---
title: 'Senior Product Marketing Manager at PUBG Madglory'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-pubg-madglory-madison-wi-8tmde0nf189x'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Product Marketing Manager at PUBG Madglory

- **Company:** PUBG Madglory
- **Location:** Madison WI, OR
- **Work type:** remote
- **Posted:** 2026-06-24
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/pubgmadison/jobs/8605695002

## Job description

We are PUBG, the global battle royale phenomenon! After the release of our flagship title in 2017 we have become one of the highest selling games of all time with over 75 million copies sold – that’s a lot of Chicken Dinners! And that's only the beginning: PUBG Madison is developing an exciting new IP that aims to push the shooter genre forward.

Our state-of-the art studio and brand-new motion capture studio are in the heart of Madison, WI, a city frequently named the best place to live in the US for its vibrant culture, natural beauty, and outstanding, innovative educational institutions. PUBG Madison has been named a Top Workplace in 2025 and 2026 for our positive, strong company culture. Experience the perfect balance of urban excitement and natural tranquility in a city with more than 200 miles of hiking and biking trails, an incredible downtown farmer’s market, and family-friendly neighborhoods.

The role is open to remote work for those located in the United States and Canada. Preference will be given to those able to work in-person from our studio in Madison, Wisconsin.

The person we’re looking for:

PUBG Studios Madglory seeks a Senior Product Marketing Manager to play a pivotal role in driving the success of our ambitious AAA live-service multiplayer shooter. You will own, develop, and execute high-impact online and offline marketing strategies across the full product lifecycle — from the initial launch through long-term live service — ensuring the game builds and sustains a passionate global community of players while meeting its commercial objectives. This position reports to the Publishing Lead and primarily works during CT business hours Mon-Fri but requires regular evening meetings for international collaboration.

Responsibilities:

Strategy & Lifecycle Ownership

- Own, manage, and champion full-lifecycle product marketing campaigns from strategy through go-to-market and post-launch live operations, while driving alignment with key stakeholders.
- Develop and execute comprehensive online and offline marketing strategies for the game's launch and ongoing live-service operations.
- Collaborate with cross-functional and regional marketing teams to ensure tactical execution aligns with the marketing strategy and financial objectives of the product.
- Design and operate platform-specific campaigns across all major platforms (PlayStation, Xbox, and PC).

Go-to-Market & Partnerships

- Execute across all go-to-market functions and opportunities, including consumer product integrations, channel marketing, and partner marketing.
- Lead marketing collaboration with key platform holders (Sony, Microsoft, etc.) and internal teams including Development, PR, Community and others.
- Drive influencer and creator partnerships, community events, esports, and seasonal content marketing.

Agencies, Creative & Media

- Lead and manage relationships with external marketing agencies, media partners, and creative vendors to deliver high-quality campaigns on time and within budget.
- Work with external agencies and internal creative partners to produce best-in-class marketing content, including key art, logos, video trailers, and social media assets.
- Plan and deploy effective paid advertising campaigns across a range of scopes and objectives, in partnership with internal teams and external agencies.

Performance, Analytics & Budget

- Define, track, and optimize key performance indicators (KPIs) including traffic, reach, engagement, conversion, player acquisition cost, retention, and revenue.
- Analyze campaign performance, player feedback, and market trends to derive actionable insights and continuously improve marketing efficiency.
- Drive data-informed decision making through regular reporting, A/B testing, and post-campaign analysis.

Qualifications:

- 5+ years of video game marketing experience, with a strong preference for live-service multiplayer titles.
- Deep understanding of the shooter, multiplayer, live-ops, and free-to-play games landscape.
- Demonstrated success organizing and championing a marketing plan from strategy through go-to-market and post-launch live operations.
- Direct experience working with and managing external marketing agencies (creative, media buying, performance, PR, or social).
- Experience leading cross-functional collaboration with internal teams and external partners including platform holders.
- Strong project-management skills with the ability to run multiple projects across multiple teams in a fast-paced, dynamic environment.
- Strong understanding of how to appeal to and engage both the endemic gaming audience and the mass-market consumer.
- Ability to produce and evaluate creative work through the lens of good creative direction, product positioning, and marketing objectives.
- Strong analytical skills, with the ability to translate complex data, player feedback, and performance metrics into clear strategic actions and business cases framed by KPIs and ROI.
- Ability to set and meet expectations for timelines, budgets, and deliverables with quality and consistency.
- Experience managing multi-million-dollar marketing budgets, including monthly expense tracking and forecasting.
- Able to work during 11am-4pm CT Monday-Friday with regular availability during 8-11pm CT for international collaboration meetings

What We Offer:

- A highly competitive total compensation package
- Comprehensive employer funded healthcare – ensuring you pay nothing out of pocket for in-network medical care
- Employer-paid premiums for dental, vision, short & long-term disability, life insurance, and AD&D insurance
- Generous time off including 20 days of prorated PTO, 12 paid holidays and a studio-wide holiday break annually
- Generous annual sick leave days to prioritize your well-being
- Annual health & wellness, video game, and continuing education reimbursements
- Industry-leading family planning and fertility care benefits, including gender-affirming care, through Carrot Fertility
- Enjoy free catered lunches, meal reimbursements, and snacks and beverages for in office staff
- Engage in regular team outings and events to foster a positive work culture
- 401K with a company match for your financial well-being

