---
title: 'Senior Product Marketing Manager at Mudflap'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-mudflap-palo-alto-x6rndbjqgtgy'
type: 'job'
last_seen: '2026-09-15'
---

# Senior Product Marketing Manager at Mudflap

- **Company:** Mudflap
- **Location:** Palo Alto, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.ashbyhq.com/mudflap/bf7de69c-1115-4d33-87dc-8d5bcdf6ccb2

## Job description

At Mudflap, we're modernizing the $1 trillion trucking industry, the backbone of the U.S. economy. By helping over 100,000 underserved small businesses save over $1 billion on fuel, Mudflap has quickly grown into a profitable fintech platform that processes billions in annual payment volume.

Shape how great products reach the people who need them.

As a Senior Product Marketing Manager, you'll be the voice of the customer and the engine behind how our products go to market. You'll uncover what owner-operators and fleets truly need, shape the positioning and messaging that brings our products to life, and lead launches from strategy through execution. Partnering closely with Product, Sales, Customer Success, Design, and Data Science, you'll turn customer insights into compelling stories, successful launches, and measurable business impact, all while helping define what Product Marketing looks like as we continue to scale. We're profitable, growing quickly, and building modern financial products for one of the largest industries in the world. Joining Mudflap means you'll help shape how new products are brought to market, influence product strategy through customer insight, and build the foundation of a growing Product Marketing function. Individual Contributor · Reports to Product Marketing Lead

Work Location: This role can be based in Austin, TX or Palo Alto, CA and involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.

To support our team, we offer:

- Commuter benefits to ease your travel
- Lunches and snacks to keep you fueled
- A collaborative, high-growth environment where you’ll work closely with talented teammates across the company

Expectations (In this role, you will):

- Own launches end to end. Run go-to-market for products and features across the portfolio–launch planning, cross-functional timelines, GTM readiness, internal communications, release documentation, and retrospectives. You are the operational quarterback who keeps launches organized, on schedule, and well executed.
- Run the customer research program. Lead customer interviews, surveys, win/loss and churn conversations, and voice-of-customer synthesis. Turn raw feedback into clear, decision-ready recommendations for Product, Marketing, Sales, and Leadership
- Own messaging for a product area. Take positioning frameworks developed with the Lead PMM and translate them into value propositions, product narratives, and segment-specific messaging that hold up in front of real customers.
- Bring product marketing to life across every channel. Work with Marketing and Design to execute customer-facing messaging across the website, product pages, lifecycle campaigns, launch communications, Help Center, sales collateral, and customer emails, so positioning shows up consistently throughout the customer experience.
- Keep a pulse on the competition. Maintain competitive monitoring and battlecards, track how the fuel, payments, and fleet-management landscape shifts, and surface what it means for our GTM.
- Measure and improve adoption. Define what launch success looks like, partner with Data Science to instrument it, and drive the post-launch work–education, lifecycle messaging, in-product touchpoints–that turns a release into real usage.

Experience (What we look for):

- 5-7+ years of experience in Product Marketing, Growth Marketing, Product Management, or a closely related function at a high-growth technology company
- Demonstrated ownership of cross-functional product launches from planning through post-launch adoption
- Hands-on customer research experience: you've run interviews, win/loss analyses, or VoC programs with minimal support and turned the findings into recommendations that changed a decision
- Experience translating positioning into website copy, marketing campaigns, enablement materials, and in-product content
- Strong writing and copywriting ability; you can make a complex product feel simple to a busy owner-operator
- Excellent project management and organizational skills, with the judgment to know what to escalate and what to just handle
- Comfortable operating with ambiguity, managing multiple priorities, and building process where none exists
- Curious, collaborative, customer-obsessed, and biased toward execution with a high bar for detail
- Experience in fintech, SaaS, marketplace businesses, logistics, or other high-growth environments where you've helped launch products, refine positioning, and drive customer adoption.

Perks and Benefits (What we offer):

- Competitive salary and equity in a high-growth startup
- Multiple health benefit options
- Responsible Time Off
- 401(k) matching
- Opportunities and support for major career growth
- Annual Company offsite event (Mudfest!)

The salary range for this role is $165,000-$180,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation.

Company Overview (Who we are): Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.

