---
title: 'Senior Product Marketing Manager at Influ2'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-influ2-united-states-t1fc9v3ccgs7'
type: 'job'
last_seen: '2026-10-15'
---

# Senior Product Marketing Manager at Influ2

- **Company:** Influ2
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.lever.co/influ2/9a962877-f83f-4729-95cf-e8b972487250

## Job description

Influ2 brings ABM to the contact level. With Influ2, you can act on contact-level intent, reach specific buyers with ads, orchestrate journeys across channels, and make the revenue impact clear.

200+ enterprises and mid-market companies worldwide, including industry leaders such as Snowflake, AppsFlyer, and Capgemini, love our technology. We hope you will love it too.

Who we are looking for:

We’re looking for a Senior Product Marketing Manager to shape how Influ2 is positioned and brought to market. You’ll work across product launches, sales enablement, competitive intelligence, positioning, and customer education. The role will evolve with the business, so we’re looking for someone who can quickly understand what matters most, take ownership, and move it forward.

You’ll report to the Senior Manager of Product and Lifecycle Marketing and work alongside two other team members.

What you'll do:

- Sales enablement: Identify what our AEs and Sales Development teams need to position Influ2 effectively, then develop the tools, and training that help them communicate its value, handle objections, and win deals.
- Competitive intelligence: Run our competitive intelligence program. Track competitors and market shifts, conduct win/loss analysis, and turn what you learn into clear guidance for Sales, Product, and Marketing.
- Go-to-market strategy: Take new products and features to market, from positioning and launch strategy through front-line readiness and adoption.
- Customer education: Set the approach to customer education and develop programs that help customers understand and adopt Influ2’s capabilities.
- Product positioning and messaging: Define how Influ2 and its products are positioned. Turn product capabilities, customer needs, and market context into clear messaging that differentiates us.
- Content and enablement: Translate our positioning into the materials people need, from product demos and sales decks to videos, white papers, and presentations.
- Performance: Determine how product marketing impact should be measured, track results, and use what you learn to set priorities and improve programs.

What success looks like: You’ll shape how Influ2 is positioned and differentiated, how effectively our AEs and Sales Development teams communicate its value, and how new products and features are brought to market and adopted. Your work will directly impact competitive win rates, sales effectiveness, and product adoption.

Your experience:

- 7+ years of experience in product marketing within the B2B technology industry. Experience in martech, ABM, or an adjacent space is a strong plus.
- Proven success in developing and executing go-to-market strategies.
- Strong understanding of mid-market and enterprise buying cycles at sales-led organizations.
- Background in leading competitive intelligence efforts or win/loss analysis.
- Experience collaborating with cross-functional teams, including product management, sales, and customer success.
- Proficiency with tools such as HubSpot, Salesforce, Storylane, and Claude.
- A degree in marketing, business, or a related field is preferred but optional; what matters most is your proven track record.

Your skills:

- You can turn complex products into clear positioning and messaging that makes sense to buyers and sellers.
- You understand enterprise sales cycles and what front-line teams need from product marketing to win.
- You can look at customer feedback, competitive intelligence, sales data, and market signals and decide what matters.
- You’re comfortable making decisions and moving work forward without having every step defined for you.
- You can work across Product, Sales, Marketing, and Customer teams, including when priorities or perspectives differ.
- You can shift focus as the business changes without losing sight of the outcome you’re working toward.

At Influ2, we highly appreciate a wide range of experiences and backgrounds. So, even if your history doesn't perfectly match our list, we would still be delighted to receive your application and learn more about you!

What's in it for you?

- Have a direct impact on how Influ2 is positioned and brought to market.
- Take on meaningful work with the opportunity to shape how the role evolves as the business grows.
- Work directly with Product, Sales, Marketing, and Customer teams.
- Remote work flexibility with no fixed working hours; work where and when it suits you.
- Unlimited vacation policy to support a healthy work-life balance.
- Generous parental leave and other well-structured PTO policies.
- A well-rounded health package with comprehensive medical, dental, and vision coverage.

We’ve raised a total of $15 million in our Series A round, maintaining a cash-positive business for the past 24 months while achieving 50% growth.

We're convinced that the diverse ideas and experiences every Influ2encer brings are the key to our success. To make sure our culture and products reflect this blend of viewpoints and backgrounds, there's no room for discrimination here. Our approach to hiring, training, promoting, and compensating individuals is grounded in merit and competence.

