--- title: 'Senior Product Marketing Manager, IT and CIO Audiences at Asana' canonical: 'https://feeny.ai/job/senior-product-marketing-manager-it-and-cio-audiences-asana-vancouver-vbb8q0pjbkm4' type: 'job' last_seen: '2026-10-28' --- # Senior Product Marketing Manager, IT and CIO Audiences at Asana - **Company:** Asana - **Location:** Vancouver, Canada - **Posted:** 2026-10-26 - **Last confirmed live:** 2026-10-28 - **Apply:** https://www.asana.com/jobs/apply/8262890?gh_jid=8262890 ## Job description Senior Product Marketing Manager, IT & CIO Audiences The Asana Product Marketing team fuels business growth and builds a brand customers love. We create campaigns and content that attract new accounts and inspire current ones to grow with us. We're looking for a Senior Product Marketing Manager to own how Asana shows up to IT and digital transformation leaders. Your primary audiences are CIOs and IT Operations leaders. You'll join the Audience Marketing team, the group responsible for how Asana speaks to the specific people and industries we sell into. These buyers are navigating tool consolidation, AI adoption, governance, and the shift to agentic workflows, and you'll turn deep knowledge of their world into technically credible messaging, content the field uses every day, and campaign themes that bring new logos into the pipeline. You'll own the narrative and the sales plays that the field uses for this persona, partnering across PMM, sales and product. You will report to the Director of Product Marketing, Audience Marketing. ## What you’ll achieve - Own the audience strategy, messaging, and positioning for CIO, digital transformation, and IT Operations personas, aligned to Asana's broader positioning and revenue goals. - Become the expert on the trends driving stack change: AI adoption, tool sprawl and consolidation, security and governance and modernization. - Map how these buyers decide, including budget ownership, workflows, evaluation criteria, and the roles of technical influencers and executive sponsors. - Create technically credible content across the buyer journey, such as POVs, solution narratives, demos, executive briefings, and whitepapers. - Act as the subject matter expert across Asana's portfolio, partnering with Core PMMs to connect products to IT priorities, such as AI governance, tool consolidation, and scaling AI agents safely across the enterprise. - Equip the sales field for technical conversations with discovery guides, objection handling, competitive positioning, battlecards, and customer proof. - Shape new-logo acquisition campaigns in close partnership with Campaigns to generate net-new pipeline. - Represent the voice of the customer by bringing IT audience and market feedback into product and positioning decisions. - Create sales enablement and ensure the success of sales plays. ## About you - 7+ years of experience in product marketing, audience marketing, or GTM at an enterprise software company. - Deep understanding of IT and technical buyers, including how stack, vendor, and budget decisions get made. - Experience in ITSM, developer tools, AI and automation platforms, or work management preferred. - Ability to explain complex technical and AI concepts clearly to both technical practitioners and executive audiences. - Comfortable in fast-moving categories where the narrative changes quarterly, with a point of view on where the market is heading. - Field-tested storyteller and writer who turns research into sales-ready content and pipeline-generating campaigns. - Data-driven, with experience using qualitative and quantitative research to set strategy and measure impact. - Strong presenter, equally at home in a CIO briefing or a sales enablement session, and a sharp editor who holds content to a high quality bar. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. ## What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $135,000 -$160,000 CAD The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: - Mental health, wellness & fitness benefits - Career coaching & support - Inclusive family building benefits - Long-term savings or retirement plans - In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. ## About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. [Join Asana’s Talent Network](https://www.gem.com/form?formID=fbcdec8c-3442-43b9-9b45-d2b5f4ea25db) to stay up to date on job opportunities and life at Asana. ## About Asana ## Company Overview - **One-liner**: Asana provides an operating system for human-agent teams, enabling organizations to coordinate critical workflows with a shared plan, shared memory, and enterprise-grade governance. - **Entity Type**: Public (NYSE: ASAN) - **Headquarters**: San Francisco, California, USA - **Founded**: 2008 (based on the company’s reference to “18 years of multiplayer architecture” in 2026) [asana.com](https://asana.com/company) - **Founders**: Dustin Moskovitz and Justin Rosenstein ## Core Business - **Primary industry**: Work management / enterprise collaboration software. - **Target customers**: B2B, including small teams, large enterprises, and global organizations across over 200 countries. - **Mission**: “To help humanity thrive by enabling the