---
title: 'Senior Regional Director, Sales at Edia'
canonical: 'https://feeny.ai/job/senior-regional-director-sales-edia-united-states-1z8trc7d0e6p'
type: 'job'
last_seen: '2026-09-24'
---

# Senior Regional Director, Sales at Edia

- **Company:** Edia
- **Location:** United States
- **Compensation:** $300k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-22
- **Last confirmed live:** 2026-09-24
- **Apply:** https://jobs.ashbyhq.com/edia/3e2d7f11-d318-4c39-814b-a44e0640113f

## Job description

## About Edia

Edia is the leading AI technology company in K-12 education, helping 1M+ students across the U.S. have an exceptional experience in school.

## About the Role

At Edia, we believe every student deserves an exceptional experience at school. As an Senior Regional Director of Sales, your mission is not only to hit revenue goals but also to help districts unlock real outcomes for students. In this role, you’ll be shaping the trajectory of a high-growth company while directly influencing how schools across the country deliver education.

You’ll lead a team of Small and Mid-Market Account Executives to consistently achieve 100%+ attainment per quarter, while ensuring a collective pipeline generation of at least 3x coverage per quarter across the team. You’ll drive a culture of accountability, high activity, and strategic outreach to accelerate new logo acquisition and expansion opportunities. All while, successfully managing a team of 8 AEs, enabling each rep to hit quota through effective coaching, rigorous pipeline management, and creative problem-solving. We are currently prioritizing candidates on the West Coast.

What You’ll Do:

- Revenue & Pipeline: Team consistently hits quota with 3x coverage; deliver accurate weekly forecasts.
- Coaching & Development: Weekly 1:1s, deal reviews, and pipeline inspections; build a high-performing, quota-crushing team.
- Operational Excellence: Drive Salesforce/Gong hygiene, enforce sales methodology (MEDDPICC), and ensure predictable execution.
- Cross-Functional Leadership: Partner with Marketing, Product, and CS to accelerate growth and bring back insights from the field.
- Adaptability: Lead effectively in a high-growth, changing environment; identify gaps and propose solutions.

Qualifications:

- Sales Leadership: 3–5+ years leading AEs with a track record of team quota attainment. Experience selling and/or leading in K-12 EdTech or the Public Sector a plus.
- Forecasting & Process: Skilled in pipeline management, forecasting, and running disciplined sales processes.
- Strategic Sales Execution: Deep understanding of complex B2B sales and ability to coach reps on multi-threading and closing.
- Communication & Influence: Inspires, coaches, and communicates clearly to both teams and executives.
- Adaptability: Thrives in fast-changing environments; creative problem solver who builds scalable playbooks.

Work Authorization: We are currently unable to sponsor or transfer work authorization for all jobs. If things change in the future, we'll be sure to update this section.

We appreciate your interest in Edia. Feel free to follow us on [LinkedIn](https://www.linkedin.com/company/edia-app/) to learn more about what we're doing to improve education outcomes in the US.

## About Edia

## Company Overview
- **One-liner**: Edia is an AI platform for K-12 school districts that improves student outcomes through personalized math tutoring, attendance interventions, and unified data analytics.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2020
- **Founders**: Joe Philleo (Co-founder, CEO), Iain Proctor (CTO and Co-founder)

## Core Business
- **Primary industry**: Education technology (EdTech)
- **Target customers**: B2B – K-12 school districts (large urban districts like NYC, San Francisco, Denver, Wichita, Cincinnati, Fulton County, as well as remote rural schools)
- **Mission**: “Every child has an exceptional experience at school.” [edia.app/company](https://edia.app/company)