Here are the core values that we believe in and look for in new teammates:

- Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
- Make it Count: Act like an owner by focusing on the impact of your work
- Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
- Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
- Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what's possible

## About Mudflap

## Company Overview
- **One-liner**: Mudflap provides a mobile app and fuel card that gives truck drivers and fleets instant discounts on diesel at thousands of truck stops across the United States.
- **Entity Type**: Private (venture-backed, Series B)
- **Headquarters**: Palo Alto, California, United States
- **Founded**: 2020 (company site states "Since 2020"; PitchBook lists 2016 as founding year – conflicting reports)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Transportation / Trucking / Railroad; logistics and fuel payments.
- **Target customers**: Owner-operators, small to mid-size fleets (B2B), and individual truck drivers (B2C). Also serves truck stop merchants.
- **Mission or purpose**: Help truckers save on fuel costs through deep discounts and a modern, easy-to-use platform, especially during volatile fuel price and freight rate environments [mudflapinc.com](https://www.mudflapinc.com/).

## Products & Services
- **Mudflap App**: Free mobile app (iOS/Android) that provides instant diesel discounts at 3,600+ in-network truck stops. Includes truck-safe GPS navigation. Drivers can use their existing debit or credit card to save.
- **Mudflap Card (Visa Fleet Card)**: A physical and virtual Visa card issued by Celtic Bank or Community Federal Savings Bank. Offers discounts at 70,000+ fuel stops nationwide, plus credit terms, spend controls, and fraud prevention for fleets. Requires credit approval.
- **Merchant Dashboard**: A platform for truck stop operators to manage their participation in the Mudflap discount network.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company).
- **Key Metric**: Total funding of **$50 million** (Series B led by QED and 9Yards Capital in August 2022). Over **$1 billion saved** by Mudflap drivers. More than **515,000 drivers** use the platform.
- **Notable Investors / Partners**: QED, 9Yards Capital, Matrix Partners, Commerce Ventures, Ascend Vietnam Ventures. Issuing banks: Celtic Bank, Community Federal Savings Bank. Visa network partner.
- **Growth Signals**: Headcount grew ~10% year-over-year (LinkedIn reports 125 employees; PitchBook reports 157 – conflicting data). Active job postings increased 220% year-over-year (16 open roles). Monthly web traffic up 43%. The network expanded to 70,000+ fuel stops for the Mudflap Card.

## Competitive Advantages
- **Network depth**: Exclusive partnerships with independent truck stops and regional groups, not just major chains, enabling discounts up to $1.00/gallon.
- **Dual approach**: App for instant savings without a card, plus a Visa fleet card for credit and broader acceptance – covers both owner-operators and fleets.
- **Customer loyalty**: 94% of owner-operators and fleets would recommend Mudflap (2023 customer satisfaction survey).
- **Tech stack**: Modern SaaS/Fintech infrastructure (Snowflake, Stripe, Braze, dbt, etc.) allowing rapid iteration and data-driven discount optimization.

## Strategic Focus
- **Card adoption & fraud prevention**: Expanding the Mudflap Card program with credit terms, spend controls, and fraud detection to capture fleet customers.
- **Network growth**: Adding more truck stops and fuel locations to increase discount density.
- **Product expansion**: Building out risk, payments, and growth teams (evidenced by open roles for Senior PMs in Risk, Payments, and Growth).
- **Data & personalization**: Using data science to tailor discounts and improve driver experience.

## Why Work Here
- **Remote-first culture**: 100% remote roles, "Responsible Time Off" (unlimited PTO), work-from-home stipend, and annual company offsite ("Mudfest") to build connection [builtin.com](https://builtin.com/company/mudflap/faq/workplace-perception).
- **Benefits**: Health coverage, 401(k) match, equity, and equipment support.
- **Engineering culture**: Modern tech stack, ownership of ambiguous problems, fast iteration in a real-world marketplace with tangible impact on truckers’ livelihoods.
- **Considerations**: 24/7 support model can lead to irregular hours and potential burnout. Frequent leadership and strategy shifts create ambiguity. Best suited for resilient self-starters who thrive in a high-ownership, customer-obsessed environment.

## Sources
1. [mudflapinc.com](https://www.mudflapinc.com/)
2. [linkedin.com](https://www.linkedin.com/company/mudflap)
3. [pitchbook.com](https://pitchbook.com/profiles/company/178717-33)
4. [builtin.com](https://builtin.com/company/mudflap/faq/workplace-perception)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/mudflap)

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