---
title: 'Senior Product Marketing Manager, Releases & Adoption at Nooks'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-releases-adoption-nooks-san-francisco-t15bk0fyxg1d'
type: 'job'
last_seen: '2026-11-05'
---

# Senior Product Marketing Manager, Releases & Adoption at Nooks

- **Company:** Nooks
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/nooks/becab8a0-5abe-4dc2-881d-90a0c9e35d4a

## Job description

About [Nooks.ai](http://Nooks.ai): Nooks is an applied AI lab building revenue agents that power some of the fastest growing companies in the world. We build AI agents that operate across the full revenue lifecycle, from account strategy to prospect research and outreach. Building 0→1 has never been easier, but selling at the speed of the market remains the last frontier for AI. Our mission is to 10x every seller by automating the busywork so they can focus on what humans do best: closing deals. Today, over 2000 customers power their revenue growth using Nooks, including Notion, HubSpot, Cursor, and Rippling. We've raised over 70M USD from top VCs like Kleiner Perkins, and we have more than tripled ARR each year for 3 years running.

We're looking for a Senior Product Marketing Manager to own how Nooks releases reach existing customers and the field, and to grow adoption after launch. Nooks ships new capabilities every week across several product areas, and most customers only see a fraction of what they've bought. You'll run release marketing, build adoption programs with Customer Success and Growth Marketing, and give our Upsell team what it needs to expand accounts. You'll make every meaningful release easy to understand and easy to try, through short demos, walkthroughs and before-and-after stories. You'll report to the Head of Product Marketing and partner with Product, Customer Success and Sales. About the role:

- Run release marketing
- Own the release process across all product areas, including tiering, release notes, in-app announcements, customer communications and field updates
- Show, don't tell
- Build short demos, walkthroughs and before-and-after stories that make each release easy to understand and try
- Grow adoption
- Gather customer insight on adoption barriers and bring it back to Product
- Design adoption programs that move customers from one agent to several, with Customer Success and Growth Marketing
- Measure adoption of what we ship, and use the results to decide where to invest
- Equip the field
- Own product enablement on new releases, and partner with GTM Enablement so the field knows what's new and how to show it
- Equip the Upsell sales team with expansion narratives and proof points

About you:

- 5+ years of product marketing or customer marketing experience at a B2B technology company
- Experience running launches or releases across several product teams
- Technical depth to understand how new capabilities work, and the ability to show them through demos and walkthroughs, not only release notes
- Strong verbal and written communication, with the ability to translate technical features into customer-facing benefits
- Experience managing cross-functional efforts with Product, Customer Success and Sales
- Uses product and adoption data to spot opportunities and drive results
- Ideally, experience with expansion, cross-sell or product-led growth motions and with in-app messaging tools
- AI-first working style, including using AI tools to quickly build demos, walkthroughs and content

## Equal Employment Opportunity Statement

Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.

## About Nooks

## Company Overview
- **One-liner**: Nooks is an AI-powered sales platform that automates prospecting, dialing, sequencing, and coaching to help outbound sales teams dramatically increase pipeline.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2020
- **Founders**: Three co-founders from Stanford – Rohan (CEO), Nikhil (CPO), Dan (CTO) – first names referenced on the careers page; full names not publicly disclosed.

## Core Business
- **Primary industry**: AI-powered sales automation (Sales Tech)
- **Target customers**: B2B, from SMB to Enterprise; focused on Sales Development Representatives (SDRs) and Business Development Representatives (BDRs)
- **Mission**: Democratize growth and turn every company into a 10x sales engine (careers page)

## Products & Services
- **AI Dialer**: Parallel dialing that triples connects per day; automatically detects live answers, skips phone trees and bad numbers so reps focus on conversations.
- **AI Sequencing**: Multi-channel sequences (calls, emails, social) that auto-update based on account activity and intent signals; AI personalization crafts hyper-personalized openers.
- **AI Coaching**: Analyzes call transcripts to score performance, flag coaching moments, and automate feedback loops – acts as a 24/7 coach.
- **List-building**: Build targeted lists using firmographics, first-party data, and live buying signals (not just static filters).
- **AI Signals & Research**: Unmatched insight from CRM, call transcripts, social media, and the web; surfaces what matters to each account.
- **Virtual Salesfloor**: Real-time collaboration environment where sales teams work together while prospecting; managers can listen in, see transcripts, and give live feedback.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: $70M total funding raised; $43M Series B announced approximately 2 years ago (CB Insights)
- **Notable Investors/Partners**: Backed by leading venture capital firms (specific names not listed in provided sources); integrations with common sales tools (CRM, etc.)
- **Growth Signals**: 4X year-over-year growth; 1,000+ customers globally; 200+ person team; named among America’s best startup workplaces (Built In)

## Competitive Advantages
- **Human-in-the-loop feedback**: AI agents learn from every prospect and rep interaction, becoming more autonomous and aligned with each team’s preferences.
- **Deep data unification**: Combines CRM, call transcripts, social, and web signals into one intelligence layer – eliminates silos.
- **Parallel dialer + virtual salesfloor**: Unique combination that lets reps triple outreach volume while managers coach in real time.
- **Applied AI lab approach**: Built on frontier models with structured reasoning, designed to capture and scale top-performer judgment.

## Strategic Focus
- Build AI agents that work alongside GTM teams – accelerating research, surfacing strategic moves, and executing busywork.
- Continue expanding the product suite (Sequencing, Coaching, Dialer) and scaling the customer base (currently 1,000+ customers, targeting broader enterprise adoption).
- Maintain a 4X YoY growth trajectory while deepening the platform’s autonomous capabilities.

## Why Work Here
- **Culture**: Core values include “Extreme ownership,” “Ask why,” “Be a good person,” “Do more with less,” and “Earn customer love.” Emphasizes high integrity, speed, and ruthless prioritization.
- **Work model**: Hybrid (San Francisco HQ; some in-office presence expected per Built In). Office provides catered lunch, dinner, snacks, and drinks.
- **Benefits**: Unlimited PTO, equity incentive plan, comprehensive health (medical/dental/vision), 12-week birthing / 8-week non-birthing parental leave, commuter subsidies, work-from-home stipend, annual company offsite.
- **Engineering culture**: Real-time building for real customers; “give every rep a dedicated 24/7 coach” mentality; fast iteration with high ownership; early employees can shape the platform’s core agents.

## Sources
1. [nooks.ai](https://www.nooks.ai/)
2. [nooks.ai/careers](https://www.nooks.ai/careers)
3. [builtin.com](https://builtin.com/company/nooks)
4. [cbinsights.com](https://www.cbinsights.com/company/nooks)
5. [linkedin.com](https://www.linkedin.com/company/nooksapp)

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