---
title: 'Senior Product Marketing Manager at Path Robotics'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-path-robotics-columbus-gryr91770nkh'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Product Marketing Manager at Path Robotics

- **Company:** Path Robotics
- **Location:** Columbus, OH
- **Work type:** remote
- **Posted:** 2026-03-20
- **Last confirmed live:** 2026-09-09
- **Apply:** https://boards.greenhouse.io/pathrobotics/jobs/8471763002?gh_jid=8471763002

## Job description

Build the Path Forward

At Path Robotics, we’re building the future of embodied intelligence. Our AI-driven systems enable robots to adapt, learn, and perform in the real world closing the skilled labor gap and transforming industries. We go beyond traditional methods, combining perception, reasoning, and control to deliver field-ready AI that is risk-aware, reliable, and continuously improving through real-world use.

Big, hard problems are our everyday work, and our team of intelligent, humble, and driven people make the impossible possible together.

We're looking for a Senior Product Marketing Manager to own product marketing at Path Robotics. You set direction, run your own initiatives, and don't need someone looking over your shoulder.

You sit between product, sales, and the market. You figure out how we position our technology for technical buyers, and you give the sales team materials that actually move deals. You'll work across engineering, applications, sales, and leadership to make sure our go-to-market reflects what we actually build and who we build it for.

This isn't a role where you wait for someone to hand you a brief. You find the gaps and fill them. If a fabrication shop owner reads our positioning, they should think, "these people understand my problems." That's the bar.

## What You’ll Do

- Own product positioning and messaging across all of Path’s products and capabilities. Develop and maintain the core narratives that differentiate us in the market.
- Drive go-to-market strategy for product launches, feature releases, and market expansion. Coordinate cross-functionally with product, engineering, sales, and customer success.
- Create high-quality content that establishes Path as the authority in autonomous welding: white papers, case studies, application guides, blog posts, and thought leadership.
- Build and refine sales enablement materials: battle cards, competitive analysis, objection handling guides, ROI frameworks, pitch decks, and demo scripts.
- Develop deep competitive intelligence. Know the landscape cold—traditional automation, other robotics companies, manual welding operations—and translate that into actionable positioning.
- Define and manage buyer personas and journey mapping. Ensure all marketing efforts are grounded in how technical buyers actually evaluate and purchase.
- Partner with the sales team to understand deal dynamics, win/loss patterns, and where marketing can have the most impact on the pipeline.

## Who You Are

- 5+ years of experience in product marketing, ideally at a B2B company or industrial/manufacturing technology environment
- Strong strategic thinking paired with hands-on execution. You can develop the GTM strategy and also write the battle card yourself.
- Excellent writing and storytelling skills. You can translate complex technical capabilities into clear, compelling narratives for different audiences.
- Experience with product launches, competitive positioning, and sales enablement in a technical product environment

Desired but not required:

- AWS CWI or CWE certification
- Experience with robotic welding or automation systems
- Background in applications engineering, technical sales, or product marketing at a manufacturing technology company
- Experience building ROI models or business case analyses
- Familiarity with heavy fabrication, shipbuilding, structural steel, or defense manufacturing
- Working understanding of AI/ML concepts (you don't need to write code, but you should be able to explain what a model does and why it matters)

## Why You’ll Love Working Here

- Daily free lunch to keep you fueled and connected with the team
- Flexible PTO so you can take the time you need, when you need it
- Comprehensive medical, dental, and vision coverage
- 6 weeks fully paid parental leave, plus an additional 6–8 weeks for birthing parents (12–14 weeks total)
- 401(k) retirement plan through Empower
- Generous employee referral bonuses—help us grow our team!

## Who We Are

At Path Robotics we love coming to work to solve interesting and tough challenges but also because our ideas are welcomed and valued. We encourage unique thinking and are dedicated to creating a diverse and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you require a reasonable accommodation to participate in the application process or any part of the hiring process, please contact HR@path-robotics.com. We are committed to providing equal access and will work with qualified individuals to ensure a fair and accessible hiring experience. We will respond to your request within 48 hours.

## About Path Robotics

## Company Overview
- **One-liner**: Path Robotics builds physical AI systems that enable autonomous robotic welding for heavy industries, addressing the critical skilled labor shortage in manufacturing.
- **Entity Type**: Private (Series D, $271M total funding)
- **Headquarters**: Columbus, Ohio, United States
- **Founded**: 2014
- **Founders**: Andy Lonsberry (CEO) and Alex Lonsberry (CTO)

## Core Business
- **Primary industry**: Industrial robotics, AI-powered manufacturing automation, heavy fabrication
- **Target customers**: B2B, Enterprise — specifically heavy industry, defense, utility & energy, data center construction, and general manufacturing
- **Mission**: Create real value for customers while rebuilding the backbone of American industry by helping manufacturers navigate the skilled labor shortage.

