---
title: 'Senior Retail Marketing & Retail Partnerships Manager at Tonal'
canonical: 'https://feeny.ai/job/senior-retail-marketing-retail-partnerships-manager-tonal-austin-8zed97kfc539'
type: 'job'
last_seen: '2026-10-16'
---

# Senior Retail Marketing & Retail Partnerships Manager at Tonal

- **Company:** Tonal
- **Location:** Austin, TX
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-07
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.ashbyhq.com/tonal/79005a8d-aac9-4b09-925a-96b0664d1821

## Job description

## Overview

The Senior Manager, Retail Marketing & Retail Partnerships owns retail marketing end to end across Tonal's owned and operated stores and our retail partner locations — a footprint of roughly 130 doors. Reporting directly to the Senior Director of Retail, this role is the bridge between Tonal's brand vision and the retail floor experience. This is a build role. Corporate and field communications do not exist as a program today, and this person will create them: the cadence, the channels, and the content that keep every team selling Tonal aligned. Alongside that, they will own the retail marketing calendar and channel plan, the in-store experience, and the corporate-level relationship with our retail partners. If you want to own a function rather than run a calendar, this is that role.

## What You Will Do

Retail Marketing Strategy & Channel Planning

- Own the annual and quarterly retail marketing calendar across owned and operated stores and retail partner locations
- Set the retail channel plan — what runs where, when, and why — aligned to key sales periods, product launches, and brand moments
- Provide retail channel input to the Marketing team on creative, messaging, and format requirements before assets go into production
- Partner with the Marketing and Growth teams on geo marketing plans tied to store trade areas, translating national brand moments into market-level activation
- Feed door-level performance and local market insight back into growth and lifecycle planning
- Identify growth opportunities across the retail footprint and propose programs that drive incremental revenue

Build & Own Retail Communications

- Build Tonal's retail communications function from the ground up — corporate communications and field communications for owned and operated teams and retail partners
- Establish the recurring communication rhythm: what is launching, what is promoting, what changes on the floor, and what the team needs to say
- Own the channels, templates, and calendar that make retail communications consistent and dependable rather than ad hoc
- Partner with the Learning & Development Lead so communications and training reinforce one another; L&D owns curriculum, this role owns the communication function

Retail Partnerships — Corporate Account Management

- Serve as the corporate-level relationship owner for Tonal's retail partnerships, managing the day-to-day operating rhythm
- Prepare and lead retail partner business reviews — performance, program results, and forward plan
- Own recurring retail partner marketing updates so partner-facing content never goes stale
- Build the evergreen and promotional campaign resource kits retail partners need to execute independently
- Support retail partner onboarding and launch as the retail footprint grows
- Partner closely with our Field Leaders, who own selling behaviors and in-field sales performance, so corporate programs and field execution stay connected

In-Store Experience, Merchandising & Production

- Own planograms, seasonal resets, and visual merchandising standards across owned and partner locations
- Ensure planogram compliance and brand standards are consistently upheld across all retail locations
- Receive final production files from the Marketing team and own everything downstream: print vendor management, spec accuracy, timelines, distribution, and install
- Manage print and fixture vendors against clear deliverables, budgets, and deadlines
- Own the retail asset library so every location always has current, on-brand materials

Analytics & Reporting

- Track and report on retail marketing KPIs including traffic, demos, conversion, and return on ad spend
- Manage co-op and program budgets and joint planning with retail marketing counterparts
- Conduct competitive landscape analysis and provide actionable recommendations to leadership
- Manage agency relationships and hold external partners accountable to deliverables and performance benchmarks

## Who You Are

- 5+ years of marketing experience, with a minimum of 3 years in a retail, channel, or partner marketing role
- Demonstrated success developing and executing retail marketing programs at scale
- Experience across both owned retail and partner retail channels
- A builder: you have created a program, a process, or a communications function that did not exist before you got there
- Exceptional written communication
- Hands-on print production and vendor management: you have checked the spec, chased the vendor, and seen the install through
- Planogram and visual merchandising fluency across multiple store formats
- Experience managing partner relationships and co-op or program budgets
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Comfortable presenting to senior internal and partner stakeholders
- Proficiency in marketing analytics tools (e.g. Google Analytics, Salesforce)
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred

Extra Credit

- Experience in consumer electronics, fitness, or premium lifestyle categories
- Experience with high-consideration, demo-dependent products above a $1,500 price point
- Has built a retail or field communications program from scratch
- Experience in a revenue-share, dealer, or franchise retail model
- Familiarity with retail media networks (e.g., Best Buy Ads, Target Roundel)
- Background working with creative agencies and managing end-to-end production workflows
- Exposure to inside sales, direct sales, or a commercial target

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.

