroom estimates $50–100M [dealroom.co](https://dealroom.co/companies/linktree/) - **Total Funding**: $167.4M across 6 rounds, including a $110M Series B (2022) led by Index Ventures and Coatue [linkedin.com](https://linkedin.com/company/linktree) - **Notable Investors/Partners**: Index Ventures, Coatue, UK Space Agency (grant); platform partners include TikTok, Snap, YouTube, Spotify, Google, Stripe, Reddit, Amazon, Nike, Lululemon, and more [linkedin.com](https://linkedin.com/company/linktree) - **Growth Signals**: 70M+ users, 48,000 new accounts per day; headcount of 222 (+14.8% YoY); among top 300 most popular websites globally; 1.2B unique visitors per month [linktr.ee](https://linktr.ee/s/about/careers) [linkedin.com](https://linkedin.com/company/linktree) ## Competitive Advantages - **First-mover advantage**: Created the link-in-bio category and remains the market leader. - **Massive user base**: 70M+ users including high-profile brands (Adidas, TikTok, NFL, Manchester United) and creators (Sabrina Carpenter, Olivia Rodrigo). - **Deep platform integrations**: Partnerships with major social and commerce platforms create stickiness and network effects. - **Brand recognition**: Widely known and trusted by both individual creators and enterprise clients. ## Strategic Focus - **Evolving beyond link-in-bio**: Transforming into a “control center” for creators and businesses to understand audience performance and decide next steps. - **AI & mobile first**: Investing in AI agents and native mobile experiences to help users create, personalize, and automate their presence. Hiring for Staff AI Engineer and Head of Data Science roles [linktr.ee](https://linktr.ee/s/about/careers) - **Global expansion**: Distributed team across Australia, UK, US, Brazil, Philippines, and more; offices in Melbourne, London, LA, and San Francisco. ## Why Work Here - **Culture**: People-first, empathetic, globally-minded, and inclusive. Emphasizes flexibility, autonomy, and collaboration. - **Work model**: Fully remote or hybrid (office in Melbourne, LA, San Francisco, London). Asynchronous work supported across time zones. - **Benefits**: - $7,000 AUD / $4,900 USD annual flex benefit for wellness, growth, lifestyle, and social impact. - 18-week parental leave for all parents (birthing and non-birthing), with return-to-work support. - 10 mental health days per year + access to counseling via Mindfit and Calm subscription. - Transpositive Inclusion Policy with gender inclusion training, mental health stipend, and financial/leave support for gender affirmation. - 20 hours of volunteering and mentorship leave annually. - Company equity for all employees. - **Engineering culture**: Tackling fun technical challenges, building interactive tools, forming partnerships, and leveraging state-of-the-art AI. Teams are cross-functional and collaborative. ## Sources 1. [linktr.ee](https://linktr.ee/s/about/careers) – Official careers page with benefits, culture, and open roles 2. [linkedin.com](https://linkedin.com/company/linktree) – LinkedIn company profile with financials, headcount, and funding details 3. [builtin.com](https://builtin.com/company/linktree) – Built In company overview, perks, and culture description 4. [dealroom.co](https://dealroom.co/companies/linktree/) – Dealroom valuation and revenue range data ## Other roles at Linktree - [Senior Executive Business Partner](https://feeny.ai/job/senior-executive-business-partner-linktree-melbourne-gcefwshdbwj5) — Melbourne, Australia - [Senior Software Engineer, Security](https://feeny.ai/job/senior-software-engineer-security-linktree-los-angeles-4a4hsvcgme1j) — Los Angeles, CA - [Senior Full Stack Engineer, Authentication](https://feeny.ai/job/senior-full-stack-engineer-authentication-linktree-melbourne-xmpr69h12g4x) — Melbourne, Australia - [Senior Software Engineer, Growth (Payments)](https://feeny.ai/job/senior-software-engineer-growth-payments-linktree-los-angeles-xk0h18v6g52g) — Los Angeles, CA - [Senior Software Engineer, Earn](https://feeny.ai/job/senior-software-engineer-earn-linktree-united-states-brtnrbhbgfzt) — United States - [Senior Product Manager, Link Apps & Integrations](https://feeny.ai/job/senior-product-manager-link-apps-integrations-linktree-los-angeles-03r35kr55ff9) — Los Angeles, CA - [Staff Product Marketing Manager, Growth](https://feeny.ai/job/staff-product-marketing-manager-growth-linktree-los-angeles-gmcv3f0dc6r4) — Los Angeles, CA - [TikTok Channel Manager (Contract)](https://feeny.ai/job/tiktok-channel-manager-contract-linktree-united-states-v6zvercwrn9r) — United States - [Social Copywriter (Contract)](https://feeny.ai/job/social-copywriter-contract-linktree-united-states-w5rh8zm9qad8) — United States - [Social Video Editor (Contract)](https://feeny.ai/job/social-video-editor-contract-linktree-united-states-e4j7hesn6kch) — United States