--- title: 'Senior Regional Marketing Lead - DACH at SoSafe' canonical: 'https://feeny.ai/job/senior-regional-marketing-lead-dach-sosafe-cologne-41xse6ane8h9' type: 'job' last_seen: '2026-10-13' --- # Senior Regional Marketing Lead - DACH at SoSafe - **Company:** SoSafe - **Location:** Cologne, Germany - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-06 - **Last confirmed live:** 2026-10-13 - **Apply:** https://jobs.ashbyhq.com/sosafe/72ec16c6-f51b-4ae7-9a6e-415b453a6de4 ## Job description SoSafe is a leading human risk management platform designed to transform the "human factor" from a security vulnerability into a proactive layer of defense. We focus on driving measurable behavior change and quantifiable risk reduction for our global customers. ## About the role We’re looking for a Senior Regional Marketing Lead to own pipeline and ARR growth across DACH. This is not a traditional field marketing role centred around an events calendar. We’re looking for someone who thinks like a regional growth owner — someone who can connect inbound and outbound campaigns into one engine, understand the full regional marketing mix, and make smart decisions about where to invest budget based on what actually drives pipeline and revenue. Location: Germany — hybrid or remote ## What you will own Regional pipeline & growth - Own the DACH marketing strategy with a clear focus on pipeline generation, revenue influence and ARR growth. - Build and run connected inbound and outbound campaigns rather than treating them as separate motions. - Own the regional outbound engine, partnering closely with SDR/BDR teams on targeting, messaging, sequences and campaign plays. - Build inbound programs across content, nurture, SEO and paid channels to generate and warm demand. - Partner with Sales to define and continuously refine target accounts based on ICP fit, intent, engagement and pipeline potential. - Use account, intent, firmographic and technographic data to prioritise where to focus. - Test new approaches such as multi-threading, trigger-based outreach and intent-led campaigns. - Continuously optimise messaging, channels and campaigns based on conversion and pipeline performance. DACH strategy & budget ownership - Act as the regional marketing owner for DACH, bringing local market insight, buyer behaviour and competitive understanding into the wider marketing strategy. - Own the DACH marketing budget and decide where investment will have the greatest impact. - Move budget towards the channels and activities that are working, rather than defaulting to established ways of working. - Use events strategically — including industry events, executive roundtables and customer gatherings — as part of a broader growth strategy, rather than as the strategy itself. - Partner with Growth Marketing on paid programs across LinkedIn, retargeting, search and other relevant channels. - Work with Customer Marketing and Customer Success to turn DACH customers into references, advocates and case studies that support both new-logo and expansion opportunities. Cross-functional partnership - Work closely with Sales and SDR/BDR leadership to align marketing activity with commercial priorities. - Partner with Product Marketing and Demand Generation to localise global campaigns and messaging for DACH. - Work with RevOps to ensure campaign performance, pipeline and revenue data are visible and actionable. Analytics & optimisation - Own reporting across regional pipeline generation, account engagement, conversion and marketing-sourced/influenced revenue. - Set regional targets and forecast performance against them. - Regularly review performance with Sales and Marketing leadership, clearly identifying where to double down, change direction or stop investing. - Take a test-and-learn approach: run structured experiments, measure the results and scale what works. ## What you will bring - 7+ years of experience in B2B field marketing, demand generation, growth marketing or a similar role, with proven experience across both inbound and outbound campaigns. - A strong track record of generating measurable pipeline and revenue impact, not simply delivering marketing activity. - Experience owning a regional go-to-market strategy and turning market insight into a clear plan. - Confidence managing and allocating a marketing budget, including making decisions about where to increase or reduce investment based on performance. - Strong understanding of B2B buyer journeys, demand generation and the relationship between Marketing, SDR/BDR and Sales. - Strong analytical skills and the ability to use data to understand funnel performance and make commercial decisions. - Experience working cross-functionally with Sales, RevOps, Product Marketing and Demand Generation. - The confidence to present strategy, performance and recommendations to senior stakeholders. - Experience in B2B SaaS, cybersecurity or another complex B2B sales environment is preferred. - A deep understanding of the DACH market, including local buyer behaviour and business culture. - Fluent German and English AI fluency AI is part of how we work at SoSafe, and we expect everyone to be comfortable using AI to improve how they work. tools and confidence experimenting with them to make your work faster and better. ## Nice to have - Experience