PUBG Studios provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

## About PUBG Madglory

## Company Overview
- **One-liner**: PUBG Studios Madison is a developer-led game studio within KRAFTON, responsible for creating new experiences in the PUBG universe with the agility of an indie team backed by a global powerhouse.
- **Entity Type**: Private (subsidiary of KRAFTON, Inc., a publicly traded company on KOSDAQ)
- **Headquarters**: Madison, Wisconsin, United States
- **Founded**: Year not publicly available (the studio formed after KRAFTON acquired MadGlory, now operating as PUBG Studios Madison)
- **Founders**: Not publicly available (studio leadership includes Michael Gilardi as Head of PUBG Madison)

## Core Business
- Primary industry/industries: Video games (Computer Games)
- Target customers: B2C – global gamers, primarily players of PUBG: BATTLEGROUNDS and related titles
- Mission or purpose statement: "To create unforgettable gaming experiences that thrill players around the world" and "We believe games will become the world’s most powerful medium." [topworkplaces.com](https://topworkplaces.com/company/pubg-studios/)

## Products & Services
- **[PUBG: BATTLEGROUNDS](https://pubgmadison.com)**: The flagship battle royale game with over 75 million copies sold. The Madison studio contributes to live operations, new features, and content development.
- **[PUBG: NEW STATE](https://pubgmadison.com)**: A futuristic battle royale mobile title, supported by the Madison team.
- **Other unannounced projects**: The studio is described as "a billion-dollar indie studio" with creative freedom to pursue new game experiences under the KRAFTON umbrella.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (as a studio, not a standalone entity; KRAFTON’s market cap is substantial but not disclosed here)
- **Key Metric**: Headcount growth – 40 employees (+40% YoY as of July 2026) [linkedin.com](https://www.linkedin.com/company/pubg-studios-madison)
- **Notable Investors/Partners**: KRAFTON, Inc. (parent company); previously acquired by PUBG Corp (now part of KRAFTON)
- **Growth Signals**:
  - Named a Top Workplace in Greater Madison (Wisconsin State Journal) for two consecutive years (2025, 2026) [topworkplaces.com](https://topworkplaces.com/company/pubg-studios/)
  - Winner of Madison Magazine Best of Business 2026 award [linkedin.com](https://www.linkedin.com/company/pubg-studios-madison)
  - Active community involvement (food drives, book kit packing, youth gear donations)
  - 40% employee growth year-over-year, with notable talent inflows from studios like Raven Software, Respawn Entertainment, Striking Distance Studios, and Blizzard Entertainment [linkedin.com](https://www.linkedin.com/company/pubg-studios-madison)

## Competitive Advantages
- **Developer-led autonomy**: Unlike many large studios, decisions about game features and culture are driven by the team making the game. "We set our own project goals, and we create our own culture internally." [topworkplaces.com](https://topworkplaces.com/company/pubg-studios-madison/)
- **Best of both worlds**: Operates like a small, agile indie studio while leveraging the resources, stability, and global reach of KRAFTON (one of the largest publishers) [linkedin.com](https://www.linkedin.com/pulse/why-pubg-madison-dave-curd-id78c)
- **Internal growth culture**: Studio Head started as a Tech Artist, Creative Director as a Concept Artist – showing clear career progression paths [topworkplaces.com](https://topworkplaces.com/company/pubg-studios/)
- **Strong technical foundation**: Uses Unreal Engine, Blender, Houdini, and modern tools backed by a global technology infrastructure.

## Strategic Focus
- **Current priorities**: Expanding the PUBG universe with new content and experiences; maintaining a "fan-centric" mentality and "the best idea wins" culture.
- **Direction for growth**: Hiring across multiple disciplines (technical, design, product) and growing the Madison studio’s influence within KRAFTON’s independent studio collective.
- **Community integration**: Deep ties to the Madison area through volunteering, partnerships (e.g., WayForward Resources, Underdog Pet Rescue), and local recognition.

## Why Work Here
- **Culture highlights**: 
  - Developer-led, "billion-dollar indie" spirit – employees report high autonomy and trust [topworkplaces.com](https://topworkplaces.com/company/pubg-studios/) 
  - Work-life balance is respected, with well-planned company events and a supportive team environment.
  - Regular social activities: puppy parties, pastries, Halloween candy handouts, and team challenges (e.g., packing book kits).
- **Remote/hybrid/office policy**: Not explicitly stated, but the studio has a physical office in Madison; a significant portion of the team is in the US (71% of employees) with some remote talent in Spain, Italy, and Canada [linkedin.com](https://www.linkedin.com/company/pubg-studios-madison)
- **Notable perks/engineering culture**: 
  - Access to state-of-the-art game development tools and a tech stack including Unreal Engine, Jenkins, Kubernetes, and Nvidia.
  - Strong internal mobility – "there’s no limit to what you can achieve here" [topworkplaces.com](https://topworkplaces.com/company/pubg-studios/)
  - Recognized for employee engagement (Top Workplace awards).

## Sources
1. [linkedin.com](https://www.linkedin.com/company/pubg-studios-madison) – Company page, headcount, talent sources, updates, awards.
2. [topworkplaces.com](https://topworkplaces.com/company/pubg-studios/) – Mission, culture quotes, employee testimonials, awards.
3. [topworkplaces.com](https://topworkplaces.com/company/pubg-studios-madison/) – Detailed employee feedback and values.
4. [linkedin.com](https://www.linkedin.com/pulse/why-pubg-madison-dave-curd-id78c) – “Why PUBG Madison?” article by Dave Curd (VP/Creative Director).
5. [cbinsights.com](https://www.cbinsights.com/company/pubg-madglory) – Acquisition history and company overview (MadGlory legacy).
6. [pubgmadison.com](https://pubgmadison.com) – Official studio website (confirmed via domain).

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