---
title: 'Senior Product Marketing Manager - Workflow at Heartflow'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-workflow-heartflow-san-francisco-qf4h5p762zsq'
type: 'job'
last_seen: '2026-10-19'
---

# Senior Product Marketing Manager - Workflow at Heartflow

- **Company:** Heartflow
- **Location:** San Francisco, CA
- **Posted:** 2026-10-02
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/heartflowinc/jobs/6215794004

## Job description

Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFRCT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFRCT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.

Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 750,000 patients worldwide.

Senior Product Marketing Manager - Workflow owns positioning, messaging, and go-to-market for the workflow-oriented capabilities of the Heartflow platform.

Job Responsibilities:

Positioning and Messaging

- Develop and maintain clear, differentiated messaging for how the Heartflow platform fits into and improves clinical and administrative workflows (ordering, reporting, care coordination, referrals)
- Translate workflow-level product capabilities into value props for different audiences: cardiologists, radiologists, interventional cardiologists, referring physicians, hospital administrators, and health system IT/ops stakeholders
- Own core messaging documents, positioning frameworks, and persona-based narratives for workflow use cases
- Gather input from customers, KOLs, and field teams on workflow pain points and unmet needs to inform product and messaging direction

Go-to-Market and Launches

- Lead GTM planning and execution for new workflow features and platform enhancements — launch plans, sales enablement, and customer-facing collateral
- Partner with Product Management to understand roadmap and translate upcoming workflow capabilities into market-ready narratives
- Coordinate cross-functionally (Sales, Clinical, Customer Success, Marketing) to ensure workflow messaging is consistent across all customer touchpoints
- Monitor market and competitive trends specific to clinical workflow tools and adjacent platform capabilities

Sales and Field Enablement

- Build and maintain sales tools specific to workflow solutions: demo scripts, workflow diagrams, ROI/value materials, case studies
- Train sales and clinical teams on how to position workflow capabilities in the field, including how workflow fits into the broader platform story
- Support field teams on workflow-related questions during active deals as a subject matter resource
- Own workflow-specific content: solution briefs, workflow diagrams/journey maps, web content, webinars, and conference materials

Skills Needed:

- Experience launching products in multi-stakeholder, complex environments, and building sales enablement content with proof it got adopted by a field sales org
- Strong cross-functional collaborator.  Will need to build strong rapport with Sales, Marketing, and Product
- Excellent written and verbal communication; can translate technical workflow detail into something a rep can use in a 5-minute conversation
- Preferred industry experience: Healthcare, medical device or diagnostic industry background

Educational Requirements & Work Experience:

- 8+ years in product marketing or downstream marketing roles, ideally in B2B SaaS, medtech, or another regulated/technical sales environment

A reasonable estimate of the yearly base compensation range is $155,000 - $202,000, bonus, and equity. Heartflow is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. This policy applies to every aspect of employment at Heartflow, including recruitment, hiring, training, relocation, promotion, and termination.

Positions posted for Heartflow are not intended for or open to third party recruiters / agencies. Submission of any unsolicited resumes for these positions will be considered to be free referrals.

Heartflow has become aware of a fraud where unknown entities are posing as Heartflow recruiters in an attempt to obtain personal information from individuals as part of our application or job offer process. Before providing any personal information to outside parties, please verify the following: A) all legitimate Heartflow recruiter email addresses end with “@heartflow.com” and B) the position described is found on our careers site at [www.heartflow.com/about/careers/](https://www.heartflow.com/about/careers/).

## About Heartflow

## Company Overview
- **One-liner**: Heartflow is a medical technology company that leverages AI to create personalized 3D models of the heart from a single CT scan, enabling clinicians to diagnose, treat, and manage coronary artery disease (CAD) non-invasively.
- **Entity Type**: Public (NASDAQ: HTFL) – IPO in 2025
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2007
- **Founders**: Not publicly listed on primary company pages; the company was founded by a team including Dr. Charles Taylor (inventor of the core technology). *Note: Founders not explicitly named on the main website.*

## Core Business
- **Primary Industry**: Medical Technology / HealthTech / AI-Driven Diagnostics (Cardiology)
- **Target Customers**: B2B – Hospitals, health systems, and cardiology clinics; the end-users are clinicians (cardiologists, radiologists) and the ultimate beneficiaries are patients with suspected or known CAD.
- **Mission/Purpose**: To transform coronary artery disease (CAD) from the leading cause of death into a disease that can be managed for life.

## Products & Services
- **Heartflow One Platform**: The company’s core AI-driven, non-invasive precision coronary care platform. It provides a suite of analyses from a single Coronary CTA (CCTA) scan:
    - **Roadmap™ Analysis**: Visualizes the coronary anatomy and assesses blood flow anywhere in the coronary tree.
    - **FFRct Analysis**: Computes Fractional Flow Reserve from CT, determining the functional significance of a blockage (the original, most established product).
    - **Plaque Analysis**: Quantifies and characterizes plaque to inform risk stratification and disease management.
    - **Type**: SaaS/Software-as-a-Medical-Device (SaMD) integrated into clinical workflow.

