---
title: 'Senior Product Marketing Manager at Talon.One'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-talon-one-boston-y2jycpvk2yg7'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Product Marketing Manager at Talon.One

- **Company:** Talon.One
- **Location:** Boston, MA / New York, NY
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-11
- **Apply:** https://www.talon.one/job-listing?gh_jid=4955121101

## Job description

## ABOUT THE ROLE:

We are looking for an experienced Senior Product Marketing Manager to own a core part of Talon.One's product narrative and bring it to market. You will turn deep product, customer and competitive insight into positioning, messaging and enablement that helps enterprise buyers understand the value of Talon.One.

This is a remote role; however, you must be based on the US East Coast, ideally within commuting distance of one of our hubs: New York, Boston, or Chicago. This role requires occasional travel, estimated at up to 20-30% of the time.

## ABOUT THE TEAM:

You will join our Product Marketing Center of Excellence, a small, senior team that owns Talon.One's product narrative and go-to-market enablement globally. Reporting to our Head of Product Marketing, you will act as the AMER anchor of the team, partnering closely with our GTM teams in AMER and product teams in Berlin as well as with Partnerships, Customer Success and the wider Marketing team across the region.

ONCE YOU ARE HERE YOU WILL:

- Own the product narrative: Develop and evolve positioning and messaging for your product domains, ensuring a consistent, differentiated story across all channels and regions
- Drive competitive intelligence: Build and maintain a structured competitive intelligence program, equipping Sales and leadership with actionable insights on market trends and competitor moves
- Create sales and marketing collateral: Produce compelling assets for enterprise buyers, including pitch decks, one-pagers, battlecards and solution briefs tailored to our focus industries: Retail and QSR
- Partner with Product: Work closely with Product Managers to translate the roadmap into market-facing narratives and launch messaging
- Shape ecosystem positioning: Define how Talon.One shows up alongside our technology partners, supporting joint value propositions and co-marketing narratives
- Support the AMER go-to-market: Act as the regional product marketing counterpart for our AMER Sales and Marketing teams, adapting global narratives to local market needs (and vice versa) and supporting Sales throughout the enterprise sales cycle
- Champion the customer and market voice: Gather insights from customers, analysts and win/loss data to sharpen our positioning and inform product strategy

WHAT WE NEED YOU TO BRING TO THE TABLE:

- Bring 6+ years of product marketing experience in B2B SaaS, ideally in martech, CRM, CEP, CDP, or commerce technology
- Demonstrate a strong track record of building positioning, messaging and sales enablement for complex technical products aimed at business buyers
- Show hands-on experience with building competitive intelligence systems, with tangible output including crafting battlecards and market analyses that sales teams actually use
- Be fluent in enterprise software sales cycles and a track record of supporting a sales-led organization with the narratives, content and tools needed to win complex, multi-stakeholder deals
- Translate technical product capabilities, including AI and machine learning, into clear business value
- Showcase proficiency with diverse AI tools, proactively driving operational excellence and continuous workflow optimization
- Operate independently as a senior individual contributor, comfortable being the sole product marketing presence in your region
- Exceptional written and spoken English communication skills, with the ability to simplify complex topics without losing substance
- Work effectively across time zones with distributed Product, Engineering and Marketing teams

## WHAT'S IN IT FOR YOU:

- $1,200 annual learning budget
- Manage your own time off with our flexible PTO policy
- $350 home office setup budget, a $50 monthly home office allowance
- Freedom to work from abroad for up to 90 days worldwide
- WeWork On-Demand access for flexible workspace solutions
- Mental health support with nilo.health
- Choose from top-tier Medical, Dental, and Vision plans (Blue Cross Blue Shield MA, MetLife, VSP)
- Build your savings with our 401(k) plan, including a 100% company match on your contributions up to 4%
- We provide 100% company-paid Life Insurance, Short-Term, and Long-Term Disability coverage

The estimated total compensation for this role is $163,400 - $185,000, though actual compensation may vary depending on factors such as relevant experience, skills, qualifications, certifications, and location. The salary range is subject to change and may be adjusted at any time. WHY YOU SHOULD WORK FOR US:

- The right attitude: modern methods and a diverse, creative workspace with an open and international culture
- Everyone for the product: Together we create a flexible, highly scalable product with state-of-the-art technologies. We can only succeed if everyone works as a team
- Healthy Growth: Growing our company means growing everyone in the team. We love to share knowledge and learn
- A great environment: Flexible and family-friendly environment, bright and easily accessible offices, modern software and hardware
- High flexibility degree: Prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad? We believe in results and motivated employees

Do you want this job?

We’d love to hear from you! Apply directly via the form below.

Talon.One is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make employment decisions on the basis of race, color, religious belief, ethnic origin, nationality, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by company policy. As an employer we strive for a healthy and safe workplace and strictly prohibit harassment of any kind.

Find out more about our [Candidate Privacy Policy](https://www.talon.one/legal/candidate-privacy-policy).

