---
title: 'Senior Program Manager, DTC Platform Performance at Hasbro'
canonical: 'https://feeny.ai/job/senior-program-manager-dtc-platform-performance-hasbro-renton-washington-qckfkh91wy6z'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Program Manager, DTC Platform Performance at Hasbro

- **Company:** Hasbro
- **Location:** Renton Washington, United States
- **Compensation:** $127k–$231k
- **Posted:** 2026-05-22
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/hasbro/jobs/4250536009

## Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Hasbro, our mission is to entertain and connect generations of fans through storytelling and play. We're looking for people who want to explore, experiment, and innovate. For 100 years, our culture has brought together a diverse team of skilled, creative, and committed people, and we believe the best is yet to come!

## About the Role

Hasbro's Direct-to-Consumer (DTC) platform connects fans to our brands through Hasbro Pulse, Dungeons & Dragons Beyond, and future storefronts.

As Senior Program Manager, DTC Platform Performance, you'll define how platform performance is measured, understood, and reviewed across storefronts and customer experiences. This role operates at the platform level. It's the central point of accountability for performance insights, giving Product, Engineering, Analytics, and business teams a consistent, data-driven view of platform and customer performance to guide decisions.

You'll define a clear view of platform health and run the operating cadence, including Weekly Business Reviews, then turn performance and customer insights into actionable recommendations for product, experience, and operational improvements. This keeps teams aligned on what matters most, how performance is trending, and where to focus. This role isn't aligned to any single brand or business unit, it operates across the whole DTC ecosystem.

## What You'll Do

Manage platform performance

- Define and maintain the core metrics that reflect DTC platform health — conversion, engagement, retention, order quality, and customer satisfaction — and keep definitions and reporting consistent across teams.
- Analyze performance trends and the end-to-end customer journey to identify key drivers, risks, and opportunities with clear business impact.

Run the operating rhythm

- Manage the Weekly Business Review (WBR) and related forums, structuring discussions around decisions and actions so meetings drive outcomes.
- Give cross-functional teams and leadership clear visibility into performance trends and priorities, and track follow-through to measurable results.

Build customer insights

- Define and evolve customer segmentation, identifying key cohorts, behaviors, and value drivers.
- Synthesize behavioral data, feedback, and support signals to spot and prioritize friction points and opportunities.

Translate insights into direction

- Turn performance and customer insights into clear recommendations that inform product roadmap priorities, customer experience improvements, and operational focus areas.
- Partner with Product, Engineering, Analytics, and Operations teams to tie initiatives to measurable outcomes and support planning with structured analysis.

Foster alignment

- Align teams on shared definitions of success, priorities, and expected outcomes.
- Create transparency into performance and tradeoffs, and support accountability through clear, consistent communication.

## What You'll Need

Required:

- 6+ years of experience in program management, business operations, or analytics-driven roles, with increasing scope and responsibility.
- Experience owning business or performance metrics and operating cadences (e.g., WBRs, MBRs).
- Sound business judgment, with the ability to connect data to decisions and tradeoffs.
- Experience communicating insights and recommendations to senior stakeholders, including structuring clear, data-driven narratives.
- Well-developed analytical skills, including experience working with large datasets and using SQL and BI tools to explore and validate insights.
- Experience working cross-functionally with Product, Engineering, Analytics, and Operations teams, with the ability to operate in ambiguous environments, define problems clearly, and structure data-driven approaches to solving them.

Preferred:

- Experience in Direct-to-Consumer or digital commerce environments.
- Experience with customer segmentation or lifecycle analysis.
- Familiarity with experimentation and performance measurement frameworks, including building or scaling mechanisms such as performance reviews or reporting.
- Experience influencing product or business decisions through data and structured analysis.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range $126,600—$230,500 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks

Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process.

## About Hasbro

## Company Overview
- **One-liner**: Hasbro is a leading game, intellectual property, and toy company that delivers play experiences through physical and digital games, toys, licensed products, and entertainment.
- **Entity Type**: Public (NYSE: HAS)
- **Headquarters**: Pawtucket, Rhode Island, USA
- **Founded**: 1923 (incorporated in 1926)
- **Founders**: Henry Hassenfeld, Hillel Hassenfeld

## Core Business
- **Primary Industries**: Toys, Games, Intellectual Property (IP) Licensing, Digital Gaming, Entertainment
- **Target Customers**: B2C (kids, families, fans of all ages); B2B (retail partners, licensors, entertainment studios)
- **Mission Statement**: "Create joy and community through the magic of play."