world’s teams to work together effortlessly.” [asana.com](https://asana.com/company) ## Products & Services - **Asana Platform (SaaS)**: A cloud-based work management tool built on the Asana Work Graph®, offering shared plans, goals, portfolios, cross-functional workflows, and governance. The platform now supports human–agent collaboration, integrating AI agents into the same environment where humans work. ## Market Standing - **Valuation / Market Cap**: Not publicly available from the provided sources. - **Key Metric**: Not publicly available from the provided sources (public company financials such as annual revenue are not included in the search results). - **Notable Investors / Partners**: Not specified in the provided materials. - **Growth Signals**: Acquisition of StackAI to unify human and agent workflows [asana.com](https://asana.com/culture-and-belonging); global presence with 13 office locations [asana.com](https://asana.com/jobs); named a Great Place to Work for multiple consecutive years. ## Competitive Advantages - **Work Graph® Technology**: A multiplayer architecture that maintains a shared, real-time representation of work across people and tasks. - **Enterprise Governance**: Role-based controls, security, and compliance features built for large organizations. - **AI Integration**: Native support for AI agents running alongside humans on a single platform, differentiating Asana from pure human-only coordination tools. - **Culture of Clarity**: Operating principles that emphasize transparency, accountability, and empathy, which translate into product design and customer trust. ## Strategic Focus - **Human‑Agent Workflows**: Asana is positioning itself as the operating system where humans and AI agents collaborate seamlessly, with shared memory and governance. - **AI Innovation**: An internal AI Council fosters a culture of AI-driven innovation, and the company continues to release new AI features to help customers achieve goals faster. [asana.com](https://asana.com/inside-asana/great-place-to-work) - **Global Expansion**: Growing its office footprint and customer base in over 200 countries. ## Why Work Here - **Culture**: Recognized by Fortune as a Great Place to Work (Bay Area list for eight consecutive years) and by Inc. (seven consecutive years). Employees report 89% satisfaction vs. 57% at a typical U.S. company. [asana.com](https://asana.com/inside-asana/great-place-to-work) - **Values**: Operating principles include “Solve it together,” “Act like you own it,” “Start with heart,” “Know your customer,” “Get to Beta,” and “Cut to the core.” [asana.com](https://asana.com/company) - **Work Model**: Office-centric hybrid schedule in San Francisco and New York: standard in-office days Monday, Tuesday, Thursday; work-from-home Wednesdays; Friday flexibility depends on role. [asana.com](https://asana.com/jobs/all) - **Benefits**: 16 weeks paid parental leave, free therapy/coaching via Modern Health, pay equity studies conducted twice a year, employee resource groups (ERGs), mentorship and sponsorship programs, training in bias and harassment, and an apprenticeship program (AsanaUp). [asana.com](https://asana.com/culture-and-belonging) - **Engineering & Growth**: Access to big responsibilities, leadership training, and a strong commitment to accessibility (WCAG 2.1 AA compliance). ## Sources 1. [asana.com](https://asana.com/company) – Company overview, mission, history, values, office locations 2. [asana.com](https://asana.com/culture-and-belonging) – Culture, belonging, benefits, ERGs, StackAI acquisition 3. [asana.com](https://asana.com/jobs) – Careers page, benefits, development 4. [asana.com](https://asana.com/jobs/all) – Hybrid work policy, specific job listing details 5. [asana.com](https://asana.com/inside-asana/great-place-to-work) – Great Place to Work recognition, AI Council, employee satisfaction ## Other roles at Asana - [CX Technical Enablement Partner](https://feeny.ai/job/cx-technical-enablement-partner-asana-dublin-zw5578e664hz) — Dublin, Ireland - [CX Technical Enablement Partner](https://feeny.ai/job/cx-technical-enablement-partner-asana-chicago-4ffrn50eh8e6) — Chicago, IL - [Implementation Manager](https://feeny.ai/job/implementation-manager-asana-london-8cnt52n8jfpc) — London, United Kingdom - [Implementation Manager](https://feeny.ai/job/implementation-manager-asana-us-vpxg07c3mpv9) — US, CA - [Implementation Manager](https://feeny.ai/job/implementation-manager-asana-chicago-vvs7m6h8cp3b) — Chicago, IL - [Renewal Manager](https://feeny.ai/job/renewal-manager-asana-united-states-tcjb9gr0jk94) — United States, West - [Senior Product Marketing Manager, Marketing & Operations Audiences](https://feeny.ai/job/senior-product-marketing-manager-marketing-operations-audiences-asana-vancouver-nvwsbphmfv7v) — Vancouver, Canada - [Head of Web Strategy and Services](https://feeny.ai/job/head-of-web-strategy-and-services-asana-vancouver-hgnv4n2fzwsb) — Vancouver, Canada - [Sales Engineer](https://feeny.ai/job/sales-engineer-asana-chicago-nvehpr29ya2f) — Chicago, IL - [Corporate and Strategic Finance, FP&A](https://feeny.ai/job/corporate-and-strategic-finance-fp-a-asana-san-francisco-hg6k1m04wg5x) — San Francisco, CA