---
title: 'Senior Product Marketing Manager at Probook'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-probook-manhattan-4qab6c8d49gr'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Product Marketing Manager at Probook

- **Company:** Probook
- **Location:** Manhattan, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-16
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/probook/b49b1bdc-3834-4b37-8216-6cc58c005991

## Job description

## ABOUT PROBOOK

Probook is the AI Operating System for the home services industry, transforming how plumbing, HVAC, and electrical businesses operate.

Our impact is real. Dispatching the right technician to the right job can mean the difference between a $300 "band-aid" fix and a $20,000 system replacement. By automating previously high-touch workflows around-the-clock, Probook ensures a consistent customer experience without the need for 24/7 live staffing. We unify our customers' processes into a single, scalable platform, giving businesses one place to run their entire dispatch operation.

## THE ROLE

You'll be the strategic architect behind why customers choose Probook, building the positioning and narrative that scales from a first cold outbound email to a multi-year enterprise renewal.

This role is for marketers who want to see their work directly shape competitive outcomes. Positioning clarity is the leading predictor of win rate in complex, multi-stakeholder deals. Your narrative and enablement directly determine how Sales performs in the room.

## WHAT YOU'LL DO

Positioning & Messaging

- Own Probook's messaging architecture from company narrative to product, persona, and vertical levels.
- Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers.
- Ensure consistency across sales conversations, content, and market-facing communications.
- Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing.
- Drive pricing and packaging.

Sales Enablement

- Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity.
- Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling.
- Partner closely with Sales leadership to align on priorities and continuously improve what's used in the field.
- Drive adoption through training, onboarding, and tight feedback loops.

Competitive Intelligence

- Own Probook's competitive strategy, tracking positioning, product evolution, and win/loss dynamics.
- Translate insights into clear, actionable guidance for Sales and updates to positioning.
- Stay ahead of category shifts across home services software, AI-enabled operations, and dispatch technology.

Vertical & Segment GTM

- Own go-to-market strategy for key segments: independent owners and PE-backed roll-ups.
- Build complete vertical narratives including buyer, problem, solution, proof points, and differentiation.
- Ensure vertical strategies are activated consistently across campaigns, content, and sales motions.

Product Launch & GTM Execution

- Own GTM for product launches and major releases from positioning through market activation.
- Partner with Engineering to ensure commercial readiness, including packaging, pricing input, and sales readiness.
- Define success metrics and feed learnings back into future launches and product strategy.

## WHO YOU ARE

Craft & Experience

- Background in vertical SaaS, ideally in a technical product environment.
- Experience with enterprise sales motions and how positioning shifts as deal size grows.
- A track record of partnering directly with founders and product leaders.
- A strong design eye — you care about how positioning and enablement materials look and feel, not just what they say.

Operator Mindset

- You're energized by moving win rates and deal velocity, not just shipping campaigns.
- You thrive in ambiguity and love translating complex product capability into simple, credible language.
- High agency: you make the story happen rather than waiting for a brief.

Judgment & Communication

- Exceptional written and verbal communication.
- Strong business acumen: comfortable discussing competitive dynamics, deal strategy, and category positioning.
- You know when to lead independently, when to collaborate, and when to escalate.

## REQUIREMENTS

- 8+ years in product marketing, ideally in B2B or vertical SaaS.
- Experience partnering directly with founders or executive leadership on positioning and narrative.
- NYC-based and excited about in-office collaboration in a high-intensity environment.
- Willing to travel for customer and prospect onsite visits at least once a month.
- Authorized to work in the United States.

WHY JOIN PROBOOK?

The Tailwinds: $700B industry with clear tailwinds: AI adoption, labor shortages, and generational transitions creating demand for operational modernization. We are defining the category, not fighting for share.

The Traction: $XXM ARR in 18 months. Product-market fit proven; now we're scaling.

Funding: $40M raised from Sequoia and Andreessen Horowitz.

The Team: 60+ people. Our founding team comes from the space and has spent thousands of days onsite with our customers. We live the space. We're also becoming one of the most talent-dense start-ups in NYC (MIT, Harvard, UPenn M&T, Waterloo, Citadel, Palantir, ICPC world finalists, IMO Gold Medalists).

The Opportunity: You'll have direct influence on how Probook wins competitively in the market, building positioning and enablement that becomes the backbone of every customer interaction as we scale into enterprise

## Compensation & Benefits

- Equity: Meaningful early-stage equity.
- Salary: $175,000 - $200,000 (OTE)
- Health: Comprehensive medical, dental, and vision.
- Perks: $500 monthly Ramp card for commuting, meals, gym, etc. (plus $25 in nightly meal delivery credit) and really good office snacks.
- Access: Direct access to world-class investors and advisors.