We're committed to offering equal employment opportunities to all qualified individuals, no matter their race, age, religion, where they come from, gender identity or expression, sexual orientation, marital status, physical or mental disability, military or veteran status, or any other characteristic protected by law. Everyone at Influ2 plays a part in keeping our workplace welcoming and free from discrimination and harassment.

## About Influ2

## Company Overview
- **One-liner**: Influ2 provides a contact-level Account-Based Marketing (ABM) platform that enables B2B marketers to target individual buyers with intent-driven ads and measure clear revenue impact.
- **Entity Type**: Private (funded startup; total funding $17.6M across 5 rounds, most recent $3.3M venture round in March 2025)
- **Headquarters**: New York, New York, United States
- **Founded**: 2017
- **Founders**: Dmitri Lisitski (CEO) and Volodymyr Mikhalko (CTO)

## Core Business
- **Primary industry**: B2B Marketing Technology (Account-Based Marketing, Advertising, Analytics)
- **Target customers**: Enterprise and mid-market B2B marketing and sales teams
- **Mission / purpose**: Help marketers connect with real people (not just accounts), prove their impact on revenue, and succeed in the messy reality of buyer journeys

## Products & Services
- **Influ2 Platform (Contact‑Level ABM)**: A SaaS platform that combines buyer intent signals, targeted ads for named contacts, automated journey orchestration, and revenue attribution — all at the individual person level.
  - **Actionable intent signals**: Spot when specific named buyers start researching topics relevant to you.
  - **Ads for selected contacts**: Serve ads across major ad networks to known individuals and know who was reached (no web forms required).
  - **Buyer journey orchestration**: Automatically guide each buyer with messages matched to their intent, engagement, and sales stage.
  - **Revenue impact measurement**: Quantify how contact-level engagement lifts sales conversion rates and ties directly to revenue.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual Revenue ~$15.3M (as of most recent data); Total Funding $17.6M (latest round: $3.3M in March 2025).
- **Notable Investors / Partners**: VentureFriends, One Way Ventures (lead investors in seed rounds).
- **Growth Signals**:
  - Headcount growth of 15.8% YoY (now 116 employees).
  - Named to Forbes America’s Best Startup Employers list (2026).
  - Workforce distributed across 16 countries (largest hubs: Ukraine, US, Poland, Germany, Portugal).
  - Active job postings for Account Executive (US) and Go Developer (Ukraine).

## Competitive Advantages
- **Contact‑level precision**: Unlike traditional ABM tools that treat entire accounts as one unit, Influ2 targets individual buyers by name — aligning with how B2B purchasing decisions really happen.
- **Zero‑party data respect**: No reliance on web forms for identity; ads reach known contacts and identity is surfaced without invasive tracking.
- **Clear attribution**: Directly connects ad clicks and engagement to pipeline conversion (2.18x higher conversion for buying groups with at least one ad click).
- **Compliance & security**: CCPA/GDPR compliant and ISO 27001 certified.
- **Remote‑first culture with high autonomy**: Built on trust, “founder mode” ownership, and flexible schedules — recognized by Forbes for employee satisfaction.

## Strategic Focus
- Continue scaling the contact-level ABM platform as the market moves away from account-level thinking.
- Expand go-to-market teams (hiring Enterprise SDRs in the US and Senior SDRs in Ukraine) and engineering (Go Developer roles).
- Deepen integrations with major ad networks and CRM/sales tools to further streamline buyer journey orchestration.

## Why Work Here
- **Culture**: Remote-first, trust-based, with a “founder mode” expectation — employees operate with autonomy and accountability, not micromanagement.
- **Work environment**: Full flexibility in schedule; teammates span time zones from Chicago to Kyiv; regular syncs and cross-functional sessions maintain connection.
- **Perks**: Recognized by Forbes as one of America’s Best Startup Employers; strong sense of ownership and impact; flat hierarchy that values direct communication.
- **Open roles (as of mid‑2026)**: Enterprise SDR (USA), Senior SDR (Ukraine), Go Developer (Ukraine). [Careers Page](https://jobs.lever.co/influ2)
- **Engineering culture**: Emphasis on Go development, UX engineering leadership, and cross‑team collaboration; employees describe the work as genuinely interesting and impactful.

## Sources
1. [Careers Page (Lever)](https://jobs.lever.co/influ2)
2. [Company About Page](https://www.influ2.com/company/about-us)
3. [LinkedIn Company Page](https://linkedin.com/company/influ2)
4. [Forbes Best Startup Employers Blog](https://www.influ2.com/blog/influ2-forbes-americas-best-startup-employer)
5. [Homepage / Platform Description](https://www.influ2.com/)

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