--- title: 'Senior Public Relations Manager - Consumer, Influencer & Entertainment at Higgsfield' canonical: 'https://feeny.ai/job/senior-public-relations-manager-consumer-influencer-entertainment-higgsfield-11vt92nzs1an' type: 'job' last_seen: '2026-09-11' --- # Senior Public Relations Manager - Consumer, Influencer & Entertainment at Higgsfield - **Company:** Higgsfield - **Location:** San Francisco Bay Area, United States - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-20 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.ashbyhq.com/higgsfieldai/5c2279d4-9073-4dc4-a2de-4b666d8dfbeb ## Job description Why work at Higgsfield AI? Higgsfield AI is the fastest-scaling generative AI company in history, hitting $500M in annual revenue run rate, 25M+ users worldwide, 6M+ generations per day, and powering 390 of the Fortune 500. We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native creativity, at a company that isn't just moving fast—but rewriting what fast looks like. ## The Role Higgsfield AI is seeking a Senior PR Manager - Consumer, Influencer & Entertainment PR to define and lead our global consumer communications strategy. This is a hybrid role based in San Francisco. This leader will own Higgsfield's public narrative across consumer media, creator culture, entertainment, lifestyle, technology, and social influence. You'll build excitement around our products, launch category-defining campaigns, cultivate relationships with creators and celebrities, and position Higgsfield as the most culturally relevant AI company in the world. This role reports closely into executive leadership and partners across Marketing, Product, Social, Partnerships, and Creative. ## What You'll Do Consumer Communications - Develop and execute Higgsfield's global consumer PR strategy. - Lead media campaigns surrounding product launches, milestones, partnerships, and brand moments. - Position Higgsfield as the leading consumer AI platform through proactive storytelling. - Secure top-tier coverage across technology, consumer, entertainment, and lifestyle media. Creator & Entertainment Relations - Build strategic relationships with creators, influencers, celebrities, talent agencies, studios, labels, and entertainment partners. - Identify cultural moments where Higgsfield can authentically participate. - Support creator launches, exclusive collaborations, and high-profile partnerships. - Develop VIP engagement strategies surrounding major product announcements. - Curate in person and virtual events to drive relationship building, social media and earned media coverage. Brand Storytelling - Shape messaging that resonates with creators, artists, filmmakers, brands, and consumers. - Partner closely with Product Marketing to simplify complex AI innovations into compelling narratives. - Build executive visibility opportunities alongside marketing campaigns. Product Launch Communications - Own communications strategy for major product releases. - Coordinate embargoes, media briefings, exclusive interviews, and launch events. - Create launch playbooks that generate sustained media momentum. Agency & Media Management - Manage external PR agencies globally. - Build relationships with journalists across consumer technology, entertainment, creator economy, lifestyle, and culture. - Track media performance and continuously optimize communications strategy. ## What We're Looking For - 7-12 years of communications or public relations experience. - Experience leading consumer communications for high-growth technology, entertainment, social media, gaming, creator economy, or AI companies. - Deep relationships across consumer technology and entertainment media. - Strong network within influencer, creator, Hollywood, music, sports, or digital talent ecosystems. - Exceptional storytelling and messaging abilities. - Experience leading global product launches. - Comfortable operating in fast-moving startup environments. - Strong executive communications skills. - Agency management experience preferred. ## Compensation & Benefits We offer a competitive and thoughtfully structured compensation package designed to align with impact and growth. Base Salary: The anticipated salary range for this role is $180,000 - $210,000, depending on experience, skills, and location. In addition to cash compensation, we offer equity and a comprehensive benefits package to support you both professionally and personally. This is a hybrid role based in the San Francisco Bay Area. Team members are expected to work from our San Francisco office three full days per week, with the remaining days worked remotely and are expected to be available during agreed working hours and to maintain sufficient overlap with the relevant team’s time zone. We value in-person collaboration, active communication, responsiveness, and close partnership across teams. Higgsfield AI is an equal opportunity employer. We are committed to building a diverse and inclusive team and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic. ## About Higgsfield ## Core Business - **Primary