## Products & Services
- **Math**: AI‑powered personalized tutoring and adaptive interventions that improve math scores by 8-23% on state exams. [edia.app](https://edia.app/)
- **Attendance**: Automated AI‑driven family outreach and interventions to reduce chronic absenteeism by 15-30% in the first year. [edia.app](https://edia.app/)
- **MTSS Data**: Unified data platform that connects SIS, LMS, behavior, and wellness systems to flag struggling students weeks earlier. [edia.app](https://edia.app/)
- **District Intelligence**: AI‑powered analytics and dashboards that turn school data into actionable interventions. [edia.app](https://edia.app/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric – Total Funding**: $13.4M (Seed $4M in June 2022; Series A $9.4M in April 2024 led by Felicis) [linkedin.com](https://www.linkedin.com/company/edia-app)
- **Notable Investors/Partners**: Felicis (lead Series A), plus 5 other investors; partners include NYC DOE, San Francisco Unified, Denver Public Schools, Wichita, Cincinnati, Fulton County. [linkedin.com](https://www.linkedin.com/company/edia-app)
- **Growth Signals**:
  - Trusted by 200+ school districts serving over 500,000 students. [edia.app](https://edia.app/)
  - 24.3% headcount growth (YoY) – now 55 employees. [linkedin.com](https://www.linkedin.com/company/edia-app)
  - Recent partnership news: San Francisco, Cincinnati, Wichita, Denver (August 2025). [linkedin.com](https://www.linkedin.com/company/edia-app)
  - Active job postings for Senior Backend Engineer, Product Manager, and Account Executives (West/East). [builtin.com](https://builtin.com/company/edia)

## Competitive Advantages
- **Full‑suite AI platform** that covers math, attendance, and MTSS – replacing point solutions and siloed tools.
- **Proven outcomes** with specific, documented improvements in math scores and attendance.
- **Unified data approach** pulls from all student systems to provide early‑warning signals, a significant moat for district adoption.
- **Deep focus on K‑12** – tailors AI for the unique workflows of teachers, counselors, and administrators.
- **Founded by top engineers from Silicon Valley**, combining EdTech domain expertise with strong technical talent. [linkedin.com](https://www.linkedin.com/company/edia-app)

## Strategic Focus
- **Expand district partnerships** – moving from 200+ districts deeper into large urban and rural markets.
- **Continue to reduce chronic absenteeism** with AI‑powered family outreach (reported 30% reduction).
- **Deepen the MTSS data layer** to become the central intelligence platform for K‑12 outcomes.
- **Scale the team** across engineering, product, and sales (current openings: Senior Backend Engineer, Product Manager, Account Executives). [builtin.com](https://builtin.com/company/edia)

## Why Work Here
- **Culture**: Rated 5.0/5.0 on employer review sites, with high marks for Work‑Life (4.5), Compensation (4.5), Culture (5.0), and Career Growth (4.5). [linkedin.com](https://www.linkedin.com/company/edia-app)
- **Work location**: Hybrid – GTM teams in the field; marketing, corporate, and design teams hybrid out of San Francisco HQ; engineering is remote‑flexible. [builtin.com](https://builtin.com/company/edia)
- **Perks**:
  - Company equity for all employees.
  - Healthcare benefits (medical, dental, vision).
  - Generous parental leave and family/childcare benefits.
  - 401(k) with company match, disability and life insurance.
  - Unlimited PTO, paid holidays, and paid sick days.
  - Open door policy and accessibility. [builtin.com](https://builtin.com/company/edia)
- **Tech stack**: AWS, Node.js, React, JavaScript – a modern engineering environment. [builtin.com](https://builtin.com/company/edia)
- **Team size**: 55 employees (~7 in Product + Tech) with a strong growth trajectory. [linkedin.com](https://www.linkedin.com/company/edia-app)

## Sources
1. [edia.app](https://edia.app/)
2. [edia.app/company](https://edia.app/company)
3. [LinkedIn – Edia](https://www.linkedin.com/company/edia-app)
4. [Built In – Edia Learning](https://builtin.com/company/edia)

## Other roles at Edia

- [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-edia-united-states-74dhf9cmtmy8) — United States
- [Forward Deployed Engineer](https://feeny.ai/job/forward-deployed-engineer-edia-united-states-g8ytdq9kerse) — United States
- [Account Executive, SM Segment](https://feeny.ai/job/account-executive-sm-segment-edia-new-york-c6fs6x271481) — New York, NY
- [Senior Backend Engineer](https://feeny.ai/job/senior-backend-engineer-edia-united-states-1f2b09j875t5) — United States
- [Account Executive](https://feeny.ai/job/account-executive-edia-united-states-hbqgg7drmhjk) — United States
- [Product Manager](https://feeny.ai/job/product-manager-edia-san-francisco-288pz3apm8m9) — San Francisco, CA