---
title: 'Senior Product Marketing Specialist at Roadie'
canonical: 'https://feeny.ai/job/senior-product-marketing-specialist-roadie-remote-r1bb7rxh956e'
type: 'job'
last_seen: '2026-09-07'
---

# Senior Product Marketing Specialist at Roadie

- **Company:** Roadie
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-08-06
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/roadie/jobs/8685075002

## Job description

Roadie, a UPS company, is a leading logistics and delivery platform that helps businesses tackle the complexities of modern retail with unmatched delivery coverage, flexibility and visibility. Reaching 97% of U.S. households across more than 30,000 zip codes — from urban hubs to rural communities — Roadie provides seamless, scalable solutions that meet a variety of delivery needs.

With a network of more than 310,000 independent drivers nationwide, Roadie offers flexible delivery solutions that make complex logistics challenges easy, including solutions for local same-day delivery, delivery of big and bulky items, ship-from-store and DC-to-door. For more information, visit [www.roadie.com](http://www.roadie.com).

The Senior Product Marketing Specialist will blend strategic storytelling, customer insights, and data-driven execution to drive the success of Roadie’s products. You’ll play a crucial role in shaping product positioning, go-to-market (GTM) strategies, and adoption around the driver app, directly impacting revenue growth and market leadership. Collaborating across Product, Operations, and Marketing, you’ll ensure effective launches, drive engagement, and reinforce our value in the market.

In this role, you’ll craft compelling product narratives, develop high-impact content, and execute integrated marketing initiatives. You’ll connect solutions to driver pain points, champion the voice of the customer, and bring a bias for action, strategic thinking, and a growth mindset.

## What You’ll Do

- Define product positioning and lead go-to-market strategies and launches that drive awareness, adoption, and usage across key driver segments
- Partner with technology teams to anticipate product updates, feature releases, and UX/UI changes, translating technical developments into clear, compelling driver communications
- Build integrated product marketing plans that introduce, grow, and mature Roadie’s product offerings
- Develop messaging frameworks, value propositions, and content that resonate with diverse audiences throughout the driver journey
- Collaborate with Communications on the annual messaging guide, grounding recommendations in driver insights, product knowledge, and organizational priorities
- Anticipate communication needs from the product roadmap and plan the right mix of blog posts, automated updates, social content, and paid media insights
- Turn product performance, customer feedback, and competitive intelligence into actionable recommendations for product roadmaps, positioning, and GTM teams
- Track launch success, adoption, engagement, retention, and message resonance, translating results into recommendations for leadership
- Optimize Braze Canvas flows, tagging structures, and data points to improve segmentation, reporting accuracy, and experimentation capabilities

## What You Bring

- 4+ years of product marketing experience, including messaging, positioning, competitive research, sales enablement, and GTM strategy; experience with product launches is strongly preferred
- Proven ability to influence and drive outcomes across interdisciplinary teams (Sales, Marketing, Product, Operations)
- Strong storytelling and communication skills, with the ability to translate complex product capabilities into clear, compelling narratives for technical and non-technical audiences
- Deep curiosity about market trends, customer behavior, and emerging opportunities
- Excellent project management skills, with experience managing complex initiatives across multiple stakeholders
- A collaborative, resourceful, and solutions-oriented mindset, with the flexibility to thrive in a fast-paced, evolving environment

Why Roadie?

- Competitive compensation packages
- 100% covered health insurance premiums for yourself
- 401k with company match
- Tuition and student loan repayment assistance (that’s right - Roadie will contribute directly to your existing student loans!)
- Flexible work schedule with unlimited PTO
- Monthly 3-day weekends
- Monthly WFH stipend
- Paid sabbatical leave- tenured team members are given time to rest, relax, and explore
- The technology you need to get the job done

This role is not eligible for Visa sponsorship. Applicants must be authorized to work for any employer in the U.S.