## About Tonal

## Company Overview
- **One-liner**: Tonal develops a smart home gym system that uses digital resistance, electromagnets, and AI to provide personalized strength training.
- **Entity Type**: Private (Venture Capital-backed; Series F completed in 2023; latest debt round in March 2026)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2015
- **Founders**: Aly Orady (Founder & Advisor; former CEO and CTO)

## Core Business
- **Primary industry**: Smart fitness equipment / Recreational goods (connected home gym hardware & subscription software)
- **Target customers**: B2C – individuals and households seeking home strength training
- **Mission / purpose statement**: “Help everyone find their inner strength” and “make strength training accessible to all”

## Products & Services
- **Tonal Smart Home Gym**: A wall-mounted unit with digital weight resistance (up to 200+ lbs), touchscreen display, sensors, and AI-powered coaching. Replaces free weights, barbells, and cable machines.
- **Tonal Membership**: $59.95/month (12-month commitment) – includes personalized workout programs, automatic weight adjustment, advanced lifting modes (e.g., Drop Sets), form feedback, progress tracking, and unlimited user profiles per household.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed. Post-money valuation from earlier rounds is unknown; the latest round (Debt – $20M in March 2026) carries no valuation.
- **Key Metric (Private)**: Total funding raised ≈ **$678M** as of March 2026 (includes Series A through Series F and debt).
- **Notable Investors**: L Catterton (operating partner Todd Bartee joined as CEO), Sapphire Ventures, Team Builder Ventures, NextEquity Partners, Skip Capital, Big Loud Capital, and over 55 total investors.
- **Growth Signals**: 
  - New CEO Todd Bartee (Feb 2026) brings scaling expertise from L Catterton portfolio companies.
  - New CFO Hayden Tollas (Sept 2025) from Gap Inc. / Old Navy.
  - Debt financing of $20M in March 2026 indicates continued capital to support operations or growth.
  - Headcount of ~393 employees (as of mid-2026).
  - Active patent filings (e.g., drop set mode, form feedback, reserve estimates).

## Competitive Advantages
- **Digital resistance technology**: Uses electromagnets and real-time algorithms to adjust weight in 1‑lb increments, eliminating physical plates and racks.
- **AI‑driven personalization**: Automatically learns user strength and recommends adjustments; advanced modes (e.g., drop sets) that would require manual intervention in traditional gyms.
- **Compact, all-in-one design**: Fits in a home environment while delivering a full strength-training gym experience.
- **Proprietary IP**: Dozens of active patents covering digital exercise devices, form feedback, and resistance control.

## Strategic Focus
- **Scaling the consumer brand**: New CEO Todd Bartee aims to drive profitable growth and expand market reach, leveraging his DTC and consumer goods experience.
- **Product & content innovation**: Continued investment in software features (form feedback, new lifting modes) and content (workout programs, coaching).
- **Financial discipline**: Bringing in a CFO with retail/omni-channel background suggests focus on unit economics, profitability, and possible retail expansion.

## Why Work Here
- **Mission-driven culture**: “Tight-knit group of builders, thinkers, coaches, creators” dedicated to transforming fitness.
- **Work environment**: Hybrid/office presence in San Francisco HQ, New York Studio, and Toronto office. Bi-weekly catered team lunches, stocked kitchens, and a Tonal loaner program for employees.
- **Benefits**: Competitive salary, top-tier health care, commuter benefits, parental leave, mental health support, retirement savings, flexible time off, and Tonal discounts for employees and their families.
- **Inclusive atmosphere**: Emphasis on diversity and belonging; “welcome talented people with unique perspectives.”
- **Engineering & product focus**: Opportunities across hardware, software, data, and content teams; exposure to cutting-edge AI/ML and IoT.

## Sources
1. [tonal.com](https://tonal.com/pages/about) – Company overview, leadership, mission
2. [tonal.com](https://tonal.com/pages/careers) – Culture, perks, benefits
3. [pitchbook.com](https://pitchbook.com/profiles/company/125615-62) – Funding history, headcount, investor list
4. [tonal.com](https://tonal.com/) – Product details, membership pricing
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/tonal) – Current job openings

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