with ABM concepts such as account tiering, account-level personalisation and intent-based targeting. - Experience marketing into cybersecurity, public sector or other regulated industries in DACH. ## What we offer* - Work/Life balance: Flexible hours, 33 vacation days - Wellbeing and financial support: Access to Open Up, corporate discounts - Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups - And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ *Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you'll learn more during the interview process. ## About Us At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence. Backed by leading VCs like Highland Europe and Global Founders Capital, we’re rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us. If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you! ## About SoSafe ## Company Overview - **One-liner**: SoSafe is Europe’s largest security awareness training and human risk management provider, using behavioral science to turn employees into a company’s strongest line of cyber defense. - **Entity Type**: Private (funded, growth-stage) - **Headquarters**: Cologne, Germany (with hubs in Berlin, Munich, Amsterdam, Paris, London, Dublin, Madrid) - **Founded**: 2018 - **Founders**: Dr. Niklas Hellemann (Co-Founder & CEO), Lukas Schaefer (Co-Founder) ## Core Business - **Primary industry**: Cybersecurity / Security Awareness Training / Human Risk Management - **Target customers**: B2B, primarily mid-market and enterprise organizations with a need to manage human cyber risk - **Mission or purpose**: To make the digital world a safer place by strengthening digital self-defense through a people-first, behavioral science-driven approach. ## Products & Services - **SoSafe Security Awareness Platform**: A SaaS platform delivering engaging, personalized security awareness training powered by behavioral science and learning psychology. It includes simulated phishing campaigns, real-time risk scoring, and adaptive learning paths to drive lasting behavioral change across an organization. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (private company) - **Key Metric**: - **Annual Revenue**: Not publicly available - **Total Funding**: SoSafe has raised significant venture capital (lead investor ACT Venture Capital, with participation from Global Founders Capital among others). Latest known round was a Series B in 2022. - **Notable Investors/Partners**: ACT Venture Capital, Global Founders Capital, and other institutional investors. Board includes pioneers in cybersecurity, finance, and technology. - **Growth Signals**: - Used by **5.4M+ users** globally. - **450+ employees** (Safeys) representing **52 nationalities**. - Platform available in **32 languages**. - Winner of multiple awards including **G2 Best EMEA Software Companies** and **Sifted Rising 100**. - Rapid international expansion with hubs across Europe. ## Competitive Advantages - **Behavioral Science Core**: Over 30% of the product team comes from social science or psychology backgrounds, infusing products with proven human behavior insights (not just compliance checkboxes). - **People-First Approach**: Focuses on engagement and positive reinforcement rather than fear-based training, making it “fun” and effective. - **Proven Scale**: Already Europe’s largest player in the segment with a strong enterprise customer base. - **Award-Winning Brand**: Recognized as a top software company in EMEA, signaling strong market trust. ## Strategic Focus - **Global expansion**: Building on European leadership to become the global leader in human risk management. - **Product innovation**: Continuous development of the platform to deliver “unparalleled impact at low effort” for security professionals. - **People & culture**: Investing heavily in employee growth, development, and community to attract top talent and scale the organization. ## Why Work Here - **Mission-driven work**: Employees directly address one of today’s biggest threats (cyber-attacks) and have a positive impact on digital self-defense. - **Culture**: Described as open-minded, progressive, and community-focused. Emphasizes “intentional togetherness” with team-building events (in-person and virtual). Over 16 employee communities (sports, gaming, diversity, sustainability, etc.). - **Work-life balance**: **33 vacation days** per year, flexible working hours (early bird or night owl). - **Personal growth**: Dedicated Learning & Development team offering feedback programs, leadership development, diverse training, and a virtual stock program for ownership. - **Health & wellbeing**: Mental health coaching (OpenUp), relocation support, special leave options. - **Remote/hybrid policy**: Flexible work environment with hubs across Europe; employees can work in a way that fits their personal needs. - **Tech & tools**: State-of-the-art hardware and software provided. - **Hiring process**: Transparent and simple – typically 3-5 structured interviews including a case study for some roles. Emphasis on being yourself. ## Sources 1. [sosafe-awareness.com](https://sosafe-awareness.com/careers/) 2. [sosafe-awareness.com](https://sosafe-awareness.com/company/) 3. [sosafe-awareness.com](https://sosafe-awareness.com/careers/working-at-sosafe/) 4. 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