---
title: 'Senior Product UX Designer (B2C) at Fayara'
canonical: 'https://feeny.ai/job/senior-product-ux-designer-b2c-fayara-limassol-1brww4hbqrkq'
type: 'job'
last_seen: '2026-09-14'
---

# Senior Product UX Designer (B2C) at Fayara

- **Company:** Fayara
- **Location:** Limassol, Cyprus
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/fayaracareers/f5736689-e4fd-41ea-95ff-2b90ca9b7550

## Job description

At Fayara, we’re building and scaling high-performance digital infrastructure that powers growth across AdTech and MarTech ecosystems. We’re looking for people who are curious, driven, and eager to take ownership in solving complex, high-impact problems.

Location: Limassol, Cyprus Work Model: Hybrid – 3 days per week from the office

## About Us

We build and scale high-performance digital products that serve international markets. Every interaction across our platform has a measurable impact on user engagement, conversion, retention and revenue. Our products are commercially successful, but we're continuously evolving to meet changing user expectations. We're investing heavily in improving customer experience across the entire lifecycle, from acquisition and onboarding through to conversion, retention and long-term engagement. We're looking for an experienced Senior Product UX Designer who understands that exceptional UX is about solving business problems through evidence, experimentation and user insight.

This is not a traditional UI design role.

While strong visual design skills are important, your success will be measured by your ability to improve business performance through better user experiences. You'll use behavioural analytics, user research, experimentation and commercial thinking to identify opportunities, remove friction and optimise customer journeys. You'll work closely with Product, Business Intelligence, Engineering, Marketing and Content teams to shape experiences that create measurable commercial impact. If you're passionate about understanding users, analysing behaviour and building experiences that drive growth, we'd love to hear from you.

## About the Role

As our Senior Product UX Designer, you'll own the user experience across our consumer platform. You'll be responsible for understanding how users discover our products, what motivates them to engage, where they experience friction, why they convert (or don't), and what keeps them coming back. Rather than simply designing interfaces, you'll continuously optimise every stage of the customer journey using research, behavioural analytics, A/B testing and commercial insight. You'll work alongside Product Owners to define problems before designing solutions, ensuring every UX decision is backed by evidence and contributes towards measurable business outcomes. Success in this role is measured by improvements in user engagement, conversion, retention and customer satisfaction, not by the number of screens or prototypes produced.

## What We're Looking For

This role is first and foremost a UX role, not a visual design role. We're looking for someone who deeply understands consumer behaviour and knows how to optimise every stage of the customer journey using data, experimentation and evidence, not opinion.

Experience designing B2C digital products is essential. You should have worked on products where user acquisition, engagement, conversion and retention directly impact revenue. Experience limited to internal systems, B2B software or enterprise platforms is unlikely to provide the commercial UX experience required for this position.

You should understand the complete customer lifecycle, including:

- How users are acquired through different marketing channels.
- What influences first impressions and initial engagement.
- How onboarding affects activation and conversion.
- Where users experience friction and abandon journeys.
- What motivates users to purchase services.
- How to improve retention, repeat purchases and long-term engagement.

Required Experience

- 5+ years designing digital consumer products with a strong focus on UX.
- Proven experience working on B2C products where user acquisition, engagement, conversion and retention directly impact commercial performance.
- Experience optimising customer journeys through research, behavioural analytics and experimentation.
- Strong portfolio demonstrating measurable business outcomes, not just polished interfaces.
- Experience working closely with Product Managers or Product Owners in agile environments.
- Comfortable interpreting product data and using it to inform UX decisions.
- Experience collaborating with engineering, marketing and analytics teams.
- Experience within regulated or policy-sensitive industries is advantageous.
- Comfortable working professionally within an adult (NSFW) content environment.

We value thoughtful applications and review each one carefully. Every application is reviewed by a member of our team. If your experience aligns with what we’re looking for, we’ll be in touch regarding next steps.

