---
title: 'Senior Product Marketing Manager at XDS'
canonical: 'https://feeny.ai/job/senior-product-marketing-manager-xds-los-angeles-t32j16bdsnb1'
type: 'job'
last_seen: '2026-09-12'
---

# Senior Product Marketing Manager at XDS

- **Company:** XDS
- **Location:** Los Angeles, CA
- **Compensation:** $105k–$135k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/xds/a2f56f35-e54c-4de3-b94c-21c229ab3d29

## Job description

## Who We Are

X-LAB is the in-house performance bicycle line by XDS, which has quietly become the world’s largest and most vertically integrated bicycle manufacturer and the largest maker of carbon fiber frames, supplying many of the top brands in cycling and mobility. Today, XDS is quiet no more. XDS launched X-LAB in April 2026 as the global consumer brand to take the industry by storm. Three decades of experience building exceptional bicycles have culminated into a unique line of road, gravel, electric, city, hybrid, and soon mountain bikes that riders and shops can’t stop talking about. X-LAB is the new inflection point for the category. We launched in April 2026 with a full lineup across road, gravel, city, fitness, e-bike, and soon mountain categories, with validation from the highest and most demanding levels of the sport through the XDS Astana Team and a rapidly growing network of dealers. Our ambition is not simply to sell more bikes. It is to make great bikes more integrated, more accessible, and better supported through the independent shops and communities that grow cycling and bring in new riders. That is what makes this moment exciting. Joining X-LAB means shaping a company with unmatched production scale, real engineering R&D depth, and the confidence to earn trust… one rider, one dealer, one product, and one market at a time. Are you ready to ride ahead of the pack? Learn more athttps://xds.co/https://xlabbikes.com See an insider’s look of our factory: [Youtube Video](https://www.youtube.com/watch?v=06SheO5XFsY) ___________________________________________________

XDS is seeking a Product Marketing Manager to own how our products are positioned, launched, and brought to life across the U.S. market and beyond. In this highly cross-functional role, you will sit at the intersection of product, marketing, sales, creative, and our dealer network, translating world-class engineering and technology into compelling stories that riders and retailers can understand and get excited about. We are looking for a product-first marketer who understands cycling, knows what makes a great bike compelling beyond a spec sheet, and can turn technical differentiation into clear consumer value. You will help shape X-LAB’s product narrative, manage go-to-market execution across our growing portfolio, and build the systems that ensure every launch is coordinated across our global organization. This role reports to the Global Head of Marketing, and is based onsite in Los Angeles 5 days a week.

## What You’ll Do

- Own product positioning, messaging, and go-to-market strategy across X-LAB’s road, gravel, electric, city, and emerging product categories.
- Translate technical specifications, engineering innovations, materials, and manufacturing advantages into compelling rider-facing and dealer-facing product stories.
- Lead cross-functional product launches from initial planning through market introduction, coordinating Product, Marketing, Design, Ecommerce, PR, Sales, Operations, and Customer Service.
- Develop product marketing assets including product briefs, launch materials, sales tools, dealer education, FAQs, comparison guides, catalogs, and website/PDP content.
- Partner closely with the China product and engineering teams to understand the product roadmap, identify key differentiators, and ensure U.S. market needs and feedback inform future development.
- Maintain a deep understanding of the competitive landscape, including product specifications, pricing, positioning, technology, and emerging category trends.
- Work directly with dealers, riders, media, athletes, and internal teams to gather market feedback and translate insights into actionable product recommendations.
- Support media launches, product reviews, demo programs, trade shows, dealer events, and other product-focused activations.
- Establish and maintain the product marketing calendar, launch processes, asset requirements, and cross-functional go/no-go milestones.
- Help define how X-LAB’s broader product portfolio fits together, ensuring each model has a clear role, audience, value proposition, and reason to exist.

You’re a Great Fit With:

- 5+ years of experience in product marketing, product management, or related roles within cycling, sporting goods, outdoor, mobility, consumer technology, or another product-driven industry with heavy consumer touchpoints.
- Deep knowledge of bicycles and cycling, including major categories, components, specifications, technologies, competitive brands, and rider needs.
- Proven experience bringing physical products to market and coordinating complex cross-functional launches by building and project managing a world-class product launch engine.
- Exceptional ability to translate technical product features into clear, differentiated consumer benefits and compelling storytelling.
- Strong understanding of positioning, pricing, competitive analysis, customer segmentation, and go-to-market strategy.
- Experience developing product marketing materials across ecommerce, retail, sales, PR, and dealer channels.
- Strong project management skills with the ability to manage multiple products, launches, stakeholders, and deadlines simultaneously.
- Experience working directly with product designers, engineers, sales teams, creative teams, retailers, and senior leadership.

You’re a Spectacular Fit With:

- A genuine passion for cycling and the ability to speak credibly with everyone from a first-time rider to a bike shop owner, engineer, journalist, or WorldTour mechanic.
- Experience working with international product development or manufacturing teams, particularly across Asia and North America.
- Fluency in Mandarin or experience collaborating closely with China-based teams.
- An instinct for identifying not only what makes a product better, but why that difference should matter to someone.

