--- title: 'Senior Product Marketing Manager (Temporary Position) at WalkMe' canonical: 'https://feeny.ai/job/senior-product-marketing-manager-temporary-position-walkme-tel-aviv-v4gdsaxtkvzz' type: 'job' last_seen: '2026-09-07' --- # Senior Product Marketing Manager (Temporary Position) at WalkMe - **Company:** WalkMe - **Location:** Tel Aviv, Israel - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-09-02 - **Last confirmed live:** 2026-09-07 - **Apply:** https://jobs.lever.co/walkme/cf715cec-2464-46f1-a05a-792aa1769a39 ## Job description Industry leader? Well, how about an industry creator?! WalkMe, an SAP company, pioneered the world's leading Digital Adoption Platform, helping organizations navigate change across any application or system. Today it is the platform that drives AI adoption across the enterprise. Enterprise work stays fragmented across applications, and that fragmentation compounds as AI advances. Traditional training and vendor-provided help leave organizations managing change one application at a time. WalkMe guides people through change, brings AI into the flow of work, automates tasks and shows executives how workflows perform. Global leaders including IBM, Nestlé, Thermo Fisher Scientific, and the U.S. federal government trust WalkMe. WalkMe turns AI potential into AI performance. So, if you’re an expert in your field, and looking for an opportunity to work, collaborate, and innovate with some of the most talented people out there, WalkMe is the place for you! As a Senior Product Marketing Manager (contract), you will support positioning, packaging, and launch execution for the flagship products at the core of the WalkMe platform — the authoring and management experiences our customers work in every day — plus drive growth for the self-service trial motions that bring new teams into the WalkMe platform before ever talking to a seller. You'll run a monthly release motion for one of our fastest-moving products, turning a steady stream of shipped capability into compelling launches that resonate with our market and analyst community. You'll support our self-service experiences and be measured on something concrete: enterprise pipeline generated by the product itself. And you'll be the marketing counterpart to the product managers behind our flagship offerings, translating what they build into positioning, packaging, and assets that hold up in front of enterprise buyers. ** This position is temporary for a duration of 8 months What will you actually be doing? - Release & Launch Execution: Run an evolving monthly release motion end to end — scoping the narrative and bill of materials, coordinating cross-functional contributors, producing the assets, and landing the launch internally and externally. - Product-Led Growth: Support our self-service trial experience as a pipeline engine. Shape the packaging, in-product messaging, and conversion paths that turn self-serve users into qualified enterprise opportunities, and run rapid experiments to improve them. - Positioning & Messaging: Develop clear, compelling positioning and value propositions for our flagship platform products, grounded in real customer pain points and business objectives. Translate product functionality and technical detail into user benefits — both for individual capabilities and for their role in the broader platform narrative. - Go-to-Market Strategy: Build differentiated GTM strategies covering pricing and packaging, customer evidence, product requirements, and content, tailored to the segments and functional audiences we sell into. - Asset Ownership: Own the development and maintenance of the product marketing assets for the products in your scope, from web and demo content to decks and one-pagers, keeping it accurate as the products evolve. - Cross-Functional Collaboration: Operate as the connective tissue across Product & Engineering, Sales, Customer Success, and the wider Marketing org — driving alignment and momentum in a matrixed environment without waiting to be handed a plan. - Sales Enablement: Help train and equip the field so sellers can position and sell the platform confidently to the product-qualified leads created by the trial experiences. - Market Research: Track a fast-moving category — competitors, analysts, customers, and our own sellers — and feed what you learn back into roadmap input and GTM execution. - Product Analysis: Monitor product-line health and commercial success metrics to find the gaps worth closing and the growth worth chasing. What should you bring to the table? - 5+ years of B2B SaaS marketing experience, with at least 3 years in a product marketing seat. - A proven track record of bringing new products to market and executing releases and launches on a repeating cadence. - Hands-on product-led growth or product-led sales experience, including pricing and packaging decisions and self-service conversion. - Demonstrated, day-to-day use of AI tools in your own PMM work — we'll want concrete examples of how they change how you operate, not a passing familiarity. - Strong project management instincts: the ability to navigate matrixed cross-functional teams, hold multiple products and programs at once, and catalyze rapid experimentation. - Broad market research and analytical skills to inform and validate positioning, scoping, and product strategy. - Native-level fluency in English required, native-level fluency in Hebrew is an advantage. - Ability to independently collaborate across teams and juggle shifting priorities. Nice to have: - Experience marketing within a multi-product platform. - MBA or consulting, investment banking, or venture capital background. - Prior growth marketing, solutions/sales engineering, or product management experience. At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success. WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately. TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role. ## About