---
title: 'Senior Product Marketing Manager at Vesync'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-vesync-tustin-sc8ewb4y97b1'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Product Marketing Manager at Vesync

- **Company:** Vesync
- **Location:** Tustin, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/vesync/bd3030e6-0a5f-4f3e-8350-1b4a79e417f6

## Job description

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands: levoit.com | cosori.com | etekcity.com

The Opportunity: We're launching a new A new ecosystem at the intersection of wellness and technology, with a connected product, hardware and software, built to help people take an active role in their own health rather than simply measure it. The Senior Product Marketing Manager owns the positioning, messaging, and product narrative behind that launch. Your job is to define who we're for, what matters to them, how we're different, and why we're credible, then turn that into messaging that can be executed against. You'll work cross-functionally to translate insight into product messaging, and with commercial, growth and Marketing to keep the story consistent from first impression through membership. It's a hands-on role.

What you will do at VeSync:

Positioning & Value Proposition

- Own Positioning & the Value Proposition: Define and maintain the value proposition and positioning for a new brand and connected wellness ecosystem, covering who it's for, what it solves, why it's different, and why it's credible, in support of the category thesis set by leadership rather than defining it.
- Ground It in Evidence: Run market, competitive, and customer research to pressure-test positioning, and keep claims tied to real evidence rather than over-promising.
- Be the Voice of the Market: Represent the customer, competitor, and category perspective in commercial decisions, and keep the value proposition sharp as the market responds.

Messaging Spine & Proof System

- Own the Messaging Architecture: Develop the core messaging spine: the value proposition, message hierarchy, approved terminology, and competitive comparisons.
- Build the Proof System: Create the evidence structure that makes a bold brand claim credible, covering how the product works, what backs it up, and how to answer questions on accuracy, privacy, and comparisons.
- Equip Partner Teams: Package positioning into reusable language and guardrails partner teams execute against: narrative foundations for Content and PR, audience guidance for GTM, and post-purchase language for CX.

Product & Launch Marketing

- Own Launch Messaging: Own product and feature launch messaging, including release narrative, naming inputs, and launch copy foundations, while GTM Marketing owns launch strategy, channels, and performance.
- Translate Research into the Product Story: Work with UX Research and Behavioral Science to turn user insight into product messaging, benefit framing, and onboarding language; product and science ownership stays with those teams.
- Support the Membership Value Story: Help articulate how subscription value lands across onboarding, activation, and membership, supplying the language partner teams use while GTM and Growth own segmentation, targeting, and lifecycle execution.

What you bring to the role:

- Education: Bachelor's degree required. Masters/MBA or advanced degrees nice to have.
- Experience: 6+ years in product marketing, positioning, or lifecycle messaging for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience. DTC, health & wellness, and SaaS or subscription backgrounds are strongly preferred.
- New Brand & Product Launch: Proven track record defining a differentiated value proposition and taking a new brand or product to market. Experience building a consumer brand from the ground up, including identity, positioning, and voice, is highly preferred.
- Systems, Not Decks: Demonstrated expertise defining differentiated positioning and evidence-based expectation framing, and building the messaging systems and proof frameworks behind them, not one-off campaign briefs or positioning decks.
- Subscription & Membership Fluency: Understanding of DTC, subscription, and membership models, including segmentation, cohort thinking, and lifecycle messaging.
- Analytical: Comfortable with funnel and cohort data, and with using it to back positioning decisions with evidence.
- Cross-Functional Collaboration: Ability to align partners across product, marketing, CX, and growth functions without direct authority.

Location:

- This is an on-site, office-based role in Tustin, CA.

Salary:

- Starting at $160K

Perks and Benefits:

- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen

## About Vesync

## Company Overview
- **One-liner**: VeSync is a global smart home appliance company that designs, develops, and sells small home appliances and consumer electronics under the brands Etekcity, Cosori, and Levoit, all connected via the VeSync smart home app.
- **Entity Type**: Public (Stock Symbol: 02148 on the Hong Kong Stock Exchange)
- **Headquarters**: Tustin, California, United States (with an additional office in Anaheim, CA and global offices in Asia, Europe, and North America)
- **Founded**: 2011
- **Founders**: Not publicly disclosed

## Core Business
- **Primary Industry**: Appliances, Electrical, and Electronics Manufacturing; Smart Home; Consumer Electronics
- **Target Customers**: B2C (direct to consumer via e-commerce), with growing B2B and physical retail presence
- **Mission Statement**: "To create connected lifestyles with smarter products, making life better at home and beyond."

