--- title: 'Senior Product Marketing Manager at SoSafe' canonical: 'https://feeny.ai/job/senior-product-marketing-manager-sosafe-cologne-mye4p905cmd9' type: 'job' last_seen: '2026-09-22' --- # Senior Product Marketing Manager at SoSafe - **Company:** SoSafe - **Location:** Cologne, Germany - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-08-14 - **Last confirmed live:** 2026-09-22 - **Apply:** https://jobs.ashbyhq.com/sosafe/f6047def-d3a5-4426-83c3-9746983b64ba ## Job description SoSafe is shifting from a broad-market approach to a deliberate, segment-led GTM model. This role is central to that transition. As Manager of Segment & Solutions Marketing, you will own the positioning, messaging, and solution architecture for SoSafe's priority segments. These can be defined by geography, industry vertical, customer lifecycle stage, or Human Risk maturity. We have a foundation to build from: a defined maturity model that maps how organisations progress in their Human Risk journey, a growing understanding of how customer needs differ across lifecycle stages and a set of priority markets and geographies. What we don't yet have is the messaging, the plays, and the product experience layer that makes those segments feel served Your role is to and translate that work into measurable improvements in win rates, market penetration, and net revenue retention. This is a newly created role in Product Marketing that you’ll have influence to shape and will work in close partnership with GTM, Product, Sales, CS, and the Commercial Centre of Excellence. Location: This role can be fully remote from anywhere in Germany, or hybrid from one of our offices in Cologne, Munich or Berlin. Segmented Messaging - Own messaging for defined priority segments — including lifecycle stage (new business, upsell, cross-sell, retention), maturity tier, geography, and industry vertical (e.g. financial services, manufacturing) - Develop segment-specific value propositions written in buyer language: the situation they face, the consequence of inaction, how SoSafe solves it, and why SoSafe over alternatives without jargon, no feature lists - Use AI tools to accelerate research, messaging iteration, persona development, and competitive synthesis as a standard part of your workflow - Maintain and evolve messaging as product capabilities, customer insights, and the competitive landscape shift — keeping SoSafe's market fit current and differentiated - Monitor industry trends, regulatory developments, and competitive dynamics to proactively inform segment strategy and portfolio planning Solution Development - Define solution sets for priority segments: which SoSafe capabilities address their most pressing needs, framed around business outcomes rather than product features - Process voice-of-customer research, win/loss data, competitive intelligence, and regulatory context into compelling segment narratives and solution architectures - Partner with the Commercial CoE to inform pricing, packaging, bundling, and programme decisions — contributing market and segment evidence to commercial recommendations that drive share within defined segments GTM Readiness - Develop SPICED-aligned talk tracks for each priority segment, grounding rep conversations in the buyer's situation before working back to solution language - Build and maintain a library of scalable, reusable field assets e.g. solution briefs, demo scripts, battle cards, objection-handling guides, buyer and implementation guides — leveraging AI to produce, iterate, and personalise at speed - Validate messaging and demo content before market release through structured rep feedback sessions, customer interviews, and early cohort exposure - Input into coordinated multi-touch plays across Marketing, Sales, and CS that drive upsell and cross-sell into the install base — with clear pipeline and NRR impact metrics tied to each play - Track asset utilisation, field feedback, and segment performance data (win rates, pipeline velocity, NRR contribution) to continuously improve GTM effectiveness and demonstrate commercial impact ## What you will bring - 5+ years in B2B SaaS in product marketing, solutions marketing or segment marketing with a proven track record of producing segment-specific or lifecycle-specific positioning - Demonstrated ability to write in buyer language: situation, problem, solution, outcome - not functional feature lists - Proficiency with competitive intelligence tools and a bias towards activating insight into sales & field-facing content, enriching the quality of their conversations - Proven AI fluency: you use AI tools daily to compress research cycles, pressure-test messaging, generate content variations, and move from insight to asset faster than a traditional workflow allows - Strong cross-functional operating skills, able to align Product, Sales, CS, and Commercial stakeholders around a segment strategy and drive execution ## Preferred - Experience in cybersecurity, HR tech or a similarly technical B2B environment - Experience defining or contributing to solution sets and commercial packaging, not just messaging deliverables. - Background in structured pre-launch validation: rep councils, messaging test sessions, early cohort feedback ## What we offer* - Work/Life balance: Flexible hours, 33 vacation days, and parental leave support - Wellbeing and financial support: Access to Open Up, Corporate Discounts, Wellbeing & Fitness Benefits - Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups - And the list goes on: Tech equipment, referral bonuses, an individual development budget, dog-friendly HQ *Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you'll learn more during the interview process. ## About Us At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence. Backed by leading VCs like Highland Europe and Global Founders Capital, we’re rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us. If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you! ## About SoSafe ## Company Overview - **One-liner**: SoSafe is Europe’s largest security awareness training and human risk management provider, using behavioral science to turn employees into a company’s strongest line of cyber defense. - **Entity Type**: Private (funded, growth-stage) - **Headquarters**: Cologne, Germany (with hubs in Berlin, Munich, Amsterdam, Paris, London, Dublin, Madrid) - **Founded**: 2018 - **Founders**: Dr. Niklas Hellemann (Co-Founder & CEO), Lukas Schaefer (Co-Founder) ## Core Business - **Primary industry**: Cybersecurity / Security Awareness Training / Human Risk Management - **Target customers**: B2B, primarily mid-market and enterprise organizations with a need to manage human cyber risk - **Mission or purpose**: To make the digital world a safer place by strengthening digital self-defense through a people-first, behavioral science-driven approach. ## Products & Services - **SoSafe Security Awareness Platform**: A SaaS platform delivering engaging, personalized security awareness training powered by behavioral science and learning psychology. It includes simulated phishing campaigns, real-time risk scoring, and adaptive learning paths to drive lasting behavioral change across an organization. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (private company) - **Key Metric**: - **Annual Revenue**: Not publicly available - **Total Funding**: SoSafe has raised significant venture capital (lead investor ACT Venture Capital, with participation from Global Founders Capital among others). Latest known round was a Series B in 2022. - **Notable Investors/Partners**: ACT Venture Capital, Global Founders Capital, and other institutional investors. Board includes pioneers in cybersecurity, finance, and technology. - **Growth Signals**: - Used by **5.4M+ users** globally. - **450+ employees** (Safeys) representing **52 nationalities**. - Platform available in **32 languages**. - Winner of multiple awards including **G2 Best EMEA Software Companies** and **Sifted Rising 100**. - Rapid international expansion with hubs across Europe. ## Competitive Advantages - **Behavioral Science Core**: Over 30% of the product team comes from social science or psychology backgrounds, infusing products with proven human behavior insights (not just compliance checkboxes). - **People-First Approach**: Focuses on engagement and positive reinforcement rather than fear-based training, making it “fun” and effective. - **Proven Scale**: Already Europe’s largest player in the segment with a strong enterprise customer base. - **Award-Winning Brand**: Recognized as a top software company in EMEA, signaling strong market trust. ## Strategic Focus - **Global expansion**: Building on European leadership to become the global leader in human risk management. - **Product innovation**: Continuous development of the platform to deliver “unparalleled impact at low effort” for security professionals. - **People & culture**: Investing heavily in employee growth, development, and community to attract top talent and scale the organization. ## Why Work Here - **Mission-driven work**: Employees directly address one of today’s biggest threats (cyber-attacks) and have a positive impact on digital self-defense. - **Culture**: Described as open-minded, progressive, and community-focused. Emphasizes “intentional togetherness” with team-building events (in-person and virtual). Over 16 employee communities (sports, gaming, diversity, sustainability, etc.). - **Work-life balance**: **33 vacation days** per year, flexible working hours (early bird or night owl). - **Personal growth**: Dedicated Learning & Development team offering feedback programs, leadership development, diverse training, and a virtual stock program for ownership. - **Health & wellbeing**: Mental health coaching (OpenUp), relocation support, special leave options. - **Remote/hybrid policy**: Flexible work environment with hubs across Europe; employees can work in a way that fits their personal needs. - **Tech & tools**: State-of-the-art hardware and software provided. - **Hiring process**: Transparent and simple – typically 3-5 structured interviews including a case study for some roles. Emphasis on being yourself. ## Sources 1. [sosafe-awareness.com](https://sosafe-awareness.com/careers/) 2. [sosafe-awareness.com](https://sosafe-awareness.com/company/) 3. [sosafe-awareness.com](https://sosafe-awareness.com/careers/working-at-sosafe/) 4. 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