## About Probook

## Company Overview
- **One-liner**: Probook builds an AI-powered operating system for home services companies, automating dispatch, lead management, and customer communication to help trades businesses scale.
- **Entity Type**: Private (raised $40M Series A)
- **Headquarters**: New York, NY, United States
- **Founded**: 2022
- **Founders**: Ben Cervantez (Co-Founder), George Eliadis (Co-Founder & CEO), Lewis Zhang (Co-Founder & CTO)

## Core Business
- **Primary industry**: Home Services Software / AI / Vertical SaaS
- **Target customers**: Home services companies (HVAC, plumbing, electrical, pressure washing, etc.) — primarily mid-market and enterprise operators with multiple locations and large dispatch teams
- **Mission or purpose statement**: Built by the trades, for the trades — to solve the hardest operational problems in home services with AI.

## Products & Services
- **Probook AI Operating System**: An all-in-one platform that automates dispatch, lead capture, outbound booking, and customer communication. Key features include:
  - **AI Dispatch**: Automatically matches technicians to jobs based on skills, location, and history; forecasts ETAs.
  - **Lead Capture & Chat Automation**: Handles 90% of customer chats automatically, capturing every lead from voice calls and web.
  - **Outbound Booking**: Automatically fills the board by working unsold estimates and outbounding to past customers.
  - **Full Context CRM**: All customer interactions in one place, with full history checks before jobs hit the board.
  - **Integrations**: Works natively with ServiceTitan and other industry tools.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Raised **$40M** in funding from Sequoia Capital and Andreessen Horowitz (a16z) — announced on their homepage.
- **Notable Investors/Partners**: Sequoia Capital, Andreessen Horowitz (a16z)
- **Growth Signals**:
  - 3,518 LinkedIn followers (+2.8% monthly growth)
  - Website traffic: ~10,906 monthly visits (+5.2% monthly, +202.9% yearly)
  - Customer results cited: 20%+ increase in average ticket, 82% true booking rate, 22 → 10 dispatchers, 15,000+ calls/month handled
  - Describes itself as "the fastest-growing AI startup in New York"
  - Backed by two of the most prestigious VC firms in the world

## Competitive Advantages
- **Domain expertise**: Founders grew up in the trades; CEO George Eliadis ran a pressure washing business for 6 years. The team "came up in the trades" and deploys in person, configuring alongside customers.
- **Talent density**: Engineering team includes multiple ICPC World Finalists and IMO Gold Medalists — described as "more talent-dense than early Ramp."
- **GTM/CS expertise**: Leadership from Procore, Zocdoc, and other vertical SaaS leaders.
- **Focus on dispatch as the core**: Unlike other AI vendors, Probook is built around dispatch — the operational heart of home services — making it uniquely sticky.

## Strategic Focus
- **Category creation**: Building the "AI operating system for home services" — a new category-defining product.
- **Vertical depth**: Deep integration with existing tools (ServiceTitan) and workflows, rather than a horizontal AI play.
- **Scaling the team**: Actively hiring across engineering, sales, customer success, and operations to fuel rapid growth.
- **In-person deployment**: Hands-on, high-touch implementation to ensure outcomes — "stay on the hook for the results we sell."

## Why Work Here
- **Culture**: Described as a "small, cracked team" with diverse professional backgrounds. The company emphasizes working on "harder and more real" problems than quant or big tech.
- **Talent density**: Opportunity to work alongside world-class engineers (ICPC finalists, IMO gold medalists) and operators from top vertical SaaS companies.
- **Impact**: Early-stage startup with a clear product-market fit and massive market opportunity — employees can have outsized influence.
- **Location**: Based in New York City (office in NYC). Roles are listed as full-time and in-office (New York).
- **Perks/Notable**: Backed by Sequoia and a16z; strong engineering culture; focus on solving real problems for real businesses.
- **Open roles** (as of latest data): Founding Design Engineer, Senior Software Engineer, Staff Software Engineer, Sales Development Representative, Head of Implementation, Enterprise Customer Success Manager, FDE, Founders Associate, Business Operations Lead, Founding GTM Recruiter, Enterprise Account Executive, Solutions Consultant, Executive Assistant, Head of Talent.

## Sources
1. [probook.ai](https://www.probook.ai/)
2. [probook.ai/company](https://www.probook.ai/company)
3. [probook.ai/careers](https://www.probook.ai/careers)
4. [jobs.ashbyhq.com/probook](https://jobs.ashbyhq.com/probook)
5. [linkedin.com/company/probook-ai](https://www.linkedin.com/company/probook-ai)

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