---
title: 'Senior Product Marketing Manager, Trading at Coinbase'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-trading-coinbase-united-states-sk9kt4zjp7e0'
type: 'job'
last_seen: '2026-09-14'
---

# Senior Product Marketing Manager, Trading at Coinbase

- **Company:** Coinbase
- **Location:** United States
- **Compensation:** $171k–$201k
- **Work type:** remote
- **Posted:** 2026-08-10
- **Last confirmed live:** 2026-09-14
- **Apply:** https://www.coinbase.com/careers/positions/8077090?gh_jid=8077090

## Job description

Ready to do the most impactful work of your career? At [Coinbase](https://www.coinbase.com/?utm_campaign=mt_o_m_w_m_m__coi_0_jd-onchain&utm_source=coinbase), we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” [learn more about working at Coinbase](https://www.coinbase.com/careers).

As a Senior Product Marketing Manager on the Product Marketing team within the [Consumer & Business](https://www.coinbase.com/careers/product-groups) group, you'll own the go-to-market strategy for trading products in the Coinbase retail app. This team defines the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options. You'll be the connective tissue between the trading product team and marketing, driving trading volume growth through product launches, sharp positioning, and creative growth programs that turn awareness into action.

What you'll do:

- Own the end-to-end trading PMM strategy, translating a complex product suite (perpetual futures, options, margin, spot) into customer-first positioning and messaging that drives adoption.
- Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
- Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders.
- Conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments.
- Build deep customer understanding across trader segments, from first-time derivatives users to active traders with accounts at competitors, turning insights into smarter positioning and product feedback.
- Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership.

Required Skills and Experience:

- 8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app with a demonstrated track record of driving measurable trading or financial product adoption.
- Hands-on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar, with deep familiarity with active trader behavior and motivations.
- Proven ability to own both product launches and growth strategy end-to-end, from positioning and messaging through channel execution and performance measurement.
- Advanced quantitative and analytical skills with demonstrated experience defining success metrics, running experiments, and using data to inform campaign and product decisions.
- Experience running large-scale growth programs, engagement campaigns, or win-back initiatives that drove measurable volume or retention outcomes.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Job #: P77656 #LI-remote Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus): $170,765—$200,900 USD

- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View[Employee Rights](https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf),[Know Your Rights](https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf), and[E-Verify](https://static-assets.coinbase.com/e-verify.pdf) Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology?[Click here](https://chromewebstore.google.com/detail/screen-reader/kgejglhpjiefppelpmljglcjbhoiplfn) to download a free compatible screen reader and view the[tutorial](http://www.chromevox.com/tutorial/).
- Data Privacy & Arbitration: By submitting your application, you agree to our[Candidate Privacy Notice](https://www.coinbase.com/legal/applicant_privacy_notice). US applicants: By submitting your application, you agree to[Arbitration of Disputes](https://www.coinbase.com/legal/application-arbitration-agreement).

## About Coinbase

## Company Overview
- **One-liner**: Coinbase is a trusted platform for engaging with crypto assets, including trading, staking, safekeeping, spending, and global transfers, with a mission to increase economic freedom for over 1 billion people.
- **Entity Type**: Public (ticker: COIN)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2012
- **Founders**: Brian Armstrong, Fred Ehrsam

## Core Business
- Primary industry/industries: Cryptocurrency exchange, digital asset financial services, blockchain infrastructure
- Target customers: Both retail (B2C) and institutional (B2B), including individuals, ecosystem partners, and enterprises
- Mission or purpose statement: "To increase economic freedom in the world" and help 1 billion people access an open financial system daily via our products.

## Products & Services
- **[Coinbase Exchange]**: A regulated cryptocurrency exchange for retail customers to buy, sell, trade, and stake digital assets.
- **[Coinbase Prime]**: An institutional-grade trading, custody, and staking platform for hedge funds, asset managers, and corporations.
- **[Coinbase Wallet]**: A self-custody crypto wallet for storing and interacting with decentralized applications.
- **[Base]**: An Ethereum Layer 2 blockchain built on Optimism's OP Stack, designed to scale the onchain economy.
- **[USDC]**: A leading USD-pegged stablecoin co-developed with Circle, integrated into Coinbase’s products.
- **[Coinbase One]**: A subscription service offering zero-fee trading and enhanced benefits.

## Market Standing
- **Valuation/Market Cap**: Not publicly available from provided data (public company; market cap fluctuates)
- **Key Metric**: Quarterly trading volume of $202 billion and $294 billion in assets on platform as of March 31, 2026; over 245,000 ecosystem partners in 100+ countries
- **Notable Investors/Partners**: Board members include Marc Andreessen (Andreessen Horowitz), Gokul Rajaram, and Fred Ehrsam; Global Advisory Council; partners include Circle (USDC) and multiple regulatory bodies
- **Growth Signals**: 4,900+ employees globally; expansion into derivatives trading; launch of Base (Layer 2); ongoing regulatory engagement to shape crypto policy

## Competitive Advantages
- Strong regulatory compliance foundation rooted in traditional financial best practices (e.g., KYC, AML)
- High trust brand among retail and institutional users in the crypto space
- Extensive product ecosystem covering exchange, custody, staking, wallet, and Layer 2 infrastructure
- Large, growing user base and deep liquidity across 100+ countries

## Strategic Focus
- Scaling onchain activity through Base and developer partnerships
- Advocating for clear, responsible crypto regulation worldwide
- Expanding institutional services and derivative products
- Maintaining a strong compliance posture while innovating on product speed and access

## Why Work Here
- **Culture**: "Championship team" mentality with high expectations for performance and outsized rewards; apolitical workplace focused solely on the mission
- **Work model**: Remote-first, not remote-only – most roles are remote with periodic in-person events; hybrid options available for some teams
- **Perks**: Generous severance for unremarkable performance; emphasis on individual star performers; mission-driven environment with tangible impact on global economic freedom
- **Engineering culture**: Builders and techno-optimists; cutting-edge crypto and blockchain technology; fast-paced, high-autonomy environment

## Sources
1. [Coinbase Careers](https://www.coinbase.com/careers)
2. [Coinbase About](https://www.coinbase.com/en-de/about)
3. [Coinbase LinkedIn](https://www.linkedin.com/company/coinbase)
4. [Coinbase Mission, Strategy & Culture](https://www.coinbase.com/blog/our-mission-strategy-and-culture)
5. [Coinbase Careers - Positions](https://www.coinbase.com/careers/positions)

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