## About Fayara

## Company Overview
- **One-liner**: Fayara is a tech-driven AdTech group that builds and scales high-performance digital infrastructure for customer acquisition, monetization, and data intelligence across regulated digital markets.
- **Entity Type**: Private (Profitable, bootstrapped-style growth)
- **Headquarters**: Limassol, Cyprus
- **Founded**: Early 2020
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry/industries**: AdTech, MarTech, Digital Infrastructure
- **Target customers**: B2B; digital platforms and business units needing high-performance acquisition, monetization, and data intelligence systems
- **Mission or purpose statement**: "Building high-impact solutions without corporate friction" — focused on creating faster, smarter infrastructure that outperforms existing market solutions

## Products & Services
- **High-Performance API**: A core infrastructure layer designed to increase speed, efficiency, and scalability across digital platforms. This was the company's original product.
- **AdTech & MarTech Ecosystem**: A suite of platforms and business units covering the full value chain — customer acquisition, technology, data intelligence, and monetization — within regulated digital markets.
- **Performance Intelligence (Marketing)**: Data-led performance intelligence and growth services.
- **Monetization Infrastructure**: Systems and optimization tools for complex digital markets.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Profitable, fast-growing company; product live in over 23 countries; one of the top-performing global players in its category [builtin.com](https://builtin.com/company/fayara)
- **Notable Investors/Partners**: Not publicly disclosed
- **Growth Signals**: Expanded from a single high-performance API to a full AdTech group covering the entire value chain; operates across 23+ countries; growing team with active hiring across multiple functions (Engineering, Sales, Finance, Product)

## Competitive Advantages
- **Precision Engineering Culture**: Described as operating with the "precision of the blue flame" — focused, controlled, and engineered for performance rather than chaotic growth [fayara.com](https://fayara.com/about/)
- **Full Value Chain Ownership**: Controls the entire stack from customer acquisition to monetization, giving them unique optimization capabilities
- **Office-First Policy for Engineering**: High-stakes engineering demands instant feedback and real-time collaboration at the whiteboard, removing digital friction for complex problem-solving [fayara.com](https://fayara.com/about/)
- **Radical Trust & Ownership Culture**: "Your influence is limited only by your ability to prove your logic and deliver results" — stripped away rigid processes for bold ownership [fayara.com](https://fayara.com/)

## Strategic Focus
- **Ecosystem Expansion**: Continuously expanding across AdTech and MarTech through new ventures, strategic partnerships, acquisitions, and development of high-performing teams [fayara.com](https://fayara.com/)
- **Full Value Chain Optimization**: Improving the entire chain from customer acquisition to technology, data intelligence, and monetization rather than optimizing just one layer
- **Geographic Growth**: Operating across 23+ countries with a focus on regulated digital markets, with headquarters in Limassol, Cyprus — a recognized hub for fintech, blockchain, and tech-driven companies

## Why Work Here
- **Culture of Radical Trust & Ownership**: "Your influence is limited only by your ability to prove your logic and deliver results" — experts are given authority to lead and bring real impact [fayara.com](https://fayara.com/)
- **Office-First Policy**: High-stakes engineering demands instant feedback and real-time collaboration at the whiteboard; the company believes true transparency happens in person, not behind a screen [fayara.com](https://fayara.com/about/)
- **High-Performance Environment**: Described as a "high-velocity hub where experts collaborate in real-time to solve the industry's most complex challenges" [fayara.com](https://fayara.com/about/)
- **Team Investment**: The company invests in travel and team experiences, believing the strongest connections are built when laptops are closed [fayara.com](https://fayara.com/about/)
- **Offices**: Hybrid workspace in Limassol, Cyprus (primary) and Madrid, Spain [builtin.com](https://builtin.com/company/fayara)
- **Core Values**: Ownership (full responsibility for end-to-end outcomes), Performance (thriving on high-scale challenges), Speed (momentum and fast decision-making), Transparency (open, honest communication) [fayara.com](https://fayara.com/about/)

## Sources
1. [fayara.com](https://fayara.com/)
2. [fayara.com/about](https://fayara.com/about/)
3. [fayara.com/careers](https://fayara.com/careers/)
4. [builtin.com](https://builtin.com/company/fayara)
5. [alpha.jobs](https://www.alpha.jobs/companies/fayara-com-7414561)

## Other roles at Fayara

- [Talent Acquisition Partner (Hybrid)](https://feeny.ai/job/talent-acquisition-partner-hybrid-fayara-limassol-p9rp9fhp31zq) — Limassol, Cyprus
- [Brand Marketing Manager](https://feeny.ai/job/brand-marketing-manager-fayara-limassol-3skj82gvzb64) — Limassol, Cyprus
- [Head of Finance | International Digital Business | Scale-Up](https://feeny.ai/job/head-of-finance-international-digital-business-scale-up-fayara-madrid-pf7v8ph9eagr) — Madrid, Spain
- [Mid-Senior PHP Developer](https://feeny.ai/job/mid-senior-php-developer-fayara-limassol-3qk09d7wq5sq) — Limassol, Cyprus