## About Roadie

## Company Overview
- **One-liner**: Roadie is a same-day delivery logistics platform that connects businesses with a nationwide network of independent drivers to provide last-mile delivery solutions.
- **Entity Type**: Private (Subsidiary of UPS) – acquired in September 2021; LinkedIn incorrectly lists “Public Company” but Roadie itself is privately held.
- **Headquarters**: Atlanta, Georgia, United States
- **Founded**: 2014
- **Founders**: Marc Gorlin (CEO)

## Core Business
- **Primary industry**: Logistics / Last-mile delivery (crowdsourced delivery platform)
- **Target customers**: B2B – retail, auto parts, pharmaceuticals, industrial supplies, and enterprise clients (e.g., The Home Depot, Walmart, Best Buy, Tractor Supply Company, Delta Air Lines)
- **Mission / Purpose**: “We’re changing the future of logistics” – enabling flexible, reliable same-day delivery for businesses of all sizes.

## Products & Services
- **Same-Day Delivery**: Deliveries in as fast as 2 hours, with 2-hour, 4-hour, and end-of-day window options.
- **Oversized Item Delivery**: Items up to 144″ and 300 lbs, same-day up to 100 miles.
- **Local Next-Day Delivery**: Faster than ground, more affordable than express.
- **Reverse Logistics**: Home pickup for returns to improve customer satisfaction.
- **Hot Shot Delivery**: On-demand, time-critical urgent orders.
- **Prescription Delivery**: Specialized pharmacy gig-certified drivers for secure, compliant prescription deliveries.
- **Cross-Dock Solutions**: Streamlined operations for high-volume businesses.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (acquired by UPS for an undisclosed amount in 2021).
- **Key Metric**: Annual Revenue ~$25.4M (latest estimate); Total Funding $86M (over 5 rounds, led by The Home Depot, TomorrowVentures, etc.).
- **Notable Investors / Partners**: The Home Depot (lead investor in Series C), TomorrowVentures, UPS (acquirer). Customers include Home Depot, Walmart, Best Buy, Tractor Supply, Delta Air Lines.
- **Growth Signals**: 707 employees (+39.9% YoY); 310,000+ independent drivers covering 30,000+ zip codes and 97% of U.S. households; recognized by The Home Depot’s Executive Carrier Council for 5 consecutive years.

## Competitive Advantages
- Largest local same-day delivery network in the U.S. with unmatched scale and flexibility.
- Ability to deliver oversized items (up to 144″ and 300 lbs) that traditional carriers cannot handle.
- Integration with UPS for seamless last-mile solutions and simplified billing.
- Pharmacy gig-certified drivers for secure prescription delivery.
- Flexible delivery windows (2h, 4h, end-of-day) and cross-dock capabilities.

## Strategic Focus
- Deepening integration with UPS to expand service offerings and reach.
- Enhancing technology platform for ship-from-store, reverse logistics, and enterprise scalability.
- Growing the driver network and coverage density, especially for oversized and time-critical deliveries.
- Continuing to serve large retail and industrial clients while expanding into new verticals.

## Why Work Here
- **Culture**: Values-driven (“Make Magic”, “Keep It Real”, “Bring Yourself”, “Just Go”, “Pop Bottles”). Described as a small, growing team of smart people solving hard problems with heart.
- **Work/Life Balance**: Generous PTO, paid parental leave, flexible schedule, and a 4-day work week for the Support team.
- **Compensation & Benefits**: Competitive salaries + bonus program; 100% paid employee health plans; 401K with company match; education assistance including student loan contributions.
- **Remote/Hybrid**: Several roles listed as REMOTE (e.g., CX Vendor Manager Lead, Instructional Designer, Senior Manager Trust & Safety). Technology and leadership roles may be based in Atlanta or remote-friendly.
- **Perks**: Celebrations, team events, and a “pop bottles” culture. Rated 3.1/5 on Glassdoor (161 reviews) with work-life balance scoring 4.0/5.

## Sources
1. [Roadie Careers Page](https://www.roadie.com/careers)
2. [Roadie Greenhouse Job Board](http://job-boards.greenhouse.io/roadie)
3. [Roadie Official Website](https://www.roadie.com/)
4. [Roadie LinkedIn Company Page](https://www.linkedin.com/company/roadie-inc)
5. [CB Insights Company Profile](https://www.cbinsights.com/company/roadie)

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