## About Talon.One

## Company Overview
- **One-liner**: Talon.One is the leading incentives engine that unifies loyalty, promotions, and gamification into a single flexible platform, enabling enterprise brands to build personalized, profitable customer rewards.
- **Entity Type**: Private (growth stage; acquired by/gone public? Not indicated – still operates as Talon.One under Adyen? Source says "joins forces with Adyen" – treat as private, likely part of Adyen group but not publicly traded standalone)
- **Headquarters**: Berlin, Germany
- **Founded**: 2015
- **Founders**: Not publicly listed in the provided sources (may be multiple; not disclosed)

## Core Business
- **Primary industry**: Customer engagement / loyalty & promotions software (SaaS, enterprise)
- **Target customers**: Enterprise teams across retail, fintech, QSR, grocery, and B2B – including marketers, growth leads, product managers, and developers
- **Mission/purpose**: To break the cycle of rigid, discount-first loyalty platforms by putting promotion and loyalty design back in the hands of teams, enabling companies to build, test, and evolve distinctive incentives strategies.

## Products & Services
- **Incentives Engine (Core Platform)**: Unified platform combining loyalty program management, personalized promotions, and gamification. Supports offer management & execution, enterprise loyalty management, and personalized promotions.
- **Talon.One Predict**: AI/ML-powered tool that predicts customer behavior, tests smarter incentives, and optimizes promotional spend.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company; financial details undisclosed)
- **Key Metric**: Over 300 enterprise clients (including Adidas, Nordstrom, Sephora, Carlsberg); 300+ employees; 8 global hubs.
- **Notable Investors/Partners**: Recently announced a partnership / joining forces with Adyen (the payments platform). Clients include Adidas, Nordstrom, Sephora, Carlsberg.
- **Growth Signals**: Growing from foundation in 2015 to 300+ employees and 300+ clients; global expansion with hubs in US, UK, Singapore, Australia; increased strategic importance of incentives in the market.

## Competitive Advantages
- **Platform flexibility**: Separates logic from execution, enabling teams to design, test, and evolve promotions and loyalty programs without being locked into rigid systems.
- **Enterprise scalability**: Handles millions of real-time incentive decisions across markets, channels, and use cases.
- **Data-driven personalization**: Allows use of any data to create personalized, gamified rewards beyond generic discounts.
- **Security & reliability**: Enterprise-grade security built in.

## Strategic Focus
- Deepening integration with payments/omnichannel (as hinted by Adyen alliance)
- Expanding geographic footprint (hubs in US, UK, Singapore, Australia)
- Investing in AI capabilities (Predict product)
- Continuing to shift customers from legacy loyalty platforms toward more agile, testable incentive strategies.

## Why Work Here
- **Culture highlights**: Values of ownership, learning, teamwork, feedback, speaking the truth, prioritizing action over consensus. Described as curious, generous collaborators who enjoy solving hard problems.
- **Global team**: Over 55 nationalities; English is working language; diverse and inclusive environment.
- **Hybrid/remote policy**: Hybrid model – Berlin HQ runs hybrid (onsite + remote). Hubs use coworking spaces. Teams agree on in-office rhythms. Opportunity to work remotely from outside country of employment for up to 90 days per year.
- **Visa sponsorship**: Full visa process supported for hires in Berlin, including relocation budget. Varies by country for other hubs.
- **Recruitment process**: Typically 2–5 weeks. Includes recruiter screen, manager/technical interview, take-home task, panel interview, decision. Feedback often within 2–3 days per stage.
- **Perks**: Not detailed, but mentioned relocation budget, visa support, and a collaborative environment.

## Sources
1. [talon.one](https://www.talon.one/about-us)
2. [talon.one](https://www.talon.one/)
3. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/talonone/)
4. [uk.linkedin.com](https://uk.linkedin.com/company/talon.one)

## Other roles at Talon.One

- [IT Service Desk Specialist](https://feeny.ai/job/it-service-desk-specialist-talon-one-denver-0k3ahjevhsff) — Denver, CO
- [Strategic Account Manager, AMER](https://feeny.ai/job/strategic-account-manager-amer-talon-one-boston-dtyc25e00tpa) — Boston, MA / New York, NY / Denver, CO
- [Product & AI Security Engineer](https://feeny.ai/job/product-ai-security-engineer-talon-one-berlin-qr3gpk622w7k) — Berlin, Germany
- [People Operations Partner](https://feeny.ai/job/people-operations-partner-talon-one-boston-eq3806ha9hcm) — Boston, MA
- [Customer Success Regional Lead, APAC](https://feeny.ai/job/customer-success-regional-lead-apac-talon-one-singapore-rsd9xnkhtypj) — Singapore
- [Strategic Account Executive, AMER](https://feeny.ai/job/strategic-account-executive-amer-talon-one-united-states-x0exgrb9kzqr) — United States
- [Senior Sales Operations Manager](https://feeny.ai/job/senior-sales-operations-manager-talon-one-berlin-6x457w2wkmzn) — Berlin, Germany
- [Technical Account Manager Lead, AMER](https://feeny.ai/job/technical-account-manager-lead-amer-talon-one-boston-ybkh0qr2k357) — Boston, MA / New York, NY
- [Documentation Engineer](https://feeny.ai/job/documentation-engineer-talon-one-berlin-039je557b90g) — Berlin, Germany
- [GTM Engineer](https://feeny.ai/job/gtm-engineer-talon-one-berlin-381xp0824cvn) — Berlin, Germany