## Products & Services
- **MAGIC: THE GATHERING**: Collectible card game and digital platform (Magic: The Gathering Arena) — both physical and digital.
- **DUNGEONS & DRAGONS**: Tabletop roleplaying game with digital tools (D&D Beyond).
- **MONOPOLY & HASBRO GAMES**: Classic board games and family game night staples.
- **NERF**: Blaster toys and active play products.
- **TRANSFORMERS**: Action figures, media franchise, and licensed merchandise.
- **PLAY-DOH**: Modeling compound and creative play sets.
- **PEPPA PIG**: Preschool toy line and media brand.
- **BEYBLADE**: Spinning top toys and competitive play system.
- **Hasbro Pulse & Secret Lair**: Direct-to-consumer platforms for exclusive collectibles and fan-focused drops.
- **Digital Licensing**: Partnerships for mobile games like *Monopoly Go!* (Scopely) and other video game adaptations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources – check financial sites for current market cap.
- **Key Metric**: Annual revenue of $5.0 billion (FY 2023); record performance in Wizards of the Coast segment in FY 2025.
- **Notable Partners**: Scopely (*Monopoly Go!*), Marvel, and other major IP licensors.
- **Growth Signals**: Record year for MAGIC: THE GATHERING (Final Fantasy set was best-selling of all time); operational excellence program delivered ~$800M in gross cost savings; continued expansion in digital licensing and aging-up consumer strategy.

## Competitive Advantages
- **Iconic Brand Portfolio**: Owns and controls deeply loved brands like MAGIC, D&D, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG – spanning multiple generations and play categories.
- **Franchise-First Approach**: Unlocks value across physical toys, digital games, licensed consumer products, location-based entertainment, film, and TV.
- **Wizards of the Coast**: High-margin, high-growth segment with dedicated fan communities and recurring digital revenue (Magic: The Gathering Arena, D&D Beyond).
- **100+ Year Legacy**: Deep retail relationships, supply chain excellence, and trusted brand equity worldwide.
- **Diversified Revenue Streams**: Balanced between owned brands, partner brands, direct-to-consumer, and licensing – reducing reliance on any single product category.

## Strategic Focus
- **"Playing to Win" Strategy** (launched 2025):
  - **Anytime is Playtime**: Expand play occasions and distribution points.
  - **Aging Up**: Target consumers aged 13+ who are gaining purchase share.
  - **Everyone Plays**: Capture new demographics and under-indexed markets.
  - **Digital and Direct**: Invest in video games, digital technology, and direct-to-consumer channels.
  - **Partner Scale**: Leverage partners’ investments to extend brand reach.
- **Operational Excellence**: Ongoing cost-savings program targeting $1.0 billion in gross savings; process modernization across IT, supply chain, and HR.
- **AI & Emerging Tech**: Embracing AI-enabled entertainment and product innovation.
- **Sustainability & CSR**: Recognized as a JUST Capital Industry Leader (2025), 100 Best Corporate Citizens (3BL Media), and Civic 50 honoree.

## Why Work Here
- **Culture**: Creative, innovative, and inclusive – described as "legendary play starts with bold ideas." Emphasis on curiosity, lifelong learning, and "playing with purpose."
- **Work-Life Balance**: Half-day Fridays all year round; generous paid vacation and holidays.
- **Benefits**:
  - Medical, Dental, and Prescription coverage
  - Health Savings Account (HSA)
  - Retirement Savings Plan with generous company match and annual company contribution
  - Paid Parental Leave
  - Tuition Reimbursement
  - Life, Accident, and Disability Insurance
  - Pet Insurance and Identity Theft Protection
  - Onsite Fitness Center (at headquarters)
  - Learning & Development opportunities, clear goal-setting
- **Remote/Hybrid Policy**: Flexible work arrangements are part of the total rewards package (exact policy not detailed in provided sources; likely hybrid for most roles).
- **Global Presence**: Offices in Pawtucket (HQ), Providence, Los Angeles, Miami, Renton (Wizards of the Coast), plus 40+ countries – opportunities for domestic and international mobility.
- **Early Career**: Robust student programs and internship opportunities to shape the next generation of talent.
- **Impact**: Work on beloved brands that create joy and community; CSR programs embedded in the business.

## Sources
1. [Hasbro About Page (Corporate)](https://jobs.hasbro.com/content/About-Hasbro/)
2. [Hasbro 10-K FY2025 (SEC Filing)](https://newsroom.hasbro.com/static-files/30601d9c-1e19-47af-a62e-0de43d437ba9)
3. [Hasbro 2025 Corporate Fact Sheet](https://assets-us-01.kc-usercontent.com/500e0a65-283d-00ef-33b2-7f1f20488fe2/d66b7984-a04c-4f8c-aa86-d1c7854654aa/2025%20Corp%20Fact%20Sheet%2002.17.2025.pdf)
4. [Hasbro Careers Page](https://jobs.hasbro.com/)
5. [Hasbro Jobs & Internships (Greenhouse)](https://job-boards.greenhouse.io/hasbro)

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