WalkMe ## Company Overview - **One-liner**: WalkMe provides a digital adoption platform (DAP) that helps organizations drive user engagement, productivity, and ROI across their software stack. - **Entity Type**: Private (subsidiary of SAP, acquired in 2024; formerly public under ticker WKME) [walkme.com](https://www.walkme.com/careers/) - **Headquarters**: San Francisco, California, United States (with major offices in Tel Aviv, Israel and other global locations) [linkedin.com](https://linkedin.com/company/walkme) - **Founded**: 2011 [walkme.com](https://www.walkme.com/about-us/) - **Founders**: Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna [walkme.com](https://www.walkme.com/about-us/) ## Core Business - **Primary industry**: Digital Adoption Platform (DAP) – software that overlays existing applications to guide users, automate tasks, and provide analytics. - **Target customers**: B2B enterprise; serves 27% of the Fortune 500 with ~1,600 customers across 42+ countries [walkme.com](https://www.walkme.com/about-us/) - **Mission**: “To fundamentally transform the productivity of humanity by harnessing the power of technology.” [walkme.com](https://www.walkme.com/about-us/) ## Products & Services - **WalkMe Digital Adoption Platform (SaaS)**: An intelligent overlay that provides in-app guidance, workflow automation, user analytics, and AI-driven insights to improve software adoption and reduce support costs. [walkme.com](https://www.walkme.com/about-us/) - **WalkMe Challenge**: A product demo and learning tool that lets users experience the platform’s capabilities interactively. [walkme.com](https://www.walkme.com/careers/) ## Market Standing - **Valuation/Market Cap**: Not publicly available (acquired by SAP in 2024; terms undisclosed) [walkme.com](https://www.walkme.com/careers/) - **Key Metric**: Annual revenue of $267M (as of latest data) [linkedin.com](https://linkedin.com/company/walkme) - **Notable Investors/Partners**: SAP (parent company); FedRAMP Ready status for US Federal market entry [walkme.com](https://www.walkme.com/about-us/) - **Growth Signals**: 907 employees (+4.7% YoY), 35M users, presence in 42+ countries, and multiple 2025 awards including Gold Globee Award for Best AI Integration into Existing Systems [walkme.com](https://www.walkme.com/about-us/), [linkedin.com](https://linkedin.com/company/walkme) ## Competitive Advantages - Pioneer and market leader in the digital adoption category. - FedRAMP Ready certification, enabling sales to US federal agencies. - Deep integration with SAP’s ecosystem, providing access to a massive enterprise customer base. - Strong brand recognition with a large, loyal customer base (27% of Fortune 500). ## Strategic Focus - Accelerating growth through post-merger integration with SAP, leveraging SAP’s product portfolio and distribution channels. - Deepening GenAI capabilities to enhance automation and user guidance. - Expanding into new markets (e.g., US Federal) and strengthening partner relationships. ## Why Work Here - **Culture highlights**: Emphasizes meritocracy, collaboration, and transparency. Diverse Employee Resource Groups (Women in WalkMe, LGBTQIA+, Disability & Neurodiversity, etc.) foster belonging. [walkme.com](https://www.walkme.com/careers/) - **Work policy**: Hybrid – most team members are expected in-office three days a week (unless at customer sites or events). [walkme.com](https://www.walkme.com/careers/) - **Benefits**: Comprehensive health plans, mental health support, “RefreshMe” mental health days, generous PTO, parental leave, childcare assistance, 401(k) matching, and equity through SAP One Virtual. Professional development via career pathways, leadership programs, and learning resources. [walkme.com](https://www.walkme.com/careers/) - **Interview process**: Includes recruiter screen, manager interview, skills assessment, culture-fit conversation, and final offer stage – with a focus on behavioral and situational questions. [walkme.com](https://www.walkme.com/careers/) ## Sources 1. [walkme.com](https://www.walkme.com/careers/) – WalkMe Careers page 2. [walkme.com](https://www.walkme.com/about-us/) – WalkMe About Us page 3. [linkedin.com](https://linkedin.com/company/walkme) – WalkMe LinkedIn profile 4. [builtin.com](https://builtin.com/company/walkme) – Built In company profile 5. [jobs.lever.co](https://jobs.lever.co/walkme) – WalkMe job listings on Lever ## Other roles at WalkMe - [Product Designer](https://feeny.ai/job/product-designer-walkme-tel-aviv-ydhcyxzxyd0h) — Tel Aviv, Israel - [Senior Software Engineer - Big Data Platform](https://feeny.ai/job/senior-software-engineer-big-data-platform-walkme-tel-aviv-7jbsttmc9gw8) — Tel Aviv, Israel - [Business Development Representative - German speaking](https://feeny.ai/job/business-development-representative-german-speaking-walkme-tel-aviv-2fwpctb4xtmt) — Tel Aviv, Israel - [QA & Automation Engineer](https://feeny.ai/job/qa-automation-engineer-walkme-tel-aviv-hdhr363fdkm1) — Tel Aviv, Israel - [Solution Advisor](https://feeny.ai/job/solution-advisor-walkme-munich-18d1q7mk07re) — Munich, Germany - [Senior Solution Advisor](https://feeny.ai/job/senior-solution-advisor-walkme-sydney-n2ncefx4mhen) — Sydney, Australia - [Senior Solution Advisor](https://feeny.ai/job/senior-solution-advisor-walkme-sao-paulo-b9gbh9z39vt7) — São Paulo, Brazil - [Senior Professional Services Consultant](https://feeny.ai/job/senior-professional-services-consultant-walkme-berlin-sj9196ph5wvc) — Berlin, Germany - [Manager, Professional Services Consultant](https://feeny.ai/job/manager-professional-services-consultant-walkme-tokyo-9ykj71mj8br0) — Tokyo, Japan - [Business Development Representative](https://feeny.ai/job/business-development-representative-walkme-singapore-1bj0xrmmh8nx) — Singapore