## Products & Services
VeSync operates a family of distinct brands, all integrated with the VeSync smart home app:
- **[Etekcity]**: Home improvement, consumer electronics, and outdoor equipment. The original brand.
- **[Cosori]**: Premium small kitchen appliances, notably smart air fryers and smart ovens.
- **[Levoit]**: Home environment products, including smart air purifiers, humidifiers, and smart diffusers (e.g., the Levoit Halo Smart Diffuser, a CES Innovation Award winner).
- **[Pawsync]**: Pet-related smart products.
- **[VeSync App]**: A proprietary IoT platform that connects and controls all VeSync-branded smart devices from a single interface, providing a centralized smart home experience.

## Market Standing
- **Valuation/Market Cap**: Not publicly available as a precise figure; the company was taken private in a recent transaction by Victory III Co. [cbinsights.com](https://www.cbinsights.com/company/vesync)
- **Key Metric**: Over 2 million active devices were connected to the VeSync app as of March 31, 2021 [vesync.com](https://www.vesync.com/about). The company had 175 employees as of the latest data, with 27.1% yearly headcount growth [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Notable Investors/Partners**: Victory III Co. (lead investor in take-private transaction) [cbinsights.com](https://www.cbinsights.com/company/vesync). Former employees and talent have come from Dyson, SharkNinja, TP-Link, Huawei, and Yamaha [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Growth Signals**: 27.1% year-over-year employee growth (adding ~60 people), active job postings increased by 12% yearly, a take-private transaction, and plans to expand from e-commerce into physical retail storefronts [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about). The company has 127 patents, 152 trademarks, and 15+ product design awards [vesync.com](https://www.vesync.com/about).

## Competitive Advantages
- **Multi-Brand IoT Platform**: Unlike many single-brand appliance companies, VeSync owns and operates a unified smart home app across four distinct, high-growth brands, creating a sticky ecosystem.
- **Proven E-Commerce Dominance**: The company started as an Amazon-native brand and has built deep expertise in online retail, SEO, and digital marketing for small home appliances.
- **Design & IP Moats**: With over 127 patents and 15+ design awards (including CES Innovation Awards), the company has a defensible portfolio of product designs and technologies.
- **Global Supply Chain**: Offices in Asia (Shenzhen, Singapore), Europe (UK, Germany, Spain), and North America provide a robust, vertically integrated supply chain and distribution network.

## Strategic Focus
- **Physical Retail Expansion**: Plans to expand from e-commerce dominance into physical retail storefronts, diversifying distribution channels [vesync.com](https://www.vesync.com/about) [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Continued IoT Integration**: Deepening the connectivity and intelligence of the VeSync app, creating a more comprehensive "connected lifestyle" platform.
- **Global Geographical Expansion**: The company already sells in 8+ countries and continues to grow its presence in Europe and Asia.
- **Product Category Expansion**: Likely to continue launching new product categories under existing brands (e.g., further expansion into health, kitchen, and home environment).

## Why Work Here
- **High Growth Environment**: 27.1% yearly headcount growth signals an expanding company with career advancement opportunities.
- **Startup Culture with Stability**: Described as having a "casual, start-up like work environment" with "flexible work schedules" while being a publicly traded company with strong global infrastructure [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about).
- **On-Site Roles in Tustin, CA**: Current job postings are predominantly on-site in Tustin, California. Roles include Creative Director, Sr. Graphic Designer, Product Design Engineer, and Marketing roles [jobs.lever.co](https://jobs.lever.co/vesync).
- **Global Team**: Workforce distributed across 11 countries (US, China, Singapore, UK, Germany, Spain, Hong Kong, Italy, France, Japan), offering a multicultural work environment.
- **Recent Open Roles**: Active postings include positions like Consumer & UX Researcher, Integrated Marketing Manager, Senior Product Designer, and Registered Dietitian, indicating growth in R&D, marketing, and health-focused product lines [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Product Impact**: Opportunity to work on products that are used daily by millions, with a tangible impact on user experience in smart home, cooking, and air quality.

## Sources
1. [vesync.com - Company Homepage](https://www.vesync.com/)
2. [vesync.com - About Us](https://www.vesync.com/about)
3. [lever.co - Vesync Careers](https://jobs.lever.co/vesync)
4. [linkedin.com - VeSync Company Page](https://www.linkedin.com/company/vesyncus/jobs)
5. [cbinsights.com - VeSync Company Profile](https://www.cbinsights.com/company/vesync)

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