---
title: 'Senior Product Marketing Manager at Workstream'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-workstream-singapore-pp70jh4y8bph'
type: 'job'
last_seen: '2026-09-06'
---

# Senior Product Marketing Manager at Workstream

- **Company:** Workstream
- **Location:** Singapore
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/workstream/jobs/6174435004

## Job description

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

Grow With Us

We are looking for a Senior Product Markrting manager to join our team. This is a high-leverage PMM seat, owning positioning, launches, and sales enablement for a platform that is expanding from hiring into payroll, HR, and AI products. You report directly into revenue leadership, and will lead a team of 3 managing Product Marketing & owning the brand, with a lot of growth potential to take on more scope in the future!

We are looking for leaders that thrive in a fast-paced environment. Ex-founders thrive here.

Location & Relocation

- This is a 4 to 5-days-per-week in-office role at our San Francisco office. We believe being together is important for building quickly, collaborating closely, and shaping the next chapter of Workstream
- We support relocation and visa sponsorship for the right candidate

Day In The Life

- Positioning & Messaging: Own how we describe Workstream on the website, in decks, and in the first 30 seconds of every sales call. Test our biggest narrative question, restaurant-first vs. the broader frontline-workforce story, with real experiments, not opinions.
- Product Launches: Run end-to-end GTM launches for new products, including our AI assistant for frontline teams and our expanding payroll suite: messaging, launch plan, pricing & packaging input, and post-launch iteration.
- Sales Enablement: Build the battlecards, competitive teardowns, ROI narratives, and customer proof that make AEs win. Listen to calls weekly and update the message when the market talks back.
- Customer Proof & Content: Turn customers like the biggest QSR brands in America into case studies, video stories, and webinars, working hand-in-hand with our content and design team.
- Ship With AI: Use AI agents across research, drafting, and analysis to move at a pace that would have taken a full team a year ago. We expect it, and we'll teach you what we know.

## Who You Are

- 3-10 years in product marketing or a mix of PMM and growth/content roles, ideally in B2B SaaS; what you've shipped matters more to us than your title history.
- Founder energy: you've built something from scratch (a company, a product, a channel) and you bias hard toward action; former founders welcome!
- Commercially minded: you judge your own work by pipeline influenced and deals won, and you actually enjoy talking to sales.
- AI-native: AI tools are already part of how you work every day.
- Hungry: you want more scope than your years "should" allow, and you're willing to earn it in person, in SF, with a team that works hard.
- Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.

Travel & Location

- Based in (or relocating to) San Francisco; in-office at least 4 days per week
- Occasional travel for customer visits, conferences, and team events

## What We Offer

- Pay directly to your bank account (once a month)
- Health Insurance
- Flexible PTO
- Follow Singapore Holidays
- Company-issued device will be provided
- Workstream will process CPF and taxes
- Experience using AI to automate repetitive and data processing tasks.
- Prior exposure to code-based automation workflows (e.g. Python scripts, APIs, Zapier, or similar) - no need to know how to code!
- Familiarity with common marketing tools (e.g. HubSpot, Google Analytics, Google Tag Manager)

Know More About Workstream

- https://www.workstream.us/blog/funding-series-b
- https://techcrunch.com/2021/08/26/workstreams-text-based-recruitment-tool-gets-a-48m-bet-from-bond-and-beyond/
- https://techbuzz.news/buzzworthy-august-27-2021/

Additional Information

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to the full inclusion of all qualified individuals.

## About Workstream

## Company Overview
- **One-liner**: Workstream provides an all-in-one AI-powered HR, payroll, and hiring platform purpose-built for hourly, multi-location businesses, primarily in the restaurant industry.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2017
- **Founders**: Desmond Lim (CEO), Lei Xu (CSO & Co-founder), Max Wang (CTO & Co-founder)

## Core Business
- **Primary industry/industries**: HR Technology, Payroll Software, Recruiting/Hiring Software, Restaurant Technology
- **Target customers**: B2B; specifically multi-location restaurant chains and other hourly-workforce businesses (e.g., retail, hospitality). Their customers include 46 of the top 50 quick-service restaurant brands.
- **Mission or purpose statement**: "Empowering local businesses and the hourly workforce to thrive" [workstream.us](https://www.workstream.us/about)

