---
title: 'Senior Product Marketing Specialist at Okta'
canonical: 'https://feeny.ai/job/senior-product-marketing-specialist-okta-munich-snmrzycygypm'
type: 'job'
last_seen: '2026-09-04'
---

# Senior Product Marketing Specialist at Okta

- **Company:** Okta
- **Location:** Munich, Germany
- **Compensation:** €68k–€94k
- **Posted:** 2026-08-12
- **Last confirmed live:** 2026-09-04
- **Apply:** https://www.okta.com/company/careers/opportunity/8104905?gh_jid=8104905

## Job description

Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

We’re looking for a Sr. Product Marketing Specialist, EMEA with a foundation in core Product marketing (PMM) disciplines to drive regional go-to-market execution, product launches, positioning, and sales enablement across Europe, the Middle East and Africa (EMEA). This role is perfect for a strategic marketer with a passion for storytelling, market insights, and equipping sales teams with impactful content.

Based in Munich, you will collaborate closely with global and regional stakeholders to drive localised GTM impact by:

- Translating Global Strategy to Local Reality: Adapting global product positioning, value frameworks, and launch plans to align with regional buying behaviors and local industry dynamics.
- Bridging Global & Regional Teams: Serving as the strategic liaison between global and regional teams, ensuring regional market feedback directly shapes product roadmaps and global messaging.
- Tailoring High-Impact Collateral: Refining customer-facing narratives, campaign assets, and enablement tools to drive pipeline velocity across EMEA.

## What You’ll Do

Regional Go-to-Market Execution

- Support product launches and GTM strategies across EMEA, ensuring alignment with regional needs.
- Localise global marketing campaigns for key and emerging EMEA markets.
- Optimise product messaging and positioning for diverse audiences.

Sales Enablement

- Adapt global sales content for EMEA, ensuring relevance and effectiveness.
- Equip sales and partners with the right messaging, competitive insights, and use cases.
- Gather regional feedback to refine positioning and enablement strategies.

Content & Messaging

- Tailor product messaging to resonate with EMEA customers while maintaining global consistency.
- Work with content teams to adapt marketing assets (case studies, blogs, web pages) for the region.

Market Insights & Competitive Intelligence

- Conduct research on customer trends, industry shifts, and regulatory considerations in EMEA.
- Analyse competitors and identify opportunities for differentiation.
- Share insights with global and regional teams to inform strategy.

## What You Bring

- 5+ years hands-on experience in Product Marketing, B2B SaaS marketing, or a related field. Familiarity with Identity & Access Management (IAM), cybersecurity, or cloud security solutions.
- Proven PMM Toolkit: Demonstrated track record of owning product messaging frameworks, tier-based launch plans, buyer persona creation, and competitive battlecards from end to end.
- Communication Excellence: Strong written and verbal storytelling skills, with experience of clear, concise product messaging for complex technical products. Written and verbal communication required in German and English
- Market Knowledge: Experience launching solutions to the EMEA region. Solid understanding of enterprise buying behaviors, regulatory landscapes, and business cultures across key EMEA sub-regions. Strategic & Action-Oriented: Ability to utilise data-driven market research and performance analytics to adapt global messaging, sales enablement, and campaign assets into relevant content tailored to regional EMEA market needs.
- Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
- Working environment: Collaborative, self-motivated, and comfortable working in a fast-paced, cross-functional environment.

#LI-Hybrid P25616_3511213 Below is the annual salary range for candidates located in Germany. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and comprehensive financial benefits including paid time off and parental leave in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/deu.

The annual base salary range for this position for candidates located in Germany is between: €68.000—€93.500 EUR

The Okta Experience

- [Supporting Your Well-Being](http://rewards.okta.com)
- [Driving Social Impact](https://www.okta.com/company/okta-for-good/)
- [Developing Talent and Fostering Connection + Community](https://www.okta.com/company/talent-connection-community/)

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please [use this Form](https://docs.google.com/forms/d/1EfiEYZrIyhA2X4Fijk0R3RKYOzNoS3wtvyM4nhbZnXE/edit) to request an accommodation.

Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please [click here](https://talent.okta.com/new-york-city-aedt-notice.html) to view our full NYC AEDT Notice.

## About Okta

## Company Overview
- **One-liner**: Okta is The World’s Identity Company™, providing cloud-based identity and access management (IAM) solutions that securely connect people to technology, now extended to AI agents.
- **Entity Type**: Public (NASDAQ: OKTA)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2009
- **Founders**: Todd McKinnon and Frederic Kerrest

## Core Business
- **Primary industry**: Cybersecurity – Identity and Access Management (IAM)
- **Target customers**: B2B, Enterprise (two-thirds of the Fortune 100, major government agencies), SMBs, and developer teams (via Auth0)
- **Mission or purpose**: “Free everyone to safely use any technology.”

## Products & Services
- **[Okta Workforce Identity](https://www.okta.com/)**: Cloud-based IAM for employees, contractors, and partners – includes single sign-on (SSO), multi-factor authentication (MFA), lifecycle management, and privileged access controls. (SaaS)
- **[Okta Customer Identity (Auth0)](https://www.okta.com/)**: Developer-friendly platform for authenticating and authorizing users in consumer and SaaS applications. (SaaS/API)
- **[Okta for AI Agents](https://www.okta.com/)**: A new offering that brings AI agents into the identity security fabric – enables discovery, onboarding, protection, and governance of machine identities. (SaaS)

## Market Standing
- **Valuation/Market Cap**: Not publicly available in provided sources (publicly traded; refer to stock exchange data).
- **Key Metric**: Annual Revenue – Not publicly available in provided sources.
- **Notable Investors/Partners**: Not detailed in provided materials; the company highlights that two-thirds of the Fortune 100 and thousands of organizations trust Okta [okta.com/company](https://www.okta.com/company/).
- **Growth Signals**: Strong push into AI agent security; “Always secure. Always on.” commitment; global presence in 15 countries.

## Competitive Advantages
- Trusted by the largest enterprises and governments – a deeply embedded identity standard.
- Comprehensive platform covering both workforce and customer identity under one fabric.
- Pioneering the identity framework for AI agents, creating a new moat in the machine-identity space.
- **Okta Secure Identity Commitment (OSIC)** – a long-term pledge to lead against identity-based attacks, reinforcing reliability and transparency.

## Strategic Focus
- Securing the “agentic enterprise” by extending identity governance to AI agents.
- Continuous innovation in IAM to address emerging threats (phishing, AI-powered attacks).
- Expanding the Auth0 developer ecosystem and deepening integrations with cloud platforms.

## Why Work Here
- **Culture**: Values-driven (“Love our customers,” “Always secure. Always on.,” “Build and own it,” “Drive what’s next”). Strong emphasis on security, ownership, and customer success [okta.com/company/careers](https://www.okta.com/company/careers/).
- **Work model**: Hybrid and remote-friendly – listings show “US Remote,” “UK Remote,” and office locations in 15 countries (e.g., San Francisco, Toronto, London, Tokyo, Bengaluru) [okta.com/company/careers/job-listing](https://www.okta.com/company/careers/job-listing/).
- **Perks**: Competitive salary, employee stock purchase plan (ESPP), flexible PTO, professional development resources, and social impact programs (Okta for Good, 1% Pledge) [okta.com/company/careers](https://www.okta.com/company/careers/?gh_src=7j0um41).
- **Engineering culture**: Teams build secure, reliable systems at scale; early career programs and a focus on AI identity security offer cutting-edge challenges.

## Sources
1. [okta.com](https://www.okta.com/)
2. [okta.com/company](https://www.okta.com/company/)
3. [okta.com/company/careers](https://www.okta.com/company/careers/)
4. [okta.com/company/careers (benefits)](https://www.okta.com/company/careers/?gh_src=7j0um41)
5. [okta.com/company/careers/job-listing](https://www.okta.com/company/careers/job-listing/)

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