## Market Standing
- **Valuation/Market Cap**: Not publicly available from the provided sources. As a recently public company (2025), market cap fluctuates. *Source: LinkedIn indicates a 2025 IPO.*
- **Key Metric**: Over **650,000 patients treated**; over **1,800 institutions** using the platform; **99.5% of U.S. lives covered** for FFRct Analysis.
- **Notable Investors/Partners**: Not listed in the provided search results. The company is now public.
- **Growth Signals**:
    - Supported by scientific statements from the American College of Cardiology (ACC) and American Heart Association (AHA) for personalized CAD management.
    - Late-breaking data at AHA 2025 reinforced the prognostic power of its Plaque Analysis.
    - Growing evidence base across the CAD care continuum, from risk stratification to CT-guided intervention planning.
    - Backed by **>625 peer-reviewed publications**.
    - LinkedIn follower growth: +32% year-over-year, indicating strong brand and market interest.

## Competitive Advantages
- **First-Mover & Gold Standard in FFRct**: Heartflow created the FFRct technology category and has the most robust clinical evidence base (over 625 peer-reviewed publications) and guideline support (ACC/AHA).
- **Integrated Platform (Heartflow One)**: It is the only complete, non-invasive, precision coronary care platform that covers the entire guideline-directed CCTA pathway (anatomy, physiology, and plaque).
- **Massive Clinical & Reimbursement Moat**: Achieving 99.5% U.S. lives covered creates an enormous barrier to entry for competitors, as reimbursement and clinical adoption are already deeply established.
- **AI-First, Non-Invasive Solution**: Replaces invasive diagnostic procedures (cardiac catheterization) with a safer, cheaper, and more comfortable CT scan, aligning with the industry shift toward value-based care.

## Strategic Focus
- **Deepening the Evidence Base**: Continuing to publish clinical data to expand the use cases for its platform (e.g., from diagnosis to guiding interventions).
- **Global Expansion**: Operating in the US, Europe, and Japan, with a focus on expanding access and adoption in these key markets.
- **Platformization**: Moving from a single product (FFRct) to a comprehensive CAD management platform (Heartflow One) that manages patients from screening through treatment.
- **Lifecycle Management**: Shifting the narrative from a one-time diagnostic test to a tool for managing CAD for the patient's entire life.

## Why Work Here
- **Mission-Driven**: The work directly impacts the world's leading cause of death. The company culture emphasizes a "patient-first" mentality.
- **Remote-First Culture**: The company is remote-first with employees across the US, Europe, and Japan. Hubs include San Francisco (HQ), Austin, London, and Tokyo.
- **Strong Benefits**: Medical/Dental/Vision (90% of premium paid by company), 401k match, parental leave, flexible PTO, and an Employee Assistance Program (EAP).
- **Engineering & Clinical Excellence**: A high-caliber team of engineers, data scientists, and clinicians working on cutting-edge AI in a regulated medical environment. The tech stack involves complex 3D modeling, AI/ML, and cloud infrastructure.
- **Growth Stage**: As a recently public company with strong adoption, it offers a balance of startup energy and established market stability. High growth potential in a mission-critical field.

## Sources
1. [heartflow.com (Company Overview)](https://www.heartflow.com/)
2. [heartflow.com (About Us)](https://www.heartflow.com/about/)
3. [heartflow.com (Careers Page)](https://www.heartflow.com/about/careers/)
4. [Greenhouse (Job Board)](http://job-boards.greenhouse.io/heartflowinc)
5. [LinkedIn (Company Profile)](https://www.linkedin.com/company/heartflow-inc)

## Other roles at Heartflow

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- [Senior Platform Engineer (Cloud Foundations)](https://feeny.ai/job/senior-platform-engineer-cloud-foundations-heartflow-san-francisco-mav60dzr09yn) — San Francisco, CA
- [Territory Account Manager - Philadelphia, PA Metro/Main Line](https://feeny.ai/job/territory-account-manager-philadelphia-pa-metro-main-line-heartflow-philadelphia-ysp6xysknb3a) — Philadelphia, PA
- [Senior Product Marketing Manager - Plaque](https://feeny.ai/job/senior-product-marketing-manager-plaque-heartflow-san-francisco-qfjangc6cc17) — San Francisco, CA
- [Field Reimbursement Manager - Southwest](https://feeny.ai/job/field-reimbursement-manager-southwest-heartflow-houston-he81xcxkg1hk) — Houston, TX / Dallas, TX / Austin, TX / Denver, CO / Phoenix, AZ / Scottsdale, AZ
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