## Products & Services
- **AI-Powered Hiring Platform**: An end-to-end solution that includes job posting to hundreds of boards, AI-driven candidate screening, and automated interview scheduling via their "VoiceAI" feature. [workstream.us](https://www.workstream.us/)
- **HR & Compliance Platform**: Tools for managing I-9s, e-verify, time clock violations, meal break alerts, and digital form collection to ensure compliance with labor laws. [workstream.us](https://www.workstream.us/)
- **Payroll Solution**: An all-in-one payroll system designed for hourly workers, featuring custom reports, an AI assistant for error detection, and audit reconciliation. [workstream.us](https://www.workstream.us/)
- **Onboarding & Employee Management**: Digital onboarding workflows and employee management tools designed to reduce time-to-productivity for new hires.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding of **$118M** across multiple rounds, including a $60M Series B in 2022 led by Notable Capital (formerly GGV Capital). [linkedin.com](https://www.linkedin.com/company/workstream-us)
- **Annual Revenue**: Estimated at **$14.3M** (based on LinkedIn data). [linkedin.com](https://www.linkedin.com/company/workstream-us)
- **Notable Investors/Partners**: GGV Capital (Notable Capital), CRV, Basis Set Ventures, Founders Fund (Keith Rabois), BOND (Jay Simons), Coatue, and individual angels like Tony Xu (CEO of DoorDash) and Eric Yuan (CEO of Zoom). [workstream.us](https://www.workstream.us/about)
- **Growth Signals**: Trusted by 46 of the top 50 restaurant brands (e.g., Burger King, Jimmy John's, Taco Bell, Culver's, Papa Johns) across 30,000+ locations. Launched a first-of-its-kind all-in-one payroll solution for the hourly workforce in 2024. [workstream.us](https://www.workstream.us/)

## Competitive Advantages
- **Deep Vertical Focus**: Purpose-built for the restaurant industry, not a generic HR platform. This allows for highly specific features like tip pooling, shift management, and compliance with complex hospitality labor laws.
- **AI-First Approach**: Integrates AI at every layer—from "VoiceAI" for candidate screening and interview scheduling to an AI assistant for payroll error detection—creating significant efficiency gains for managers.
- **High Customer Concentration & Trust**: 46 of the top 50 QSR brands use Workstream, creating a strong network effect and deep domain expertise that is hard for generalist competitors to replicate.
- **All-in-One Platform**: Combines hiring, onboarding, HR compliance, and payroll into a single system, eliminating the need for multiple point solutions for restaurant operators.

## Strategic Focus
- **Product Expansion**: Deepening the all-in-one platform, particularly with the recent launch of their native payroll solution to compete with legacy providers.
- **AI Integration**: Continuing to leverage AI (VoiceAI, AI assistant) to automate manual tasks for hiring, scheduling, and payroll, driving efficiency for customers.
- **Market Penetration**: Expanding beyond their strong QSR base into other hourly-workforce verticals like retail and hospitality.
- **Global Scale**: With offices in the US, Canada, China, and the Philippines, they are building a global team to support a growing international customer base.

## Why Work Here
- **High-Impact Environment**: Workstream is a growth-stage company (191 employees) with a clear market leader position in a massive industry (restaurant tech). Employees have the opportunity to work on problems that directly impact millions of hourly workers. [linkedin.com](https://www.linkedin.com/company/workstream-us)
- **Culture & Values**: The company emphasizes a culture of "Humble and Hungry," "Direct Feedback is a Gift," and "Everyone does Customer Success." They value transparency, trust, and a beginner's mindset. [workstream.us](https://www.workstream.us/careers)
- **Remote/Hybrid Policy**: They have offices in San Francisco, Lehi (Utah), Shanghai, and Vancouver. Roles vary, with many engineering and strategic roles based in Menlo Park and San Francisco, suggesting a hybrid or in-office preference for certain teams. [workstream.us](https://www.workstream.us/careers)
- **Perks & Benefits**: Comprehensive medical, dental, and vision plans; generous mental health support (fully-paid therapy sessions); flexible PTO; paid parental leave; and competitive compensation with equity. [workstream.us](https://www.workstream.us/careers)
- **Team & Growth**: A team of ~191 people with backgrounds from top companies (Google, Yelp, Qualtrics, Zoom) and universities (Stanford, MIT, Harvard). The company is well-funded ($118M) and growing, offering significant ownership and impact. [linkedin.com](https://www.linkedin.com/company/workstream-us)

## Sources
1. [workstream.us](https://www.workstream.us/)
2. [workstream.us](https://www.workstream.us/about)
3. [workstream.us](https://www.workstream.us/careers)
4. [linkedin.com](https://www.linkedin.com/company/workstream-us)
5. [greenhouse.io](https://job-boards.greenhouse.io/workstream/jobs/6006952004)

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- [Head of Brand & Product Marketing](https://feeny.ai/job/head-of-brand-product-marketing-workstream-singapore-p7gjta8ty5g9) — Singapore
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