---
title: 'Senior Product Marketing Manager, Infrastructure at Coinbase'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-infrastructure-coinbase-united-states-sf36z4exyy8f'
type: 'job'
last_seen: '2026-10-19'
---

# Senior Product Marketing Manager, Infrastructure at Coinbase

- **Company:** Coinbase
- **Location:** United States
- **Compensation:** $171k–$201k
- **Work type:** remote
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-19
- **Apply:** https://www.coinbase.com/careers/positions/8269052?gh_jid=8269052

## Job description

Ready to do the most impactful work of your career? At [Coinbase](https://www.coinbase.com/?utm_campaign=mt_o_m_w_m_m__coi_0_jd-onchain&utm_source=coinbase), we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” [learn more about working at Coinbase](https://www.coinbase.com/careers).

The Infrastructure Marketing team is building awareness and demand for Coinbase's stablecoin payments, trading, agentic finance, and custody products. As Senior Product Marketing Manager, you'll lead integrated marketing initiatives that span content, demand generation, events, and sales enablement. You'll own go-to-market strategy for key product areas and drive programs that generate qualified pipeline in a fast-moving, dynamic environment.

What you'll do:

- Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products.
- Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns.
- Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements.
- Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement.

Required Skills and Experience:

- 7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth.
- 3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution.
- Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work.
- Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus): $170,765—$200,900 USD

- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View[Employee Rights](https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf),[Know Your Rights](https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf), and[E-Verify](https://static-assets.coinbase.com/e-verify.pdf) Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology?[Click here](https://chromewebstore.google.com/detail/screen-reader/kgejglhpjiefppelpmljglcjbhoiplfn) to download a free compatible screen reader and view the[tutorial](http://www.chromevox.com/tutorial/).
- Data Privacy & Arbitration: By submitting your application, you agree to our[Candidate Privacy Notice](https://www.coinbase.com/legal/applicant_privacy_notice). US applicants: By submitting your application, you agree to[Arbitration of Disputes](https://www.coinbase.com/legal/application-arbitration-agreement).

## About Coinbase

## Company Overview
- **One-liner**: Coinbase is a trusted platform for engaging with crypto assets, including trading, staking, safekeeping, spending, and global transfers, with a mission to increase economic freedom for over 1 billion people.
- **Entity Type**: Public (ticker: COIN)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2012
- **Founders**: Brian Armstrong, Fred Ehrsam

## Core Business
- Primary industry/industries: Cryptocurrency exchange, digital asset financial services, blockchain infrastructure
- Target customers: Both retail (B2C) and institutional (B2B), including individuals, ecosystem partners, and enterprises
- Mission or purpose statement: "To increase economic freedom in the world" and help 1 billion people access an open financial system daily via our products.

## Products & Services
- **[Coinbase Exchange]**: A regulated cryptocurrency exchange for retail customers to buy, sell, trade, and stake digital assets.
- **[Coinbase Prime]**: An institutional-grade trading, custody, and staking platform for hedge funds, asset managers, and corporations.
- **[Coinbase Wallet]**: A self-custody crypto wallet for storing and interacting with decentralized applications.
- **[Base]**: An Ethereum Layer 2 blockchain built on Optimism's OP Stack, designed to scale the onchain economy.
- **[USDC]**: A leading USD-pegged stablecoin co-developed with Circle, integrated into Coinbase’s products.
- **[Coinbase One]**: A subscription service offering zero-fee trading and enhanced benefits.

## Market Standing
- **Valuation/Market Cap**: Not publicly available from provided data (public company; market cap fluctuates)
- **Key Metric**: Quarterly trading volume of $202 billion and $294 billion in assets on platform as of March 31, 2026; over 245,000 ecosystem partners in 100+ countries
- **Notable Investors/Partners**: Board members include Marc Andreessen (Andreessen Horowitz), Gokul Rajaram, and Fred Ehrsam; Global Advisory Council; partners include Circle (USDC) and multiple regulatory bodies
- **Growth Signals**: 4,900+ employees globally; expansion into derivatives trading; launch of Base (Layer 2); ongoing regulatory engagement to shape crypto policy

## Competitive Advantages
- Strong regulatory compliance foundation rooted in traditional financial best practices (e.g., KYC, AML)
- High trust brand among retail and institutional users in the crypto space
- Extensive product ecosystem covering exchange, custody, staking, wallet, and Layer 2 infrastructure
- Large, growing user base and deep liquidity across 100+ countries

## Strategic Focus
- Scaling onchain activity through Base and developer partnerships
- Advocating for clear, responsible crypto regulation worldwide
- Expanding institutional services and derivative products
- Maintaining a strong compliance posture while innovating on product speed and access

## Why Work Here
- **Culture**: "Championship team" mentality with high expectations for performance and outsized rewards; apolitical workplace focused solely on the mission
- **Work model**: Remote-first, not remote-only – most roles are remote with periodic in-person events; hybrid options available for some teams
- **Perks**: Generous severance for unremarkable performance; emphasis on individual star performers; mission-driven environment with tangible impact on global economic freedom
- **Engineering culture**: Builders and techno-optimists; cutting-edge crypto and blockchain technology; fast-paced, high-autonomy environment

## Sources
1. [Coinbase Careers](https://www.coinbase.com/careers)
2. [Coinbase About](https://www.coinbase.com/en-de/about)
3. [Coinbase LinkedIn](https://www.linkedin.com/company/coinbase)
4. [Coinbase Mission, Strategy & Culture](https://www.coinbase.com/blog/our-mission-strategy-and-culture)
5. [Coinbase Careers - Positions](https://www.coinbase.com/careers/positions)

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