Industry**: AI-powered creative tools / Generative AI for video and image - **Target Customers**: B2B and B2C – from first-time creators and social media influencers to professional filmmakers, marketing agencies, and Fortune 500 enterprises - **Mission**: "Make cinematic-quality video and image creation accessible to anyone with an idea." [higgsfield.ai](https://higgsfield.ai/about) ## Products & Services - **Higgsfield Platform (All-in-One Creative Studio)**: A web-based AI studio that combines proprietary and partner models for text-to-video, image-to-video, storyboarding, and full cinematic production. Includes: - **Soul 2.0** – Photorealistic image generation for fashion and editorial. - **Soul Cinema** – Cinematic-grade image generation. - **Higgsfield DOP** – Cinematic video generation. - **Keyframes** – AI storyboard generation. - **Cinema Studio** – Professional filmmaking workspace with 1,296 camera lenses, cinematic parameters, and color grading. - **Soul ID** – Character consistency system. - **Soul HEX** – Color control system. - **Reasoning Engine** – Proprietary layer that plans narrative structure, camera logic, and visual consistency before generation. - **Higgsfield Earn** – Creator monetization program that pays creators for platform work and connects them with professional projects from Fortune 500 agencies, NBA teams, and fashion houses. - **Enterprise Content** – Campaign production for Fortune 500 agencies. - **Social Media Content** – Optimized for TikTok, Reels, and Shorts. - **Product Video Ads** – Click-to-Ad generation from product URLs. - **Pre-Production & Storyboards** – For directors and agencies. ## Market Standing - **Valuation**: Over $1.3 billion (unicorn) as of 2025/2026 [higgsfield.ai](https://higgsfield.ai/about) - **Key Metric**: Total funding reported as $138.25M (conflicting reports: LinkedIn shows $138.25M across multiple rounds; the careers page states "$130M raised in Series A") [linkedin.com](https://www.linkedin.com/company/higgsfield) | [careers.higgsfield.kz](https://careers.higgsfield.kz/) - **Notable Investors**: Accel, Menlo Ventures, GFT Ventures, AI Capital Partners [higgsfield.ai](https://higgsfield.ai/about) - **Growth Signals**: - 25 million users, 850 million total generations (300 million videos) [higgsfield.ai](https://higgsfield.ai/about) - 6 million generations per day (2 million videos per day) - Headcount: 193 employees, monthly growth +13.1% [linkedin.com](https://www.linkedin.com/company/higgsfield) - Operations in 35 countries; major offices in San Francisco (USA) and Almaty (Kazakhstan) - Covered by Reuters, Forbes, TechCrunch, Adweek, and OpenAI ## Competitive Advantages - **Proprietary Cinematic Logic Layer**: A reasoning engine that plans narrative, camera motion, and visual consistency before any generation – differentiating from simpler text-to-video tools. - **Full-Stack AI Infrastructure**: Combines in-house models (Soul series, DOP, Cinema Studio) with partner models (Sora 2, Kling 3.0, Veo 3.1) under one platform. - **Creator-First DNA**: 40% of the team are filmmakers, producers, and creatives who shape the product roadmap. - **Monetization Engine (Higgsfield Earn)**: Direct payouts and professional project matching create a self-reinforcing creator ecosystem. - **Scale & Speed**: 200+ releases since launch; weekly shipping cadence. ## Strategic Focus - Democratizing professional-grade video creation for all skill levels. - Expanding enterprise and agency partnerships (Fortune 500 agencies already onboard). - Deepening creator monetization and community-driven product development. - Scaling the platform’s reasoning engine and model orchestration capabilities. ## Why Work Here - **Culture**: "Built by creators, shaped by community" – a blend of ML engineers and award-winning filmmakers working in a tight feedback loop. - **Growth Trajectory**: Unicorn status with 13% monthly headcount growth; positioned as a "next decacorn" by the company. - **Hiring Speed**: Full process from first conversation to offer takes 1–2 weeks [careers.higgsfield.kz](https://careers.higgsfield.kz/) - **Global Team**: Employees in 35 countries; office hubs in San Francisco and Almaty (Kazakhstan). Remote/hybrid policy not explicitly stated, but the distributed nature suggests flexibility. - **Notable Perks**: Opportunity to work on cutting-edge AI video models, direct impact on a platform used by 25M creators, and the chance to join a unicorn in its early scaling phase. - **Engineering Focus**: Strong emphasis on ML, backend engineering, and data annotation; top engineers from Central Asia are a key talent pool. ## Sources 1. [higgsfield.ai – About page](https://higgsfield.ai/about) 2. [higgsfield.ai – Homepage schema](https://higgsfield.ai/) 3. [LinkedIn – Higgsfield AI company page](https://www.linkedin.com/company/higgsfield) 4. [careers.higgsfield.kz – Careers page](https://careers.higgsfield.kz/) 5. [getlatka.com – Higgsfield AI profile](https://getlatka.com/companies/higgsfield.ai) 6. 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