--- title: 'Senior Product Marketing Manager - Pricing and Product GTM Strategy at Malt' canonical: 'https://feeny.ai/job/senior-product-marketing-manager-pricing-and-product-gtm-strategy-malt-london-1gbcaf2pte5c' type: 'job' last_seen: '2026-10-12' --- # Senior Product Marketing Manager - Pricing and Product GTM Strategy at Malt - **Company:** Malt - **Location:** London, United Kingdom - **Work type:** hybrid - **Posted:** 2026-10-02 - **Last confirmed live:** 2026-10-12 - **Apply:** https://jobs.lever.co/malt/2aad795c-6417-4746-8627-d2386a7b9956 ## Job description 🪐 Discover our galaxy Join the Future of Work ! Malt is Europe's leading freelance marketplace, connecting over 1,000,000 talented freelancers with 100,000+ companies. Founded in 2013, we're transforming how work gets done through our tech-powered, human-centered platform. What makes us different: A diverse team of 600 Malters across 6 European countries A culture that champions equality (50% of our Comex are women) and inclusive growth Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI A mission to give everyone the freedom to work differently Ready to help shape the future of work? Your next chapter starts here! 🪐 At Malt we believe that Ambition is the Way, so all lists of missions and responsibilities are non-exhaustive. ## HOW TO JOIN THE MISSION? 🚀 As Senior Product Marketing Manager, you will be our internal authority on Malt’s pricing architecture, competitive landscape, and product GTM strategy. Reporting directly to the VP of Product Marketing, you will own Malt’s pricing and packaging strategy end-to-end, bridging Product, Commercial, Finance, and Marketing to translate product value into scalable revenue models. You lead willingness-to-pay analysis, analyst relations and commercial alignment to maximise yield, market penetration and long-term customer value. ## Key Responsibilities ✨ 1 - Pricing & packaging strategy, design, and delivery: - End-to-end ownership: Own Malt’s global pricing and packaging strategy, fee structures, and monetisation models. - Strategy execution: Pick up and drive ongoing pricing redesign initiatives, translating ground-level frameworks into fully operationalised plans, price points, and feature configurations. - Market & value research: Conduct ongoing willingness-to-pay research, market benchmarking, and customer value analysis to refine tiering, discount governance, and add-on structures. - Financial & commercial alignment: Partner with Finance, Product, Operations, and Sales to operationalize updates to pricing models, contract terms, and Salesforce workflows. Align monetisation with key business metrics (e.g., CAC, LTV, retention). 2 - Product partnership: - Inform product strategy: Serve as the strategic PMM partner to Product Management, bringing holistic market, pricing, and competitive insights to inform and shape the core product roadmap. - Cross-functional enablement: Ensure full internal visibility into roadmap changes and strategic launches across revenue, marketing, and operational functions. 3 - Segmentation, positioning, and messaging: - Framework development: Build and refine customer personas, vertical segmentation, and messaging frameworks that differentiate Malt in the market. - Sales collateral: Develop core sales collateral, including primary pitch decks, value propositions, and buyer guides. 4 - Competitive and Market Intelligence: - Intelligence grounding & tooling: Build Malt’s competitive intelligence function from the ground up, including the rollout and management of competitive intelligence tools like Crayon. - Strategic & tactical insights: Translate competitor moves, industry trends, and internal customer signals into actionable guidance for leadership. - Field sales enablement: Develop high-impact battlecards and objection-handling tools to enable commercial teams in competitive deals. 