## Products & Services
- **Intelligent Welding Cells**: Fixed robotic cells that use AI and computer vision to see, understand, and adapt to part variations in real-time, enabling autonomous welding without precision fixturing.
- **Obsidian™ AI**: A foundational AI model for welding, trained on tens of millions of welded inches, enabling real-time adaptation for high-quality welds across part-to-part variations.
- **JobBuilder**: A web-based software application launched at FABTECH 2024 that simplifies part programming, reducing the setup bottleneck and expanding the addressable market to fabricators without specialized robotics staff.
- **Path Foundry (RaaS)**: A Robotics-as-a-Service model where Path owns and operates the welding cells, charging customers for welding capacity with $0 CapEx, targeting a 30% lower cost and 4x productivity improvement.
- **Rove**: A mobile welding system mounted on a quadruped platform (announced April 2026), extending adaptive welding capabilities beyond fixed-cell applications.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: $271M total funding raised (Series D, last raised ~2 years ago)
- **Notable Investors/Partners**: Not publicly named in available sources; the company has a Board of Directors and leadership team including a Chief Revenue Officer (Heather Carroll) and EVP of Global Operations (Mike Renn).
- **Growth Signals**: 198 employees as of March 2026; launched Path Foundry RaaS model in October 2024; launched JobBuilder at FABTECH 2024; announced Rove mobile welding system in April 2026; serves 4 key industries (Defense, Data Centers, Utility & Energy, Heavy Industry); addresses a forecasted 600k welder shortage by 2030.

## Competitive Advantages
- **Perception-driven fit-up**: The core differentiator is the ability to recognize part geometry, compensate for dimensional variation, and execute a weld without precision fixturing — a capability traditional robotic welding lacks, which requires tight part consistency.
- **Obsidian™ foundational AI model**: A purpose-built, first-of-its-kind AI model for welding trained on tens of millions of welded inches, enabling continuous learning and real-time adaptation.
- **RaaS model (Path Foundry)**: Eliminates upfront CapEx for customers, lowering adoption barriers for mid-market fabricators who cannot justify six- or seven-figure capital commitments.
- **End-to-end autonomy**: The system handles pick, fit-up, and weld in a single automated flow, with 24/7 mission control support, targeting 4x productivity improvement.

## Strategic Focus
- **Scaling the RaaS model**: Path Foundry is the primary go-to-market strategy, requiring the company to manage fleet maintenance, logistics, service-level guarantees, and asset utilization across a distributed installed base.
- **Expanding addressable geometry**: The Rove mobile platform announcement signals a push beyond fixed-cell applications into more varied and mobile welding environments.
- **Defense and critical infrastructure**: The company is actively targeting defense (shipyards, arsenals), data center construction, and utility/energy sectors as key growth verticals.
- **Reducing programming friction**: JobBuilder aims to lower the barrier to adoption for fabricators without specialized robotics staff, expanding the total addressable market.

## Why Work Here
- **Impactful mission**: The company directly addresses a critical national problem — a forecasted 600,000 welder shortage by 2030 — by building technology that keeps American manufacturing competitive.
- **Cutting-edge technology**: Work at the intersection of AI, machine learning, computer vision, and robotics, building a foundational AI model (Obsidian) trained on tens of millions of welded inches.
- **Collaborative culture**: The company emphasizes "People + Robots Together" and states that "Our people are our competitive advantage," with a focus on creating real customer value.
- **Growth trajectory**: With $271M in funding, 198 employees, and a pivot to a RaaS model, the company is in a high-growth phase with significant runway.
- **Leadership**: Founded and led by brothers Andy Lonsberry (CEO) and Alex Lonsberry (CTO), who have scaled the company from a university basement to a leading physical-AI company.
- **Work environment**: Based in Columbus, Ohio, with a focus on collaborative, passionate teams working on cutting-edge machine learning and impactful real-world problems. The careers page highlights "Impactful," "Collaborative," "AI-Powered," and "Cutting-edge machine learning" as core themes.

## Sources
1. [path-robotics.com](https://www.path-robotics.com/)
2. [path-robotics.com/careers](https://www.path-robotics.com/careers)
3. [path-robotics.com/about](https://www.path-robotics.com/about)
4. [cbinsights.com](https://www.cbinsights.com/company/path-robotics)
5. [robotics.press](https://robotics.press/news/path-robotics-company-profile/)

## Other roles at Path Robotics

- [Welding Engineer - NAVSEA Specialist](https://feeny.ai/job/welding-engineer-navsea-specialist-path-robotics-los-angeles-cbdj2hzf6kj8) — Los Angeles, CA
- [IT Systems Engineer](https://feeny.ai/job/it-systems-engineer-path-robotics-columbus-2jds6z5qcwj1) — Columbus, OH
- [Deployment Engineering Manager](https://feeny.ai/job/deployment-engineering-manager-path-robotics-columbus-fm00qbc71j1h) — Columbus, OH
- [Senior Graphic Designer](https://feeny.ai/job/senior-graphic-designer-path-robotics-columbus-w7nq8bq5bqgn) — Columbus, OH
- [Photographer / Videographer](https://feeny.ai/job/photographer-videographer-path-robotics-columbus-y13k6v02w30m) — Columbus, OH
- [Global Supply Manager](https://feeny.ai/job/global-supply-manager-path-robotics-columbus-fgvm5pb3319h) — Columbus, OH
- [Field Installation Supervisor](https://feeny.ai/job/field-installation-supervisor-path-robotics-columbus-5tn8bqyr1d89) — Columbus, OH
- [Software Engineer, Fleet Platform](https://feeny.ai/job/software-engineer-fleet-platform-path-robotics-columbus-4f2ybr8k5f77) — Columbus, OH
- [Real-Time Robotics Perception Engineer](https://feeny.ai/job/real-time-robotics-perception-engineer-path-robotics-columbus-b5n9gn78hs04) — Columbus, OH
- [Creative Content Producer](https://feeny.ai/job/creative-content-producer-path-robotics-columbus-qrp1yp646ge7) — Columbus, OH