---
title: 'Senior Product Marketing Manager at NetEase Games'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-netease-games-guoco-midtown-gkkx7128q4kf'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Product Marketing Manager at NetEase Games

- **Company:** NetEase Games
- **Location:** Guoco Midtown, Singapore
- **Posted:** 2026-09-10
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/neteasegames/jobs/5234306007

## Job description

## About the Role

We are looking for a Game Community Operations Executive to expand and manage our overseas gaming community channels. You will identify and partner with community owners and core player organisers across major platforms, design collaboration models that drive user growth, GMV and ROI, and build a scalable community resource base.

## Key Responsibilities

- Expand and operate overseas game communities and community channels; continuously source new partnership resources to drive user growth, GMV and ROI.
- Identify and build relationships with community owners, admins, and core player organisers across Discord, Reddit, Facebook Groups, Telegram, and game forums.
- Design and execute partnership models — including CPS deals, exclusive offers, community events, and bot integrations — to secure long-term, stable output from partners.
- Plan community growth campaigns around new game launches, version updates, and trending game topics; track traffic, payment, and conversion performance.
- Build and maintain a community resource library and partnership SOPs; explore AI and bot tools to improve outreach and operational efficiency.

## Requirements

- Bachelor's degree or above.
- Strong cold outreach, business communication, and relationship management skills, with a proven ability to build partnerships from scratch.
- Good understanding of overseas gaming community ecosystems (e.g., Discord, Reddit, Telegram, Facebook Groups, game forums).
- Able to use English as a working language. Good to Have
- Experience in overseas community operations, partnerships, affiliate marketing, KOL/KOC engagement, or game operations.
- Existing community or partnership resources in European or North American markets.
- Avid gamer with strong familiarity with overseas player culture.

## About NetEase Games

## Company Overview
- **One-liner**: NetEase Games is the global video game development and publishing division of NetEase, Inc., known for titles like *Marvel Rivals*, *Naraka: Bladepoint*, and *Knives Out*.
- **Entity Type**: Public (division of NetEase, Inc., listed on NASDAQ: NTES and HKEX: 9999)
- **Headquarters**: Guangzhou, China
- **Founded**: 2001
- **Founders**: NetEase, Inc. was founded by William Ding; the games division was established as part of the company.

## Core Business
- **Primary industry**: Computer Games / Video Games
- **Target customers**: B2C – global gamers across mobile, PC, and console platforms
- **Mission or purpose**: "Driving Innovation with Ingenuity" – creating premium interactive entertainment experiences and infusing play with culture and education.

## Products & Services
- **Marvel Rivals**: A team-based PvP shooter featuring Marvel superheroes (PC/console).
- **Naraka: Bladepoint**: A battle royale melee combat game (PC, mobile).
- **Knives Out**: A battle royale shooter popular in Japan and Asia (mobile).
- **Where Winds Meet**: An open-world martial arts RPG (PC/mobile).
- **Harry Potter: Magic Awakened**: A collectible card RPG set in the Wizarding World (mobile).
- **Licensed & Co-Developed Titles**: Partnerships with Blizzard Entertainment (e.g., *Diablo Immortal* co-development in China), Mojang (Minecraft China), Warner Bros., and others.
- **Global Studio Network**: Independent studios in North America, Europe, Japan, and Canada (e.g., Quantic Dream, Grasshopper Manufacture, SkyBox Labs) that develop and publish original IP.

## Market Standing
- **Valuation/Market Cap**: NetEase, Inc. market cap is publicly traded; exact figure not provided here – refer to stock exchanges.
- **Key Metric**: Annual Revenue of NetEase Games: **USD 1.9 billion** (LinkedIn estimate)
- **Notable Investors/Partners**: Blizzard Entertainment, Mojang (Microsoft), Warner Bros., Marvel Entertainment.
- **Growth Signals**:
  - Acquired Quantic Dream (2022), Grasshopper Manufacture (2021), SkyBox Labs (2023).
  - Global headcount of ~2,169 with +0.7% YoY growth.
  - Operates in 9+ countries with offices in China, Japan, South Korea, Singapore, UK, Canada, US.

## Competitive Advantages
- **Large in-house R&D**: One of the world’s largest internal game development teams, enabling rapid iteration and self-publishing.
- **IP Portfolio & Partnerships**: Strong relationships with global entertainment brands (Marvel, Warner Bros., Blizzard) and ownership of cult studios.
- **Cross-Platform Expertise**: Proven track record in mobile, PC, and console markets, especially in Asia and expanding globally.

## Strategic Focus
- **Global Expansion**: Establishing and supporting independent studios in North America, Europe, and Japan to create locally relevant content.
- **Premium IP Development**: Investing in original and licensed IP for worldwide audiences.
- **Multi-Platform Publishing**: Expanding PC/console presence while maintaining mobile leadership.

## Why Work Here
- **Culture**: Emphasizes "integrity, collaboration, and responsibility" with a creative environment for game makers.
- **Work Policy**: Hybrid/remote options available for many roles (e.g., Community Manager in UK – Remote; Senior Gameplay Engineer in Canada – Remote).
- **Global Opportunities**: Offices in Guangzhou, Shanghai, Tokyo, Seoul, Singapore, London, Montreal, Vancouver, Pasadena – offering relocation and cross-cultural collaboration.
- **Perks & Engineering Culture**: Competitive compensation (Senior Game Designer ~$156k USD/yr, SRE ~$153k USD/yr), involvement with major IP, and access to cutting-edge game tech.
- **Employer Rating**: 3.4/5 on LinkedIn (544 reviews) – work-life balance rated 3.0, compensation 3.6, culture 3.0, career 3.4.

## Sources
1. [neteasegames.com](https://www.neteasegames.com/index.html)
2. [linkedin.com/company/netease-games](https://www.linkedin.com/company/netease-games)
3. [ir.netease.com](https://ir.netease.com/company-overview/corporate-profile)
4. [job-boards.greenhouse.io/neteasegames](http://job-boards.greenhouse.io/neteasegames)

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