Success Metrics

- Establish a repeatable, cross-functional product launch process with clear ownership, timelines, deliverables, and go/no-go milestones within the first 90 days.
- Ensure every X-LAB product has clearly defined positioning, target rider, competitive set, key differentiators, and consumer-facing value proposition.
- Deliver coordinated, on-time product launches across website, media, dealer, sales, creative, and operational channels.
- Build a comprehensive competitive intelligence system covering key products, pricing, specifications, technologies, and market movements.
- Create an effective feedback loop between U.S. dealers and riders and X-LAB’s global product and engineering teams to influence future product development.
- Increase the consistency and effectiveness with which X-LAB translates its manufacturing and engineering advantages into product stories that drive rider demand, dealer confidence, and market differentiation.

___________________________________________________

Our Compensation and Benefits

- Competitive salary
- Demo bike fleet and comprehensive travel allowances
- Generous time off policy
- Comprehensive medical, dental, and vision coverage
- Office space in beautiful Santa Monica, CA

## Equal Opportunity

XDS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

## About XDS

## Company Overview
- **One-liner**: XDS is one of the world’s largest bicycle manufacturers, designing, engineering, and producing over eight million bikes annually through a fully vertically integrated process, and has launched the X‑LAB performance brand for global riders.
- **Entity Type**: Private (no public ticker; no disclosed funding rounds)
- **Headquarters**: Not publicly available (press releases issued from Los Angeles, but manufacturing and likely corporate base in China; exact city not confirmed in provided sources)
- **Founded**: Approximately 1996 (over 30 years in operation, per xds.co)
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Bicycle manufacturing and performance cycling equipment
- **Target customers**: B2B (independent bicycle dealers and retailers) and B2C (riders from pro racers to casual cyclists)
- **Mission or purpose**: “Expand the sport of cycling by making the ownership experience simpler, the product story clearer, and the ride itself impossible to forget” – with a strong “dealers first” ethos

## Products & Services
- **X‑LAB Performance Bikes**: A line of road, gravel, urban, and electric bicycles engineered in‑house using advanced carbon and alloy fabrication. Includes models like the DB01 TT road bike. (SaaS/Service? No – hardware product)
- **XDS Complete Bikes**: The broader XDS catalog covering all cycling categories, sold through a network of 14K+ retail stores and 190 distributors across five countries.
- **Manufacturing & R&D Services**: Vertically integrated production (carbon molding, robotic welding, precision testing) that XDS offers to its own brands and potentially to partners (not explicitly stated).

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual production of 8 million bicycles (XDS overall); X‑LAB brand sells 3K+ bikes annually
- **Notable Investors/Partners**: Official sponsor of the **XDS Astana Team** (UCI WorldTour pro cycling team); partners with independent bike shops globally
- **Growth Signals**: Global expansion into 15 new markets in 2026 (including US, Norway, Japan, Australia); introduction of first gravel and electric platforms; 50 employees dedicated to X‑LAB R&D

## Competitive Advantages
- **Full vertical integration**: XDS controls every stage from raw carbon/aluminum stock to final assembly and testing, resulting in tighter tolerances and fewer warranty issues.
- **Decades of expertise**: Over 30 years of carbon engineering and precision manufacturing, with a track record of supporting national champions, Tour de France riders, and Olympic medalists.
- **Dealer‑first model**: Unlike many brands that sell direct‑to‑consumer, XDS builds programs that empower independent retailers with more control and support.

## Strategic Focus
- **Global brand expansion**: Rolling out X‑LAB to new countries and categories (gravel, e‑bikes) to capture a wider rider audience.
- **Deepening vertical integration**: Continuing to invest in in‑house automation, smart logistics, and advanced materials to improve quality and dealer economics.
- **Strengthening pro‑racing presence**: Sponsoring the XDS Astana Team to validate performance at the highest level and translate that credibility to retail.

## Why Work Here
- **Engineering‑driven environment**: Employees work with cutting‑edge carbon engineering, robotic welding, and precision testing in a 450‑acre production hub.
- **Ownership and impact**: Vertical integration means engineers and designers see their work through from concept to finished bike, with direct influence on quality and performance.
- **Global growth phase**: The company is actively entering new markets, offering opportunities for international roles and career advancement.
- **Culture**: Emphasis on “dealers first” and a clear mission to grow the sport – appealing to those passionate about cycling and manufacturing.
- **Work policy**: Not specified in available sources; likely on‑site at manufacturing facilities (China) or at regional offices (e.g., US).

## Sources
1. [xds.co/pages/company](https://xds.co/pages/company)
2. [xds.co/en-intl](https://xds.co/en-intl)
3. [xds.co/blogs/media-room](https://xds.co/blogs/media-room/xds-launches-x-lab-worldwide-with-vertical-integration-model-to-improve-economics-for-dealers-and-riders)
4. [xds.co/home](https://xds.co/home/)
5. [xds.co/pages/technology](https://xds.co/pages/technology)

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