5 - Analyst relations: - Analyst engagement: Manage ongoing relationships with key industry analyst firms, serving as the main point of contact for routine briefings and periodic assessments. - Market standing: Translate positive analyst ratings, market reports, and competitive badges into strategic marketing collateral to build trust with enterprise buyers. ## About you 🧑‍🚀 - 5–10 years of experience in B2B SaaS product marketing or strategy, with deep expertise in pricing, packaging, monetisation, and willingness-to-pay models. - Strong cross-functional leader with exceptional stakeholder management skills across Product, Commercial, and Finance teams, and a proven ability to manage multiple projects simultaneously. - Strategic & analytical mindset: Highly structured thinker who absorbs complex quantitative/qualitative data and rapidly forms actionable strategic recommendations quickly. - Cross-functional influencer: Excellent stakeholder manager who easily builds rapport across Commercial, Product, Finance, and Marketing organisations. - Adaptive communicator: Highly flexible in communication style across multi-cultural teams and varied organisational seniority levels. You are comfortable working in dynamic environments and have a high tolerance for ambiguity, seeking to unravel complexity and to lead and define new processes, answers and solutions. - Active learner & dot-connector: Possesses a continuous learning mindset with strong project management skills and an ability to independently connect business trends to strategic opportunities. - We request that all applications and CVs be submitted in English. How to join the mission? 🚀 - First call with Esra, our Talent Acquisition Partner, to better understand your background, aspirations and answer any questions you may have. (45 minutes - virtual) - Interview with your future manager, Natasha Samuel, VP Product Marketing, to dive into a case study, explore your background and core competencies, and evaluate team and Malt fit. (1 hour 15 minutes - In-person London or virtual Paris) - Case study interview, covering commercial engagement, product strategy, and market positioning. (1 hour ) - Final interview with our Chief Marketing Officer to discuss Malt’s long-term vision and overall cultural and team fit. (45–60 minutes) Life on planet Malt is the perfect space to thrive personally and professionally 💫 🤝 Onboarding: Before easing into your new role, you’ll spend your first week learning about our culture, products, and services with other onboardees at our office in Paris. 💻 Remote work: Hybrid remote policy - 3 days office / 2 days home-office. 🏖️ Annual leave: 30 days/year. 📆 Sabbatical: 1 month paid sabbatical once you've been with Malt for 3 years. 📈 Stock options: Every Malter is entitled to stock options. 🩺 Private health insurance: Rewarded for healthy living by our UK provider Bupa. 🚴 Cycle to work scheme: Save on a bike and equipment. 🚊 Season ticket loan: Save on public transport. 💸 Pension: Malt contributes 5% through Aviva. 🐶 Dog friendly office: In the heart of London! 📚 Free books: If you’re interested in learning more about any topic relevant to your career, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow. Ready? Get your ticket to Malt 🪐 At Malt, we are committed to fostering an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive. Your profile may be subject to background screening. For more information see our candidate privacy policy. ## About Malt ## Company Overview - **One-liner**: Malt is a European freelance marketplace that connects businesses with vetted freelancers and provides integrated administrative, legal, and payment tools. - **Entity Type**: Private (scale-up; ~$195.3M total funding across 5 rounds) - **Headquarters**: Paris, France - **Founded**: 2013 - **Founders**: Vincent Huguet and Hugo Lassiège ## Core Business - **Primary industry**: Technology, Information and Internet; freelance/independent talent marketplace - **Target customers**: B2B — from SMBs to enterprise companies; also serves independent freelancers and consultants - **Mission**: "Create a world where everyone is free to choose the best people to work with." Malt aims to redefine the world of work by giving people the freedom to choose what work they do and who they do it with. ## Products & Services - **Malt Marketplace**: The core platform connecting freelancers with companies. It covers a wide range of categories including tech, design, marketing, consulting, and more, with tools for project matching, collaboration, and secure payments. - **Malt Strategy**: A dedicated category for independent management consultants and interim executives, launched after Malt acquired Comatch in 2022. Clients can access vetted senior expertise. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company) - **Key Metric**: Total funding of **$195.3M** across 5 rounds; reported annual revenue of **$441.5M**; over **1 million freelancers** and **90,000+ clients** per LinkedIn data - **Notable Investors/Partners**: Specific investor names were not detailed in the provided sources. Notable strategic move: acquisition of **Comatch** in 2022 to enter the management consulting/interim executive category. - **Growth Signals**: - Active in 9 countries/regions: Belgium, France, Germany, the Netherlands, the Nordics, Spain, Switzerland, the UAE, and the UK - 100% revenue growth reported for 2021 vs. 2022 - Workforce of ~1,079 people, up 6.8% YoY - Growing freelancer community: from 700,000+ to 1 million+ depending on source timeframe ## Competitive Advantages - **Strong network effects**: A large and growing two-sided marketplace (freelancers + companies) makes each side more valuable to the other. - **European scale**: Deep multi-country presence gives Malt a regional advantage over local or fragmented competitors. - **Integrated admin, legal, and payment processes**: Malt simplifies compliance and payments for freelancers and companies, reducing friction in independent work arrangements. - **Trust and vetted talent**: Particularly in senior consulting categories through Malt Strategy, supported by the Comatch acquisition. ## Strategic Focus - Expanding across Europe and the Middle East (UAE presence) - Growing enterprise and global account business, evidenced by recent hires for Enterprise and Key Account roles - Investing in AI and automation to improve matching and internal efficiency - Building a more complete platform for freelancers and companies, including financial, legal, and project management support - Maintaining a strong, inclusive, and scalable company culture as headcount grows ## Why Work Here - **Culture & diversity**: Malt emphasizes diversity, equity, and inclusion. Women make up 51.2% of the workforce and 40.9% of leadership; employees represent 31+ nationalities. The company scored 85/100 on France’s 2025 Gender Equality Index. - **Work model**: Flexible remote/hybrid policy — split time between the office and home. Onboarding in Paris for new hires. - **Perks**: Competitive benefits include equity for all employees, free books for learning, a one-month fully paid sabbatical every three years, sports sponsorship, and additional vacation days depending on country. - **Hiring process**: Average process lasts ~28 working days; offers follow within 48 hours. English is required as Malt works mostly in English across Europe. - **Growth environment**: Hybrid team across six countries to work from, with a rapid scale-up environment focused on autonomy, smart risks, and continuous improvement. ## Sources 1. [careers.malt.com](https://careers.malt.com/) 2. [malt.com](https://www.malt.com/c/about-us) 3. [jobs.lever.co](https://jobs.lever.co/malt) 4. [linkedin.com](https://linkedin.com/company/maltcommunity) 5. [careers.malt.com/how-to-join](https://careers.malt.com/how-to-join) ## Other roles at Malt - [Key Account Manager - Global Accounts - UK](https://feeny.ai/job/key-account-manager-global-accounts-uk-malt-london-81180kktpzhm) — London, United Kingdom - [Enterprise SDR](https://feeny.ai/job/enterprise-sdr-malt-berlin-pd69szkftebv) — Berlin, Germany - [Strategic Account Executive Enterprise - DACH](https://feeny.ai/job/strategic-account-executive-enterprise-dach-malt-munich-s2ft74fspc6k) — Munich, Germany - [Manager Customer Success (Public Sector)](https://feeny.ai/job/manager-customer-success-public-sector-malt-paris-3bwk34w4tj4p) — Paris, France - [FP&A Specialist (Topline and Deal approval)](https://feeny.ai/job/fp-a-specialist-topline-and-deal-approval-malt-paris-9cqs94w0gz4w) — Paris, France - [VP Engineering Enterprise](https://feeny.ai/job/vp-engineering-enterprise-malt-london-tdc219y0ase7) — London, United Kingdom - [Account Manager - SMB/Mid-Market](https://feeny.ai/job/account-manager-smb-mid-market-malt-berlin-tx4myth86433) — Berlin, Germany - [International HRBP - Operations division](https://feeny.ai/job/international-hrbp-operations-division-malt-paris-0dn31xddnee3) — Paris, France - [Head of Product Design](https://feeny.ai/job/head-of-product-design-malt-paris-yfszgtjaam08) — Paris, France - [Bid & Proposal Manager](https://feeny.ai/job/bid-proposal-manager-malt-paris-xd90t3wsem7b) — Paris, France